新编剑桥商务英语(高级)第三版4.1答案

The art of selling

Selling

1 What do these quotations suggest are the qualities of a successful salesmen? ‘Your attitude, not your aptitude, will determine your altitude.’

'People don't buy for logical reason. They buy for emotional reasons.'

'Failure is a detour, not a dead-end street’.

'People often say that motivation doesn't last. Well, neither does bathing–that’s why we recommend it daily.'

‘The complaining customer represent a huge opportunity for more business.'

Zig Ziglar , author of Secrets of Closing the Sale

2 Have you e

新编剑桥商务英语高级第三版高级教材答案

Page 6 and 7

3

Answers

1 retire

2 joined

3 reward

4 laid off

5 trained

6 leave

7 recruits

8 flexible

9 temporary

10 day off

5

Answers

1 employment (also employer, employee)

2 promotion (also promoter)

3 retirement (also retiree)

4 resignation

5 training (also trainer, trainee)

6 recruitment (also recruiter)

7 application (also applicant)

8 dismissal

9 pay (also payment)

10 reward

9

Answers

1 not interested in working hard

2 people in their twenties

3 getting what you want as soon as you demand it

4 parents and colleges who overprotect

Growing the company Parts of a company

1 Do you think this quotation is true all business?

‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.

Mukesh Ambani, chairman of Reliance Industries

2 Read this entry from a company website and use these words to label the digram. Subsidiary headquarters sales offices Warehouse R&D division main plan

We are based in La Defense, the business district of Pairs, and new products are develop

5.1

Money and finance VOCABULARY Money expressions

1 How do you interpret this quotation?

‘Money often costs too much.’

Ralph Waldo Emerson, Essayist

2 Complete these flow charts. Use the words in the box.

1 borrow money →________ money→pay back money

2 _______ money→charge interest→make a profit

3 order goods →be _______ for the goods →pay for the goods 4 _______ money on a horse →win money→collect your winnings 5 _______ money in shares →earn interest→ buy more shares 6 go to the bank → ________ some money→spend

11.2 Effective writing

Writing Learning Tip

For written business communication to be effective there are three important things to remember: .be organised .be to the point .be appropriate

Written business communication

1 Read the Learning Tip then look at these three short extracts.Each one succeeds in two of the important ways to be effective but failsin the other. Identify the weakness of each one. A

Dear Mr Song

I’m writing this for Professor Olsen,who’s away on sabbatical at the moment.He’s

Module 1 第一单元

1.1 Business Topic Ways of working 商务话题篇 工作方式

1) Vocabulary: different ways of working (15 mins) regular hours 正常工作时间 flexible (working) hours/flex(i)time 弹性工作时间 freelance n. 自由职业 teleworking n. 电子办公；在家中上班 job-share v. / n. 分担工作；工作分担制 job-sharing n. 分担工作 job-sharer n. 与人分担工作的人 shift work 轮班工作，倒班制 temping n 当临时工，任临时雇员 consultancy n. 咨询公司 specialist advice 专业咨询 hotdesking (hot-desking) n. 办公桌轮用（指将职工分成不同的班次，以便他们能共

用一间办公室，一张办公桌和一台电脑）

office gossip 办公室小道消息，办公

Module 5

第五单元

5.1 The workplace Vocabulary

to source art （为商务用途）选择艺术装饰品 to commission art 定制艺术品 regeneration n. 重建，再生 referral推荐人

expertise n. 专家意见，专门技术或知识 reference database n. 参考数据库 premise 楼宇，单位，处所 direct speech 直接引语

reported speech n. 间接引语 anecdotal things 轶事 social norm社会规范 interaction n. 交际

office decoration 办公室装饰 trade fair 商品交易会 exhibitor n. 参展商 accommodation 住宿

sponsor 主办方，主办单位 evening buffet自助晚餐

International Art Consultants 国际艺术顾问公司 Seattle 西雅图

5.2 Participating in a meeting Vocabulary

chairperson 主席the person

Module 5

第五单元

5.1 The workplace

Vocabulary

to source art （为商务用途）选择艺术装饰品

to commission art 定制艺术品regeneration n. 重建，再生referral 推荐人expertise n. 专家意见，专门技术或知识

refere nee database n 参考数据库

premise 楼宇，单位，处所direet speeeh 直接引语reported speech n.

间接弓I语aneedotal things 轶事

social norm社会规范

interaction n. 交际

office decoration 办公室装饰

trade fair 商品交易会exhibitor n. 参展商accommodation 住宿sponsor 主办方，主办单位evening buffet 自助晚餐

International Art Consultants 国际艺术顾问公司Seattle 西雅图

5.2 Participating in a meeting Vocabulary chairperson 主席the person who is in charge of the

Module 6 第六单元

6.1 Recruitment

Vocabulary

recruitment 招聘

migraine (headache) 周期性偏头痛

body-piercing studio 人体穿环工作室（一种从事人体美容地方）take a sick day 请一天病假

sales position 销售职务

sales figures 销售数据

apply for 申请

go in for an interview 参加面试

arrange an interview 安排面试

automated messages 自动应答信息

lottery 彩票win～中彩票，中奖

pay off the rest of his mortgage 付清贷款余额

mortgage 抵押，按揭

disciplinary procedures 惩戒程序，纪律程序

take someone on 录取某人

walk out 离职，罢工

dismiss解雇

sack 解雇，炒鱿鱼

fire 解雇

lay off 使下岗（暂时）解雇

resign 辞职

take voluntary redundancy 自愿裁人，自愿接受裁退

make redundant 裁人

give notice 预先告知（

外国语学院2011-2012学年第一学期---剑桥商务英语考证（BEC VANTAGE）

MODULE 2 2.1 Company benefits Main Tasks Task 1 Task 2 Task 3

Exam Practice: Speaking Test—Part 2 Business Skills: Presenting your company Exam Spotlight: Writing Test—Part 1 Task 1: Speaking Test—Part 2 I.

Speaking Practice

There’re a number of points to consider then arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skill