体验商务英语第三版课后答案

剑桥商务英语第三版 95页report

Writing exercise

? You work for a market company.

? Your client, a soft drinks company, wants to launch a new flavored drink. ? You tested two possible flavors with focus group. You also asked people to

compare normal and diet versions of the two drinks. You have been asked to write a report on your findings and make recommendations to your clients

Report on findings from focus group research Introduction

The aim of this report is to make recommendations based on the findings from the focus gr

第一单元 名片

1.2 Lead-in

1.2.1

1） Harbin 2） 公司

3） Century Village 4） 财务主任 5） 助理工程师 6） 名誉主席 7） 首席运营官 8） 传真 9） 邮政信箱 10) 外销部经理 1.2.2 CHINA EASTERN AIRLINES BEIJING BRANCH (OFFICE) Wang Jian General Manager 67 Wangfujing St. Tel: 010-46655363 Beijing, China Fax: 010-46655364 E-mail:wangjian@yahoo.com

1.2.3（略）

国际教育基金会 琳达 琼斯 联络员及项目主任 电话：(212)9447466 纽约，NY10036 转42 43街4号 传真：(212)9446683 国际总部 电子邮箱ljones@iefint1.org 1.7. Practice

1.7.1 全部正确

1.7.2 245 （1中改成“先高后低”；3中改成“之后”

Growing the company Parts of a company

1 Do you think this quotation is true all business?

‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.

Mukesh Ambani, chairman of Reliance Industries

2 Read this entry from a company website and use these words to label the digram. Subsidiary headquarters sales offices Warehouse R&D division main plan

We are based in La Defense, the business district of Pairs, and new products are develop

5.1

Money and finance VOCABULARY Money expressions

1 How do you interpret this quotation?

‘Money often costs too much.’

Ralph Waldo Emerson, Essayist

2 Complete these flow charts. Use the words in the box.

1 borrow money →________ money→pay back money

2 _______ money→charge interest→make a profit

3 order goods →be _______ for the goods →pay for the goods 4 _______ money on a horse →win money→collect your winnings 5 _______ money in shares →earn interest→ buy more shares 6 go to the bank → ________ some money→spend

The art of selling

Selling

1 What do these quotations suggest are the qualities of a successful salesmen? ‘Your attitude, not your aptitude, will determine your altitude.’

'People don't buy for logical reason. They buy for emotional reasons.'

'Failure is a detour, not a dead-end street’.

'People often say that motivation doesn't last. Well, neither does bathing–that’s why we recommend it daily.'

‘The complaining customer represent a huge opportunity for more business.'

Zig Ziglar , author of Secrets of Closing the Sale

2 Have you e

第一单元 名片

1.2 Lead-in

1.2.1

1） Harbin 2） 公司

3） Century Village 4） 财务主任 5） 助理工程师 6） 名誉主席 7） 首席运营官 8） 传真 9） 邮政信箱 10) 外销部经理 1.2.2 CHINA EASTERN AIRLINES BEIJING BRANCH (OFFICE) Wang Jian General Manager 67 Wangfujing St. Tel: 010-46655363 Beijing, China Fax: 010-46655364 E-mail:wangjian@yahoo.com

1.2.3（略）

国际教育基金会 琳达 琼斯 联络员及项目主任 电话：(212)9447466 纽约，NY10036 转42 43街4号 传真：(212)9446683 国际总部 电子邮箱ljones@iefint1.org 1.7. Practice

1.7.1 全部正确

1.7.2 245 （1中改成“先高后低”；3中改成“之后”

Unit 1 Passage A Read and complete 4

1 They should be for planning and carrying out the inancial policies of the company

2 No final decision has been taken, but it seems likely that the two companies could merge in the near future

3 The girl was very upset because she could not get these coffee out of the new carpet 4 They said that they would innovate with persistence to the product in the coming year 5 April sunlight over the water, dancing across snow-covered fields 6 I got a free of eye

新编剑桥商务英语高级第三版高级教材答案

Page 6 and 7

3

Answers

1 retire

2 joined

3 reward

4 laid off

5 trained

6 leave

7 recruits

8 flexible

9 temporary

10 day off

5

Answers

1 employment (also employer, employee)

2 promotion (also promoter)

3 retirement (also retiree)

4 resignation

5 training (also trainer, trainee)

6 recruitment (also recruiter)

7 application (also applicant)

8 dismissal

9 pay (also payment)

10 reward

9

Answers

1 not interested in working hard

2 people in their twenties

3 getting what you want as soon as you demand it

4 parents and colleges who overprotect

1

Lead-in: 1. hold 2. supposed 3. absent-minded 4. dependable 5. responsible 6. boring 7. engineers are assumed to have a good profession8. as people don’t know the importance of engineers in society

2: 1. What's the main idea of this passage? Answer: Working fathers have received little media attention in the US and they have been given little cultural recognition, which is a kind of prejudice against those working dads. 2. What's the author ' s attitude toward working dads? Answer: She

1. 你愿意把你的经验和组里的其他人分享吗？(share sth with sb)

Answer: Would you like to share your experience with the rest of the group?

2. 你父亲如果还健在的话，他会为你骄傲的。(be proud of)

Answer: If your father were still alive, he would be very proud of you.

3. 她开车转弯上了自家的车道(driveway)，不料发现路已被堵塞(block)。(only to)

Answer: She turned up the driveway, only to fi nd her way blocked.

4. 他没有告诉任何人就走了，因为他不想卷入那件事。(get involved in)

Answer: He went away without telling anyone, because he didn’t want to get involved in that matter.

5. 最终，产品的成功还是取决于高明的销售手段(marketing)。(ultimately)