商务英语函电第三版课后答案

剑桥商务英语第三版 95页report

Writing exercise

? You work for a market company.

? Your client, a soft drinks company, wants to launch a new flavored drink. ? You tested two possible flavors with focus group. You also asked people to

compare normal and diet versions of the two drinks. You have been asked to write a report on your findings and make recommendations to your clients

Report on findings from focus group research Introduction

The aim of this report is to make recommendations based on the findings from the focus gr

第一单元 名片

1.2 Lead-in

1.2.1

1） Harbin 2） 公司

3） Century Village 4） 财务主任 5） 助理工程师 6） 名誉主席 7） 首席运营官 8） 传真 9） 邮政信箱 10) 外销部经理 1.2.2 CHINA EASTERN AIRLINES BEIJING BRANCH (OFFICE) Wang Jian General Manager 67 Wangfujing St. Tel: 010-46655363 Beijing, China Fax: 010-46655364 E-mail:wangjian@yahoo.com

1.2.3（略）

国际教育基金会 琳达 琼斯 联络员及项目主任 电话：(212)9447466 纽约，NY10036 转42 43街4号 传真：(212)9446683 国际总部 电子邮箱ljones@iefint1.org 1.7. Practice

1.7.1 全部正确

1.7.2 245 （1中改成“先高后低”；3中改成“之后”

Growing the company Parts of a company

1 Do you think this quotation is true all business?

‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.

Mukesh Ambani, chairman of Reliance Industries

2 Read this entry from a company website and use these words to label the digram. Subsidiary headquarters sales offices Warehouse R&D division main plan

We are based in La Defense, the business district of Pairs, and new products are develop

5.1

Money and finance VOCABULARY Money expressions

1 How do you interpret this quotation?

‘Money often costs too much.’

Ralph Waldo Emerson, Essayist

2 Complete these flow charts. Use the words in the box.

1 borrow money →________ money→pay back money

2 _______ money→charge interest→make a profit

3 order goods →be _______ for the goods →pay for the goods 4 _______ money on a horse →win money→collect your winnings 5 _______ money in shares →earn interest→ buy more shares 6 go to the bank → ________ some money→spend

The art of selling

Selling

1 What do these quotations suggest are the qualities of a successful salesmen? ‘Your attitude, not your aptitude, will determine your altitude.’

'People don't buy for logical reason. They buy for emotional reasons.'

'Failure is a detour, not a dead-end street’.

'People often say that motivation doesn't last. Well, neither does bathing–that’s why we recommend it daily.'

‘The complaining customer represent a huge opportunity for more business.'

Zig Ziglar , author of Secrets of Closing the Sale

2 Have you e

第一单元 名片

1.2 Lead-in

1.2.1

1） Harbin 2） 公司

3） Century Village 4） 财务主任 5） 助理工程师 6） 名誉主席 7） 首席运营官 8） 传真 9） 邮政信箱 10) 外销部经理 1.2.2 CHINA EASTERN AIRLINES BEIJING BRANCH (OFFICE) Wang Jian General Manager 67 Wangfujing St. Tel: 010-46655363 Beijing, China Fax: 010-46655364 E-mail:wangjian@yahoo.com

1.2.3（略）

国际教育基金会 琳达 琼斯 联络员及项目主任 电话：(212)9447466 纽约，NY10036 转42 43街4号 传真：(212)9446683 国际总部 电子邮箱ljones@iefint1.org 1.7. Practice

1.7.1 全部正确

1.7.2 245 （1中改成“先高后低”；3中改成“之后”

新编剑桥商务英语高级第三版高级教材答案

Page 6 and 7

3

Answers

1 retire

2 joined

3 reward

4 laid off

5 trained

6 leave

7 recruits

8 flexible

9 temporary

10 day off

5

Answers

1 employment (also employer, employee)

2 promotion (also promoter)

3 retirement (also retiree)

4 resignation

5 training (also trainer, trainee)

6 recruitment (also recruiter)

7 application (also applicant)

8 dismissal

9 pay (also payment)

10 reward

9

Answers

1 not interested in working hard

2 people in their twenties

3 getting what you want as soon as you demand it

4 parents and colleges who overprotect

Unit 1 Text A

什么是“服务”?在IT界,“服务”一词涵盖的意思很广,包括咨询?客户定制编程?设计?制造和安装复杂的信息系统等?

IBM全球服务:概览

背景

11991年时,IBM是家拥有648亿资产的公司,其中非维护服务收入还不足60亿?但短短的10年后,仅仅是IT服务收入一项就超过IBM公司860亿总销售额的40%,一跃成为IBM公司的最大收入单项?

2原因何在?一部分是因为该公司一贯的勤劳而严谨的工作作风:通过客户开发客户;创建规范的管理及财务制度;重资聘用并培养IT顾问及系统体系结构和网络服务等各方面的专家?

3IBM全球服务成功的更重要的因素其实很简单,就是明确地了解客户的需求之所在?IBM认为技术与商业的经验合在一起有助于更有效地与客户融为一体? 兴起

4IBM公司初涉IT服务业可追溯到1989年?当时伊斯曼柯达公司与IBM公司完成了协议:IBM为柯达公司在纽约州的罗切斯特市的分公司设计?创建并管理一个崭新的最先进的数据中心?这次使双方皆获益的合作经历更增强了IBM以开发扩充自己数据库容量来提供额外服务的信心?

5另外,1989年时,IBM引进了商务恢复服务系统?这个系统能确保企业遇到机器突然中断或其他意

Unit 1 Text A

什么是“服务”?在IT界,“服务”一词涵盖的意思很广,包括咨询?客户定制编程?设计?制造和安装复杂的信息系统等?

IBM全球服务:概览

背景

11991年时,IBM是家拥有648亿资产的公司,其中非维护服务收入还不足60亿?但短短的10年后,仅仅是IT服务收入一项就超过IBM公司860亿总销售额的40%,一跃成为IBM公司的最大收入单项?

2原因何在?一部分是因为该公司一贯的勤劳而严谨的工作作风:通过客户开发客户;创建规范的管理及财务制度;重资聘用并培养IT顾问及系统体系结构和网络服务等各方面的专家?

3IBM全球服务成功的更重要的因素其实很简单,就是明确地了解客户的需求之所在?IBM认为技术与商业的经验合在一起有助于更有效地与客户融为一体? 兴起

4IBM公司初涉IT服务业可追溯到1989年?当时伊斯曼柯达公司与IBM公司完成了协议:IBM为柯达公司在纽约州的罗切斯特市的分公司设计?创建并管理一个崭新的最先进的数据中心?这次使双方皆获益的合作经历更增强了IBM以开发扩充自己数据库容量来提供额外服务的信心?

5另外,1989年时,IBM引进了商务恢复服务系统?这个系统能确保企业遇到机器突然中断或其他意

高级英语第三版课后答案

第一课

Paraphrase:

?1. We are 23 feet above the sea level.

?2. The house has been here since 1915, and has never been damaged

by any hurricanes. ?3. We can make the necessary preparations and survive the hurricane without much damage. ?4. Water got into the generator and put it out. It stopped producing electricity so the lights also went out.

?5. Everybody go out through the back door and run to the car.

?6. The electrical systems in the car (the battery for the starter) had been put out by w ater. ?7. As John watched th