新职业英语行业篇经贸英语

Unit 3

Business Negotiation

本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“交易磋商”：

? 交易磋商概述：介绍交易磋商过程中典型的四个环节，主要涉及四个环节的

基本含义、内容和在整个过程中的地位与作用(Reading A)，为进行实际交易磋商提供理论指导；

? 口头磋商：根据业务需要，向贸易伙伴询问商品报价、提供报价、磋商分歧

和达成协议(Listening & Speaking)，学习实际磋商中的谈判技巧；

? 书面报盘与还盘：客户通过电子邮件向公司相关人员进行报盘，即商品的名

称、价格和样品等信息，公司对报盘进行还盘，指出需要进一步磋商部分，并提供具体建议(Reading A)

? 起草询盘和介绍信件：根据所给的信息，起草一份得体的询盘和接受信函

(Reading B & Writing), 熟悉交易磋商信函包括的一般内容和格式。

Unit Objectives

After studying this unit, you are able to:

? Understand the four basic steps in the process of a bu

Unit 6

Packing

本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“产品包装”：

● 产品包装综述：介绍产品包装在国际贸易业务中的重要地位，以及包装的主

要分类

● 接受顾客咨询及满足顾客需要：接待顾客的咨询，提出建议；针对客户的不

同要求，通过协商与客户达成一致；熟悉包装中经常出现的问题

● 解决常见问题：针对常见问题，掌握对不同问题的处理方法。通过与客户的

协商，学会与客户的沟通方法，并对包装的一个重要细节——产品标签进行了解

● 常见邮件的写作：熟悉常见邮件，掌握如何以电子邮件就包装问题与客户进

行有效的沟通

Unit Objectives

After studying this unit, you are able to:

● Understand the general information about packing

● Talk about the packing method with clients

● Deal with common problems concerning packing

● Write and answer emails about packing details

Unit 1

Business Relations

本单元结合国际经贸业务中的典型工作流程、工作场景，概述经贸行业中的第一个工作环节——“建立业务关系”：

? 建立业务关系：通过整体介绍首先明确建立业务关系的重要性、常用方法以

及一些注意事项，并结合具体实力初步掌握业务关系的方法，如写商务信件(Reading A); ? 客户接待：在具体的场景下——包括打电话和直接会面，公司相关人员约见、

接待客户，向客户介绍自己的公司及产品，并就合作意向和事宜进行初步接洽(Listening & Speaking);

? 客户背景：通过多种途径了解客户的背景信息，对可能进行合作的客户及其

产品有比较清楚准确的了解(Reading B);

? 确立业务关系：客户与公司通过比较正式的形式——书面方式，沟通和确立

业务关系(Writing).

Unit Objectives

After studying this unit, you are able to:

? Understand how to establish business relations ? Receive a client

? Answer phone calls from potential cu

2012级《大学英语》（新职业教材）

练习题 （5）

Part I Listening Comprehension (15’)

Section A : Rose Winn is discussing price with Tom Green .Listen to the conversation and choose the best answer to each question you hear . (3’) 1、A. Canada B. America C.Japan D.China 2、A. By 3% B. By 4% C. By 5% D. By 6% 3、A. This is their first cooperation.

B. Other suppliers’ offers are 15%lower.

C. The woman can give the man a 5%discount . D. They finally settled the question of price .

Section B :Cathy Brown is showing some products to Ryan Bush .List

新职业英语 Unit 1 Feasibility Study

土 建 英 语

English for Civil Engineering

深圳职业技术学院应用外国语学院

Unit 11 Feasibility Study Unit Feasibility Study

1

Warming-up Reading A Listening Speaking

6 7 8

WritingSelf-evaluation Vocabulary and Structure Grammar

2 3 4

9

5

Reading B

10

The Greatest Building

< Back

Unit 1 Feasibility Study

Task 1

Task 2

Home

Unit 1 Feasibility Study

Task 1 The following is a flow chart of the feasibility study of a construction project. Fill in the missing words according to the Chinese meanings. The first letters are already given. 用

Unit 1 Organization

Objectives:

1. Grasp the main idea (the essence of writing is to write what one enjoys writing) and

structure of the text (narration in chronological sequence); 2. Listening strategy and methods.

2. Master the key language points and grammatical structures in the text;

3. Conduct a series of listening, speaking and writing activities related to the theme of the

unit.

Focuses:

1. the main idea of the reading A, and reading B etc. 2.Grasp the main idea;

3.Appreciate the narrative skills demonstrated in

Unit1

联想—新世界，新思维

1984年，由于预见到计算机必将改变人们的工作和生活方式，联想的创始人柳传志和十个志同道合的同事创建了新技术开发公司，该公司就是后来举世闻名的联想集团。

随后的几年里， 本着公司的核心价值观——创新，联想实现了很多重要的技术突破：例如发明了能将操作系统由英文翻译成中文的联想汉卡，创造了轻敲一个按键就能上网的“一键式上网”以及发展了联合应用技术。所有这些创新奠定了联想十多年来在中国电脑市场上的领先地位。

2003年，联想更名为Lenovo，准备进军海外市场。两年后，联想收购了IBM 个人电脑部。如今，联想全球雇员超过2.5万人，总部位于北卡罗莱纳州的罗利，研发中心设在中国、日本和美国。除了中国的电脑生产和装配厂外，联想在美国、墨西哥、巴西和其他国家也建有生产和分销中心。

现在，联想的主要业务涉及开发、制造和销售高质量个人电脑产品及增值服务。其在全世界生产销售的产品包括著名的ThinkPad笔记本电脑和ThinkCentre台式机。在中国，联想占有约三分之一的个人电脑市场。产品除天骄、锋行家用台式机以及扬天、开天商用台式机外，联想还有一条包括服务器、外设和数码娱乐产品在内的生产线，这条生产线产品丰富，日益扩大。

unit2 Business Meeting

新职业英语

Unit 2

unit2 Business Meeting

Conte nts

1

Warming-up

5

Writing

2 3 4

Reading A

6

Mini-project Language Lab

Reading B

7

Listening & Speaking

8 7

Entertainment Language Lab

unit2 Business Meeting

Wa rm1

Task Work in pairs. Read the following list of the tasks at different stages of a business meeting. Discuss with your partner and match each task with its corresponding stage.Meeting Management Tasks

unit2 Business Meeting

Wa rm1

3,5,6,8,9,10 2, 4, 7 1,11, 12

unit2 Business Meeting

Readi Reading A ng A

Text Task 1

Task 2

2012级《大学英语》（新职业教材）

练习题 （5）

Part I Listening Comprehension (15’)

Section A : Rose Winn is discussing price with Tom Green .Listen to the conversation and choose the best answer to each question you hear . (3’) 1、A. Canada B. America C.Japan D.China 2、A. By 3% B. By 4% C. By 5% D. By 6% 3、A. This is their first cooperation.

B. Other suppliers’ offers are 15%lower.

C. The woman can give the man a 5%discount . D. They finally settled the question of price .

Section B :Cathy Brown is showing some products to Ryan Bush .List

2012级《大学英语》（新职业教材）

练习题 （综合）

Part Ⅰ Listening Comprehension (2’x10=20points)

Directions: This section is to test your ability to understand long conversations. There are 3 recorded conversations in it. After each conversation, there are 3 or 4 recorded questions. Both the conversations and the questions will be spoken two times. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D given in your test paper and decide which is the best answer. Then write the corresp