外贸函电第二版unit7

Unit 7 Sales Promotion 销售促销

7.1 Introduction(简介)

目的：掌握如何撰写一封有效的促销信函。必须具有以下四个特征：吸引注意(Attention), 激发兴趣(Interest),产生购买欲望(Desire) 和导致购买行动(Action)。促销信函应以诱人 的开头来吸引对方的注意力，然后，通过介绍产 品或服务的特征(Feature)、优势(Advantage) 和利益(Benefit)来引起对方的兴趣和欲望，并 最终导致对方采取购买行为。2

一般说来，在撰写促销信函时，应注意以下问题：

(1)促销信函不可冗长，应以简短为上，否则会给人以 负担。 (2)在介绍产品或服务的特征、优势和利益时，语言要 清楚、简洁，态度要诚恳，切勿使用夸大的言辞，避免 给人以不实的感觉。 (3)促销信函的口吻要有亲切感，多使用敬称。 (4)要使对方明了能从你所推荐的产品或服务中受益。 (5)促销信函不仅在外观上要吸引人，而且信函一开头 就要能引起读者的兴趣。

7.2 Writing Skills(写作技巧)促销信函的写作步骤及常见表达方式：写作步骤 表达方式 to be made of…(由……制成) (1) to be moder

Unit 7. Acceptance and Confirmation

第七章 确认与接受

Leading-in Tasks （任务导入）

Try to finish the following tasks and predict the objectives and focus of this unit.

Task 1. 假设你是中国安妮国际贸易有限公司（Anny International Trading Company Ltd.，联系地址：Room 1010, 28 Yudao Road, Nanjing, P. R. CHINA，Tel：86-25-67118890 Fax：86-25-67118896 E-mail：anny_hz@163.com）销售部的经理。最近，你公司收到美国利立浦特国际贸易公司（Lilliput International Trading Co., Ltd.，联系地址：108 West Street, New York, U.S.A.，Tel：001-212-5412878 Fax：001-212-5415689 E-mail：lilliput108@yahoo.com）发来的关于订购棉质长裤的的

新职业英语 第二版 职业综合英语1 Unit7

教 案1

授课时间 班 班 班 周星期 第 节 周星期 第 节 周星期 第 节 班 班 周星期 第 节 周星期 第 节 课 次 授课形式 （请打√）17 学时数 2 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ Unit7 Customer Service 授课题目 Reading A: I Really Want to Know 教学目的 Ss make and handle a complaint Ss understand successfully measuring customer satisfaction 1. The main idea and the structure of the reading A. 教学重点 2. Master the key words and language point

Electronic Teaching Portfolio Book Four

Unit Seven: Reading and Reflection

Part I Get Started

Section A Discussion

▇ Sit in pairs or groups and discuss the following questions. 1 Why do you think we need to read?

2 What do you prefer to read — poems, novels or plays?

3 What role do you think literary works play in our lives?

▆ Answers for reference: 1 Hints:

? Reading broadens our horizons. ? Reading enriches our knowledge.

? Reading puts us in contact with the best minds of human history. ? Reading enriches our experi

Electronic Teaching Portfolio Book Four

Unit Seven: Reading and Reflection

Part I Get Started

Section A Discussion

▇ Sit in pairs or groups and discuss the following questions. 1 Why do you think we need to read?

2 What do you prefer to read — poems, novels or plays?

3 What role do you think literary works play in our lives?

▆ Answers for reference: 1 Hints:

? Reading broadens our horizons. ? Reading enriches our knowledge.

? Reading puts us in contact with the best minds of human history. ? Reading enriches our experi

Appendix Key to the Exercises and

the Skill Drillings

Appendix Key to the Exercises and

the Skill Drillings

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太平洋英语，免费体验全部外教一对一课程：

http://www.pacificenglish.cn

Unit 1

Exercise

I. Put the following Chinese into English 询盘enquire / enquiry 报盘offer 报价quote / quotation 订单order

传真facsimile (fax) 电子邮件E-mail

电子商务E-commerce 互联网the Web / Internet 交货期time of delivery

目录catalogue

文档document / file 支付payment 结账settle the account

佘额balance 客户customer / client

国民经济national economy

市场经济market econo

Electronic Teaching Portfolio Book Four

Unit Seven: Reading and Reflection

Part I Get Started

Section A Discussion

▇ Sit in pairs or groups and discuss the following questions. 1 Why do you think we need to read?

2 What do you prefer to read — poems, novels or plays?

3 What role do you think literary works play in our lives?

▆ Answers for reference: 1 Hints:

? Reading broadens our horizons. ? Reading enriches our knowledge.

? Reading puts us in contact with the best minds of human history. ? Reading enriches our experi

Electronic Teaching Portfolio Book Four

Unit Seven: Reading and Reflection

Part I Get Started

Section A Discussion

▇ Sit in pairs or groups and discuss the following questions. 1 Why do you think we need to read?

2 What do you prefer to read — poems, novels or plays?

3 What role do you think literary works play in our lives?

▆ Answers for reference: 1 Hints:

? Reading broadens our horizons. ? Reading enriches our knowledge.

? Reading puts us in contact with the best minds of human history. ? Reading enriches our experi

Unit 4. Inquiry 第四章 询盘

Leading-in Tasks （任务导入）

Try to finish the following tasks and predict the objectives and focus of this unit.

Task 1. 假设你是中国光明国际贸易有限公司（Guangming International Trading Co. Ltd.，联系地址：30 Sichuan Road, Shanghai, China，Tel：86-21-12345678 Fax：86-21-23456789 E-mail: guangming@hotmail.com）进出口部的经理。最近，你公司打算从英国伦敦亚瑟父子公司（Messrs. Arthur Grey & Son Co. Ltd.，联系地址：19 Cheapside, London, E.C.2 ，Tel：0044-20-876543 Fax：0044-20-765432 E-mail：mags_ld@yahoo.com）进口100台真空吸尘器（vacuum cleaner）。现在，请致函该公司向其询盘。注意信中务必包含以下内容。

1) 我

写作教程第二版(邹申)-unit 7

Unit 7Social Problems

By Pizza. C

写作教程第二版(邹申)-unit 7

Unit ObjectivesDefinition of cause & effect Function of cause & effect

Features of cause & effectOrganization of cause & effect

How to choose right examplesTransitional phrasesBy Pizza. C

写作教程第二版(邹申)-unit 7

Warm-up Activities--- college students’ taking part-time jobs1. short of pocket money 2. relieve financial burdens

Reasons

3. offer help to some fellow students who are in financial difficulties

4. prepare for jobs in the future1. have to spend