体验商务英语3第三版课本答案

剑桥商务英语第三版 95页report

Writing exercise

? You work for a market company.

? Your client, a soft drinks company, wants to launch a new flavored drink. ? You tested two possible flavors with focus group. You also asked people to

compare normal and diet versions of the two drinks. You have been asked to write a report on your findings and make recommendations to your clients

Report on findings from focus group research Introduction

The aim of this report is to make recommendations based on the findings from the focus gr

Growing the company Parts of a company

1 Do you think this quotation is true all business?

‘I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times’.

Mukesh Ambani, chairman of Reliance Industries

2 Read this entry from a company website and use these words to label the digram. Subsidiary headquarters sales offices Warehouse R&D division main plan

We are based in La Defense, the business district of Pairs, and new products are develop

5.1

Money and finance VOCABULARY Money expressions

1 How do you interpret this quotation?

‘Money often costs too much.’

Ralph Waldo Emerson, Essayist

2 Complete these flow charts. Use the words in the box.

1 borrow money →________ money→pay back money

2 _______ money→charge interest→make a profit

3 order goods →be _______ for the goods →pay for the goods 4 _______ money on a horse →win money→collect your winnings 5 _______ money in shares →earn interest→ buy more shares 6 go to the bank → ________ some money→spend

The art of selling

Selling

1 What do these quotations suggest are the qualities of a successful salesmen? ‘Your attitude, not your aptitude, will determine your altitude.’

'People don't buy for logical reason. They buy for emotional reasons.'

'Failure is a detour, not a dead-end street’.

'People often say that motivation doesn't last. Well, neither does bathing–that’s why we recommend it daily.'

‘The complaining customer represent a huge opportunity for more business.'

Zig Ziglar , author of Secrets of Closing the Sale

2 Have you e

新编剑桥商务英语高级第三版高级教材答案

Page 6 and 7

3

Answers

1 retire

2 joined

3 reward

4 laid off

5 trained

6 leave

7 recruits

8 flexible

9 temporary

10 day off

5

Answers

1 employment (also employer, employee)

2 promotion (also promoter)

3 retirement (also retiree)

4 resignation

5 training (also trainer, trainee)

6 recruitment (also recruiter)

7 application (also applicant)

8 dismissal

9 pay (also payment)

10 reward

9

Answers

1 not interested in working hard

2 people in their twenties

3 getting what you want as soon as you demand it

4 parents and colleges who overprotect

1

Lead-in: 1. hold 2. supposed 3. absent-minded 4. dependable 5. responsible 6. boring 7. engineers are assumed to have a good profession8. as people don’t know the importance of engineers in society

2: 1. What's the main idea of this passage? Answer: Working fathers have received little media attention in the US and they have been given little cultural recognition, which is a kind of prejudice against those working dads. 2. What's the author ' s attitude toward working dads? Answer: She

Unit 1 Text A

什么是“服务”?在IT界,“服务”一词涵盖的意思很广,包括咨询?客户定制编程?设计?制造和安装复杂的信息系统等?

IBM全球服务:概览

背景

11991年时,IBM是家拥有648亿资产的公司,其中非维护服务收入还不足60亿?但短短的10年后,仅仅是IT服务收入一项就超过IBM公司860亿总销售额的40%,一跃成为IBM公司的最大收入单项?

2原因何在?一部分是因为该公司一贯的勤劳而严谨的工作作风:通过客户开发客户;创建规范的管理及财务制度;重资聘用并培养IT顾问及系统体系结构和网络服务等各方面的专家?

3IBM全球服务成功的更重要的因素其实很简单,就是明确地了解客户的需求之所在?IBM认为技术与商业的经验合在一起有助于更有效地与客户融为一体? 兴起

4IBM公司初涉IT服务业可追溯到1989年?当时伊斯曼柯达公司与IBM公司完成了协议:IBM为柯达公司在纽约州的罗切斯特市的分公司设计?创建并管理一个崭新的最先进的数据中心?这次使双方皆获益的合作经历更增强了IBM以开发扩充自己数据库容量来提供额外服务的信心?

5另外,1989年时,IBM引进了商务恢复服务系统?这个系统能确保企业遇到机器突然中断或其他意

Unit 1 Text A

什么是“服务”?在IT界,“服务”一词涵盖的意思很广,包括咨询?客户定制编程?设计?制造和安装复杂的信息系统等?

IBM全球服务:概览

背景

11991年时,IBM是家拥有648亿资产的公司,其中非维护服务收入还不足60亿?但短短的10年后,仅仅是IT服务收入一项就超过IBM公司860亿总销售额的40%,一跃成为IBM公司的最大收入单项?

2原因何在?一部分是因为该公司一贯的勤劳而严谨的工作作风:通过客户开发客户;创建规范的管理及财务制度;重资聘用并培养IT顾问及系统体系结构和网络服务等各方面的专家?

3IBM全球服务成功的更重要的因素其实很简单,就是明确地了解客户的需求之所在?IBM认为技术与商业的经验合在一起有助于更有效地与客户融为一体? 兴起

4IBM公司初涉IT服务业可追溯到1989年?当时伊斯曼柯达公司与IBM公司完成了协议:IBM为柯达公司在纽约州的罗切斯特市的分公司设计?创建并管理一个崭新的最先进的数据中心?这次使双方皆获益的合作经历更增强了IBM以开发扩充自己数据库容量来提供额外服务的信心?

5另外,1989年时,IBM引进了商务恢复服务系统?这个系统能确保企业遇到机器突然中断或其他意

外国语学院2011-2012学年第一学期---剑桥商务英语考证（BEC VANTAGE）

MODULE 2 2.1 Company benefits Main Tasks Task 1 Task 2 Task 3

Exam Practice: Speaking Test—Part 2 Business Skills: Presenting your company Exam Spotlight: Writing Test—Part 1 Task 1: Speaking Test—Part 2 I.

Speaking Practice

There’re a number of points to consider then arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skill

Module 5

第五单元

5.1 The workplace Vocabulary

to source art （为商务用途）选择艺术装饰品 to commission art 定制艺术品 regeneration n. 重建，再生 referral推荐人

expertise n. 专家意见，专门技术或知识 reference database n. 参考数据库 premise 楼宇，单位，处所 direct speech 直接引语

reported speech n. 间接引语 anecdotal things 轶事 social norm社会规范 interaction n. 交际

office decoration 办公室装饰 trade fair 商品交易会 exhibitor n. 参展商 accommodation 住宿

sponsor 主办方，主办单位 evening buffet自助晚餐

International Art Consultants 国际艺术顾问公司 Seattle 西雅图

5.2 Participating in a meeting Vocabulary

chairperson 主席the person