教程2 U4 unit test

Unit 4 test Next

Part I Script

Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

1. (Listen to the audio recording for the question.)

A. Because short slogans are refreshing.

B. Because short slogans can catch busy people's attention.

C. Because only short slogans are impressive.

D. Because the Coca-Cola company has set a good example.

2. (Listen to the audio recording for the question.)

A. The man asks for some money to buy bread.

B. The woman spends a lot of money shopping.

C. The woman wants to buy some spring clothes for the man.

D. The man is quite angry at the woman not buying him bread.

3. (Listen to the audio recording for the question.)

A. Ads should be made by local people.

B. The lipstick ad is more effective in Germany.

C. Ads should be adapted for particular places.

D. The same ad can be used in various places.

4. (Listen to the audio recording for the question.)

A. To show how fast one can buy things with the card.

B. To show how much he likes the card.

C. To express his disagreement with the woman.

D. To express his agreement with the woman.

5. (Listen to the audio recording for the question.)

A. She is a loyal customer to Nokia.

B. She is a loyal customer to Ericsson.

C. She is easily influenced by advertisements.

D. She is a tough consumer.

Part II Script

Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. W: So, Mr. Smith, you want to increase ridership on the

buses. M:

(1)We do, and we hope you can help us. change the imageW:

Certainly we can. First, we must (2)bus travel.

of M: How do you do that? W:

Well, we'll (3)do some surveys to see what people really think about taking the bus. We'll investigate (4)

different age groups and so on. M: Will that work? W:

It works (5)your usersall the time. Once we get a profile of (6)

target, we can see who we can (7)Your answer . (1) (2) (3) (4) (5) (6) (7)

Part III Script

Correct answer We do We do change the image change the image do some surveys do some surveys different age groups different age groups all the time all the time your users your users target target Directions: Listen to the following recording, and then choose

the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

1. Which of the following is NOT mentioned as a purpose of advertising?

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea.

2. According to the passage, who is most likely to pay for an

ad?

A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop.

3. Which of the following is second in importance?

A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising.

4. Which of the following is true of direct mail?

A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of advertisements.

5. What is the passage mainly talking about?

A. The role of advertising in modern society.

B. The definition and classification of ads.

C. The effects of various types of ads.

D. The importance of various types of ads.

Part IV

Directions: Choose the best answer to each of the following statements.

1. Dad, I need some new shoes. My old ones look ______ funny.

A. kind

B. a kind C. kind of D. a kind of

2. They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them

________.

A. nothing

B. with nothing C. in nothing D. for nothing

3. In the States, advertisers are not allowed ________ young

people smoking cigarettes.

A. show

B. showing C. to show D. to be shown

4. Cigarette manufacturers need to keep _______ new customers.

A. bringing about

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