商务接待礼仪毕业论文

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装 订 线

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山东农业大学

学 期 论 文

题 目 _ _The etiquette of business reception__ 序 号 学 院 经管学院

专业班级 金融8班 学生姓名 学 号 任课教师 二零一五年六月二十五日

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Contents

Abstract in English……………………………………………………………………..........1 Abstract in Chinese ………………………………………………………………………….1 1. Introduction ………………………………………………………………………….....… 1 2. An overview of business etiquette ………………………………………………..…....1

2.1The function of business etiquette ……………………………………………………..….2 2.2The types of business etiquette ………………………………………………………..….2 2.3The etiquette of business reception ………………………………………………………..….2

3. The behavior of reception personnel…………………………. .……………………...2 4. The etiquette of introduction … …………………………………………………..…….3 5. The etiquette of shaking hands ……………………………………….……………….. 3

5.1The occasion and object of shaking hands……………………………………………………..3 5.2 The strength of shaking hands………………………………………………………………….4

5.3 The taboos of shaking hands …………………………………………………………………..4

6. The etiquette of exchanging cards ……………………………………………………. .5 7. The etiquette of guiding people ……………………………………….………………. .5 8. Conclusion ………………………………………………………………….………………..6 Bibliography ……………………………………………………………………………………6 Acknowledgments ……………………………………………………………………………..6

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目 录

英语摘要…………………………………………………………………………………………1 汉语摘要…………………………………………………………………………………………1 1.引言……………………………………………………………………………………………1 2.商务礼仪概览 ………………………………………………………………………1

2.1商务礼仪的作用………………………………………………………………………………2 2.2商务礼仪的类型………………………………………………………………………………2 2.3商务接待礼仪…………………………………………………………………………………2

3.个人会面礼仪 ………………………………………………………………………………2 4.介绍礼仪………………………………………………………………………………………3 5.握手礼仪………………………………………………………………………………………3

5.1握手的情形和对象……………………………………………………………………………3 5.2握手的力度 ……………………………………………………………………………… 4 5.3握手的禁忌………………………………………………………………………………… 4

6.交换名片礼仪…………………………………………………………………………………5 7.引领礼仪 ……………………………………………………………………………………5 8.结语……………………………………………………………………………………………6 参考文献 ………………………………………………………………………………… … 6 致谢………………………………………………………………………………………………6

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The etiquette of business reception

(College of Foreign Languages, Shandong Agricultural University, Tai’an 271018)

Abstract: As the Chinese economy is developing rapidly, the intercourse between countries is

also becoming frequent. Facing the fierce competition of business, a lot of businessmen wish to make more partners know about the reputation of companies and have a leading role in competitive business society. In order to build a good image and get more deals, companies should take the business etiquette of business intercourse into consideration and respect different culture backgrounds , such as the etiquette of business reception, the etiquette of business visit, the etiquette of presenting gifts in different countries. By learning and obeying a variety of business etiquette on different business occasions and in different countries, we can establish rather long-term relationship with our business partners who come from different countries. Here I will mainly introduce the etiquette of business reception and discuss norms of reception etiquette.

Key Words: business etiquette; reception; norm

商务接待礼仪

摘要：随着中国经济的飞速发展，国家之间的往来也变得越来越频繁。面对激烈的商业竞

争，很多商人希望让更多的合作伙伴了解公司的信誉，在竞争激烈的商业社会中发挥主导作用。为了建立良好的形象，获得更多的交易，公司应该考虑商务礼仪的商务交往，尊重不同的文化背景，如在不同国家的商务接待礼仪、商务考察礼仪、馈赠礼仪。通过学习和遵守在不同的商务场合和在不同的国家各种商务礼仪规范，我们可以与来自不同国家的商业伙伴建立长期的合作关系。在这里我将主要介绍商务接待的礼仪并且讨论接待礼仪的行为规范。

关键词：商务礼仪；接待；规范 1. Introduction

Owing to the development of economy and the intercourse between different regions or countries, we are in urgent need of learning different business etiquette in business intercourse. This paper will mainly tell something important about business etiquette in business reception. Having a good command of the different business etiquette of different countries is closely related to whether we can have the big opportunity to build a good communication relationship with our cooperators.

2. An overview of etiquette on business

In modern commodity and market economy, business intercourse has become very common, therefore every of us should know and learn some knowledge about etiquette of business intercourse in different countries. However, the content of business intercourse is extremely abundant and the range is very extensive. The knowledge about etiquette of business intercourse is rather abundant, because each country has its own special etiquette. The process of business etiquette is to tell us what we can do and how we should do in communicating with others. If we do in a decorous way, we will build a long and pleasant relationship with our future clients and customers. When we communicate with others, it is of importance to be familiar with the skills of business etiquette and the different culture. Moreover, our quality will be improved and life will be beautified if we are in good command of these useful business etiquette of business

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intercourse .Besides these, it can quicken the social interaction, improve the personal relationship and purify the social atmosphere.

2.1The function of business etiquette

With the deep development of market society, all kinds of business intercourse are on the rise. Business etiquette has become more and more significant and plays a more important role in business intercourse. The function of business etiquette is to enhance quality and image, establish stable and friendly relationship and maintain the good image of enterprises and person. Moreover, business etiquette crystallizes feelings and conciliates personal relationship. If men who engaging in doing business observe the principles of business etiquette on their own initiative and restrict themselves, they will communicate well, respect for one another ,trust each other and promote business. So business etiquette is a combined embodiment of companies, culture and employers, only do we follow business etiquette, the image and culture of company will be improved to a more satisfying level.

2.2The types of business intercourse

Business intercourse is very common and plentiful in competitive society. It is divided into three kinds: business reception; business visit; present of gifts in business intercourse. In dealing with business, we often run into these business intercourses, it is very useful for us to learn some knowledge about business etiquette. The etiquette varies from countries to countries. 2. 3Etiquette of business reception

The etiquette of business reception is the behavior of business personnel who engaging in business reception activities should be observed. Increasing competition and a full range of interpersonal communication encourage us to change and perfect the current business etiquette in order to establish a suitable and modern commercial society's new etiquette. At the same time, the changing of social culture, economy and technology make the etiquette of business reception has become more and more significant.

What should we do when we meet our guests at the first time in business reception? It is welcome. Welcome is the form of the most basic and important link in the social communication reception activities. It can express master’s friendliness and courtesy. Especially meeting, what is the most important thing is to leave a good impression on the guest. The reason is that a first good impression tends to become a lasting impression and decides whether the business will succeed or fail. Moreover, a nice impression will become the long affection, caller’s first impression depends on the proprieties and attitudes of desk clerk .Therefore, each enterprise supervisor and every employee should have a good knowledge of business reception etiquette to deal with business.

3. The behavior of reception personnel

What do the qualities we should own as reception personnel? The reception personnel must be articulate, generous and have decent behavior. For women, they should avoid wearing too many decorations and cosmetic should be elegant as much as possible. Different countries have different requirements of clothes. In China, women should not wear revealing clothes. If we go to Tessie country, we must not wear the cross. The reason is that people believe in Catholicism and the cross means ominous which makes them very unhappy and think that we don’t respect their culture.

If the visitor is an important guest who has made an appointment in advance, we should determine the corresponding reception specifications and programs according to the visitor's status, identity. Receiving general visitors in the office ask us to listen more, speak less.

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