fortified and functional packaged food in china

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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN CHINA

Euromonitor International September 2011

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LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4

Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19

Sales of Fortified/Functional Packaged Food by Category: Value

2005-2010 .................................................................................................... 4 Sales of Fortified/Functional Packaged Food by Category: % Value

Growth 2005-2010 ....................................................................................... 4 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown

2009 ............................................................................................................. 5 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: %

Breakdown 2009 .......................................................................................... 5 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: %

Breakdown 2009 .......................................................................................... 5 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010 ............................................................................................................. 6 Key Functional Ingredients in Fortified/Functional Biscuits: %

Breakdown 2006-2010 ................................................................................. 6 Key Functional Ingredients in Fortified/Functional Breakfast Cereals:

% Breakdown 2006-2010 ............................................................................. 6 Key Functional Ingredients in Fortified/Functional Bread: %

Breakdown 2006-2010 ................................................................................. 6 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown

2006-2010 .................................................................................................... 7 Key Functional Ingredients in Fortified/Functional Sugar

Confectionery: % Breakdown 2006-2010 ..................................................... 7 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown

2006-2010 .................................................................................................... 7 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown

2006-2010 .................................................................................................... 7 Key Functional Ingredients in Fortified/Functional Yoghurt: %

Breakdown 2006-2010 ................................................................................. 8 Fortified/Functional Packaged Food Company Shares 2006-2010 .............. 8 Fortified/Functional Packaged Food Brand Shares 2007-2010 .................... 9 Fortified/Functional Bread Brand Shares 2007-2010 ................................. 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015 ........................................................................................ 10 Forecast Sales of Fortified/Functional Packaged Food by Category: %

Value Growth 2010-2015 ........................................................................... 11

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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN CHINA

HEADLINES

FF packaged food current value sales grow by 17% in 2010 to reach RMB81.9 billion Concerns over food safety, new launches and rising health awareness among Chinese consumers continue to drive demand for FF packaged food products Pro/pre biotic spoonable yoghurt is the most dynamic category, showing current value growth of 38% Most FF packaged food categories see average unit prices increase moderately in current value terms due to rising production and raw material costs Hangzhou Wahaha Group remains the leading company in a highly fragmented competitive environment, claiming a value share of 6% in 2010 FF packaged food constant value sales are expected to grow at a CAGR of 13% over the forecast period to reach RMB153.5 billion in 2015

TRENDS

Aside from rising disposable incomes and the healthy living trend, growing public concern about the safety of standard food products in the wake of several high profile contamination scandals was one of the main factors behind the positive development of FF packaged food in 2010. Because their products trade largely on their healthy reputations, FF packaged food manufacturers are perceived as being much more rigorous when it comes to observing food safety and quality control standards. The success of new products launched towards the end of the review period also lifted the performance of FF packaged food as a whole in 2010. New products claiming to offer very specific benefits in terms of digestive health, immune system support, weight management, oral health and bone health etc proved especially popular. The same was true of new products based on ingredients used in traditional Chinese medicine, such as red bean, peanut, E-jiao (donkey-hide gelatin), red date and Chinese wolfberry. The Sanyuan Wu Se Yang FF flavoured milk drinks range, launched by Beijing San Yuan Foods Co Ltd in

December 2009, taps into both of these trends. The five products in this range correspond to different concepts that are prevalent in traditional Chinese medicine, such as ‘Nutrition

through Meal’, and ‘Convalesce through Care’. Moreover, each of the five products comes in a different-coloured pack, with the colour denoting which body organ or system it is intended for, eg green for liver health. Growth in total FF packaged food current value sales in 2010 was up slightly on 2009. This was partly due to price hikes imposed by manufacturers in an effort to offset rising production and raw material costs. At the same time, current value sales were bolstered as rising disposable incomes encouraged some consumers to trade up to more sophisticated and expensive products, including premium brands and products claiming to offer very specific or multiple health benefits. However, growth in total current value sales was lower than the

CAGR for the entire review period, and the same was true of volume growth rates for most FF packaged food product categories. This was mainly due to increasing maturity. Pro/pre biotic spoonable yoghurt was by far the most dynamic performer in 2010, showing volume growth of 36% and current value growth of 38%. While this was partly due to growing

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consumer awareness of the benefits these products can have in terms of digestive health and immune system support, strong volume and current value sales growth also reflected

increased participation in the category by major domestic and multinational companies. Most notably, 2009 saw the relaunch of Danone’s Activia brand in mainland China. Danone had originally entered China in the 1990s via a series of joint venture agreements, and its first

mover advantage in FF yoghurt helped Activia to build up a sizeable base of loyal consumers. During the review period, however, Danone had a number of disputes with its partners in these venture agreements, including Inner Mongolia Mengniu Dairy and Bright Dairy & Food Co, which led it to cease production early in 2008. The company’s decision to relaunch

Activia, this time without cooperation from local partners, lifted the performance of the entire pro/pre biotic spoonable yoghurt category in 2010. Volume and current value sales were also bolstered by rising demand for Bright Dairy & Food Co’s Momchilovtsi brand, which was also launched in 2009 and is positioned as a direct competitor to Activia.

During the review period, improvements in living standards and rising health awareness saw Chinese consumers become increasingly well-informed about the benefits of FF packaged food products. High profile advertising campaigns by leading manufacturers also contributed to this trend. As consumers became more knowledgeable and their expectations rose, FF packaged food products claiming to offer multiple benefits continued to gain popularity in 2010. Yili Group’s new FF powder milk product, for example, proved very popular among younger female consumers due to claims that it had ‘beauty from within’ properties as well as bone health benefits. Most FF packaged food categories saw average unit prices increase moderately in current value terms in 2010. While this was partly due to rising production and raw material costs, it also reflected the willingness of some consumers to trade up to more expensive products as disposable incomes rose. Towards the end of the review period, FF packaged food witnessed a strong trend towards premiumisation, with many new products debuting at higher price points. This was particularly the case with products that contained more novel ingredients or claimed to offer multiple health benefits.

COMPETITIVE LANDSCAPE

FF packaged food remained highly fragmented in 2010, with numerous domestic and

multinational companies of all sizes present. Hangzhou Wahaha Group remained the leading player overall with a value share of more than 6%, offering an extensive assortment of FF dairy products under its Shuang Wai Wai, Ru Wa Wa and Wahaha brands. These brands are widely distributed in China, and all three benefit from consistently strong advertising support. Mead Johnson (Guangzhou) Ltd and International Nutrition Co Ltd ranked second and third respectively, with both companies claiming value shares of close to 6%. Both were present in FF milk formula, the former with its Mead Johnson brand and the latter with its Dumex brand. Wrigley was the fourth leading player overall with a value share of 3%. The company was the clear leader in FF gum thanks to the combined strength of its Extra Xylitol, Juicy Fruit and

Extra White brands. Bright Dairy & Food Co rounded out the top five with a value share of 2%. With an extensive dairy products portfolio that includes popular brands such as Changyou, AB 100, Momchilovtsi and Bright, the company ranked first in FF cheese and second in FF yoghurt. Other prominent FF packaged food players included Kraft Foods China Inc, Inner Mongolia Mengniu Dairy, Yakult (China) Co Ltd, Orion (China) Co Ltd and Inner Mongolia Yili Industrial Group. Company value shares within FF packaged food remained fairly stable in 2010, with no

players recording major gains or losses. Inner Mongolia Mengniu Dairy made the most visible

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gain among the leading companies, thanks largely to new launches and increased promotional activity in the pro/pre biotic spoonable yoghurt and FF reduced fat milk

categories. Overall leader Hangzhou Wahaha meanwhile showed the largest value share decline, largely due to its failure to launch any significantly successful new products in an increasingly competitive environment.

Having made steady value share gains over 2008-2009, Mead Johnson and International

Nutrition Co showed comparatively poor performances in 2010. Mead Johnson’s share of total FF packaged food current value sales declined slightly, while that of International Nutrition Co remained static. This was largely due to the fallout from the melamine-contaminated milk formula scandal, which led many Chinese consumers to abandon domestic products like Mead Johnson and Dumex in favour of more reputable international brands. 2010 key new launches of FF packaged food have learnt benefits from other industries like consumer health. For instance, Mengniu LABS has recently offered its variant type been awarded SFDA certification, claiming to be FF yoghurt products that enhance immune systems and regulate gastrointestinal tract flora function. It is the first food product to be labelled with the SFDA ‘Blue Cap’, a logo mostly found in the consumer health sector, to

convince consumers about its health benefits. In early 2010, another leading player Hangzhou Wahaha introduced its FF yoghurt under the Jing Jing brand. This product has added amino acid, vitamin A, xanthin and zinc, claim to be beneficial to alleviating eye fatigue. With SFDA certification, these functional yoghurt brands have been marketing health benefits as their key selling point to differentiate from other yoghurt products.

PROSPECTS

The outlook for FF packaged food remains favourable. Total constant value sales are

expected to grow at a CAGR of 13% over the forecast period, and steady growth in volume sales is predicted for most individual product categories. Increasing health consciousness, rising disposable incomes and consumer concerns about the safety of standard food products will remain the biggest drivers of demand. New launches, improvements in distribution and marketing campaigns by leading manufacturers will also have a positive impact on the development of FF packaged food as a whole. Due to increasing maturity and price

competition, however, volume and constant value growth rates for most product categories are expected to fall below those recorded during the review period. Pro/pre biotic spoonable yoghurt will remain the most dynamic category, with volume and constant value sales expected to grow at CAGRs of 17% and 19% respectively. Volume and constant value growth rates will be bolstered by the fact that the category is still emerging from a much lower base than pro/pre biotic drinking yoghurt. Increasing consumer

appreciation for the potential benefits of pro/pre biotic spoonable yoghurt products, specifically claims that they can improve digestive function and strengthen the immune system, will also drive demand. Advertising campaigns for top brands like Activia and AB 100 will play a key role in making consumers more aware of such benefits. New launches by Danone, Bright Dairy & Food Co and other players will also drive growth in volume and constant value sales. Most FF packaged food categories are expected to see average unit prices rise moderately in constant value terms over the forecast period. The upward trend will be partly due to rising production and raw material costs. At the same time, average unit prices will increase as

rising disposable incomes and increasing health awareness lead many consumers to trade up to high end products, particularly variants that claim to offer multiple health benefits. The premiumisation trend in FF packaged food will be further strengthened over the forecast period as manufacturers continue to launch new value added products to cater to the

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increasingly sophisticated demands of Chinese consumers. New products offering very

specific or multiple health benefits are likely to prove especially popular, as are products that incorporate concepts or ingredients commonly found in traditional Chinese medicine.

CATEGORY DATA

Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010

RMB million 2005 2006 2007 2008 2009

FF Baby Food 12,388.1 15,844.9 20,316.1 25,497.0 30,346.0 - FF Milk Formula 12,388.1 15,844.9 20,316.1 25,497.0 30,346.0 FF Bakery Products 4,634.8 5,600.1 7,078.7 8,146.6 9,159.1 - FF Biscuits 3,936.8 4,724.1 5,994.6 6,888.6 7,770.3 - FF Breakfast Cereals 408.5 528.7 666.2 789.2 869.0 - FF Bread 289.5 347.4 417.9 468.9 519.8 FF Confectionery 4,315.9 5,504.0 6,562.1 7,390.6 8,067.9 - FF Chocolate - - - - - Confectionery - FF Gum 3,807.4 4,947.2 5,955.5 6,728.3 7,342.5 - FF Sugar Confectionery 508.5 556.8 606.6 662.3 725.4 FF Dairy Products 11,148.6 13,582.4 16,593.7 18,501.6 21,762.0 - FF Cheese 16.0 17.6 20.1 22.7 24.2 - FF Chilled and Shelf - - - - - Stable Desserts - FF Condensed/ - - - - - Evaporated Milk - FF Flavoured Milk 4,200.0 4,410.0 4,872.0 5,253.1 5,501.5 Drinks - FF Fromage Frais and - - - - - Quark - FF Milk 670.6 767.8 881.9 1,023.9 1,171.8 - FF Powder Milk 3,047.9 3,252.2 3,634.5 3,841.4 4,034.2 - FF Yoghurt 3,214.1 5,134.8 7,185.1 8,360.6 11,030.2 FF Oils and Fats 224.3 284.8 347.1 440.4 527.5 - FF Spreadable Oils - - - - - and Fats - FF Vegetable and Seed 224.3 284.8 347.1 440.4 527.5 Oil FF Soup - - - - - FF Snack Bars - - - - - - FF Energy and - - - - - Nutrition Bars - Other FF Snack Bars - - - - - Other FF Food 41.4 47.6 53.9 62.6 70.2 Fortified/Functional 32,753.1 40,863.9 50,951.5 60,039.0 69,932.6 Packaged Food

Source:

Euromonitor International from official statistics, trade associations, trade press, company research,

store checks, trade interviews, trade sources

2010 36,805.1 36,805.1 10,470.3 8,919.5 964.0 586.8 8,890.1

-

8,093.6 796.5 25,035.8

26.2

- -

6,079.2

-

1,350.1 4,135.0 13,445.3 643.0

- 643.0

- - - - 79.0 81,923.3

Table 2

Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010

% current value growth

2009/10 2005-10 CAGR 2005/10 TOTAL

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FF Baby Food 21.3 24.3 - FF Milk Formula 21.3 24.3 FF Bakery Products 14.3 17.7 - FF Biscuits

14.8 17.8 - FF Breakfast Cereals 10.9 18.7 - FF Bread

12.9 15.2 FF Confectionery

10.2

15.5

- FF Chocolate Confectionery - - - FF Gum

10.2 16.3 - FF Sugar Confectionery 9.8 9.4 FF Dairy Products 15.0 17.6 - FF Cheese

8.2 10.4

- FF Chilled and Shelf Stable Desserts - - - FF Condensed/Evaporated Milk - - - FF Flavoured Milk Drinks 10.5

7.7 - FF Fromage Frais and Quark - - - FF Milk

15.2 15.0 - FF Powder Milk 2.5 6.3 - FF Yoghurt 21.9 33.1 FF Oils and Fats

21.9

23.4

- FF Spreadable Oils and Fats - - - FF Vegetable and Seed Oil 21.9

23.4

FF Soup

- - FF Snack Bars

- - - FF Energy and Nutrition Bars - - - Other FF Snack Bars - - Other FF Food

12.5 13.8 Fortified/Functional Packaged Food

17.1 20.1 Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 3 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009

% value analysis Sugarised Sugar-free

FF Gum 5.5 94.5

Source:

Euromonitor International from official statistics, trade associations, trade press, company research,

store checks, trade interviews, trade sources

Table 4

Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009

% value analysis Sugarised

Sugar-free

FF Sugar Confectionery

93.3

6.7

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 5

Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009

% value analysis

5

197.1 197.1 125.9 126.6 136.0 102.7 106.0

- 112.6 56.6 124.6 64.2

- - 44.7

- 101.3 35.7 318.3 186.7

- 186.7

- - - - 90.8 150.1

Total 100.0

Total 100.0

总结中国包装产品的资料 - 资料由注册Euromonitor得来与同好分享!

Reduced Fat

Standard Fat

FF Yoghurt

4.9

95.1

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 6 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010

% retail value rsp 2005 2006 2007 2008 2009

Noodles 100.0 100.0 100.0 100.0 100.0 Total 100.0 100.0 100.0 100.0 100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research,

store checks, trade interviews, trade sources

Table 7

Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Calcium with/without 50.0

50.0

51.1

51.3

vitamin D

Vitamins & minerals 35.0 35.0 35.0 35.0 Others 15.0 15.0 13.9 13.8 Total

100.0

100.0

100.0

100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 8

Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Vitamins & minerals 100.0 100.0 100.0 100.0 Total

100.0

100.0

100.0

100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 9

Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Calcium with/without 55.0

55.0

55.0

55.0

vitamin D Fibre 15.0 15.0 15.3 15.3 Others 30.0 30.0 29.7 29.7 Total

100.0

100.0

100.0

100.0

6

Total 100.0

2010 100.0 100.0

2010 51.5

34.8 13.7 100.0

2010 100.0 100.0

2010 54.0

16.8 29.2 100.0

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Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 10 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Menthol 9.0 7.0 6.8 6.7 Vitamin C 15.0 15.2 15.5 15.6 Xylitol 65.0 65.4 66.1 66.4 Others 11.0 12.3 11.6 11.2 Total

100.0

100.0

100.0

100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 11

Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Calcium with/without 5.0 5.0 4.7 4.7 vitamin D Herb extracts 57.5 57.5 58.0 58.0 Vitamin C 30.0 30.0 29.8 29.9 Others 7.5 7.5 7.5 7.4 Total

100.0

100.0

100.0

100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 12 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Probiotics 100.0 100.0 100.0 100.0 Total 100.0 100.0 100.0 100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research,

store checks, trade interviews, trade sources

Table 13

Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Calcium with/without 60.0

60.0

60.0

60.0

vitamin D Vitamin D 10.0 10.0 10.0 10.0 Vitamins A, D 30.0 30.0 30.0 30.0 Total

100.0

100.0

100.0

100.0

7

2010 6.7 15.7 67.0 10.6 100.0

2010 5.0 54.0 33.3 7.7 100.0

2010 100.0 100.0

2010 59.9

9.9 30.2 100.0

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Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 14

Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010

% retail value rsp 2006 2007 2008 2009

Calcium with/without 2.0 2.0 2.0 1.9 vitamin D Omega-3 3.0 3.0 3.0 2.4 Probiotics 95.0 95.0 95.0 95.7 Total

100.0

100.0

100.0

100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 15 Fortified/Functional Packaged Food Company Shares 2006-2010

% retail value rsp Company 2006 2007 2008 2009

Hangzhou Wahaha Group 2.4 5.4 5.8 6.7

Mead Johnson 5.1 5.0 5.7 6.5 (Guangzhou) Ltd International Nutrition 5.2 4.6 5.8 6.0 Co Ltd Wrigley Confectionery 4.5 4.4 3.9 3.5 (China) Ltd Bright Dairy & Food Co 1.1 0.9 1.9 2.2 Ltd Kraft Foods China Inc 0.9 1.0 2.0 2.1 Inner Mongolia Mengniu 0.9 1.1 1.2 1.4 Dairy Industry (Group) Co Ltd Yakult (China) Co Ltd 0.7 0.9 1.0 1.3 Orion (China) Co Ltd 1.3 1.0 0.9 1.0 Inner Mongolia Yili 0.8 0.9 0.8 1.0 Industrial Group Co Ltd Ting Hsin International 0.7 0.8 0.8 0.8 Group Lotte China Foods Co Ltd 2.2 1.7 1.3 1.0 Nestlé (China) Ltd 1.1 1.0 1.0 0.9 Wonder Sun Dairy Co Ltd 0.3 0.3 0.5 0.8 Danone Dairy (Shanghai) - - - 0.6 Co Ltd Yili Group Co Ltd 0.6 0.5 0.5 0.5 Cadbury (China) Food Co 0.8 0.7 0.6 0.6 Kerry Oils & Grains 0.3 0.3 0.3 0.3 (China) Co Ltd Guangzhou Zhujiang 0.3 0.3 0.3 0.3 Meileduo Beverage (HK) Co Ltd Hangzhou Wei Chuan 0.3 0.2 0.2 0.2 Foods Co Bright Food (Group) Co 0.2 0.2 0.2 0.2 Ltd

8

2010 2.1 2.3 95.6 100.0

2010 6.4 6.4 6.0 3.3 2.2 2.0 1.7 1.4 1.1 0.9 0.9 0.8 0.8 0.7 0.6 0.6 0.5 0.3 0.3 0.2 0.2

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China National Cereals, 0.2 0.2 0.2 0.2 Oils & Foodstuffs Imp & Exp Corp (COFCO) Fujian JJW Foodstuff Co 0.1 0.2 0.2 0.2 Ltd

Guilin Sea Mild Biology

0.1 0.1 0.2 0.1 Technology Development Ltd

Shandong Luhua Peanut 0.1 0.1 0.1 0.1 Oil Ltd

Green's Bioengineering - 0.1 0.1 0.1 (Shenzhen) Co Ltd Sichuan New Hope 0.1 0.1 0.1 0.1 Agribusiness Co Ltd Yangshengtang Co Ltd 0.1 0.1 0.1 0.1 Hunan Taizinai

4.9 3.3 1.1 0.1 Biological Technology Co Ltd

Shanghai Danone

0.9 1.0 - - Biscuits Foods Co Ltd Others 63.8 63.5 63.1 61.3 Total

100.0 100.0 100.0 100.0 Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 16 Fortified/Functional Packaged Food Brand Shares 2007-2010

% retail value rsp Brand Company 2007 2008 2009

Mead Johnson Mead Johnson 5.0 5.7 6.5

(Guangzhou) Ltd Dumex International Nutrition 4.6 5.8 6.0 Co Ltd Shuang Wai Wai Hangzhou Wahaha Group - - 3.9 Extra Wrigley Confectionery 3.1 2.9 2.6 (China) Ltd Ru Wa Wa Hangzhou Wahaha Group - - 1.9 Mengniu Inner Mongolia Mengniu 1.0 1.2 1.4 Dairy Industry (Group) Co Ltd Yakult Yakult (China) Co Ltd 0.9 1.0 1.3 Orion Orion (China) Co Ltd 1.0 0.9 1.0 Pacific Kraft Foods China Inc 1.0 1.1 1.0 Changyou Bright Dairy & Food Co Ltd - 1.0 1.0 Danone Kraft Foods China Inc - 0.9 1.0 Yili Inner Mongolia Yili 0.9 0.8 1.0 Industrial Group Co Ltd Master Kong Ting Hsin International 0.8 0.8 0.8 Group Wahaha Hangzhou Wahaha Group 5.4 5.8 0.9 Wonder Sun Wonder Sun Dairy Co Ltd 0.3 0.5 0.8 Xylitol Lotte China Foods Co Ltd 1.5 1.1 0.8 Juicy Fruit Wrigley Confectionery 1.4 1.1 0.9 (China) Ltd Activia Danone Dairy (Shanghai) - - 0.6 Co Ltd AB 100 Bright Dairy & Food Co Ltd 0.7 0.7 0.7 Yili Yili Group Co Ltd 0.5 0.5

0.5

9

0.2 0.2 0.1 0.1 0.1 0.1 0.1 - - 61.6 100.0

2010 6.4 6.0 3.8 2.6 1.8 1.7 1.4 1.1 1.1 1.0 1.0 0.9 0.9 0.9 0.7 0.7 0.7 0.6 0.6 0.6

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Halls

Cadbury (China) Food Co 0.7 0.6 0.6 Nestlé Hi-Calcium Nestlé (China) Ltd 0.7 0.6 0.6 Hi-Iron Milk Powder

Momchilovtsi Bright Dairy & Food Co Ltd - - 0.4 Jinlongyu Kerry Oils & Grains 0.3 0.3 0.3

(China) Co Ltd

Meileduo Guangzhou Zhujiang 0.3 0.3 0.3 Meileduo Beverage (HK)

Co Ltd

Wei Chuan Hangzhou Wei Chuan 0.2 0.2 0.2

Foods Co

Bright Bright Food (Group) Co Ltd 0.2 0.2 0.2 Fortune China National Cereals, 0.2 0.2 0.2 Oils & Foodstuffs Imp &

Exp Corp (COFCO)

Coolsa Fujian JJW Foodstuff Co 0.2 0.2 0.2

Ltd

Seamild Guilin Sea Mild Biology

0.1 0.2 0.1

Technology Development Ltd Taizinai Hunan Taizinai

3.3 1.1 0.1 Biological Technology

Co Ltd

Danone Shanghai Danone 1.0 - -

Biscuits Foods Co Ltd Others 64.8 64.2 62.4 Total

100.0 100.0 100.0 Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 17 Fortified/Functional Bread Brand Shares 2007-2010

% retail value rsp Brand Company 2007 2008 2009

Holiland Beijing Holiland Corp. 1.7 1.6

1.5 BreadTalk bread talk 1.1 1.2 1.2 Weiduomei Weiduomei Food Co Ltd 1.3 1.3 1.2 Others 95.8 95.9 96.1 Total 100.0

100.0

100.0

Source:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 18

Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015

RMB million 2010 2011 2012 2013 2014

FF Baby Food 36,805.1 43,945.1 51,783.4 60,190.6 69,400.7 - FF Milk Formula 36,805.1 43,945.1 51,783.4 60,190.6 69,400.7 FF Bakery Products 10,470.3 11,612.0 12,830.5 14,067.1 15,295.4 - FF Biscuits

8,919.5 9,889.2 10,936.3 12,008.5 13,079.8 - FF Breakfast Cereals 964.0 1,061.5 1,156.8 1,247.5 1,330.7 - FF Bread

586.8 661.3 737.4 811.1 884.9 FF Confectionery 8,890.1

9,737.9

10,592.7

11,412.2

12,178.8

- FF Chocolate - - - - - Confectionery

10

0.5 0.5 0.5 0.3 0.3 0.2 0.2 0.2 0.2 0.1 - - 62.6 100.0

2010 1.5 1.1 1.1 96.3 100.0

2015 79,618.5 79,618.5 16,466.3 14,105.7 1,402.2 958.4 12,872.1

-

总结中国包装产品的资料 - 资料由注册Euromonitor得来与同好分享!

- FF Gum

- FF Sugar Confectionery FF Dairy Products - FF Cheese

- FF Chilled and Shelf Stable Desserts - FF Condensed/ Evaporated Milk - FF Flavoured Milk Drinks

- FF Fromage Frais and Quark - FF Milk

- FF Powder Milk - FF Yoghurt FF Oils and Fats - FF Spreadable Oils and Fats

- FF Vegetable and Seed Oil FF Soup

FF Snack Bars - FF Energy and Nutrition Bars

- Other FF Snack Bars Other FF Food Fortified/Functional Packaged Food

Source:

8,093.6 796.5 25,035.8

26.2

- -

6,079.2

-

1,350.1 4,135.0 13,445.3 643.0

- 643.0

- - - - 79.0 81,923.3

8,872.9 865.0 28,755.9

28.4

- -

6,772.2

-

1,550.9 4,296.3 16,108.0 753.7

- 753.7

- - - - 88.9 94,893.4

9,656.5 936.1 32,426.0

31.0

- -

7,503.6

-

1,772.5 4,498.1 18,620.8 874.9

- 874.9

- - - - 100.2 108,607.5

10,403.4 1,008.9 35,859.4

33.8

- -

8,246.5

-

2,008.9 4,750.0 20,820.2 1,005.3

-

1,005.3

- - - - 113.2 122,647.8

11,093.9 1,085.0 39,380.4

37.2

- -

9,005.1

-

2,261.9 5,054.0 23,022.2 1,148.2

-

1,148.2

- - - - 128.3 137,531.7

11,708.5 1,163.6 43,065.4

41.1

- -

9,770.6

-

2,521.8 5,382.5 25,349.4 1,305.8

-

1,305.8

- - - - 145.9 153,474.0

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 19

Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015

% constant value growth

FF Baby Food - FF Milk Formula FF Bakery Products - FF Biscuits

- FF Breakfast Cereals - FF Bread

FF Confectionery

- FF Chocolate Confectionery - FF Gum

- FF Sugar Confectionery FF Dairy Products - FF Cheese

- FF Chilled and Shelf Stable Desserts - FF Condensed/Evaporated Milk - FF Flavoured Milk Drinks - FF Fromage Frais and Quark - FF Milk

- FF Powder Milk - FF Yoghurt FF Oils and Fats

- FF Spreadable Oils and Fats - FF Vegetable and Seed Oil

2010-15 CAGR

16.7 16.7 9.5 9.6 7.8 10.3 7.7 - 7.7 7.9 11.5 9.4 - - 10.0

- 13.3 5.4 13.5 15.2

- 15.2

2010/15 TOTAL

116.3 116.3 57.3 58.1 45.5 63.3 44.8

- 44.7 46.1 72.0 56.8

- - 60.7

- 86.8 30.2 88.5 103.1

- 103.1

总结中国包装产品的资料 - 资料由注册Euromonitor得来与同好分享!

FF Soup

FF Snack Bars

- FF Energy and Nutrition Bars - Other FF Snack Bars Other FF Food

Fortified/Functional Packaged Food

Source:

- - - - 13.1 13.4 - - - - 84.7 87.3

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

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