NH酒店集团介绍 - 图文

INTRODUCTION OF NH HOTEL GROUP

1. About NH

NH Hotel Group is one of the top 25 chains in the world and one of the main ones in Europe. NH Hoteles operates almost 400 hotels with around 60,000 rooms in 28 countries across Europe, America and Africa.

The Company stands out in quality both as regards to services and facilities, with carefully thought out decoration, intended to please all tastes and making the guest feel comfortable. NH Hotel Group establishments are equipped with the most advanced technology to facilitate communication, work and entertainment for its clients.

The gastronomy is another priority for hotels in the Chain, offering guest first-rate cuisine. NH Hoteles and well-known chefs such as Paco Roncero have created pioneer spaces within the hotel sector, such as “Estado Puro”.

As a patron of the arts, NH Hotel Group feels especially honored to count on the support of Mario Vargas Llosa, recent winner of the Nobel Prize for Literature, in the short story contest named after him.

NH Hotel Group is a responsible company in the Tourism industry. The Chain offer hotel services which anticipate present and future needs of both our internal and external stakeholders (Employees, Clients, Shareholders, Suppliers, Environment, etc.), the communities where we operate and future generations with maximum attention to detail and efficient and sustainable solutions.

The Company is listed on the Stock Exchange of Madrid.

2. History of NH Hotel Group

The history of NH Hotel Group begins in 1978, when its first establishment opens its doors - the Ciudad de Pamplona hotel. Four years later, the chain moves beyond the region of Navarra and, with the incorporation of NH Calderón in Barcelona, takes its first steps into what would become just a

decade later one of the first hotels chains in Spain, with establishments in Madrid, Barcelona and Zaragoza.

It was then, in 1988, that Corporación Financiera Reunida, S.A (COFIR) joined the company as a reference shareholder.

From this point on, the story of NH Hoteles is a story of growth in establishments, quality and prestige. In the following years, COFIR continued to gradually increase its participation and adapt its investment strategy to each of the advances made by the company. The company positions itself in the city hotels sector, builds a brand and develops a consistent business model

that was never before seen in Spain.

During the 1980’s, the development of the chain throughout Spain strengthens and in 1994, NH Hoteles already has a total of 54 establishments in the country.

At the end of 1995 it becomes one of the main Spanish chains of city hotels. In that year, NH Hoteles starts to develop its now consolidated commitment to culture with what is now known as the “Mario Vargas Llosa NH Short Story Award”, which aims to support writers and encourage reading and literary creation.

1996 and 1997 are key years for the company. Coinciding with the departure of the De Benedetti Group from the group of shareholders, COFIR radically changed its strategy and started to focus on the activities related to its main subsidiaries, amongst which was NH Hoteles S.A. That is when COFIR acquires 100% of the capital of NH Hoteles. One year later, the company’s strategic change process culminates in the merger of the old COFIR with NH Hoteles. The new company lists on the Stock Exchange occupying the position of COFIR while maintaining the name of NH Hoteles. Throughout these years, the chain implements one of the initiatives linked to service quality specialization and to employee development that continues today, the corporate university, or NH University,

created to provide extensive and ongoing training to all employees. Other initiatives worth highlighting are the positioning on the outskirts of cities with hotels offering limited services in order to fill a niche in the market that was very underdeveloped then, and the development of rooms specifically for women that met a wide range of needs that women have on their trips, in their work and leisure.

As part of its eagerness to spread culture, in 1998 NH Hoteles launches NH Stock Art, touring exhibitions in communal areas of the hotels geared towards supporting the artwork of young artists. In addition, on that same year, a new channel,

the

website

www.nh-hoteles.com,

begins

to

commercialize the services of the Group.

The chain then begins its journey toward international expansion. If 1998 is the year it begins to expand in Latin America, 1999 is the year it disembarks in Europe through the acquisition of a share in Jolly Hotels (19.1%). Furthermore, that year it enters into a strategic partnership to invest in Latin America, through the creation of the Equity International Properties fund, as well an agreement with Corporación Caja de Madrid to create AHORA (Actividades de Hostelería, Ocio, Restauración y Afines), a company geared towards the operation

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