假日酒店VI设计 (1)

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Holiday Inn Hotels & Resorts

Worldwide Signage Guidelines

假日酒店

全球通用标志牌指南

April 2002

２００２年４月

假日酒店

全球通用标志牌指南

导言

开发这些标志指南是为了协助在全球实施全新的假日酒店品牌特性规范。它们为该项计划实施提供了全面设计指导，并可作为标志牌系统所有部件的目录册。

本计划成功的要素在于正确及一致地使用假日酒店品牌标志，支撑体系及获准的色彩体系。本文档包含了这些标准，另外还有一片光盘包含有工程图纸及工艺图的电子文档。

所有用于标志牌的关于品牌的问题，请联系：

Holiday Inn Brand SignageDegnen

181 Thurman AvenueColumbus OH 43206USA

电话：614/444-3334传真：614/444-3066

邮件地址：hisignage@http://www.77cn.com.cn

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Introduction

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,is strictly prohibited.

假日酒店

全球通用标志牌指南

导言

本光盘内容

本光盘含4个单独文档，在正确选择，制作及安装假日酒店品牌标志时会用到所有文档。

1#文档：假日酒店全球通用标志指南（PDF文档格式）

该文档提供了有关假日酒店标志的所有必须的介绍性信息。它为标志选择设立指南，定义了室内外标志的类别，并提供了全球范围内的供应商及支持服务资源。

2#文档：假日酒店品牌标志工艺图（PDF文档格式）

该文档为所有品牌标志部件提供本指南插图中的黑白稿工艺图，辅助图案，字型图标等。3#文档：假日酒店工程图（PDF文档格式）

该文档包含工程图纸及制作规范，以PDF文档形式提供每种标志类型索引。

4#文档：假日酒店工程图（AutoCad文档格式）

该文档包含工程图纸及制作规范，以AutoCad文档形式提供每种标志类型索引。

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Introduction

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,is strictly prohibited.

Holiday Inn Hotels & Resorts假日酒店

Worldwide Signage GuidelinesIntroduction

Goals of the Sign Revitalization Program: Upgrade and refresh the sign program to reflect the current Holiday Inn brand image. Establish a direct visual relationship

between the advertising logo and the hotel signs in the consumer’s mind.

Increase all functional aspects of the signprogram, optimizing visibility during both daylight and nighttime hours.

Establish a consistent worldwide signage standard for all Holiday Inns.The Holiday Inn Signage System

The Holiday Inn Signage System consists of abroad spectrum of individual signs that, whenproperly implemented, achieve two primary goals:Brand projection - reinforcing the Holiday Innbrand identity through color, type and graphicimage.

Wayfinding - helping the guest find our hotels.Selecting the most effective group of signsgreatly affects the potential of a hotel. Eachhotel is an individual marketing challenge thatrequires careful evaluation of the facility, itsproperty and the approach to the hotel fromthe surrounding area.General Selection Rules:"Bigger is Better"

Be sure to select the largest signage availablefor the main brand identity on the hotel and itsproperty. While it's important to keep signage inproper relationship to the architecture of thehotel, larger format signs provide the greatest全球通用标志牌指南

导言

标志复新规划的目标：

●

提升及更新标志规划来反映当前假日酒店的品牌形象●

在广告标识及消费者心目中酒店标志之间建立一个直接的视觉联系。

●

提升标志规划的功能，优化日间及夜间的可视度。●

为所有假日酒店建立一个全球通用的一致标志。

假日酒店标志系统：

假日酒店标志系统包含有许多标志，通过正确使用它们来达到下面二个主要目标：

酒店品牌宣传 — 通过色彩、形式及图案而加强假日酒店品牌特性。

酒店道路指向 — 帮助客人们找到酒店，选择最能提高酒店潜能的标志系列。每个酒店必须通过仔细评估自身设施，建筑及从邻近区域进入酒店的特点来进行市场营销。

一般选择规则：

“越大越好”

应尽量为酒店及建筑物的主要品牌标识选择最大的标志牌。虽然还要考虑到标志牌尺寸与酒店建筑的比例关系，大型的标志牌可以提供远距离辨识度。当与当地区域规划部门联系时，应尽可能申请最Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Introduction

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

Holiday Inn Hotels & Resorts假日酒店

Worldwide Signage GuidelinesIntroduction

"Better Early Than Late"

Think of effective signage as a series of

wayfinding links, leading your guest to the hotel.

The sooner you can provide information to yourguest en route, the better. Consider applying formunicipal motorway signage, if available, and

try to implement long-range perimeter brandsigns wherever possible.

"Less is More"

Carefully select the number of signs that arenecessary to help direct the guest around thehotel. Using too many signs causes visual clutterthat can detract from a good guest experience.Selected Vendors:

In order to guarantee the highest quality andimage consistency for the Holiday Inn brandsignage program, Six Continents Hotels hasevaluated and selected approved vendors tofabricate and install the new signage. Theseorganizations are the only approved vendors andwe encourage our owners to take advantage oftheir expertise. No other vendors are permittedto provide new Holiday Inn brand signage withoutapproval from Six Continents Hotels’ programmanagement.Retrofit Options:

Signage at existing hotels may be updatedthrough a retrofit option. This program allowsapproved hotels to modify the main buildingletter sign with the addition of the new HolidayInn yellow accent bar under the letters. Approvalsfor the retrofit program must be obtained fromSCH program management.

全球通用标志牌指南

导言

“早优于晚”

有效的标志牌是一系列引领客人至酒店的指向牌。越早向在路途中的客人提供酒店信息，效果越好。尽可能申请当地公路上标志牌，并且安装长距离周界品牌标志

“少胜于多”

请仔细选择帮助客人在酒店中走向的必须标志。过多的标志牌会引起视觉混乱，影响客人对酒店的好印象。指定供应商：

为了确保假日酒店品牌标志规划能达到最高质量及一致性，洲际酒店集团通过评估指定了一批获准供应商来制作及安装新的标志牌。仅有这些机构是获准供应商，我们鼓励业主方利用他们的专业技能。未经洲际品牌管理批准，不能使用其他供应商来提供新的假日酒店品牌标志牌。

翻新选项：

现有酒店中的标志可以通过翻新选项来更新。这项计划允许获准酒店修改现有主建筑字体标志及在下面增加新的假日酒店黄色醒目标志行。翻新计划必须得到洲际酒店集团品牌管理批准。

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Introduction

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

Holiday Inn Hotels & Resorts假日酒店

Worldwide Signage GuidelinesIntroduction

Special Signage Applications:

While one of the primary objectives of this brandprogram is to promote a consistent Holiday Inn image, there will be situations where local zoningor the heritage status of the hotel propertypreclude the implementation of the standard

signage plan. In these special cases, SCH programmanagement will work with the owner to ensurethat the Holiday Inn brand identity is protected while responding to the special requirements of that particular site.

Code Compliance/Graphic Communications:All graphic layouts for informational andregulatory signs shown in this guideline aregeneral representations only. Each region in whichHoliday Inn signage is fabricated and installedmust comply with local codes governing the useof graphic messages and symbols. These

regulations may address issues of accessibility,life-safety and visibility of the sign graphics basedon color, contrast and type style. Typical

nomenclature (sign messages) will also vary byregion.

Six Continents Hotels’ Exclusive Ownershipof The Holiday Inn Brand Signage Design:The design concepts contained in this documentare the exclusive property of Six ContinentsHotels. Unauthorized use of these concepts orreproduction of these drawings, in whole or inpart, without written authorization from SCH orDegnen Associates, Inc., SCH’s brand consultant,is strictly prohibited. Depending on region ofinstallation, special legal requirements for theuse of registration or trademarks will apply. For全球通用标志牌指南

导言

特殊标志牌：

虽然本品牌规划的一个主要目标是促进假日酒店形象的一致性，但是仍会有因为当地规划或酒店建筑文物级制不允许采用标准标志。在这些特殊情况下，洲际酒店集团品牌管理将会与业主合作，既满足当地特殊要求，又确保假日酒店品牌特性得以保全。

规范的遵守/图案信息交流：

本指南中显示在有关信息及法定要求标志上的所有图案布局仅为一般表示。每个假日酒店标志制作及安装也必须遵守当地关于图案讯息及符号的规范要求。这些规范可能会基于色彩，对比度及标志类型来规定可到达性，逃生及标志图案的可视度，典型术语（标志讯息）也会因地而异。

洲际酒店集团对假日酒店品牌标志设计的专有权：

本文档中包含的设计概念是六洲集团的独家产权，未经六洲集团或Degnen Associate书面授权严禁部分或全部使用这些概念或复制这些图纸。取决于安装地，可能需要满足使用注册商标的特殊法律要求。本手册图示了注册商标标记（带圈"R"）与假日酒店Holiday Inn 手写字体的位置关系。

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Introduction

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

假日酒店

全球通用标志技术规范

目录

第一节 导言，标志类型及技术规范第二节 建筑物上字体标志第三节 入口标志第四节 大徽章形标志第五节 雨蓬标志第六节 周界标志

第七节 进/出口、指向、法定标志第八节 室内标志技术规范（正在审议中）

第九节 供应商地点/资源

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Table of Contents

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Exterior Building Signs

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

(Section 4.02)

HI brand identity signageprimarily used at thestreet level. Projectedconfiguration shown.

(Section 4.03)

HI brand identity signageprimarily used at thestreet level. Suspendedconfiguration shown.

(Section 4.01)

HI brand identity signageprimarily used at the

street level. Wall mountedconfiguration shown.

(Section 5.00-5.02)HI brand medallion usedon the entrance canopywith clearance sign below.

(Section 6.04)

Flag reinforces the

Holiday Inn brand imageand conveys a

welcoming message.

大徽章形标志(第4.02节)

假日酒店品牌特征标志大徽章形标志(第4.03节)

假日酒店品牌特征标志主大徽章形标志(第4.01节)

雨蓬标志

(第5.00-5.02节)

用于入口雨蓬的假日酒酒店旗帜(第6.04节)

旗帜能加强假日酒店品The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Exterior

Freestanding Signs

Design & Marketing Solutions

Advanced MotorwayIdentification Sign(Section 6.03)HI brand locationand directional signlocated on majormotorways whereapplicable.

Advanced Perimeter SignageHigh Rise Motorway Sign(Section 6.01)

Maximum long-range visibilityHI brand sign for off and onproperty locations. MinimumBase Height: 9 Metres.

Perimeter Signage

Property Identification Sign(Section 6.02)

Long-range visibility HI brandsign for on-property locations.Maximum base height: 9 Metres

Gateway Sign

(Section 3.00-3.02)Main entrance arrival signwith HI brand identity andsub brands.

Entrance/Exit Signage(Section 7.00-7.01)Illuminated and non-illuminated entrance/exit sign with HIbrand identity.

Directional/Informational/Regulatory Signage(Section 7.02-7.05)

Post and panel system controllingpedestrian and vehicular traffic.

181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

公路指向辨识标志(第6.03节)

高立式周界公路标志(第6.01节)

周界物业辨识标志(第6.02节)

入口标志

(第3.00-3.02节)

入/出口标志(第7.00-7.01节)

指向/信息/法定标志(第7.02-7.05节)

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Note:

The interior signage system is currently being

prototyped and has not been approved for production.

注：

室内标志系统现正在出样板，仍未获准生产。

(See 8.03)

(See 8.00 and 8.01)

(See 8.02)

Changeable insert organizesPrimary back wall sign reinforcingChangeable, computer-printedpresentation of requiredthe Holiday Inn brand image.inserts for listing room tariffslegal messages, statutory(Alternate: Vertical orientation)

and duty manager’s name.

disclaimers and supportinformation.

酒店信息告示牌假日酒店总台/后壁标志客房的牌价/当值经理告示牌(见8.03)

(见8.00和8.01)

可更换电脑打印插牌，用来显可更换式插牌可以显后壁主标志能加强假日酒示客房牌价及当值经理姓名。

示法律信息，法定免店品牌形象（选项：竖式Holiday Inn Hotels & Resorts

Worldwide Signage Guidelines

April 2002

Interior SignageReception/PublicArea Signs

Summary of Signtypes

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Ｎｏｔｅ：

ｎｏｔ　ｂｅｅｎ　ａｐｐｒｏｖｅｄ　ｆｏｒ　ｐｒｏｄｕｃｔｉｏｎ．Note: See Section 8 for additional interior sign types.

注　　：

注：其它室内标志类型参见第8节

室内标志系统现正在出样板，仍未获准生产。

公共走廊标志

Regulatory Sign PlaqueDirectional Sign PlaqueConference Room PlaqueToilet SignInformational Plaque(See 8.08)

(See 8.04)

(See 8.07)

(See 8.08)(See 8.06)Regulatory sign primarily usedWall mounted attachmentA4 changeable insert forWall mounted signWall mounted signat stairway and in elevator lobby.

method.

updating room use.

plaque.

plaque.

Holiday Inn Hotels & Resorts

Worldwide Signage Guidelines

April 2002

Interior Signage

Public Corridor SignageSummary of Signtypes

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Fabrication Specifications

1. Specification Documents

The sole purpose of these design intent drawings is to provide

general guidance for the vendor in the development of this project. They are not intended for fabrication purposes. The vendor accepts total responsibility for materials selection, structural engineering, fabrication, installation, and compliance to all local building and electrical standards. Note: Do not scale from these design intent drawings. See engineering files for all dimensional information.

2. Approved Artwork

The Sign Manufacturer must use the approved Holiday Inn and

Holiday Inn Resort electronic artwork provided on the CD ROM that accompanies these printed standards.

3. Construction Details

All signs shall be constructed to meet the highest industry standardsof materials, fabrication methods, finishes, and workmanship.

After reviewing all sign details, the Sign Manufacturer may make specific recommendations to improve the quality of the signage.This must occur during the engineering drawing development phase.Changes shall be allowed only upon approval of Six Continents Hotelsand Degnen. It is the Sign Manufacturer’s responsibility to develop the engineering specifications for each sign type and associated mounting and footing details to insure the structural integrity of thesigns. All signs must meet applicable codes for the region of installation. All work must be constructed to eliminate burrs, cuttingedges and sharp corners. Finish welds on exposed surfaces are to beimperceptible. Surfaces which are intended to be flat shall be void ofvisible deformation. All fasteners shall be of minimal size and noncorrosive to either the sign materials or mounting surfaces. 制作规范

1. 技术规范文件：

这些反映设计理念的图纸的唯一目的是为供应商在深化过程中提供指导它们不是用于制作的图纸。供应商在材料选择，结构工程、制作、安装，符合当地建筑及电气规范方面负全部责任。注：不要从这些设计理念图纸上量尺寸。所有尺寸信息请参见工程文档。

2. 核准工艺图：

标志生产商必须使用随附于这些印刷版标准手册的光盘中核准的假日酒店电子版工艺图。

3. 施工详图：

所有标志牌必须满足涉及材料，制作方法，装饰及做工的最高工业标准。研究了所有标志详图后，标志生产商可以为提高标志质量提出专门的建议。但这必须在工程图纸深化阶段提出。变更必须得到洲际酒店集团及Degnen公司批准。生产商必须负责完善每种标志类型工程技术规范以及相关的安装及基础节点来确保标志牌结构可靠性。所有标志牌必需满足安装地的规范要求。施工中必须去除毛边，锐边及尖角，明露面的焊缝必须是难以觉察的。设计要求的平面必须没有明显的变形。所有紧固件越小越好，并且对标志材料或支撑物表面不发生锈蚀。为了更好的外观及安全性紧固件必须放置于看不见的位置。明露的紧固件必须有防人为破坏设计。

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Fabrication Specifications

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Fabrication Specifications

4. Approved Suppliers

These specifications include approved paint and vinyl suppliers and their products. Substitutions are permitted if these products are not available in the Sign Manufacturer’s region. The performance criteriaand guarantees for any replacement finish or material must meet or exceed the standards of the approved supplier. Paint shall be of the highest grade, providing the best ultraviolet light resistance,

weatherability and overall longevity of finish and color. All coatings shall be applied in strict accordance with the manufacturer’s procedures.All Holiday Inn branded signs shall utilize the approved custom matchedvinyl films supplied by 3M. The 3M Scotchcal Translucent Films, specifiedin this document, are warranted against excessive color fading, peeling,lose of adhesion, cracking, and shrinking for a period up to 9 years.These materials are supported with the 3M MCS Warranty. See 3MProduct Bulletins for specific details.

5. Illuminated Signs

The selected lighting source must provide consistent and

uniform illumination levels across the overall graphic area to be illuminated. The lighting must be color balanced to ensure accurate rendition of the Holiday Inn brand colors. The Sign Manufacturer mustverify requirements for voltage and amperage loads for each sign location based on available electrical service. Lamp types, ballastsand other electrical details are to be included in the SignManufacturer’s specifications.

6. Samples/Submissions

The Sign Manufacturer will submit samples of each specified finish, color and material. These samples will be large enough to be used forevaluation and for control purposes during production. Samples, along制作规范

4. 指定供应商：

这些技术规范包含有指定的油漆及乙烯基贴膜供应商及他们的产品。如果这些产品在标志生产商地区采购不到时可以使用代替品。任何替代的面饰或材料必须满足或超出指定供应商的标准。油漆必须是最高级别以提供最好的抗紫外线，耐气候性，及全面的面饰层及色彩的耐久性。所有涂层必须严格按照生产商工艺流程施工。所有假日酒店品牌标志必须使用核准的由3M专门定制的乙烯基贴膜。本文档中指定的3M Scotchal半透明贴膜能保证9年内不产生过分褪色、剥离、粘性退化、破裂及收缩。这些材料通过3M MCS体系担保质量。详情参见3M 产品公告。

5. 透光标志：

光源必须能为全部图案区域提供一致的光照度。光源必须做色彩平衡以保证假日酒店品牌色彩还原精确度，标志供应商必须根据当地电力供应来确定所需电压及电流大小。灯管类型，镇流器及其他电气详情应包含于标志生产商的技术规范中。

6. 样本/报批文件：

标志生产商要为每种指定面饰，色彩及材料提供样品。这些样品要足够大以用来在生产过程中起到评估及控制作用。投产前必须向洲际酒店集团品牌管Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Fabrication Specifications

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Holiday Inn Worldwide Signage Specifications

假日酒店全球通用标志技术规范

Color References/Reflective Film Applications

颜色标准/反射贴膜应用

Approved Brand Color References:获准的商标颜色基准：

Color:

颜色：Pantone* Matching SystemPantone 色彩匹配系统：Notations:注：

Holiday Inn Green

Pantone 3425 C

Color references provided as a general visual guideline only.假日酒店绿色

Use only approved films and paint specifications for actualsign production.

Holiday Inn Yellow

Pantone 116 C

假日酒店黄色

颜色标准的提供只作为一般视觉指南正式制作时只能用批准的贴膜及油漆

Holiday Inn Silver

Pantone 877 C

假日酒店银色

* PANTONE ® Colors are referenced for printing

applications only. PANTONE is a registered trademarkDark Metallic Silver

Not Applicable

of PANTONE, Inc.

深金属银色不适用

*PANTONE 色彩仅做为印刷用的基准。PANTONE是PANTONE公司的注册商标。

Holiday Inn Reflective Sheetings:

假日酒店反射贴膜：

Color:

Supplier/Vinyl Specification:

Use:

Notations:

颜色：供应商/乙烯基贴膜规格

使用：

注：

Holiday Inn Green

3M Scotchlite Reflective SheetingRegulatory messages on pole signs.

Green: 3277

Typical applications: reflective “Staff Only” copy在立杆式标志上的法定信息

假日酒店绿色

on silver background color.

典型应用：在银色背景上映射出"员工专用"字样

3M Scotchlite 反射贴膜绿色：3277

Holiday Inn Yellow

3M Scotchlite Reflective SheetingAccent bar on non-illuminated sign panels.在不发光标志面板上醒目标记

假日酒店黄色

Yellow: 3271

Typical Applications: exterior directional signs典型应用：要求用反射贴膜图案的室外指向标志

3M Scotchlite 反射贴膜黄色：3271

specifying reflective graphics.

5

White

3M Scotchlite Reflective SheetingHoliday Inn Script and secondary messages onnon-illuminated sign panels.

在不发光面板上的假日酒店手写体和次级信息白色

White: 3290

Typical applications: exterior directional signs典型应用：要求用反射贴膜图案的室外指向标志

3M Scotchlite 反射贴膜白色：3290

specifying reflective graphics.

Red

3M Scotchlite Reflective SheetingRegulatory Symbols on pole signs.

Typical Applications: reflective “No Parking”在立杆式标志上的法定符号

红色

Red: 3272

symbol.

典型应用：反射膜"禁止泊车"标志

3M Scotchlite 反射贴膜红色：3272

Holiday Inn Hotels & Resorts

Worldwide Signage Guidelines

April 2002

Color References/Reflective Film

Applications

Design & Marketing Solutions

181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Holiday Inn Worldwide Signage Specifications

Film Specifications

Holiday Inn Translucent Films:

Color:颜色：

Supplier/Vinyl Specification:供应商/乙烯基贴膜规格Use:假日酒店全球通用标志技术规范

贴膜规格

假日酒店半透明贴膜：

Notations:

Holiday Inn Hotels & Resorts

Worldwide Signage Guidelines

注：

April 2002

Holiday Inn Green

假日酒店绿色

Holiday Inn Yellow

假日酒店黄色

Holiday Inn Silver

假日酒店银色

Dark Metallic Silver

深金属银色

5

White

白色

3M Scotchcal Graphic Film

Holiday Inn Green: VT8727

3M Scotchcal 图案贴膜假日酒店绿色：VT8727

3M Scotchcal Graphic Film

Yellow: 3630-015

3M Scotchcal 图案贴膜黄色：3630-015

3M Scotchcal Graphic FilmSilver: 3630-1213M Scotchcal 图案贴膜银色：3630-121

Not Applicable/Paint Finish Only

不适用/仅用于油漆饰面

3M Scotchcal Graphic FilmWhite: 3630-20

3M Scotchcal 图案贴膜白色：3630-121Application to the first surface of all internallyilluminated sign faces in which the backgroundcolor must match the approved Holiday InnGreen brand color.

用于所有内部发光标志外表面，该背景色，必须与假日酒店商标颜色的绿色一致。

All internally illuminated applications of theyellow accent bar. For application to the buildingletters, 2 layers of the film are applied to theaccent bar to balance the illumination level withthe building letters.

用于所有内部发光的黄色醒目标志行。用于建筑物字母标志时，醒目标志行表面粘贴两层贴膜以便与建筑物上字体的发光色相协调。

All internally illuminated applications of thesilver field color.

用于所有内部发光标志的银色区域色All internally illuminated applications of the HIScript, white support messages and directionalarrows.

用于所有内部发光的假日酒店手写字体、白色支持信息及指向箭头

See 3M Product Bulletins for specific details regardingapplication procedures and warranties.

关于工艺流程和质量担保详情参见3M产品公告。

See 3M Product Bulletins for specific details regardingapplication procedures and warranties.

关于工艺流程和质量担保详情参见3M产品公告。

See 3M Product Bulletins for specific details regardingapplication procedures and warranties.

关于工艺流程和质量担保详情参见3M产品公告。

See 3M Product Bulletins for specific details regardingapplication procedures and warranties.

关于工艺流程和质量担保详情参见3M产品公告。

Film Specifications

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or Degnen:Associates, Inc., SCH’s brand consultant,

Holiday Inn Worldwide Signage Specifications

假日酒店全球通用标志技术规范

Film Specifications

贴膜规格

Special Films For White Day/Green Night HI Letter Applications

Holiday Inn Opaque Green Film Used For First Surface Outline On Building Letters.

专用贴膜用于日间白色/夜间绿色的假日酒店字体标志

假日酒店不透明绿色贴膜用于建筑物字体标志外表面轮廓线

Color:

Supplier/Vinyl Specification:

Use:

Notations:

使用：

注：

颜色：

供应商/乙烯基贴膜规格

Holiday Inn Green

3M Scotchcal Graphic FilmApplication to the first surface of building lettersThis film is an exact match to the approved Holiday InnVQB10522 Green Blockout

to create the opaque green outline around theGreen. See 3M Product Bulletins for specific details

letterforms; second surface of interior signregarding application procedures and warranties.

plaques.

假日酒店绿色

3M Scotchcal 图案贴膜用于建筑物上字体外表面不透明绿色轮贴膜颜色必须与提供的假日酒店绿色相一致。详VQB 10522绿色廓线以及内部标志告示牌内表面。情参见3M关于工艺流程和质量担保的产品公告。

Special Translucent Green Film used on Second Surface Of The HI Letters To Create White Day/Green Night Appearance.

专用半透明绿色贴膜用于假日酒店字体的内表面来产生日间白色/夜间绿色效果

Color:颜色：Supplier/Vinyl Specification:供应商/乙烯基贴膜规格Use:Notations:注：

Special Green

3M Scotchcal Graphic FilmApplied to the second surface of Opal PerspexThis film is NOT to be use for any first surface applications.3630-26 Color: Green

(translucent white) to produce the white dayFor first surface applications, use 3M Scotchcal and green night appearance. Typical

translucent graphic film VT8727 Green.

applications include the HI building letters,gateway and medallion signs.

特殊绿色

3M Scotchal 图案贴膜用于乳白色有机玻璃作为内表面（半透明这种贴膜不适用于任何外表面应用。外表面应使用3630-26 颜色：绿色

白色）来产生日间白色/夜间绿色的效果用3M Scotchal半透明绿色图案贴膜VT8727。

。典型应用包括假日酒店建筑上字体、入口及大徽章标志。

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Film Specifications

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

Holiday Inn Worldwide Signage Specifications

假日酒店全球通用标志技术规范

Paint Finishes

油漆饰面

Exterior Paint Finishes

室外油漆饰面

Color:

Supplier/Paint Specification:

Use:

Notations:

注：

颜色：供应商/乙烯基贴膜规格使用：

Holiday Inn Green

Akzo Nobel CoatingsAll exterior painted sign surfaces.

All exterior paint finishes to be “semi-gloss,” with a gloss假日酒店绿色

Holiday Inn Green:

level of 65% to 75%.

GG SIGN1198A Semi-Gloss

用于所有室外标志外表面

Akzo Nobel Coatings所有室外油漆饰面应为亚光，并且光泽度在65% - 75% 假日酒店绿色

之间

Holiday Inn Yellow

Akzo Nobel CoatingsGG SIGN 1198A 亚光All exterior painted sign surfaces.

All exterior paint finishes to be “semi-gloss,” with a gloss假日酒店黄色Holiday Inn Yellow:

用于所有室外标志外表面

level of 65% to 75%.

GG SIGN1199 Semi-Gloss

所有室外油漆饰面应为亚光，并且光泽度在65% - 75% Akzo Nobel Coatings之间

假日酒店黄色

Holiday Inn Silver

Akzo Nobel CoatingsGG SIGN 199 亚光All exterior painted sign surfaces.

All exterior paint finishes to be “semi-gloss,” with a gloss假日酒店银色

Holiday Inn Silver:

用于所有室外标志外表面

level of 65% to 75%.

GG SIGN1197A w/SG Clear

Akzo Nobel Coatings所有室外油漆饰面应为亚光，并且光泽度在65% - 75% 假日酒店银色

之间

Dark Metallic Silver

Akzo Nobel Coatings

GG SIGN 1197A w/SG 透明

All exterior painted sign surfaces.

All exterior paint finishes to be “semi-gloss,” with a gloss深金属银色

Holiday Inn Dark Metallic Silver:用于所有室外标志外表面

level of 65% to 75%.

GGHS SIGN1196 w/SG Clear

Akzo Nobel Coatings所有室外油漆饰面应为亚光，并且光泽度在65% - 75% 假日酒店银色

之间

5

Whit

e

Not ApplicableGG SIGN 1196 w/SG 透明 白色

不适用

Dark Green

Akzo Nobel CoatingsBackground color for the directional InfopanelsAll exterior paint finishes to be “semi-gloss,” with a gloss

深绿色

Colormap Solid Colors:with white arrows (See Section 7).

level of 65% to 75%.

Page 453 G-3

Akzo Nobel Coatings用于带有白色箭头指向信息面板的所有室外油漆饰面应为亚光，并且光泽度在65% - 75% 纯色色标图背景色（见第7节）之间

第453页 G-3

Approved Reflective Paint Finish For All Interior Surfaces Of Illuminated Sign Cabinets:用于所有发光标志箱内表面的标准反射反射油漆饰面:

Color:

Supplier/Paint Specification:Use:

Notations:

Reflective White

颜色：供应商/乙烯基贴膜规格使用：

注：

Akzo Nobel CoatingsApply to all interior surfaces of exteriorApproved Alternates:Meta-Flex Plus 1-Step

Star-Brite White EF获准替代品：

illuminated sign cabinets.

Spraylat Sign Coatings反射白色

Akzo Nobel http://www.77cn.com.cn

Meta-Flex Plus 1-Step

用于所有发光标志箱的内表面

Holiday Inn Hotels & Resorts

Worldwide Signage GuidelinesApril 2002

Exterior Paint Finishes/Reflective Paint

Specifications

Design & Marketing Solutions181 Thurman AvenueColumbus, OH 43206USA

Tel:614444.3334Fax:http://www.77cn.com.cn

The design concepts contained in thisdocument are the exclusive property of SixContinents Hotels. Unauthorized use ofthese concepts or reproduction of thesedrawings, in whole or in part, withoutwritten authorization from SCH or DegnenAssociates, Inc., SCH’s brand consultant,

2

Worldwide Signage Guidelines

Holiday Inn Building Letters

全球通用标志牌指南

假日酒店建筑物上字体标志

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