Environment and Organizational culture(公司环境和组织文化)

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The Environment and Corporate Culture

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Organizational Environment All

elements existing outside the boundary of the organization that have the potential to affect the organization

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External Environment●●

General environment – affects indirectlyTask environment- Affects directly - Influences operations and performances

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Internal environment – elements within theorganization’s boundaries

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Organizational EnvironmentsTechnological

Technological Customers Labor Market Competitors

General Environment

Task Environment

Management

Suppliers

Internal Environment

Suppliers

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International Dimension●

Provides New Customers Competitors Suppliers

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Shapes: Social trends Technological trends Economic trends

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Technological Dimension Scientific

and technological advances

– Specific industries – Society at large Impact

– – – –

Competition Relationship with Customers Medical advances Nanotechnology advances

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Socio-Cultural Dimension Dimension

of the general environment

– – – –

Demographic characteristics Norms Customs Values

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Key Demographic Trends in U.S.● ●

●

●

By 2050 non-Hispanic whites will make up only about half of the population, down from 74% in 1995; and 69% in 2004 Baby boomer generation is aging and losing interest in high-cost goods. Generation Y, rival them in size, will soon rival them in buying power. The single father household is the fastest growing living arrangement, which rose 62% in 10 years. Two-parent and singlemother households are still much more numerous Unprecedented demographic shift = married couple households slipped from 80% in 1950s to just over 50% in 2003. Couples with kids= 25%, with projection 20% by 2010 and 30% of homes inhabited by someone who lives alone.

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Economic Dimension●

General economic health● Consumer purchasing power ● Unemployment rate ● Interest rates

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Recent Trends● Frequency of mergers and acquisitions ● Small business sector vitality

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Task EnvironmentSectors that have a direct working relationship with the organization● Customers ● Competitors ● Suppliers ● Labor Market

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Labor Market ForcesLabor Market Forces Affecting Organizations today●● ●

Growing need for computer literate information technology workersNecessity for ongoing investment in human resources – recruitment, education, training Effects of international trading blocks, automation, outsourcing, shifting facility locations upon labor dislocations

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Adopting to the Environment

Boundary-spanning Inter-organizational partnerships Mergers or joint ventures

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External Environment and Uncertainty

High Rate of Change in Factors in Environment High Uncertainty

Adapt to Environment

Low Uncertainty Low Low High

Number of Factors in Organization Environment

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Competitive Intelligence - CI What

- Activities to get as much information as - Web sites, commercial databases

,

possible about one’s rivals Where

financial reports, market activities, news clippings, trade publications, personal contacts Why

– Spot potential threats or opportunities

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Interorganizational PartnershipsShift in paradigm● Trust, value added to both sides ● Equity, fair dealing, everyone profits ● E-business links to share information and conduct digital transactions ● Close coordination; virtual teams and people on site ● Involvement in partner’s product design and production ● Long-term contracts ● Business assistance goes beyond the contract

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Discussion Please

talk about what is Organizational Culture. What are the functions of Organizational Culture.

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Case studyToday, Google is the world’s largest search engine. Its 82 million users per month have access to more than 8 billion Web pages. More than 50 percent of Google’s traffic occurs outside the United States. Though growing rapidly, Google still maintains a smallcompany feel. At the Googleplex headquarters in Mountain View, California, googlers eat in the google cafe known as charlie’s place. Topics range from the trivial to the technical, and whether the discussion is about computer games or encryption, it is not unusual to hear someone say, “That is a product I helped develop before I came to Google.

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Google’s culture is informal. Googlers work in high-density clusters, with three or four staffers sharing space with couches and dogs. There is little in the way of corporate hierarchy, and employees wear different hats.

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Google’s hiring policy emphasizes ability over experience. The result is a staff that reflects the global audience the search engine serves. Google has offices around the globe and Google engineering centers are recruiting local talent in locations from Zurich苏黎世 to Banglaore班加罗尔 . Dozens of languages are spoken by Google staffers, from Turkish to Telugu泰卢固语. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to Frisbee……

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