电子商务英语期末考试试题

湖北*******学院电子商务英语期末考试试卷

（所有答题内容请写在答题纸上并标明题号，写在试卷上无效）

一、

请将下列术语翻译成英文（每小题1分，共11分）

1. 信息产品 2. 免费运输 3. 主页 4. 电子邮件 5. 降低成本 6. 拍卖网站

7. 客户需求 8. 原材料 9. 信用卡 10. 商业模式 11. 银行账户 二、

请将下列术语翻译成中文（每小题1分，共11分）

1. B2B website 2. Internet Marketing 3. electronic payment 4. shipping cost

5. small and medium-sized firms 6. long-term 7. e-cash 8. search engine 9. develop a website： 10. second-hand market 11. logistics service 三、

单项选择题（每题2分，共10分）

The faster the shipping, the the price. 课程《电子商务英语》 第1页 共6页 共印60份 教务处1.

A. lower B. higher C. common D. quicker

2. How to the limited resources became one heated issue in this international conference. A. exploit

B. deploy C. expend D. utilize

3. Come as______ as possible.

A. earlier B. more early C. early D. earliest 4. Prior ______ his departure, he addressed a letter to his daughter.

A. to

B. of C. in

D. from

5. Letters about products and services which you haven?t asked for and probably don?t want are call mail.

A. waste B. junk C. rubbish D. useless 四、

完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分）

Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 （成本）of purchases, lower sales and m 2 (营销) costs and b 3 （改善） the customer service. However, businesses are not the only beneficiaries of e-Commerce.

C 4 （消费者） may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格） and increased price comparison capabilities. 五、

请在空格内填入单词的适当形式（每题2分，共10分）

1. Our office is____ ____（locate）at the end of the road.

2. Searching by keyword is the most common method of ____ ____（use） a search engine. 3. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of production.

4. From the customer?s point of view, (ship) costs are a major concern.

5. The focus of banner (advertise) was often on traffic quantity and not traffic quality. 六、

将下列句子译成中文（每题3分，共18分）

1. Online shopping is becoming more and more popular in China.

课程《电子商务英语》 第2页 共6页 共印60份 教务处

2. Ebay is the largest Internet auction site in the world.

3. From the customer?s point of view, shipping costs are a major concern.

4. It takes ten times more effort and more money to attract a new customer than to keep an existing

customer. 5. With the introduction of the Internet, companies, regardless of size, can communicate with each

other electronically and cheaply. 6. Online shopping is becoming more and more popular in China. 七、

简答题（每题4分，共8分）

Coca-Cola?s advance into orange soda is bad news for Sunkist, which holds a 1. 5％ share of the soft drink market, and Crush （around 1％） Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink.

The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juice at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, says Cherry Coke has captured shares of 4％ to 8％ in test markets. The drink probably won?t do as well when it is rolled out nationally, since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation?s fifth-best-selling soft drink.

Questions:

1.Why is Cherry Coke described as the “sleeper”?

2. Which brand occupies the fifth place on the soft drink list at present? 八、

阅读理解（每题2分，共20分）

Passage 1

The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. It takes both， technology and business， into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed.

The second part talks about how e-business applications are used for Internet， Internet or Extranet based applications. It looks at the questions from all perspectives， client software，

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middleware， and back-end systems. Using this information you are prepared to go online and discover other businesses， what they offer and how they did it.

The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view， in order to show you the business cases that are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend one?s business through new technology.

The fourth part is an outlook into the future of electronic business and gets into more detail on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented.

Appendix A offers a glossary of e-business terms， which were used throughout the book. In case you do not understand a certain term， have a look here. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas， the required hardware and software， but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites， ordered by subject areas. 1. The passage is most probably taken from ________. A. an introduction to a book about e-business B. one part of a chapter in book about e-business C. an introduction to a book about computer software D. one part of a chapter in a book about computer software

2. If one wants to get some information about e-business terms， he may best read ________. A. Part One B. Appendix A C. Appendix B D. Appendix C

3. If one wants to get some knowledge about how to communicate through Internet，he may best read ________.

A. Part One B. Part Two C. Part Three D. Part Four 4. If one wants to get some e-business cases，he may best read ________. A. Part One B. Part Two C. Part Three D. Part Four 5. What is the best title for this passage？ A. Who should read the book？ B. Business on the net today.

C. How to do business through Internet. D. The organization of the book.

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Passage 2

As new forms of technology and communication bridge distances between communities, commerce has become both more global and more local. As the world?s leading payment solutions organization, Visa is committed to ensuring secure, reliable payments that provide both buyers and sellers with more choice, convenience and control.

Jointly owned by 21,000 member financial institutions around the globe, Visa is a private, for profit association dedicated to serving its members, cardholders and merchants. Through its member financial institutions, Visa offers the world?s most widely accepted payment solutions for both consumers and businesses. The reach and popularity of Visa-branded cards is almost universal—there are one billion cards, with unsurpassed acceptance in more that 150countries.

Visa?s history traces back to 1958, when Bank of America launched its blue, white and gold BankAmericard. The name visa was introduced in 1976and since then has grown into the premier payment brand. While much has changed in the last three decades, consumers, businesses and merchants around the world still identify the Visa brand with acceptance, convenience, flexibility and security.

Today, Visa continues its tradition of innovation with its vision of universal commerce, or “u-Commerce.” U-Commerce envisions a world in which buyers and sellers can conduct commerce securely and conveniently anywhere, anytime, any way they like. Whether in the real or virtual marketplace, people around the world will enjoy new levels of convenience, safety and flexibility. Visa international is comprised of six regional operation organizations: Asia- Pacific ; Canada; Central & Eastern Europe, Middle East & Africa (CEMEA); European Union; Latin America &Caribbean; and the United States.

6.In paragraph 1, the sentence “Visa is committed to ensuring …” means . A. Visa agrees to ensure… B. Visa is responsible for ensuring… C. Visa is hopeful for ensure D. Visa would like to ensure… 7. In paragraph 2, “universal” means . A. university B. global C. more than 1 billion card D. unsurpassed acceptance 8. Consumers, businesses and merchants identify the Visa brand with the following except .

A. currency B. safety C. convenience D. flexibility 9. Which of the following statements is NOT true ? A. Visa is a private, for profit association.

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B. Visa offers payment solutions for both consumers and businesses. C. Visa is jointly owned by lots of member financial institutions. D. Visa-branded cards are only used in the virtual marketplace. 10.The main idea of this passage is . A. Visa?s history B. visa?s advantages C. introduction of Visa D. six organizations of Visa

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B. Visa offers payment solutions for both consumers and businesses. C. Visa is jointly owned by lots of member financial institutions. D. Visa-branded cards are only used in the virtual marketplace. 10.The main idea of this passage is . A. Visa?s history B. visa?s advantages C. introduction of Visa D. six organizations of Visa

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