世界著名酒店集团及其旗下品牌(World famous hotel group and its brand)

更新时间:2023-12-29 07:41:01 阅读量: 教育文库 文档下载

说明:文章内容仅供预览,部分内容可能不全。下载后的文档,内容与下面显示的完全一致。下载之前请确认下面内容是否您想要的,是否完整无缺。

世界著名酒店集团及其旗下品牌(World famous hotel group and its

brand)

旗下主要品牌: 洲际intercontinental, 皇冠crowne plaza, 假日holiday inn, 快捷express by holiday inn

holiday inn

广告语: 自在自我. be yourself.

intercontinental hotel

广告语: 明白所需, 满足所想.we know what it takes

洲际饭店集团旗下有五个品牌, 分别是假日 (holiday inn) 、快捷假日 (holiday inn express 、皇冠假日 (crown plaza) 、洲际饭店及度假村 (intercontinental hotels and resorts) 和staybridge suties by holiday inn.

洲际酒店及度假村

1998年3月, 巴斯集团以29亿美元从日本saison集团手上收购了洲际饭店及度假饭店, 这项交易使得巴斯集团的饭店数目一下子增添了187间.

洲际国际酒店

在满足国际商务旅客及消闲旅客的独特需求方面, 洲际饭店已建立了一定的声誉, 它亦善于将全球性的服务标准巧妙地与当地的传统相结合.多年来, 洲际饭店远近驰名, 一直是各国商界所喜爱入住的饭店.此外, 洲际饭店具有的独特文化特色及其在顶级饭店市场的地

位, 使集团的饭店品牌日趋多元化.

皇冠假日酒店及度假村

皇冠假日品牌的前身是由假日饭店于1983年衍生出来的饭店品牌, 1994年发展成为独立的饭店品牌, 以突出其高品味高消费的市场形象及以商务旅客为主的特色.皇 冠饭店及度假饭店以合理的价格提供高档的饭店住宿设施.它专为满足今日精明的旅客的需求而设, 并以提供更优质的服务及设施来迎合那些追求物有所值的商务旅 客.目前, 超过140家皇冠饭店分布于全球40多个国家, 每家皇冠饭店均提供先进的会议设施、专职负责会议的专业员工及完善的商业服务; 同时, 还配备有设 备齐全的健美中心、餐饮设施和多样化的休闲活动.

假日酒店及度假村

假日饭店以超值的价格为今日的商务及休闲旅客提供可靠友善的服务以及现代化的设施.无论在大小城镇、寂静的公路沿线、还是在熙来攘往的机场附近, 均 可看到假日饭店的踪影, 因为提供全面服务的假日饭店都是位于交通方便的地区.目前, 假日饭店在全球已开设了1600多间饭店, 其不仅保持着全球最具规模的 单一饭店品牌的地位, 同时也是世界上最广为人知的饭店品牌之一.

洲际国际酒店 快捷假日

洲际饭店集团的前身六洲饭店集团于1991年推出快捷假日饭店, 这一举动成为饭店业史上最成功的事件之一.该集团通过创造这一品牌, 迅速地划分出一类中档饭店市场, 这类饭店只提供有限的饭店服务而不包含餐饮设施.在不到十年的时间里, 快捷假日饭店品牌在世界

各地的饭店数目已增至1000多家.

清新、简洁是快捷假日饭店的特色, 它为商务及休闲旅 客提供的收费价格也极具竞争力.至于快捷假日饭店推出的 guest stay smartsm优惠计划, 除可让宾客免费享用包括新鲜水果、麦片及糕点在内的早餐外, 还可免费使用当地电话服务 (只限美国).此外, 宾客还可在美国及加拿 大的各间快捷假日饭店阅读一本曾获奖的饭店专有杂志《navigator》.快捷假日饭店目前以几乎每三天便开设一间新饭店的惊人速度继续扩展.

staybridge suties by holiday inn

1997年底, 假日饭店属下的staybridge suites饭店正式面世.

This is the brand founded by bath group to break into the new extended accommodation hotel market. The first Staybridge Suites opened in Alpharetta, Georgia, USA in December 1998. InterContinental Hotels Group is still actively expanding the brand. Staybridge Suites is a brand have a unique style hotel concept, designed to meet people from all over the world needs continuous stay in the hotel or above the passenger demand on friday. Staybridge Suites has no interval, one or two bedroom suite, suite facilities include large double beds or single bed, sofa bed, interactive TV, spacious and well lit studio, equipped with cooking utensils and household refrigerator, microwave oven, kitchen equipment, it has the characteristics of Home Furnishing.

2. Hilton Hotels Corporation (Hilton Hotels Corporation):

Its major brands:

Hilton (HILTON HOTEL), Conrad (CONRAD HOTELS), Scandi (SCANDIC) (DOUBLE, TREE), Doubletree by Embassy Suites Hotel (EMBASSY SUITE), wood (HOMEWOOD SUITE), Suites Hotel Conference Center Harrison (HARRISON CONFERENCE CENTER), Garden Hotel (GARDEN INN), Hampton (HAMPTON INN AND SUITES) Hotel Hilton, (HILTON GRAND VACATIONS CLUB Vacation Club).

Hilton advertising language: Travel, is, more, than, just, a, to, B. travel, not only from A to B.

Conrad advertising language: The, luxury, of, being, yourself., noble you!

Double tree advertising language: This, summer, is, packed, with, the, fun,, of, kids, at, doubletree!

The double tree hotel is full of children's fun this summer!

Hotel profile:

Hilton International Hotel Group (HI), a branch of the British based Hilton group, has the right to use the \outside the United states. The Hilton Hotel in the United States is owned and managed by the Hilton Hotel management company (HHC). Hilton International Hotel Group manages 403 hotels, including 261 Hilton Hotel, 142 rooms for the mid market \Hotel management company headquartered in North American joint venture, in 12 countries in the 18 \(also known as the \

Hotel management has led to a total of over 2700 hotels worldwide, with more than 500 hotels jointly using Hilton's brand. Marriott

Marriott International is the world's premier hotel management company, operates in the United States and 67 other countries and regions, manages more than 2800 hotels, and provides about 490500 rooms. The company, based in Washington, D. C., employs about 133000 people. Marriott management group has been named one of 100 employees' favorite companies for six consecutive years by fortune magazine. Marriott owns hotel brands including: Marriott (472, full service hotel, including 13 conference center and 34 JW Marriott Hotel Hong Kong, The Ritz Carlton Hotel (56), deluxe hotel, Risorgimento Hotel (126), Royal Hotel, Courtyard Hotel (616), high price hotel) and Residence Inn (449, long rent a hotel), Fairfield Inn (524, SpringHill Suites (Econo Hotel), 110, a high price, TownePlace Suites (Suites Hotel) 111, mid priced long rent Hotel), Ramada International (in the North American region outside manages 192 Econo Hotel), Vacation Club, by Marriott Horizons, Ritz-Carlton Club and Marriott Grand Residence Club brand management resort hotel (49 Resort Hotel and Marriott Executive Apartments Longin Center (13), senior apartments). Besides,

towneplace suites by marriott? 便能迎合大家的需要.欢愉的氛围, 亲切的服务, 齐全的设施, 让每位住客于工作过后, 亦可投进家的怀抱.

springhill suites? by marriott

想远离烦嚣都市, 投进宁静假期, springhill suites? 是您的完美之选.偌大的套房较其它传统客房面积多出百分之二十五, 无论是休息、工作或享乐的空间亦更为宽裕, 让您享受更佳.无论何时何地, 同样令您的旅程怡然自得.

marriott? vacation club international

marriott vacation club? international在世界各旅游热点提供分时度假酒店, 无论您在全球多个地区旅游的时候, 也可以入住周全完善的marriott vacation club? international, 任何时候, 享受毕生难忘的旅游体验, 实现写意人生的梦想.

5. 卑斯韦斯特酒店管理集团 (best western international).

旗下主要品牌.

(best western 最佳西方)

the western广告语: our worldwide standard for service and amenities.

我们国际化的标准服务为的是您的满意.

酒店简介: - - - - - - - 1946年, 拥有23年管理经验的旅馆业主guertin建立了最佳西方汽车旅馆.该旅馆最初是作为饭店向旅游者推荐住宿设施的联系渠道, 主要通过前台接线员间的电话联系.

集团经营特色及现状: 单个品牌来说是世界第一大的酒店集团.

- - - - - - - - - 特色才能出新, 特色才能发展.在当今世界饭店

业处于激烈竞争的同时, 最佳西方国际饭店集团在50多年的时期里迅速成长为世界第一大的饭店品牌, 是因为它具有其他饭店无可比拟的独特优势.

7.凯宾斯基国际酒店集团.

旗下主要品牌: kempinski hotel

北京kempinski广告语: 生意成功的方向.the access to success.

集团简介: 凯宾斯基集团始建于德国, 已有一百多年的历史, 是传统的欧式风格饭店的典型代表.凯宾斯基集团饭店大多坐落于风景优美, 令人向住的城市.在经营上, 凯宾斯基的理念是: 充分满足客人, 为了充分满足客人的需要, 凯宾斯基推出了 \金钥匙\全能服务项目.

8.喜达屋国际酒店集团 (starwood hotels & resorts worldwide.

旗下主要品牌: 瑞吉斯 (st. regis), 至尊精选 (the luxury collection), 喜来登 (sheraton), 威斯汀 (westin), 福朋 (four points) 及w 酒店 w hotels), 美丽殿 (meridian).

the luxury collection广告语: collect the world's experience. 精选世界的风采.

westin广告语: explore and experience. 探索, 体验.

w: well, hello there hotels广告语. w酒店, 欢迎您.

集团简介.

其中 (圣瑞吉斯) 和the luxury collection (至尊精选) 都是集团内最顶级的奢华品牌, le meridien (艾美) 和westin (威斯汀) 是高端的奢华品牌; w饭店是个性化、时尚的代名词; sheraton (喜来登) 和four points by sheraton (福朋喜来登) 则是中端的品牌, 扩张速度也最快; aloft和element则分别由w饭店管理团队和westin酒店管理团队新近倾力 打造出的新品牌.westin在重新打造超高档酒店市场之初创立了element这一品牌, 它融合了智能化设计、现代化风格和融洽的社交环境.

The target customers for long-term occupancy needs of travelers, to let them on the tour can be perfect to enjoy life; and aloft with the same strain of the W Hotel, W hotel building created by the same team effort, it is widely regarded as one of the most successful decades of new brands. W Hotel break regulation high consumption areas of the hotel on the chaos, aloft will improve the mid-range hotel industry standard in the same way, to provide full urban style and large space LOFT style rooms, advanced technology service, suitable for daily activities and social night scenery beautiful outdoor space and vibrant hall background.

The brand influence of Starwood has been recognized by the industry, which is now the second largest market in china. Its implementation of \standards\

Name: St. Regis / St. Regis Hongta grade: the number of platinum 5 star The Globe Hotel: the number of <20 China: 2 China flagship store: Beijing international club opening: Tianjin St. Regis Hotel, Tibet Rigi Hostellerie competitor: introduction Ritz-Carlton, Seasons, Four Park Hyatt brands: St. Regis Hotel

is the most upscale hotel the symbol of the world, represents the high standard of absolute private service. It has a long history, the first St. Regis Hotel opened in New York is 1904 Nianasituo Colonel, Colonel Astor with Europe wide service to honor their friends and business partners. This service is unique in the industry, making St. John's hotel a classic in the global hospitality industry. In March 1, 2000, Beijing international Club Hotel is located in Beijing Jianguomenwai Street officially changed the name of the English Beijing (St. Regis Beijing, the original name Chinese unchanged), which marks the hotel will be in full accordance with the San Regis's model and standard action, it became the first hotel in the Asia Pacific region. Beijing international club for more than 80% of the guests are European and American business people; more than 90% of The St. Regis Shanghai are business guests, including 40% from China, 25% from the United States, 10-15% from Japan and Europe, more than 40% Hotel guest. Name: Luxury Collection grade: the number of platinum 5 star The Globe Hotel: number 17 China: 0 China flagship store: 0 competitors: Ritz-Carlton, Four Seasons, Park of Hyatt, Peninsula brand: the luxury collection is a unique combination of providing service for the top guests create new styles in the STARWOOD group of hotels and resorts. There are only 17 homes in the world, each of which has more than 300 years of history and only receives dignitaries and Royal families. The best hotels in the world have the characteristics of gorgeous decor, spectacular furnishings, impeccable service, and the facilities of the most modern conveniences. The luxury is not inferior to the St. Regis Hongta, but the number is less. Advertising language: Collect, the, world, s, experience, featured in the world! Name: Amy / Meridian grade: the number of platinum 5 star The Globe Hotel:

number 140 China: 3- Hongkong Le Meridien Munich Hotel Shanghai Le Meridien Munich Hotel Sheshan Le Royal Meridien Hotel Shanghai World Trade China flagship store: Hongkong Le Meridien Munich Hotel competition: JW Marriott opening soon:

introduction to the Hainan Shi Meiai hotel brands: the old El Luxor Hotel brand in France, formerly Ford Hotel Group's top brands the newly acquired by STARWOOD. Le Meridien Munich Hotel and resorts are located in the world's top cities and resorts, covering Europe, the Americas, the Asia Pacific region, Africa and the middle east. In the survey of luxury brands in 2005, Le Meridien Munich Hotel ranked among the top 15 luxury hotel brands. Name: W platinum 5 star grade hotel: the number of China: 0 China flagship store opening soon: 0: Shanghai W hotel brand for guests for the first time in the hotel brand mostly make the \

W hotel of Starwood hotel business guests experience redefined according to the characteristics of business guests have a new design of service facilities and services. W hotel is a five star hotel in Starwood brands bought Sheraton and WESTIN hotel after the new features, designed specifically for business guests and independent boutique hotel facilities and services combined with the market position in a 70% to 75% individual business travellers and 15% to 20% small business guests team the target market. W Hotel Fashion is synonymous with fashion, the hotel design gives a very modern, beautiful, high-tech, sense of Cool, the target market for young people, successful entertainment, fashion circle crowd. Advertisement: Well Hello, there. W Hotel, welcome you! Name: Class: the number of platinum 5 star Westin China 2- Shanghai: Westin Grand Washington D C Hotel Beijing Westin Financial Street China flagship store:

Shanghai Westin Grand Washington D C Hotel competitor: JW-Marriott, Shangri-La is opening: introduction of Guangzhou Westin Grand Washington D C Hotel, Tianjin Westin Grand Washington D C Hotel, Nanjing Westin Grand Washington D C Hotel, Jiulong Mountain Westin Hotel, brand: STARWOOD team veteran upscale Traders Hotel, the hotel industry has been located in the the leader and innovator in the ranks. Westin hotels are located in important commercial areas, each of which has different architectural styles and furnishings. And The, Luxury, Collection, compared to the pursuit of luxury hardware, highlighting the business climate. At the beginning of 70s, by Malaysia Hotel magnate Guo Henian dug a team at Westin Hotel Group in Singapore, established the first Shangri-La Hotel, Shangri-La hotel's original management core idea is to copy Westin. Advertising language: Explore & Experience. explore and experience! Name: Sheraton grade: the number of 5 star China: 19 China flagship store: the Great Wall Sheraton Hotel opening: Sheraton Chongqing, Sheraton Guangzhou, Guiyang Sheraton, Sheraton Hangzhou, Sheraton Pudong, Shenzhen mesago Sheraton, Shenzhen Fukuda Kikudo, Sheraton Taiyuan, Nakayama Kikudo Marriott, competitors: introduction Renainssance, Hyatt, Sofitel, Crown Plaza, Sheraton is the world's top 500 brands: STARWOOD management group's most prestigious brand franchise has more than 700 hotels in more than 80 countries around the world. In 63 years, the friendly hospitality of the Sheraton Hotel has a very good reputation in the market competition, always come out on top, so that not only become a symbol of national and regional opening degree and economic strength, is an important symbol of modern international metropolis. As a model of global luxury hotel, Sheraton on the site is very strict, mainly located in the bustling metropolis and resorts

in the world's most attractive, like New York, Manhattan, Paris, Tokyo Ladd side of shinjuku...... Since the Sheraton entered China in 1983, its hotels opened in China are not only distributed in Beijing, Shanghai and other international cities, but have also been stationed in the second tier cities in china. Its expansion rate is the fastest in the STARWOOD group, and is one of the most important brands in the group. Name: Sheraton grade 4: the number of China: 2- Four Points by Sheraton Shenzhen Pudong Four Points & Suites Calgary West Hotel China flagship store opening soon: Pudong Four Points & Suites Calgary West Hotel: Dalian Sheraton Hotel, Changshu Sheraton Hotel, Shanghai Four Points & Suites Calgary West Hotel Daning rival Courtyard, Inn, Holiday: Park Plaza, Traders brand: SHERATON was acquired by STARWOOD was ITT the company at the time, ITT SHERATON has three brands: four FOUR POINTS, five star SHERATON, super star LUXURY COLLECTION. FOUR POINTS is an inherent brand of Sheraton, so the word \SHERATON\is usually added to the FOUR POINTS.

四点shetaton和喜来登可理解为姊妹酒店,只是前者档次稍低。四点喜来登是提供全方位服务的中档饭店,客源市场定位在商务客人和消遣旅游者。此连锁品牌的经营理念与众不同,它是提供全方位服务的中档饭店,在在现今时兴有限性服务(有限·服务)的时代是很特别的。福朋饭店主要分布于机场、大都市的商务中心、中小城市和度假胜地。[ 2 ]

9雅高集团(雅):

旗下主要品牌:索菲特(索菲特)、诺富特(诺富特)、美居酒店(Mercure)、雅高套房饭店(酒店)、宜必思饭店(朱鹭)、一级方程式汽车旅馆(formule1)、红屋顶旅馆(红色屋顶)等

雅高广告语:我们建立了微笑!我们创造微笑!

酒店广告语:套房酒店。一种新的酒店生活方式。

雅高套房饭店。一种新的酒店生活。

诺富特广告语:诺富特。当代概念酒店方便商务和休闲。诺富特酒店,方便、休闲的现代商务酒店。

红屋顶广告语:美国经济美国连锁的经济型汽车旅馆旅馆链。

F1广告语:预算酒店提供简单和功能舒适性。

廉价旅店提供简单和功能的安慰。

朱鹭广告语:昼夜服务和预算价格。

24小时的服务和低价收费我们有。

广告语:墨丘利墨丘利。对于最好的地区。美居酒店,做本地最好的。

集团简介:

索菲特索菲特(豪华型):具世界一流水准的酒店,追求完美的索菲特集商务与休闲为一体,为游客们提供一流水准,环境舒适,服务优良,气氛高雅的私人休闲场所。

诺富特诺富特(高级):诺富特为具有国际一流水准的现代化商务酒店合乎时尚的现代酒店,坐落于各主要商业中心。

美居酒店墨丘利(多层中级市场品牌):包括三种标准的酒店,旅馆。其环境舒适,价格合理,主要针对商务游客,同时包括公寓式酒店,每家酒店均反映出每个城市的特色及风土人情。

宜必思酒店朱鹭(经济型):以其简朴,服务质量高,经济实惠而享誉欧洲,其声誉在正迅速发展的亚洲太平洋地区有极强的品牌效应,并拥有来自国内外,乃至整个区域的游客。

佛缪勒第1formule 1:公式1汽车旅馆坐落于城市的交通,餐饮和其它服务的中心。以创新的管理方式和低廉的价格提供汽车旅馆式服务。

酒店--在法国和欧洲拥有330余家经济实惠的酒店低廉的价格,舒适的环境,尽管便宜,酒店并不缺少特色:双人床、单人上铺、淋浴、卫生间、还有电视机,可收看到您最喜爱的节目。自助早餐让您开始精力充沛的一天。

雅高拉萨-雅高海洋会馆--恢复活力的艺术。雅高拉萨,是健康和护理身体的专业品牌,是获得健康的场所。雅高集团酒店经营着50余家(在法国及全球)海水浴疗和SPA中心另外拉萨研究所旗下开发和经营着一系列专用美容产品雅。

10。香格里拉酒店集团:

旗下主要品牌:香格里拉酒店

Shangri-La Hotel: where is your Shangri-La? Where, will, you, find, your, Shangri-la?

Group Description: Shangri-La Hotel, based in Hongkong, is now Asia's largest luxury hotel group and is considered one of the

world's best hotel management groups. The group's 47 hotels are located in major cities in Asia and the Middle East, as well as most resorts. 7 of them are business hotels, another brand of Shangri-La Hotel group.

Hyatt International Hotel Group 11:

Its main brands: Hyatt (Hyatt Regency), Grand Hyatt (Grand Hyatt), Bai Yue (Park Hyatt), Hawthorne (Hawthorn), Ai Meili (Ameri suites), Sam Field (Summerfield Suites).

Hyatt advertising language: always pay attention to you!

Group Description: Hyatt Regency Hyatt, Regency, hotels - modern Traders Hotel

The Hyatt group's core brand, the five star luxury Traders Hotel, is designed to blend the western and local architectural features of the city, from Paris to Kathmandu, all over the world. The Hyatt Regency is a high-tech upstart, renowned for its highly efficient professional services, novel and contemporary conference rooms, sophisticated catering services, a full range of fitness equipment and a modern atmosphere. Hyatt Regency always meets and exceeds the expectations of customers, and gives the most meticulous and considerate service.

Jun Yue Hotel Grand Hyatts luxury luxury hotel

Just like its \the Jun Yue Hotel, is known for its luxury in terms of service

and facilities. Located in the city in the world and the prosperity of the essence of new area, and near the large conference center, the demands of upper middle class Pyramid tourist Jun Yue Hotel has a magnificent architectural appearance, style extraordinary high jump the lobby, warm and elegant rooms and Suites, Kuan Changming bright bathroom / living space, advanced facilities the unique and magnificent banquet venue, to multi type of authentic delicacy of restaurants and bars, luxury Jun Yue Hotel presents the delicate texture of life, against the unique taste of senior passenger eye at.

Park Hyatt Hotel Park Hyatts - elegant The Inn Boutique

Park Hyatt Hotel is located in the world of fashion, such as Tokyo, Melbourne and Madrid, Sydney city building area of the top, fine dining facilities and the indoor space of elegant design, considerate butler service, exquisite, especially suitable for small meetings or dinners, to provide customers with excellent experience unique and exquisite, positioning as the world top The Inn Boutique.

Hyatt Regency resort Hyatt Hotels & Resorts -- the top resort hotel

13. The Peninsula Hotel group (The Peninsula):

Its main brand is The Peninsula

The Peninsula advertisement: \Peninsula presents night trip, for your trip in Hongkong more colorful!

We offer the best experience to the Peninsulahongkong.

Group Profile: is owned and managed high-grade hotels, commercial or residential group is a peninsula known in 1928, The Peninsula Hong Kong is a hotel group core developed, and its parent company HSH is the first hotel management started from 1922 in Shanghai. The establishment of the peninsular group in 1972 aims to separate the two parts of management and marketing

In 1982 at The Peninsula Hong Kong as the core is developed. The group has eight hotels and a resort group. After decades of development and change of Hongkong \but is still standing, and establish their own brand image.

Carlson Hotels Worldwide

Carlson Universal Hotel, which has more than 1700 hotels, resorts, restaurants and cruise ships in 82 countries, is one of the largest Private Companies in the United states.

The company has Regent (Li Jing), Radisson (Li Sheng), Park, Plaza (Li Ting), Country, Inns & Suites (Li Yi) and Park Inn (Li Bai) brand. Regent (Li Jing) is the Carlson Universal Hotel company's top brands. Key brand introduction: Name: Li Jing class: Platinum 5 star global number: the number 8 China: 3 - Beijing Li Jing Hotel, The Longemont Shanghai Hotel, Taipei Li Jing hotel the The Longemont Shanghai Hotel brand flagship store: Li Jing is introduced: Carlson Universal Hotel company's top brands, 1970s born in Asia, a Regent Hotel in Hongkong from

2001 for the Hongkong new world group and Britain's acquisition of the group. In 1997, Carsson Hotel Group acquired the Regent brand, and now the Regent Hotel in China has Beijing, Taipei, Shanghai and Ningbo. Regent was originally Four Seasons group to the high-end brand in the Asia Pacific region, with Four Seasons sells the Regent brand, the original Regent team of the elite have been Four Seasons, Marriott, Shangri-La, Inter Continental's fold, can be said that today's Regent has not been as prominent Regent. Competitors: Peninsula, Grand Hyatt, Inter Continental Name: Class: number 5 star Radisson China: 13 China flagship store: Radisson Hotel Shanghai New World competitor: New World, Four Points By Sheraton, Howard Johnson, Swissotel

本文来源:https://www.bwwdw.com/article/sdqx.html

Top