广告的利弊英语作文

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篇一:雅思写作范文之广告的利弊

智课网IELTS备考资料

雅思写作范文之广告的利弊

出国英语考试有哪些 雅思6.5是什么水平 雅思阅读评分标准 托福阅读评分标准 雅思和托福的区别

Essay on Advertising

广告的利弊:高危真题重现南美

海外大学教师谢振礼投稿

Created by Jeenn Lee Hsieh

出现率最高之一是议论题【广告利弊】。记忆中自2006年后的五年内光在海外就不下50次。2011年12月哥伦比亚的雅思大作文试题又是炒冷饭,事后根本逃不出猜测名师的先见之明。

除了南美雅思最新试题如下,在范文之后再举例3个相似的老题供习作参考。如此繁多又相近的真题,简直可以收集起来当点子素材,也就是说可以拿类似真题来回答类似试题。本文的部分灵感内容也是来自多篇关于广告的真题,综合平常的立场或观点,毫不新鲜。一个小小心得:广泛的阅读真题,顿悟其平常,则写作灵感必能油然而生。为何会这样?只能意会,难以言传。

刻意抄写似曾相见的真题句子亮相,或可利用为写【广告利弊】的素材。真题全文转载范文后。烤鸭练习造句,不妨偶尔抄写真题实句,体会代表雅思与托福官方简单又地道的文字英文。

—Some people say that advertising encourages us to buy things we really do not need.

—Others say that advertisements tell us about new products that will improve our lives.

—How does advertising influence people's behavior?

—With the development of market economy, advertisements have become a dominating feature in television industry.

—We are surrounded by advertising.

—Some people think that advertising is good because it gives us a chance as consumers.

—But others argue that it makes people selfish and greedy for more and more goods.

—Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

—Some people think that advertising is good for economy.

—Others say that advertising can cause people to desire something unnecessary or completely useless.

谢振礼英文写作范文+雅思哥伦比亚真题。注意范文中的部分句子是模仿真题原文,如此可以避免跑题。

Some people think that advertising is good for economy while others say it can cause people to desire something unnecessary or completely useless. What is your opinion? (Colombia, December 2011)

谢振礼英文18句【起3承6转6合3】+ 中文雅思——建议先看汉文搞笑。

论说文主旨——说服读者。工作——靠作文的主题结构内容,也靠英文的用语用句用字。

作文部分:逻辑心图

主题——论广告的利弊。

结构——【起】立场:广告利大于弊【承】广告影响危害【转】广告促进市场经济【合】广告利大于弊

内容——点子在切题而不在多。造句灵,则作文太平。

英文部分:参考范文

用语——英文效率

用句——句型变换

用字——词汇恰当

These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.

今天如果想挑广告事业的弊病简直是轻而易举,话又说回来,对于这种具有说服力的艺术谁也不能不承认其经济利益。靠着传播消息半真半假,广告居然能够渗透大众人心,兴起欲望购物,甚至使人买到毫无用途的东西。尽管如此,广告带来的好处总比坏处多。

To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That

kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to

desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.

认为广告会带来不良的影响,想来也不无道理,好像就是越来越有对广告产生反感的概念。也许将来历史可以证明现代真正之弊病之一就是广告,主要是因为广告不断地刺激人的需要,又要这个又要那个。千真万确,很多消费者没钱了还被引诱去买他们不是真正需要的东西。同样一点儿都不假地,大众消费货品所以如此畅销,无非是反应广告的威力,而不是反应消费市场实际的需求。广告把那种“冲动采购”的消费行为轻而易举地从需要改变成贪婪。广告误导购物欲望,害人购买了不需要或毫无用途的东西,不仅如此,广告甚至于无时无地包围消费者,真是令人烦不胜烦。

The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.

广告带来的好消息是其工作符合市场经济的运行,这还得部分归功于大众媒体如电视,收音机,报纸,杂志与因特网。透过媒体广告,特别是电视,广告提供给消费者大好机会。消费者因此得知新产品与服务的

信息而得以改善生活。事实上,当广告事业特别兴旺的时候,也正是经济的佳期,这点可以想象得到,因为假如人人又挨饿又寒冷,哪里有需要靠打广告来卖食品与炉油。所以广告像是一面镜子反射富足社会的良性循环,因而造福各行各业。广告卖得越多,媒体的收入也越多,接着更加督促生产,创造更多的就业机会,同时也就促成更大购买力。

Those who think that advertising is bad must think again about the value of a market system which thrives on

economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.

认为广告事业危害不浅的人应该再想一想市场经济的价值何在,就是促进经济繁荣。也许一切反感都是错觉,到底多数消费并不怨恨广告的不利影响,到头来都终于觉悟到一切都是出自自己愚蠢的欲望。受广告影响而买东西也许真会造成大约一半的无谓浪费,可是又好像搞不清楚到底是那一半。

三道关于【广告利弊】的试题

With the development of market economy, advertisements have become a dominating feature in television industry. Discuss both positive and negative influences.

We are surrounded by advertising. Some people think that this is good because it gives us a chance as consumers. But others argue that it makes people selfish and greedy for more and more goods. Give your opinion in not less than 250 words.

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the

society in which they are sold.

篇二:关于广告的利弊好处坏处英语作文

关于广告的利弊好处坏处英语作文

关于广告的利与弊 英语作文 The advantage and disadvantage of the advertisement 广告的利与弊中文翻译,英文见下方 广告在当今社会中无处不在。看起来无论你走到哪里,她都会映入你的眼帘:超市、地铁、车站、公共建筑的墙体、垃圾桶甚至T恤衫。广告的内容可以关于

关于广告的利与弊 英语作文

The advantage and disadvantage of the advertisement

广告的利与弊中文翻译,英文见下方

广告在当今社会中无处不在。看起来无论你走到哪里,她都会映入你的眼帘:超市、地铁、车站、公共建筑的墙体、垃圾桶甚至T恤衫。广告的内容可以关于任何东西:从卖电话到租房,从治疗疑难杂症到办假证。/(从家用物品到大型机器、从玩具到航天器) 毫不夸张的说,我们生活在一个广告世界里。作文地带-有翻译的英语作文网

广告的优点很明显。它给我们提供大批量的商品和服务,供我们做出最好的选择。对于商家而言,他们可以利用广告展示自己商品的特点,以便抓住消费者的视线来获取利润。

然而,我们也不能小视广告的缺点。①太多的广告会搞乱我们的生活并浪费我们宝贵的时间。它们打断电视节目,塞满我们的信箱,损毁了我们对自然的欣赏代替兴趣。人们通常对它们感到负担而不是满足。②另一方面,有些广告是非法的,传递错误信息并意在欺骗那些想急于解决问题的人。

该到了我们采取紧急并有效措施来抑制这一现象的时候了。①我们应加大市场监管的力度。关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞。②任何利用广告欺骗消费者的人都应受到惩罚或入狱。③我们应教育人们遵守法律并把诚实守信放在首位。只有把这些措施付诸实践,我们的社会才会被净化成一个居住的天堂。

The advantage and disadvantage of the advertisement 英文,中文翻译,请见上面。

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.

(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.

The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.joozone.com

However, we cannot belittle the disadvantages of the ads.

①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them.

②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

It’s high time we took urgent and effective measures to curb this phenomenon.

①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of

the market management.

②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned.

③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

本文来自作文地带:/daxue/1830.html

篇三:广告的好与坏(英文写作)

广告的好与坏

随着社会的不断发展,广告已成为了大众生活的重要部分,无处不在。每天我们通过各种大众媒体,接收到各种电子或纸质的广告。广告对人们的生活既有负面的影响也有正面的意义。广告使人变得物质至上。新产品不断得被推销给大众。大众为了追赶潮流而浪费钱在无用的东西上。广告对大众的消费观影响深远。举例说明,某玩具广告中,小女孩向伙伴炫耀自己的新玩具。广告传达了每个孩子都应该拥有该产品。无形中孩子会互相攀比,价值取向被扭曲。同时广告还会误导大众对于文字的使用。众所周知,商家会使用一些大家熟知的成语作为广告语来吸引消费者的眼球。然而同音不同字往往会使消费者混淆正确的原文字。可谓是对传统文化的一种破坏。

但是凡事都有两面性。广告发展至今已不只是为了推销产品或者服务,现在广告有了更广的覆盖范围。广告也可以传递正面的信息给大众。以某一公益广告为例,画面中将组成FAMILY这个单词的每个字母都拆开来,并赋予其中几个字母以家庭中的某个角色,演绎了一个关于孩子在家庭中成长的感人故事。故事中的F(父亲)和M(母亲)在I(孩子)小的时候细心呵护,可随着孩子的长大,孩子企图冲破家长的保护与束缚来自由成长,不断的与爸妈发生冲突。后来,孩子体会到生活的艰辛,主动承担起家庭的责任长成参天大树,让年迈的父母可以依靠,为他们遮风避雨。每个看过广告的人无不被深深打动。

广告是社会发展的产物,无处不在也不可避免。重要的是如何过滤信息,取其精华,去其糟粕。

With the rapid development of the society, advertising has become an important part of our life. We no longer search for advertising, but the advertising finds us. Everyday we receive advertising information via varieties of mass medias, either electronic ones or paper ones. Advertising affects our life both negatively and positively.

Advertising makes people materialism. New products are endlessly introduced to the public. People pursue the fashion trend and a lot of money is wasted for useless stuffs. Consumption concept is significantly influenced by advertising. For example, in some advertisement a little girl shows off her new toy to her little friend and says “I have. And you?” The hint is that everyone should have this toy. Subconsciously children will be likely to compare with others. Value orientation is twisted. Advertising misleads the public people in language use. As we all know

merchants always use well known idioms as a slogan to catch the eyes of the consumers. Actually only the same pronunciation but not the right word. The public will probably mix up the original correct usage. This is a kind of ruin of the traditional culture.

However, every coin has two sides. Advertising is not just a way of selling products or service, the range is much more wider now. It is also deliver positive information. Take a public service advertising as an example. In the flash, Word FAMILY is split into single letters and some of the letters stand for family members. F stands for father, M stands for mother, I stands for the child. The story is about the growing pains of the child. The child grows up gradually and has conflicts with his parents because he would like to get rid of the constraints. After the child steps into the society and tastes the bitter of life. He knows that he should take the responsibility to take care of his parents. Father and mother rely on the child and the child builds up a shelter for them. What a touching story. This advertisement tells in a positive and vivid way that we should respect and love the family members.

Advertising is the product of society. It is everywhere and unavoidable. What is important is that we should learn to filter the information,discard the dross and keep the essence.

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