云南师范大学《商务英语阅读》期末试卷 A卷及答案

云南师范大学2009－2010学年上学期统一考试

《商务英语阅读》试卷（A卷）

学院：经济与管理学院考试方式：闭卷题号得分

一

二

三

班级：

姓名：学号：

考试时间：150分钟

五

六

七

总

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评卷人

四

得分评卷人

一.READINGPARTONEQuestions1-7

.Readthesesentencesandtheinstructionsthatfollow..Whichmethoddoeseachsentencedescribe?

.Foreachsentencemarkoneletter(A,B,CorD)onyouranswerSheet.Example

Youcandictateamessagealmostanywhereatyourconvenience.Answer:B

1.Youspeak,whileyoursecretarytypesdownyourwords.2.Youhavetospeakslowlyandveryclearly.

3.Oneofthesemethodscanbeusedwhenyouareinahurry.4.Whiledictating,youusesometapes.

5.Oneofthedisadvantagesofthismethodisthatyouaretotallystrangetothetranscriber.

6.thedictationisdonewithyourspeaking,amachine'srecording,andyoursecretary'stranscribing.

7.themachinerecordsyourwordsandthenprovidethetranscription.

A.Dictationtoyourownsecretary-\dictation,takenbyapersonwhobecomesfamiliarwithyourdictatingcharacteristics.

B.Dictationtoamachine,withyoursecretarytranscribing.

InexpensivecassetterecordersprovideGREatflexibilityindictation.

Youcandictateintheoffice,athome,inanautomobile,inanairplane,andinanyout-of-the-officesituation.Yourdictationtapescanbetranscribedbybeingplayedbackonmoderntranscribingequipment.

C.Dictationtoamachine,withaword-processingcenterprovidingthetranscriptioninthiscase,thetranscriberwillprobablynotbefamiliarwithyourdictationmannersandpeculiarities.

D.Otherdictationmethods,suchasbytelephonecallsorbydirectsecretarialtranscriptionatthetypewriter.Thesemethodsarenotroutinebutareusedtypicallyin\situations.Theyrequireaslowvoicespeedandclearpronunciation.

PARTTWOQuestions8-12

.ReadthistextaboutelectricalpowerinCanada.

.ChoosethebestsentencefromthelistA-Itofilleachoftheblanks..Foreachblank(8-12)markoneletter(A-I)onyourAnswerSheet..Denotmarkanylettertwice.

.Oneanswerhasbeengivenasanexample.

ELECTRICITY:WEALTH,MONEY,POWER

Canadianindustrieshaveprosperedformorethanacenturyonthecountry'sabundanceofcheap,reliableelectricalpower...example...Infact,CanadaconsumesmoreelectricityonaperpersonbasisthananycountryexceptforNorway...8...ElectricityisasignificantsourceofexportincomeforCanada...9...Butinthe1970s,CanadianexportsrosesharplytoaddresstheU.S.demandforcheaperandmorereliable.

In1985,exportsofCanadianelectricalpowerreached1,400millionUSdollars...10...Netelectricityexportsaccountformorethan60%ofCanada'sbalanceoftrade.

Domestically,Canadacontinuestogenerateelectricalpower,primarilyfromwater...11...Exportsofelectricityarenowsubjecttoforcesfarbeyondthecontrolofutilitymanagers...12...Example:B

A.Besides,electricityfromcoalandnuclearis50/00to75/00cheaperthanmanyotherindustrialnations.

B.Generatedprimarilybywater,ourpowersupplieshaveattractedandsupportedenergy-intensiveindustriessuchasmining.

C.Italsoranksamongthetopthreeelectricityproducersintheworld,behindtheU.S.andRussia.D.Nexttoelectricity,Canadianpaperexportscameto900millionUSdollarseveryyearinthe1960s.

E.Twolargenuclearpowerplantsbegantogenerateelectricity.

F.Sincethen,electricity'exportshavedeclinedbuttheyhavecontinuedtoexceed700millionUSdollars.

G.Environmentalandtradepoliciesallinfluenceelectricalproductionandtrade.

H.CanadaandtheU.S.importedandexportedpowerinalmostequalmeasuresafter1901.I.therefore,theCanadiangovernmenthaslittleinfluenceontheseforces.

PARTTHREEQuestions13-20

ReadthistextaboutsouthKorea'seconomicdevelopment,andanswerthequestionsthatfollow.

TheKoreansseetheSeoulOlympicsasachancetoshowtheirrapidproGREss.TheTokyoOlympicGamesin1964servedthesamepurposeforadevelopingJapan.Within13years,accordingtoadetaileddevelopmentplan,Koreaisdeterminedtobeamongtheworld'stenlargesttradingnations,upfromthe13thnow.

1.Muchoftheeconomy'sdevelopmentinrecentyearscomesfromwhatKoreanleaderscallthethreeblessings-loweroilprices,lowerworldwideinterestrates,andacurrencythatisweakagainsttheJapaneseyen.TheKoreanwoniscloselyrelatedwithmanyothercurrencies,thoughthefinanceministrywillnotsaywhichones.ObviouslytheU.S.dollaristhemostimportant.WhenitsvaluedropsagainsttheJapaneseyen,theKoreanwonwentdowntoo.SinceSeptember1985thewonhasdecreasedabout40%againsttheyen,givingKoreaahugeadvantageoverJapanintheU.S.market.

2.theKoreansmadegooduseofthisadvantage,pouring40%oftheirexportsintoAmerica.WhentheU.S.respondedwithtoughprotectionismtalk,theypretendedtobesurprisedandangry.TheKoreansstillseethemselvesasrelativelypoordependentsoftheU.S.andtakeAmericanprotectionismasbetrayalbyabigbrother.Theyareright.TheKoreaneconomyisonly6%ofJapan's.TallbuildingsinSeoulresemblethoseinTokyo,buttheKoreancapitalisfullofnarrowstreetsandpoorhouseslikeavillage.Inthecountrysidesome20%ofhomelackrunningwater.Moreover,Koreahasaheavydefenseburdenaswellasthatbigforeigndebt.

3.AndKoreahassufferedsettacksbeforeInthe1970sthegovernmentsupportedheavyindustry,creatingsomebigbutuselessenterprises.TheTreasuryMinistryisstillquietlysupportingsomeillshippingandoverseascompanies.Meanwhilethegovernmentdoesnotknowhowtosetupwiningindustries.

4.theKoreansarealsoquicktopointoutthattheir7.1billiontradesurpluswiththeU.S.isjust4%ofthetotalAmericantradedeficit.Japanaccountfor35%.IntheU.S.theKoreansarecompetingwithJapanesenotAmerican,Products.TheycomplainthatU.S.protectionismpunishesthemforAmericans'lazyworkhabitsanddrugabuse.TheysaytheunionruleshaveruinedU.S.competitiveness.Questions13-16

.Forquestions13-16,choosethecorrecttitleforeachparagraphfortheboxbelow..Foreachparagraph(l-4)markoneletter(A-G)onyourAnswerSheet..Donotmarkanylettertwice.13.Paragraph1...14.Paragraph2...15.Paragraph3...16.Paragraph4...

A.Economy'sdevelopmentB.Lessonsfromthepast

C.KoreanproductsinU.S.marketD.ExportsintoAmerica

E.FavourableeconomicbackgroundF.Tradesurplus

G.DisadvantageousfactorsQuestions17-20

Usingtheinformationinthetext,completeeachsentence17-20,withaphrasefromtheList

.below(A-G)(A-G).

.Foreachsentence(17-20)markoneletter(A-G)onyourAnswerSheet..Donotmarkanylettertwice.

17.FortheJapanese,theTokyoOlympicGameswasregarded...

18.theKoreansthinkoftheU.S.protectionism...

19.therecenteconomicdevelopmentofsouthKoreaisdue...20.theJapanesetradesurplusaccounts...A.tohavethreeadvantages.

B.amongthetenbiggestcountriesinforeigntrade.

C.forthirty-fivepercentofthetotalAmericantradedeficit.D.asanexhibitionofrapideconomicgrowth.E.againsttheJapanesecurrency.F.ofnarrowstreetsandpoorhouses.G.ascheatingalittlebrother.PARTFOURQuestions21-35.Readthisnews.

.Choosethebestwordtofil1eachgap.

.Foreachquestion(21-35)markoneletter(A,B,CorD)onyourAnswerSheet..Oneanswerhasbeengivenasanexample.ThreeBootleggersJailed

Threemenwhoranacross-channelsmugglinggroup,sellingcheapFrenchbeer,wineandchampagneinBritain,werejailedyesterday.

Themenwereleadersofan11-mangroupwhichmadeatleast42...example...ontheDover-Calaisferryinthreemonths.

Trucksofcheapdrinkwerebroughtintothecountryandsold...21...atSundaymarket,AndcornershopsinSouthWales,Twosecretteamsofcustomsofficers...22...vehiclesbetweenKentandCardiffinanoperationcalled\Elevenmenadmittedtheirpartina.....23...toavoidpayingdutyonbeerandspirits.

Mr.RogerThomassaiditwas...24...that70,000poundsofunpaiddutywasinvolvedbetweenJanuaryandAprillastyearwhenthegangwas...25...thesmugglinggroup.Casesofbeer,wineandchampagnewerebroughttoarentedwarehouseinCardiffbeforebeing...26...totraders.Mr.RichardNichols,aformermarkettrader,Mr.QichardSpencer,ashopowner,andMrRaymondTout,wereputinprisonfor...27...ofnine,fourandthreemonths...28...JudgeMichaelBurrsaidthegrouphadused\armyofhelpers\anorganizedconspiracytomake...29...money.Heorderedsixothermentocarryoutcommunityserviceandconditionally...30...twootherswhohadplayedalesserrole.

Afterthe...31...customsinvestigatorssaidthatthegroupmadeasmanyasfourcrosschanneltripsaday...32...toahypermarketnearCalais.Theywentintobusinessonlythreeweeksafterthenewcustomslawscameinto...33...onNewYear'sdaylastyear.Theinvestigatorsadded:\hopethesejail...34...willbeabighelptotacklethis...35...crimewhichiscausingconcerntotheretailindustry.Example

A.holidaysB.toursC.tripsD.voyagesAnswer:C

21.A.lawfullyB.secretlyC.legallyD.illegally22.A.trackedB.travelledC.sawD.watched23.A.accidentB.conspiracyC.hopeD.dream24.A.calculatedB.consideredC.countedD.estimated25.A.meetingB.talkingC.organizingD.using26.A.movedB.rentedC.distributedD.using27.A.timesB.lengthsC.termsD.periods28.A.eachB.altogetherC.longD.respectively29.A.hardB.easyC.comfortableD.simple30.A.closedB.dischargedC.openedD.liberated31.A.trialB.sentenceC.accidentD.case

32.A.occasionallyB.particularlyC.mainlyD.consequently33.A.beingB.forceC.strengthD.use

34.A.wordsB.sentencesC.phrasesD.punishment35.A.widespreadB.terribleC.seriousD.rarePARTFIVESectionAQuestions36-40

.ReadthistextaboutTurkishAirlines

.Inmostofthelines(36-40)thereisoneextrawordwhichdoesnotfitin.Oneortwolines,however,arecorrect.

.Ifthelineiscorrect,putatick(√)inthespaceonyourAnswerSheet.

.Ifthereisanextrawordintheline(36-40)thatwordinthespaceonyourAnswerSheet.Example:

BecauseweTurksarefamousforhospitality,youmayjustfindyourself...√...Thinkingthereforewe'reanimportantcentreofmoderncivililzation...therefore...ISTANBUL

Forcenturies,istanbulwasthece4treofancientcivitisation.Andtoday36.it'seasytoseewhy.Althoughmuchhaschanged,butIstabulisstill37.verycentralwhentravelingtotheMiddleEastorAsia.Andpossibly38.it'sverycentraltotheenjoymentofyourtripaswellas.OnTurkish39.Airlines,you'llhavethecomfortofourmodernplaneswhichoffer40.toyouextraroomforyourlegsandwideBusinessClassseating,nottomentiontheordinaryrecreations.来源:考试大-商务英语考试SectionB

Questions41-45

.YourfriendworksassecretaryinaBritishcompanyinChina.HehaswrittenaletterinanswertoaCanadianCustomer'scomplaint..Ineachlinethereisonewrongword.

.Foreachnumberedline(41-45)writethecorrectwordinthespaceonyourAnswerSheet.

Example:

Mr.Davidsonworkshardlyeverydayandheisamodelworker...hard...DearMrs.David,

IreceivedyourletterdatedDecemberthe21stcomplaining41.aboutthequalifyofourTL135camera!checkedwithour42.managerandIamnowansweryourquestions:Yourcanmail43.theflawedcameratousandpayingthepostagebyyourself.Then44.uponreceivingyourpackage,we'llimmediatesendyouanewone.45.Andthepostageisonus.Ilookforwardtohearfromyou.Thankyourforyourletter.

.WRITINGIIII.WRITINGPARTONEQuestion46

Youhavereceivedafaxfromacustomerwhointhefaxcomplainedthathehadreceived100GREENcolorbicyclesinsteadof50greenand50bluecolorbicycles.Inordertosolvetheproblemandfindoutthefacts,youwriteashortnotetothewarehouse.

.WriteashortnotetoMr.RandySimonwhoisinchargeofdeliveringgoodsfromwarehouse..Tellhimabouttheclaim..Mentionthedateofdelivery..Askfortheduplicateinvoice..

.Write30-40wordsonyourAnswerSheet.PARTTWOQuestion47

youworkforAlla,ashopwhichsellsupmarketclothing.Youareaskedtofindawaytoincreasetheprofitsofyourshop.

Readthefollowingfigureshowingtheresultsofasurveyoftwoupmarketspecialtyshops.

PointAreferstoyourshop.PointBreferstoBettyFashionshop,yourmaincompetitor,nearyourshop.

.Usethefiguretowriteareport(about100-120words)recommendingwaysofimprovingthequalityandpricingofyourshop..WriteonyourAnswerSheet.

PARTTHREEQuestion48-52

Explainthemeaningofthefollowingwordsandphrases48.progressive-adaptiveculture49.Xtheory50.globalization

51.consumerbehavior52.pricing

III.TRANSLATINGQuestion53

TranslatethefollowingpassagefromEnglishintoChinese

Wishthebank'sinvolement,theexporterlookstothebankforpaymentinsteadofrelyingupontheabilityorwillingnessofimportertopay,buttheexportercannotobtainpaymentunlesshecomplieswithallthetermsinadocumentissuledbythebank.

Atthesametime,thebankpaysonbihalfoftheimporteragainstdocumentswhichrepresentthegoodsandgivetheimporterrighttothegoods.Therefore,banksassistinthesettlementofinternationalcommercialtransactionsbyprovidingsafeguardforpartiesinvolvedandensuringpaymenttotheexporterifhecomplieswhththetermsinthedocument.Theseobjectivesareaccomplishedbytheuseofadocumentcalleddocumentaryletterofcredit.

答题卡姓名学号班级成绩I.ReadingComprehension(60%)PARTONEQuestions1-7(7%)题号答案1234567PARTTWOQuestions8-12(5%)题号答案89101112PARTTHREEQuestions13-20(8%)题号答案题号答案1718192013141516PARTFOURQuestions21-35(30%)题号答案题号答案313233343521222324252627282930PARTFIVESectionAQuestions36-40(5%)题号答案3637383940SectionBQuestions41-45(5%)题号答案4142434445II.WRITINGPARTONEQuestion46(10%)PARTTWOQuestion47(10%)PARTTHREEQuestion48-52(10%)Explainthemeaningofthefollowingwordsandphrases48.50.51.52.53.II.TRANSLATINGQuestion54(10%)

云南师范大学2009-2010学年上学期统一考试

《商务英语阅读》试卷答案

学院经济与管理学院考试方式：闭卷

专业

年级

试卷编号：（A卷）

考试时量：150分钟

一.阅读部分

PARTONE

1.A2.D3.D4.B5.C6.B7.CPARTTWO

8.C9.H10.F11.A12.GPARTTHREE

13.E14.G15.B16.C17.D18.G19.A20.CPARTFOUR

21.D22.A23.B24.D25.C26.C27.C28.D29.B30.B31.D32.C33.B34.B35.APARTFIVESectionA

36.but是多余,应删掉.37.没有多余的词.

38.后面的as是多余,应删掉.39.没有多余的词.40.to是多余,应删掉.SectionB

41.qualify应改为quality42.answer应改为answering43.paying应改为pay

44.immediate应改为immediately45.hear应改为hearing二.写作部分PARTONEQuestion46.

(Sampleforreference)DearMr.Simon,

Acustomercomplainedthathehadreceived100GREencolouredbicyclesinsteadof50greenand50bluecolourbicycles,whichhadbeenshippedon11thMay.CouldyoupleasesendmetheimmediateinvoiceundercontractNo.TXI2-1induplicate?PARTTWOQuestion47

(Sampleforreference)

BothBettyFashionShopandourshopareincitycentre,therefore,wehavealmostthesamecustomers.ButthereexistsafactthatcustomersaremorelikelytospendtheirmoneyinBetty

shop.Aftercarefulresearch,wenoticethat,althoughBettyshophashigherprices,theyalsohavemorefashionableclothes.ComparedwithBettyShop,ourrealpricesarenothigh,butthecomparativepricestofashionarehigh.Therefore,ifourshopdecidestoincreasetheprofits,we`shouldpurchasehighlyfashionableclothes,atleastasfashionableasBettyShop,withthepriceslowerthanBettyShop's.Ascustomershateincreasingprices,itisbettertodothisgradually.

三、名词解释

48.itisaculturethatadjustquicklytoshiftingmarketconditions

49.DouglasMcGregordevelopedaphilosophicalviewofhumankindwithhisTheoryXandTheoryYin1960.Thesearetwoopposingperceptionsabouthowpeopleviewhumanbehavioratworkandorganizationallife.

WithTheoryXassumptions,management’sroleistocoerceandcontrolemployees.Peoplehaveaninherentdislikeforworkandwillavoiditwheneverpossible.

Peoplemustbecoerced,controlled,directed,orthreatenedwithpunishmentinordertogetthemtoachievetheorganizationalobjectives.

Peopleprefertobedirected,donotwantresponsibility,andhavelittleornoambition.Peopleseeksecurityaboveallelse.

50.describesanongoingprocessbywhichregionaleconomies,societiesandcultureshavebecomeintegratedthroughaglobe-spanningnetworkofexchange.Thetermissometimesusedtoreferspecificallytoeconomicglobalization:theintegrationofnationaleconomiesintotheinternationaleconomythroughtrade,foreigndirectinvestment,capitalflows,migration,andthespreadoftechnology.

51.Thestudyofwhen,why,how,whereandwhatpeopledoordonotbuyproducts.Itblendselementsfrompsychology,sociology,social,anthropologyandeconomics.

itattemptstounderstandthebuyerdecisionmakingprocess,bothindividuallyandingroups;itstudiescharacteristicsofindividualconsumerssuchasdemographicsandbehavioralvariables;italsotriestoassessinfluencesontheconsumerfromgroupssuchasfamily,friends,referencegroups,andsocietyingeneral;

itisbasedonconsumerbuyingbehavior,withthecustomerplayingthethreedistinctrolesofuser,payerandbuyer.

52.Oneofthefourmajorelementsofthemarketingmixisprice.Pricingisanimportantstrategicissuebecauseitisrelatedtoproductpositioning.Furthermore,pricingaffectsothermarketingmixelementssuchasproductfeatures,channeldecisions,andpromotion.Beforetheproductisdeveloped,themarketingstrategyisformulated,includingtargetmarketselectionandproductpositioning.Thereusuallyisatradeoffbetweenproductqualityandprice,sopriceisanimportantvariableinpositioning.四、翻译译文：

出口商从银行那里得到付款，而不是依赖于进口商的付款能力和他的自愿付款行为，但是前提是出口商必须遵守银行颁布的条文的所有条款。

同时，银行根据货物单据分两次支付款项，确保进口商的货物与单据相符。因此，银行通过对进出口商提供保护和确保遵守银行条款的出口商的款项,来保障国际商贸结算。这些目标通过“信用记录卡”来保障实现

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