英语应用文语言特点

Classification of Practical Business English Writing

Letter Private letter – relatives, friends, teachers,

classmate, roomates… Official letter – letter of invatation, letter of

introduction, letter of demonstration, letter of recommedation…

Commercial document General business letter – letter of establishing

business relaiton, letter of inquiries and replies, letter of offer and bid, letter of counter-offer, letter of order, letter of acceptance, contract… Special commercial document – quotation sheet,

letter of credit, certificate of entrusment, letter of intent, letter of complaint, letter of claim.

Etiquetter document Congratulatory document – speech, letter,

cards on birthday, festivals, baby’s birth, marriage, starting business… Condolatory document – announcemnet of

death, message of condolence, memorial speech…

Contract or deed Include the intention agreement, sales

confirmation, agency agreement, contract, cultural exchange agreement, letter of appointmnet, stipulations of agreement

Informative and revelational document Notificaition, announcenment, poster, notice,

found, memos, advertisement…

Expository writing – used to explain or illustrate a certain problem or matter. Trademark, instruction of product, certificate of

quality

Bills and vouchers Bills, forms, receipts, policy, order, shipping

document, certificate…

Document for meetings – include those signed or issued before, during or after the meeting Letter of invitation to meeting, (invitation cards),

metter schedule, meeting decision, summary of meeting, declaration, memos, meeting records, opening speech, closing speech

Quality to the WriterA good command of stardard moder English; All kinds of social knowledge Knowledge of technical terms Knowledge of social psychology Knowledge of various profession (secretary, management, business theory and practice)

Preparation before writingStudying your reader’s interest (thinking of what your reader thinks) Planning what you will write and write effectively Deciding to adopt the proper layout, tone and style Writing naturally and sincerely

ExampleIf you are going to write a letter claiming for the losses of your ordered computers occurred in transportation, firstly you should draft an outline.

1.

2.

3.

4.5.

Express thanks for the delivery and state goods arrived. Express regret that the losses found on reinspection Reasons leading to the losses Claiming compensation Solution suggestion

Language feature 7 Cs1. 2.

3.4. 5. 6. 7.

Completeness Concreteness Clarity (Clearness) Conciseness Courtesy Consideration Correctness

完整 具体 清楚 简明 礼貌 体谅 正确

CompletenessGentlemen: Re: Computers With reference to your letter of May 8, we are pleased to accept your offer of 200 sets of ICM-4 computers as per your Quotation Sheet No. 9/04/2000. Pl

ease go ahead and apply for your Export License. As soon as we are informed of the number of the Export License, we will open the L/C by fax. Yours truly

Notice Dec. 31, 1999 All the staff of Accounts Department are requested to be ready to attend the meeting in the conference room on Tuesday, at 3:00 pm, Jan 6, 2000, to discuss the financial statement of last year. Accounts Dept.

5 WsWho What Where When why

concretenessExamples: We wish to confirm our telex dispatched yesterday.

The Universal Trading Company is one of our big buyers.

We have received your check, and amount has been placed to your credit.

These brakes stop a car within a short distance.

Clearness

Choose the concise and accessible expression Pay attention to the position of the modifier Pay attention to the object of the pronoun and the relations between the relative pronoun and the antecedent Pay attention to the rationality in logic, the variety in the sentence structure Pay attention to the logicality of the full text

Choose the concise and accessible expression 选择简单易懂的词语

As to the steamer sailing from Shanghai to Los Angles, we have bimonthly direct services.

Fluctuation in the freight after the date of sale will be for the buyers account.

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