我国移动电子商务发展探析论文正文

毕 业 论 文

2011 届

我国移动电子商务发展探析

系 别 经济与管理系

我国移动电子商务发展探析

摘 要

随着现代移动通信技术的不断发展和电子商务实践的不断深入，移动电子商务正在形成并展现出广阔的前景。移动应用因具有快捷方便、无所不在的特点已在全世界范围内兴起热潮，并成为电子商务的主流发展模式之一。移动电子商务的各种发展条件已逐渐成熟，人们将越来越多的移动装置从事各种商务活动，作为一种新型的电子商务模式，其发展前景将是十分诱人的。本文较为系统和全面地分析了移动电子商务的发展现状。结合移动电子商务的特点以及在市场、技术和移动支付等方面的发展现状，探讨了发展过程中安全保障、移动支付机制和商业模式所存在的问题和解决对策以及移动电子商务的发展前景，以期为未来移动电子商务的发展提供一点参考。

关键词 移动电子商务；移动互联；移动支付

I

THE ANALYSIS OF M-COMMERCE

DEVELOPMENT IN CHINA

ABSTRACT

With the development of both mobile telecom technology and e-commerce，the m-commerce is forming and growing into the brilliant outlook. Being boasted with the characteristics of convenience and omnipresence，the mobile application is increasing popular in the whole world，and becomes one of the mainstream patterns of e-commerce. With all kinds of necessary conditions becomes more and more mature, people will do e-business by mobile devices more frequently. As a new type of EC mode, the prospect is magnificent. With the aim to give some references for the future development, this article systematically and comprehensively analyzed the development of m-commerce in present .Integrated with the characteristics of electronic bussiness and the development status of technology and mobile payment, this thesis disscusses the existing issues and solving methods of secrity ensurance, mobile payment and bussiness model in the process of development, and the developing prosperity of mobile electronic business, so as to provide reference to the development of Mobile Electronic bussiness in near future.

KEY WORDS M-commerce, Mobile Internet, Mobile payment

II

目 录

摘 要 .................................................................... I ABSTRACT ................................................................. II 前言 ...................................................................... 1 1移动电子商务的基础理论概述 .............................................. 1 1.1移动电子商务的概念 .................................................. 1 1.2移动电子商务的特点 .................................................. 2 1.3移动电子商务的优势 .................................................. 2 2我国移动电子商务发展的现状分析 .......................................... 3 2.1移动电子商务发展的市场环境 .......................................... 3 2.2支持移动电子商务的相关技术 .......................................... 4 2.2.1推动移动电子商务发展的技术因素 ................................... 4 2.2.2移动电子商务的主要实现技术 ....................................... 4 2.3移动支付的应用领域 .................................................. 7 3移动电子商务发展存在的问题 .............................................. 8 3.1移动电子商务的安全保障存在问题 ...................................... 8 3.2移动电子商务的移动支付机制不健全 .................................... 8 3.3商业模式亟待完善和创新 .............................................. 9 4我国移动电子商务发展存在问题的解决对策 .................................. 9 4.1加强我国移动电子商务的安全保障建设 .................................. 9 4.2完善移动电子商务的移动支付手段和机制 ............................... 10 4.3优化移动电子商务模式 ............................................... 11 5我国移动电子商务发展前景 ............................................... 11 5.1移动支付的发展趋势 ................................................. 11 5.2移动电子商务的市场发展 ............................................. 12 5.3应用于移动电子商务的新技术 ......................................... 12 5.3.14G的概述 ........................................................ 12 5.3.2物联网技术 ...................................................... 14 5.3.3新技术对移动电子商务的影响 ...................................... 15 6结论 ................................................................... 16 参考文献 ................................................................. 17

致 谢 ................................................................... 18

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