2013年4月全国高等教育自学考试历年试题及答案 电子商务英语试题

电子商务英语试题

课程代码：00888

请将答案填在答题纸相应位置上

一、词汇和语法（本大题共20小题，每小题1分，共20分） 根据句子的意思选择一个正确的答案，错选、多选或未选均无分。 1. ____broke down again but luckily they knew how to fix it. A. Cliff’s and Al’s car B.Cliff and Al’s cars C. Cliff’s and Al’s cars D.Cliff and Al’s car

2. I have so much work to do that a holiday for me this year is ____. A. out of question B. out of a question C. out of questions D.out of the question

3. The lighter an object, the ____it moves. A. freer B.more freely C. more free D.freelier

4. The food that Mark is cooking in the kitchen ____ delicious. A. smells B. is smelling C. has smelled D.has been smelling

5. I often heard him____ that his family was well descended. A. said B. say

C. to say D.to be said

6. They ____out because the light is on. A. mustn’t have gone B. may not have gone C. cannot have gone D.needn’t have gone

7. I was ill that day. Otherwise I ____ part in the parade. A. would take B. would have taken C. took D.had taken

8. Get me a hammer from the kitchen, ____? A. will you B.would you C. shall you D.do you

9. We are in a position ____ we may lose a large sum of money. A. where B. when C. which D.that

10. All you need to do ____ the form. A. fill in B. fills in C. are to fill in D.is to fill in

11. They have got into ____troubles. A. monetary

B. affluent C. financial D.miserable

12. He soon ____ his fortune. A. confused B. cost C. paid D.consumed

13. He dreams to ____ his goal of serving in the army. A. pertain B. attain C. retain D.maintain

14. A ____ component of any democracy is a free labor movement. A. vital B. visual C. sole D.single

15. He has an unusual ____ of life. A. conception B. look C. philosophy D.science

16. The clerk ____ the judge by looking up related precedents. A. resisted B. assisted C. handed D.supported

17. The document requires ____ changes.

A. substantial B. strong C. authentic D.stable

18. The government is ____ a new education policy. A. expressing B. formulating C. defining D.voicing

19. A poor memory ____ her efforts to become an actress. A. encouraged B. accomplished C. frustrated D.devoted

20. Let’s fix a ____ date for the next meeting. A. infinite B. plain C. distinct D.definite

二、完形填空(本大题共10小题，每小题1分，共10分)

从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。 Several regions in the world are subject 21 storms which are so severe that they cause damage on a tremendous 22 . The regions are all located on the edges of great oceans. The general term for such severe storms is ‘cyclone’. The term ‘hurricane’ is 23 for storms that occur in the North Atlantic Ocean.

Cyclones and hurricanes differ in one curious way: in a cyclone, the wind 24 in a clockwise direction; in a hurricane, the wind direction is counter-clockwise. But cyclones and hurricanes have one ominous

similarity. 25 the damage they cause on land and at sea, they are identical.

Australia undergoes a number of cyclones every year along its northern coast, which faces Indonesia. The cyclones 26 mainly in December and January, the summer months in the southern hemisphere.

Usually the Australian cyclones don’t cause great damage because Australia’s northern territory has vast empty regions that are virtually 27 . There are few coastal cities. When a cyclone 28 move inland from the sea, it usually blows itself out without striking any inhabited area. 29 , in 1917 the small city of Townville was severely devastated by a cyclone. There was a public outcry about it. People demand an adequate 30 system. E-ver since then the meteorological bureau has regularly issued alarms in advance of every serious cyclone. 21. A. to B.for C. of D.on

22. A. range B.scale C. region D.area 23. A. made B.called C. meant D.defined 24. A. circles B.circulates C. fly D.circuit

38. According to the author, babies learn to do things which ____. A. are directly related to pleasure B. will meet their physical needs C. will bring them a feeling of success D.will satisfy their curiosity

39. In Papousek’s experiment babies make learned movements of the head in order to ____.

A. have the lights turned on B. be rewarded with milk C. please their parents D.be praised

40. The babies would “smile and bubble” at the lights because ____. A. the lights were directly related to some basic “drives” B.the sight of the lights was interesting C. they need not turn back to watch the lights D.they succeeded in “switching on” the lights

四、单词汉译英（本大题共15小题，每小题1分，共15分）

根据给出的汉语词义和规定的词类写出相应的英语单词。每词的部分字母已给出。请将整个单词写在答题纸上。 41. 抵押 v. & n. m _ _ t _ _ ge 42. 合同，契约 n. c _ _ tr _ _ t 43. 商品，货品 n. m_ _ ch _ _ dise 44. 保留，保持 v. r _ t _ _ n

45. 可用的，可获得的 adj. av _ _ l _ ble 46. 声称，认领 v. & n. cl _ _ m 47. 战略，策略 n. str _ te _ _ 48. 恐吓，威胁 v. thr _ _ t _ _ 49. 幸存，比?长命 v. s _ _ vi _ _ 50. 采访，访问，面试 n. & v. inter _ _ _ _

51. 地方，位置 n. loca _ _ _ _ 52. 卖主，卖方 n. v _ _ dor 53. 流行，货币 n. c_ rr _ _ _ y 54. 尝试，试图，努力 v. att _ _ p _ 55. 整理，安排v. arr _ _ ge

五、单词英译汉 （本大题共15小题，每小题1分，共15分） 56. market share 57. net loss

58. earnings per share 59. Federal Express 60. search engines 61. information network 62. client 63. database 64. sales tax

65. information technology 66. web server 67. on-line order 68. human resources 69. shopping cart 70. smart cards

六、英译汉 （本大题共5小题，每小题2分，共10分） 阅读下面的短文，然后把划线的句子翻译成汉语。

It has been a tumultuous time for dot-com start-ups. In fact, Gartner, In

C. estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps

managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.

One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:

Management / People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.

Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, ma-nagement must recognize the company’s market position and the potential of its ideas in the market.

Funding: The ability of the venture to raise operating cash in order to establish profitability.

Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.

(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.

七、汉译英 （本大题共5小题，每小题2分，共10分） 用括号内给出的词，把下列汉语句子翻译成英语。

76. 为了获得市场份额，他们必须竭尽全力。（market share, go to lengths）

77. 我们要事先准备所有申请材料。（in advance, application materials） 78. 愿意买该产品的人越多，价格就降得越多。（the more, the more） 79. 电子商务的交易通常涉及几个互动的步骤。 （involve, interactive steps） 80. 应该由你决定是否实施这一计划。（up to, carry out）

本文来源：https://www.bwwdw.com/article/n17h.html