企业战略管理 双语教学 老师给的习题

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Multiple choice

Chapter 1

1. The prescriptive, deliberate or planned approach views strategic management as a ____________

A. highly systematized process B. deterministic process

C. highly systematized and deterministic process D. consistent pattern of behaviour 2. ____________ is used to refer to strategic formulation, implementation and evaluation, with

______________ referring only to strategic formulation. a. Strategic planning; strategic management b. Strategic planning; strategic processing c. Strategic management; strategic planning d. Strategic management; strategic processing e. Strategic implementation; strategic focus 3. What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives?

a.

b. c. d.

Strategy formulation Strategy evaluation

Strategy implementation Strategic management

4. Conducting research to determine internal strengths and weaknesses is performed during

which stage of strategic management? ____________ a. Formulation b. Implementation c. Evaluation d. Feedback e. Goal-setting

5. What are the three stages of the strategic management process?

a. Conflict, resolution and implementation b. Formulation, implementation and evaluation c. Formulation, execution and reward

d. Formulation, implementation and resolution e. Goal-setting, implementation and feedback

6. An important activity in __________ is taking corrective action.

a. strategy evaluation b. strategy implementation c. strategy formulation d. strategy leadership e. all of the above 7. __________ means mobilizing employees and managers to put strategies into action.

Formulating strategy Strategy evaluation Implementing strategy Strategic advantage

8. __________ is not a strategy-implementation activity.

a. Taking corrective actions b. Establishing annual objectives c. Devising policies d. Allocating resources e. Motivating employees

9. __________ skills are especially critical for successful strategy implementation.

a. Interpersonal b. Technical c. Conceptual d. Thinking e. Marketing

10. Strategy evaluation is necessary because a. internal and external factors are constantly changing. b. the SEC requires strategy evaluation. c. competitors change their strategies. d. the IRS requires strategy evaluation. e. firms must take corrective actions.

11. Which of these is often considered the first step in strategic planning? _________

a. Developing a vision statement b. Establishing goals and objectives c. Making a profit

d. Developing a mission statement

e. Determining opportunities and threats

12. What are enduring statements of purpose that distinguish one business from other similar

firms? _________ a. policies b. mission statements c. objectives d. rules e. employee conduct guidelines

13. Which of the following is not included in the strategic management model? a. Measure and evaluate performance. b. Perform internal research to identify customers. c. Establish long-term objectives.

d. Implement strategies.

e. Develop mission and vision statements

a. b. c. d.

14.Usually, external opportunities and threats are:

A.uncontrollable by a single organization. B.controlled by governments.

C.not as important as internal strengths and weaknesses. D.key functions in strategy implementation. E.key functions in strategy exploitation.

15. Military strategy is based on an assumption of __________, whereas business strategy is

based on an assumption of __________. a. conflict; cooperation b. conflict; competition c. cooperation; conflict d. competition; conflict e. cooperation; competition

16. Competence Based Approach argues that

a. competitive advantage arises from an organization’s internally developed core competence rather than from its environment b. competitive advantage arises from positioning a firm to take advantage of

opportunities and overcome or circumvent threats

c. competitive advantage arises from cooperation d. competitive advantage arises from opportunities

17. Resource-based view approach argues that an organization should exploit its _________relative to _________ in the external environment a. position; opportunities b. basic competencies; opportunities c. financial assets; opportunities d. core competencies; opportunities Chapter 2

1. The purpose of the mission statement is to communicate to _________

a. all shareholders b. employees c. all stakeholders d. managers

2. A good mission statement should _________ a. define what the organization is b. limit to exclude some ventures c. give detail plans of allocating resources d. be broad enough to allow for growth e. distinguish a firm from all others

3. According to McGinnis, a mission statement should be all of the following except: a. it should be specific enough to control creative growth. b. it should be stated in clear terms. c. it should distinguish an organization from all others.

d. it should define what an organization is.

it should serve as a framework for evaluating both current and prospective activities.

4.It is the _________who determines what a business is.

a. president. b. customer c. stakeholder.

e.

d. CEO.

5.What the customer buys and considers value is always

a. price. b. function c. technology.

d. utility 6 . Which mission statements are good mission statement _________

a. AT&T’s (美国电报电话公司)mission statement focuses on communication b. Exxon’s (埃克森石油公司)mission statement focuses on oil and gas c. Union Pacific’s (太平洋联合铁路公司)mission statement focuses on transportation d. Universal Studios’( 环球电影公司)mission statement focuses on movies Chapter 3

1. Financial crisis that reverberated around the world is belong to

a. far environments’ factors b. near environments’ factors c. internal environments’ factors d. industrial factors

2.Three broad ways that clusters affect competition: _________

a. Increasing the productivity of companies based in the area b. Driving the direction and pace of innovation c. Stimulating the formation of new businesses within the cluster

d. Bringing entry barriers to the area

3. Which of the following choices does not belong to industry properties_________?

a. Economies of Scale b. Barriers to market entry c. A firm’s core competence d. Product differentiation e. Level of competitiveness

4. According to I/O theorists, which of the following contributes least to firm performance?

a. Economies of scale b. Barriers to market entry c. Product differentiation d. Internal resources e. Level of competitiveness

5. __________ is not part of an external audit. a. Analyzing competitors b. Analyzing the firm’s financial ratios c. Analyzing available technologies

d. Studying the political environment e. Analyzing social, cultural, demographic and geographic forces

6. When interest rates rise, discretionary自由决定的income ______, and the demand for

discretionary goods ______. a. rises; rises b. declines; rises c. rises; falls d. declines; falls e. stays the same; rise

7. When an industry relies heavily on government contracts, ______ forecasts can be the most

important part of an external audit. a. economic b. political c. technological d. competitive e. multinational

8. Technological advancements can create new ______ advantages that are more powerful

than existing advantages. a. economic b. social c. environmental d. competitive e. comparative

9. The Internet is changing the nature of opportunities and threats by doing all of the following

except: a. altering the life cycles of products. b. decreasing the speed of distribution. c. erasing limitations of traditional geographic markets. d. creating new products and services. e. changing the historical trade-off between production standardization and

flexibility.

10. Intensity of competition _______ in lower-return industries.

a. is lowest b. is non-existent c. is highest d. is not important e. fluctuates

11. Five competitive forces, according to Michael Porter, create vital opportunities and threats

to organizations. Which of the following is not a competitive force?

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