体验商务英语3 U11 Ethics

Unit 6 EthicsInternational Business English, Book 3

Market LeaderSept. 2011, Guangdong university of business studies ©huanghua &HEP

Contents

1. 2. 3.

Reading: Whistleblowing on tobacco

Listening: A code of ethicsVideo: Corporate Responsibility Case Study: Profit or Principle

4.

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Teaching Objectives and requirement Objectives:

To enable Ss to talk about EthicsTo familiarize the Ss with language about honesty and dishonesty

To practice reading & listening for gist and specific ideasTo refresh Ss grammar knowledge about Narrative tenses To practice language used for Problem-solving To work out solutions to the Case-Study task

Sept. 2011,

To practice writing a letterGuangdong university of business studies ©huanghua &HEP

ReadingBattling Big Tobacco

Business Brief: Business ethicsVocabulary: Honesty and dishonesty Reading: Battling big tobacco Reading Comprehension Questions

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Business Brief: business ethics Bribery and corruption. Different terms for the word bribe: kickback, sweetener, backhander, baksheesh, greasing of palms

Legal terms: illicit payment, commission Political terms: slush fund, sleaze

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Business Brief: business ethics Price fixing 操纵价格, 价格垄断

Price fixing is an agreement between competitors in a market to buy or sell a product,

service, or commodity only at a fixed price, sothat each can maintain a reasonable profit margin. The group involved in price fixing is sometimes referred to as a cartel垄断联盟 .

Sept. 2011,

Guangdong university of business studies

©huanghua &HEP

Business Brief: business ethics whistleblower

名词whistle的一个主要意思就是警哨、警笛， 动词短语blow the whistle(吹哨子)沿袭下 来的意义就表示“告密，揭发，检举(不正 当行为)”,是个俚语。由此形成的一个名 词“告发”就是whistleblowing,“告密者” 就是whistleblower。

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Business Brief: business ethics The corporation as good citizen

Financial institutions try to prevent insider trading Companies selling personal finance promise try to avoid misselling Manufacturers try to make green or environmentally friendly products Cosmetics companies try to avoid testing on animals Clothing companies claim that their product are not using child labor; paying subsistence wages; working in sweatshopsSept. 2011, Guangdong university of business studies ©huanghua &HEP

Business Brief: business ethics The treatment of employees Policy of equal opportunities, or in the US, an affirmative action program, ensures that people are recruited and promoted on the basis of m

erit and not discriminated against on the grounds of race or gender.

Codes of ethics and mission statements

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Starting up Discuss these questions.1. What is the purpose of a business? Is it just to make money? 2. What do you understand by these phrases? a) business ethics b) a code of good practice c) a mission statement 3. Should mission statements include statements about ethics?Sept. 2011, Guangdong university of business studies ©huanghua &HEP

Starting up2. a) Business ethics are theories about conduct and

values which take account of the moral responsibilities a business has to the community it exists in, to its employees and to its customers. 商业 道德 b) A code of good practice is a written document laying down ethical ways of working for the personnel of a company. 工作规范体系, 工作行为准 则Sept. 2011, Guangdong university of business studies ©huanghua &HEP

Starting up

c) A mission statement is a document in which a company sets out its general approach to doing business and/or its objectives. Not all companies have mission statements, and they can vary from a single sentence (Microsoft s is A computer on every desk and in every home .) to several pages. 宗旨 That is business philosophy

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Examples of Mission Statement “Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return.”—Merck (a pharmaceutical company)

“Organize the world s information and make it universally accessible and useful.”—Google

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Examples of Mission Statement What is Apple's mission statement? Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

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Examples of Mission Statement At Apple we recognize our responsibility to minimize the environmental impacts of our operations and products. More information can be found at Apple and the Environment. Total Carbon Footprint For 2010, we estimate that Apple was responsible for 14.8 million metric tons of greenhouse gas emissions.

Sept. 2011,

Guangdong university of business studies

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Reading: Whistleblowing on tobaccoBefore reading

4. Rank the professions according to how ethical youthink

they are.

accountant banker car sales executive civil servant estate agent journalist

lawyer nurse dentist police officer teacher taxi driver©huanghua &HEP

Sept. 2011,

Guangdong university of business studies

Reading: whistleblowing on tobaccoDiscuss this list of unethical activities and rank them according to how bad you feel they are.1. Avoiding paying tax 2. Claiming extra expenses 3. Using work facilities for private purposes (eg. personal phone calls) 4. Accepting praise for some one s ideas or work 5. Selling a defective productSept. 2011,

6. Using your influence to get jobs for relatives (nepotism 任人唯亲，裙带关系) 7. Ringing in sick when you are not ill 8. Taking extended lunch breaks 9. Giving good references to people you want to get rid of 10.Employing people illegally©huanghua &HEP

Guangdong university of business studies

Reading: whistleblowing on tobaccoA. The sets of words and phrases are related either to honesty or to dishonesty. Which word is different from the others in each set?1. trustworthy law-abiding 2. a slush fund a sweetener 3. inside trading industrial espionage 4. a whistleblower a swindler 5. a bribe a bonus 6. fraud deceit crooked compensation disclosure a conman a commission integrity

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Reading: whistleblowing on tobacco Complete these sentences. 1. Our company does nothing illegal. We are very ________ law-biding. 2. Their car looked so much like our new model industrial espionage. _________________ 3. We suspect They fired him because he was ________________. He informed the press that the a whistleblower company was using under-age workers in the factory. 4. He denied accepting ___________ when he gave the a bribe contract to the most expensive supplier. 5. I admire our chairman. He s a man of his word and is greatly respected for his __________. integritySept. 2011, Guangdong university of business studies ©huanghua &HEP

Reading: whistleblowing on tobacco

A. Work in groups. Discuss the ethical questions1. below. You have a shortlist of people for the post of Sales Manager. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales. What should you do? Your company, a large multinational, has a new advertising campaign which stresses its honesty, fairness and ethical business behavior. It has factories in several countries where wages are very low. At present it is paying workers the local market rate. Should you increase their wages?Guangdong university of business studies ©huanghua &HEP

2.

Sept. 2011,

Reading: whistleblowing on tobacco3. A colleague in a company which tests medical

equipment has been making bad mistakes recently at work. This is because she has a serious illness. You are her

friend and the only person at work who knows this. She has asked you to keep it a secret. What should you do? 4. You are directors of a potato snack manufacturing company. Research has shown that any price increase causes an immediate dip in sales (although sales recover within six months). It has been suggested that you could maximise your profits by simply reducing the weight of the product in the packets and maintaining the current price. What should you do?Sept. 2011, Guangdong university of business studies ©huanghua &HEP

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