The importance of English in business negotiation

The importance of English in business negotiation

Abstract

With increasing economic development and international trade activities, international business negotiation is gradually increasing importance of business English has become increasingly evident in the context of the development of globalization. The increasing cross-border business activities Business English is also increasingly by people wide attention. As we all know, the international trade exchanges become more frequent, the breadth and depth of the exchange also continues to expand. Business negotiation is the most important commerce center link. However, due to players subject to negotiation values, ways of thinking, cultural differences and other restrictions resulting in their demeanor and negotiation methods vary. So negotiators should pay full attention to the impact of different national and cultural environment for negotiations. Things’ influence is often caused by both internal and external results, and in this paper the factors of both internal and external trade by analyzing the impact. Under the present situation after China's accession to the WTO, China made a number of foreign workers specific requirements.

Keywords

Business negotiations; Cross-cultural Strategy; economic development; the importance of English;

0. Introduction

In cross-cultural negotiations, the different geographical, ethnic, cultural differences will affect the thinking of those negotiations, the negotiation style and behavior, thus affecting the entire negotiation process. Therefore, to engage in business activities, especially for the cross-border business activities must understand and master the links between different cultures and differences. How to make and receive each other's condition is required for each business activity by a master of the art techniques.

Business negotiations, a special mode of interpersonal communication, necessarily means associated with different regions, different nationalities, different social culture. Cross-cultural negotiation appears. Before negotiations, we must know the impact of cultural differences. Only to face the goal to make a positive impact come true.

目录

The importance of English in business negotiation .......................................................................... 1 Abstract ............................................................................................................................................. 1 Keywords .......................................................................................................................................... 1 0.

Introduction ............................................................................................................................... 2

1. Concept of business negotiation.................................................................................................... 4

1.1 The definition of Business Negotiation ............................................................................... 4 1.2 Principles of Business Negotiation. .................................................................................... 4 1.3 Functions of Business Negotiation. ..................................................................................... 4 2. The role of English in different business negotiation stages. ........................................................ 6

2.1 In opening stage .................................................................................................................. 6 2.2 In quotation stage ................................................................................................................ 6 2.3 In negotiation stage ............................................................................................................. 7 2.4 In closing stage .................................................................................................................... 7 3. Qualities business negotiations personnel should possess ............................................................ 8

3.1 oral English ......................................................................................................................... 8 3.2 written English .................................................................................................................... 8 3.3 communicative strategies .................................................................................................... 9 4. Guides for college English teaching and studying ...................................................................... 10

4.1 Cultivating practical English skills ................................................................................... 10 4.2 Creating opportunities of practice ..................................................................................... 10 5. Conclusion .................................................................................................................................. 11 References ....................................................................................................................................... 12 Acknowledgements ......................................................................................................................... 13

1. Concept of business negotiation

1.1 The definition of Business Negotiation

Negotiations are important in business, personal relationships and conflict resolution. Some negotiations bring an end to conflicts, while other negotiations help parties strike deals in which both parties are satisfied. However, the art of negotiation often has to be learned. It refers to business negotiation that takes place between the interest groups from different countries or regions. It is an important activity frequently involved in foreign and other economic exchange, serving as a critical approach and method for these interest groups or individuals to confer together to reach an agreement or settle the issues of their interest conflicts.

1.2 Principles of Business Negotiation.

Business negotiation is the solution to reach an agreement or to solve the disagreement. It is also a process of exchanging， discussing and even arguing about the issue. Any party in the negotiation wants to cooperate with the other party to reach his purpose and try to win the most benefits as well. Therefore， it is necessary to adopt the appropriate language strategies. Among them， politeness strategies are most commonly used to contribute to a successful business negotiation. Politeness strategies can enhance the mutual trust and understanding among negotiators so as to increase the opportunities. This article attempts to highlight the politeness principles and analyze their application in business negotiation. The appropriate treatment to the threat of face in communication can retain both positive and negative aspects of the face， thus making the negotiation go on smoothly. 1.3 Functions of Business Negotiation.

Business negotiators interact not to have fun but to attain goals. As a matter of fact， not only in the business negotiation， but on every occasion when Business English

appears， there is a distinct feature distinguishing it from English the communication is for the business. Whether the language used is good or bad is determined by the final deal. Since the vagueness in English for business negotiation is not always bringing positive effects， a polished businessman should be capable of applying such strategies of being vague in his utterances appropriately according to different situations to achieve his negotiation goals.

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