电子商务英语期末考试2

*********学院电子商务英语期末考试试卷

（所有答题内容请写在答题纸上并标明题号，写在试卷上无效）

一、

请将下列术语翻译成英文（本大题11小题,每小题2分，共22分） 1. 网络营销 2. 在线讨论 3. 主页 4. 电子邮件 5. 网上商店 6. 拍卖网站

7. 风靡世界 8. 原材料 9. 信用卡 10. 商业模式 11. 支付信息

二、

将下列句子译成中文（本大题6小题，每题4分，共24分）

1． Electronic commerce increases the speed and accuracy with which businesses can

exchange information, which reduces costs on both sides of transactions. 2． Recent surveys have found that more than 85 percent of worldwide consumer Internet

purchases are paid for with credit cards. 3． To many people, the term ”electronic commerce” means shopping on the part of the

Internet. 4． With the introduction of the Internet, companies, regardless of size, can communicate

with each other electronically and cheaply. 5． Firms are interested in electronic commerce because, quite simply, it can help increase

profits. 6． Online shopping is becoming more and more popular in China.

三、

请将下列术语翻译成中文（本大题11小题，每小题2分，共22分）

1. Business-to-Business 2. business partners 3. electronic payment

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4. supply chain

5. small and medium-sized firms 6. business model 7. digital cash

8. advertisement on Internet 9. E-book 10. download 11. virtual Community 四、

单项选择题（本大题5小题，每题3分，共 15分）

1. Jack would rather spend time complaining than ______ the problem by himself.

A. solve B. solved C. solves D. to solve

2. They will not start the project until the board chairman ______ back from South Africa.

A. will come B. is coming C. came D. comes

3. Tom has lived in London and Manchester, but he doesn’t like ______ city very much.

A. either B. both C. neither D. every 4. English ______ all over the world as a universal language.

A. is teaching B. is taught C. teaches D. teaching 5. The lighter an object, the ______it moves.

A. freer B. more freely C. more free D. freelier 五、

简答题（本大题2小题，共17分）

Personal interviewing (面试) is most effective when all the people to be interviewed are located in a relatively small geographical area. Otherwise, the time and expense spent in traveling from one person to another makes this type of interviewing economically impractical. Personal interviewing is usually used when the information needed is too complex to be gathered by another technique. For

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example, a problem being studied may require the interviewer to probe beyond the more superficial answers that might be obtained with another method.

It is sometimes assumed that personal interviewing is the most accurate of all survey research techniques. Although personal interviewing may be accurate in many cases, human errors may prevent a researcher from obtaining valid results. Questions perceived by the interviewee(应试者) as an invasion of privacy or threatening in any way will probably produce false or partially true answers. Also, since the interviewer（面试者）must interpret the respondent’s statements, a certain amount of information loss results even though the respondent may be answering truthfully.

In spite of the problems, at least two major advantages are provided by this research technique. First, the alert interviewer can generally tell if the respondent is being truthful or if he or she is giving superficial or untrue responses. Second, the interviewer can rephrase questions, give more explanation, or probe more deeply if the initial questions do not produce the information desired. As a result, the information gleaned should be more accurate than that provided by interviews where no one is present to clarify questions or to interpret answers.

1. Why sometimes a researcher cannot get valid results ?（8分）

2., What does the phrase“an invasion of privacy” in the second paragraph most probably mean？（9分）

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