2015年江苏大学博士研究生入学考试英语阅读部分真题

2015江苏大学考博英语真题最新回忆版

2015年江苏大学博士研究生入学考试英语阅读部分真题（回忆版）

1、词汇

2、完形填空

3、阅读

PASSAGE1

In 2011, many shoppers chose to avoid the frantic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more than 15%, making it the biggest season ever. But people are also returning those purchases at record rates, up 8% from last year. What went wrong? Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or that people shop more impulsivelyand therefore make bad decisionswhen online? Both arguments are plausible. However, there is a third factor: a question of touch. We can love the look but, in an online environment, we cannot feel the quality of a texture, the shape of the fit, the fall of a fold or, for that matter, the weight of an earring. And physically interacting with an object makes you more committed to your purchase.

When my most recent book Brandwashed was released, I teamed up with a local bookstore to conduct an experiment about the difference between the online and offline shopping experience. I carefully instructed a group of volunteers to promote my book in two different ways. The first was a fairly hands-off approach. Whenever a customer would inquire about my book, the volunteer would take them over to the shelf and point to it. Out of 20 such requests, six customers proceeded with the purchase.

The second option also involved going over to the shelf but, this time, removing the book and them subtly holding onto it for just an extra moment before placing it in the customer’

s hands. Of the 20 people who were handed the book, 13 ended up buying it. Just physically passing the book showed a big difference in sales. Why? We feel something similar to a sense of ownership when we hold things in our hand. That’

s why we establish or reestablish connection by greeting strangers and friends with a handshake. In this case, having to then let go of the book after holding it might generate a subtle sense of loss, and motivate us to make the purchase even more.

A recent study also revealed the power of touch, in this case when it came to conventional mail.

A deeper and longer-lasting impression of a message was formed when delivered in a letter, as opposed to receiving the same message online. Brain imaging showed that, on touching the paper, the emotional center of the brain was activated, thus forming a stronger bond. The study also indicated that once touch becomes part of the process, it could translate into a sense of possession. This sense of ownership is simply not part of the equation in the online shopping experience. 注意：此部分试题请在答题卡2上作答。

52. Why do people prefer shopping online according to the author?

A) It is more comfortable and convenient.

B) It saves them a lot of money and time.

C) It offers them a lot more options and bargains.

2015江苏大学考博英语真题最新回忆版

D) It gives them more time to think about their purchase.

53. Why do more customers return their purchases bought online?

A) They regretted indulging in costly items in the recession.

B) They changed their mind by the time the goods were delivered.

C) They had no chance to touch them when shopping online.

D) They later found the quality of goods below their expectations.

54. What is the purpose of authors experiment?

A) To test his hypothesis about online shopping.

B) To find out peoples reaction to his recent book.

C) To find ways to increase the sale of his new book.

D) To try different approaches to sales promotion.

55. How might people feel after letting go of something they held?

A) A sense of disappointment

B) More motivated to own it.

C) A subtle loss of interest

D) Less sensitive to its texture.

56. What does train imaging in a recent study reveal?

A) Conventional letters contain subtle messages.

B) A lack of touch is the chief obstacle to e-commerce.

C) Email lacks the potential to activate the brain.

D) Physical touch helps form a sense of possession.

4、英译汉：有关经济政策方面。

5、汉译英：

6、写作：

How to reduce carbon emissions？

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