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姓 名 学 院 所学专业 电子商务 学 号 指导教师 张老师

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目 录

摘要·······································································································································III Abstract ··································································································································IV 1引言 ·····································································································································1 2电子商务的概念及发展现状和趋势 ·······················································································1

2.1 电子商务的概念 ·······································································································1

2.2 电子商务的发展现状和趋势······················································································1 2.3 我国电子商务的发展趋势分析 ··················································································1

2.3.1 纵深化趋势 ······································································································1 2.3.2 个性化趋势 ······································································································1 2.3.3 专业化趋势 ······································································································1 2.3.4 国际化趋势 ······································································································1

2.3.5 区域化趋势 ······································································································1 2.3.6 融合化趋势 ······································································································1 2.4 我国电子商务发展中存在的问题···············································································2

2.4.1 观念问题 ··········································································································2

2.4.2 安全问题 ··········································································································2 2.4.3 税制问题 ··········································································································2

2.4.4 人才问题 ··········································································································2

3电子商务人才培养是关键 ·····································································································2

3.1 电子商务人才培养的目标定位 ··················································································2

3.2 电子商务专业人才培养方案······················································································2

3.2.1人才培养方案总体目标······················································································2 3.2.2人才培养方案体系结构······················································································2 3.3 电子商务人才培养存在的问题 ··················································································3 3.3.1培养目标定位不准、方向不明 ···········································································3

3.3.2课程体系缺乏有机集成······················································································3 3.3.3重理论、轻实务 ································································································3 3.3.4师资力量薄弱····································································································3

3.3.5实践条件欠缺····································································································3

4 电子商务人才培养模式的创新思路·······················································································3

4.1 电子商务人才培养的基本模式 ··················································································3

4.2 电子商务人才培养的创新 ·························································································3

4.2.1细分培养方向，明确核心课程 ···········································································3

4.2.2改革教学方法····································································································3 4.2.3创新实践模式····································································································4

4.2.4转变就业观念，拓宽就业视野 ···········································································4

5 国外电子商务人才培养的现状······························································································4 6 电子商务人才培养工作的方法······························································································4

6.1 电子商务的人才培养工作也应分不同层次·································································4

6.2 电子商务的人才不同形式的培养方法 ·········································································4

6.2.1集中培训···········································································································4 6.2.2远程教育···········································································································4

I

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中北大学2009届毕业设计说明书

6.2.3学科专业教育····································································································4

6.2.4普及教育···········································································································4

7 电子商务人才培养案例分析 ·································································································5

7.1网络营销案例 ·············································································································5

7.1.1与主持人谈话····································································································5

7.1.2教授与主持人谈话·····························································································5 7.2网络营销案例的个人分析 ····························································································5 8 结论 ····································································································································5 参考文献·································································································································6 致谢········································································································································7

II

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浅谈电子商务专业人才的培养

摘要

分析了电子商务专业的性质 。 关键词 电子商务，专业人才，人才培养，模式。

III

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Study On the cultivation of e-commerce professional Talents

Abstract

Analysis of the

Keywords：e-commerce, professional personnel, personnel training, model

IV

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1引言

电子商务专业在我国的发展速度非常快。更有高达80%的学生对学校专业实践安排的满意度为“一般”或“不满意”。

2电子商务的概念及发展现状和趋势

2.1 电子商务的概念

电在不断充实和扩展，并不断被赋予新的含义，开拓出更广阔的应用空间。 2.2 电子商务的发展现状和趋势

电子商务从0出现了很多垂直类的网站，例如IT数码之类、服装类、母婴类网站，这些网站呈现出一个非常良性的发展。 2.3 我国电子商务的发展趋势分析 2.3.1 纵深化趋势

电子商务发展。 2.3.2 个性化趋势

个性化定制信息需求将会强劲，个性化商品的深度参与成为必然。互连网的出现，败的关键因素。 2.3.3 专业化趋势

面向消费者的垂直型网站和专业化网站前景看好 2.3.4 国际化趋势

中国电力开拓中国市场。随着中国加入WTO，这方面的障碍将逐步得以消除。

2.3.5 区域化趋势

立足中出来的经济发展的阶段性，收入结构的层次十分明显。在可以预见的今后相当长的时 2.3.6 融合化趋势

电子商务网站在最初的全面开花直后必然走向新的融合。一是同类网站之间的合并。目前大量的网站属于“重复建设”，定位相同或相近，业务内容相似，激

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烈竞争

2.4 我国电子商务发展中存在的问题

尽管我: 2.4.1 观念问题

目前,我 2.4.2 安全问题

网上支付是电子商务的关键环节,网上支付的安全,便捷,规范和高效是发展电子商务的付时间长,收费高,限制多,也制约了我国电子商务的发展 2.4.3 税制问题

电子商务是完全不同于传统商务运行方式的新的商务模式,目前我国还没有针对电子商务交易的明确税法条文.这种状况长期存在下去,必然会影响到电子商务的健康有序发展. 2.4.4 人才问题

电子商子商务才可能真正实现与传统产业的融合与升级.

3电子商务人才培养是关键

实际上，体系，这样就能更好的解决人才培养问题。 3.1 电子商务人才培养的目标定位

电子商务专业培养的是既具有扎实的经济管理理论知识，又全面掌握电子商务、计及计算销售服。

作

3.2 电子商务专业人才培养方案 3.2.1人才培养方案总体目标

培养综合素

3.2.2人才培养方案体系结构

以行业为依托，以就业为导向，以市场需求为指南，以用人单位满意为宗旨，构建理念先进，特色鲜明，科学合理、可操作强的电子商务复合型人才培养体系。采用阶段实及和人才培养等方面做了大量工作。

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3.3 电子商务人才培养存在的问题

我国电子商务起步较几个方面： 3.3.1培养目标定位不准、方向不明

电子商务专业教师也说不清。可想而知，在这种情况下培养出来的人才，必然缺乏针对性和适应性，出现需求旺但就业率低的矛盾也就不足为奇。例如培养模式上，高校工厂化培养与企业个性化人才需求存在反差；知识结构上，学生宽厚的经济、管理学基础与社会专业化导向间存在反差；就业意向上，本科生从事电子商务项目管理或技术的预期与众多企业的操作性人才需求存在反差等等。 3.3.2课程体系缺乏有机集成

从现有的欠佳，没有达到有机融合各大模块的目的。 3.3.3重理论、轻实务

强于书本 3.3.4师资力量薄弱

据“中国高校电子商务专业本科人才培养模式研究”课题组的调查，现有电子商务专业又非常有限，更重要的是大多数教师缺乏在企业从事电子商务的实践经验。

3.3.5实践条件欠缺

目前，电困难。

4 电子商务人才培养模式的创新思路

人才培相协调。

4.1 电子商务人才培养的基本模式

学校和企业共同拟定人才培养方案，共同培养电子商务人才。 4.2 电子商务人才培养的创新 4.2.1细分培养方向，明确核心课程

由于电子商务涉及面很广，因此在有限的学时内，无法实现对学生面面俱到的培养。 4.2.2改革教学方法

电子商务专

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4.2.3创新实践模式

完善科专业进一步创新实践模式，完善实践教学体系。具体而言，高校除引进、更新电子商

4.2.4转变就业观念，拓宽就业视野

电子商务交易额为4075亿元，而截止2007年底，中国的网民数是2.1亿人，电子商务交易额预计超过1.7万亿元。

5 国外电子商务人才培养的现状

目前，电子商务硕士学位应比哈佛的MBA更有价值,原因在于既懂技术又有电子商务知识的人员匮乏。”

6 电子商务人才培养工作的方法

6.1 电子商务的人才培养工作也应分不同层次

电子商务都是需要学习了解的。 6.2 电子商务的人才不同形式的培养方法 6.2.1集中培训

面向开展电子商务的企业 6.2.2远程教育

由于时间、空间的限制，颁发《国家信息化培训证书》，作为从事电子商务的一种资质证明。 6.2.3学科专业教育

着眼于未来属于此类。 6.2.4普及教育

通过广播电视、报纸杂志、互联网站等传统或电子媒体，向社会宣传介绍电子商务的基础知识，不仅是高等院校和主管部门的事情，而且社会各界都应积极关注和支持。

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7 电子商务人才培养案例分析

7.1网络营销案例

关于电子 7.1.1与主持人谈话

融进上的一些科学家上知天文下知地理，很多数学家、物理学家又是哲学家，又是历史学家，什么都知道，是一个通现 7.1.2教授与主持人谈话

培养，如果这样分的话，当前最需要的人才是这样的。 7.2网络营销案例的个人分析

通过上我们可以借鉴。

8 结论

电子商以适应社会的需要。

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参考文献

[1]杨善林,刘业政,李兴国.信息管理类专业教学内容与课程体系改革研究[J].合

肥工业大学学报(社会科学版),2006, 20(1): 1～5.

[15]王桂森,李向阳,杨立东.我国电子商务发展的制约因素分析. 2007，300（4）：

20～22

[16]邢莉.中国电子商务发展中的问题与对策.商场现代化.2007，496（3）：87～

88

[17]李琪.电子商务概论[M].北京：高等教育出版社，2004.78～80

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致谢

本论文是在 老师的悉心指导下完成的。 在此，谨向吕老师表示崇高的敬意和衷心的感谢！

本论文的顺利完成，离不开各位老师、同学和朋友的关心和帮助。在此感谢 老师的指导和帮助；感谢××大学××学院的关心、支持和帮助。

（请记住，所有的目录都不是手工录入的，是通过先设置标题，标题1，标题2，标题3等（你可以在本模板上，选中一个标题，双击格式刷后，到你的文章上刷标题，记住有分级，一级，二级，三级，四级，分别刷），然后插入→引用→索引和目录→目录，在目录这里选一个 的模式或者——样式。生成就可以了。如果正文内容经老师或自己修改了，你还可以在目录区域，单击右键→更新域→更新页码或整个目录。

上面的目录是自动生成，字体、字号、行间距可拉选后，自己设置。 这是关于目录的说明。这段文字，请在完成正文后，删除。

另外一段说明：在word中设置不同的页码，是排版中经常涉及的关键问题，在word中，通过插入分隔符→下一页来进行设置，本文的都是这样设置的。然后先设置封面、摘要、英文摘要、目录的页码格式，封面不设置，后面的这几个算一类，一般用Ⅰ、Ⅱ、、这样的，或者i、ii、iii。正文的都是1、2、3页码格式或第1页。。。。这样的。设置后面的这些页码的时候，要在页眉页脚工具栏上，先点一下“链接到前一个”，使之不作用。

然后点，然后出现对话框后，

第 7 页

毕业论文模板,里面都各种格式提供了直接使用的便捷方式。

大学毕业设计（论文）

这样就可以了。

如果还有复杂的，比如，每一章要单列页眉，则要先插入分隔符→下一页（分节符），再设置，也要点一下 链接到前一个。

第 8 页

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