浅谈我国中小企业的网络营销

浅谈我国中小企业的网络营销

摘要：网络营销作为数字经济时代的一种新的营销模式和营销理念，它既可以为企业开辟更加广阔的市场，又能够引领和改造传统的营销方式。网络营销相对于传统营销具有个性、交互、经济、高效等明显优势。在互联网应用快速发展的今天，中国的企业开始越来越重视在网络上营销的效果，但多数的中国企业并没有完全意识到网络营销在企业中的重要性。我国的中小企业要想在大市场中立足，必须学会运用新的营销手段，整合最适合企业实情的各种传统、现代营销方法。本文就我国中小企业网络营销的现状以及如何实施网络营销展开探讨。

关键词：网络营销；销售；策略；搜索引擎；网络广告

Content abstract: network marketing as the era of digital economy of a new marketing model and marketing concept, it can be either for the enterprise open up wider markets, and to be able to lead and transform the traditional marketing methods. Compared with the traditional marketing, network marketing has the personality, interaction, obvious advantages, such as economy, high efficiency. In the current rapid development of Internet application, the Chinese enterprises began to pay more and more attention to in the network marketing effect, but the majority of Chinese companies are not fully aware of the importance of network marketing in enterprises. Our country’s small and medium-sized enterprises want to stand out in big market, must learn to use new marketing means, integrate the truth is most suitable for enterprises of all kinds of traditional and modern marketing method. In this paper, the present situation of our country small and medium-sized enterprises (smes) network marketing and how to implement network marketing investigation.

Key words: network marketing; Sales; Strategy; Search engine; Online advertising

随着世界经济的发展，信息网络的普及，信息网络化的大潮迅速在全球推广开来，网络营销的价值已经得到越来越多企业的认可，近年来中国网络营销迅速发展出现了明显的新特点，许多企业的生存空间正在从传统市场转移到网络市场当中，不但改变了贸易形态与交易方式，而且也在改变着现代人的生活方式及其思想观念，但是网络营销在中国的发展并没有预测中那么理想，网络营销所暴露

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