Website Plan--网站设计报告（英文）

Website Plan for Oriental Temptations

Introduction

In this essay, it will talk about to create a website for a Chinese restaurant which is Oriental Temptation. This essay will present by 11 parts: First of all, the background of the restaurant.Secondly, the goals of the website.Thirdly, analysis of competitor websites. And then it will talk about target market and use environments, user tasks, information and tools, story board of the website and pagetemplates, process analysis and update process and schedule, and broadcast the website, references list of this report. Finally, it willgive a summary of this report.

Background to the restaurant and business goals

Oriental Temptations is a Chinese and Malaysian restaurant.It is very famous in many Chinese and some other countries people. Oriental Temptations is located on the centre of Southport, the address is Shop 105/ 50 Marine Parade, the corner of Marine parade and Nerang Road, beside the famous shopping centre Australia Fair and near the Washington Water Park.The restaurant is established in 2007 by Mr Wei Zhang, who is Chinese Malaysian and also is one of the chefs of Oriental Temptations restaurant. The restaurant provides dine in and take way services, guest can get 10% discount for take away from dinner menu. The telephone number for table reserve or pre-order is 5679 2199.

The Oriental Temptations have several business goals in next three years. ? To set up a food delivery department.

? To enlarge the restaurant area, double than now.

? To make a profit over 400 thousands Australia Dollars per annual.

? To open another restaurant in Goal Coast, is plans to open on Surfers Paradises. ? To become the top three Chinese restaurant in Goal Coast.

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Goals of website

This website has some goals to achieve.

? To share information to internet users and guests.

? To communication and collaboration with internet users and guests or other

organization.

? To provide guests an online pattern to order foods or reserve table.

The goals of website can behelp the Oriental Temptation restaurant to achieve their business goals.

? The website will share information to all internet users, let users to know more about the

restaurant and to improve the popularity.

? The website will set up a communication section. It gives a way to let guests to make

their suggestion and complain and also helps the restaurant to communicate with guests.

? The website will set up an online food order section for restaurant, include online order,

online payment and food delivery.

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Analysis of competitor websites

Restaurant Cuisine Garden (http://www.cuisinegarden.com.au/) Type Chinese & Japanese Take away, dine in and delivery ? Strength weakness Peaceful colour ? Easy to search information ? ? ? ? Less web pages Not attractive Simple interface Unclearly menu Domino’s Pizza (http://www.dominos.com.au/) Pizza & Fast food Take away and delivery ? Colourful interface ? Slightly complicated order menu ? ? Diversity look Attractive food pictures

To compare with Cuisine Garden and Domino’s Pizza websites, it can find out each website has their own strength and weakness, and to analyse those strength and weakness is a better way to improve the website quality. Therefore, the website can focus on making a colourful inter face, adding some attractive food pictures and diversity look, also can avoid some weakness such simple interface, unclearly menu and complicated order menu.

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Target audience/market for website and use environment

Target audience/market for website

The Oriental Temptations restaurant website is design for the audience and market which is like traditional Chinese and Malaysian foods. Otherwise, the audience must be internet user such as, Chinese or Malaysian students who are study in Gold Coast and local people or other countries people who are interesting in Chinese and Malaysian foods. And the price for the meal would be lower than the average level, also the restaurant offer some special set meal for customers. On the other hand, the restaurant will provide some vouchers and discounts for online order.In addition, these audiences can be come from different age groups, but it will focus on young Chinese and Malaysian people. People who earn middle level income would like to browse the website.

Use environment

The website can be browse by different devices, such as desktop, laptop, mobile phone and tablet. The users who use desktop and laptop can use ADSL1 or ADSL 2 to access the internet, no matter use WIFI or connect with cable. However, the users who use mobile phone or tablet to browse the website could be use the EDGE or 3G network or WIFI. Moreover, the website will not require high speed internet access, because there is no video on the website.Due to one of the function for the website is to make an online order and delivery, therefore, the most important thing is provide a safe internet environment for users. “Let's say you have a small business and you want to set up online payments via your Web site. Your first decision is whether to outsource your payment solution or handle it in-house. For those who want an all-in-one solution, services like PayPal and ProPay make it easy for you to accept credit cards and other forms of electronic payment from your site. When a customer enters his or her information on your site, your payment service authorizes the transaction and transfers funds to your account. These services charge a processing fee per transaction”(http://money.howstuffworks.com/personal-finance/online-banking/electronic-payment4.htm). Use those online payment system services not only is an easy way for a small organisation like Oriental Temptation restaurant, but also is a safe way to do it, and it just charge a small amount service fee for per payment.

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User tasks

The users can use the website to get any information about the Oriental Temptation restaurant and to have some services from the restaurant, the user tasks for the website is listed under. ? To find out the information of the restaurant, such as restaurant history and so on. ? To find out the restaurant address, map, telephone number and trading hours. ? To view the menu of the restaurant, including the price and charge. ? To order food delivery from the restaurant. ? To reserve table and pre-order dishes. ? To registeras a member of the restaurant. ? To get the voucher from the restaurant. ? To leave a feedback to the restaurant. ? To see the policy of the restaurant. ? To get the information of new food. ? To contact the restaurant and ask question.

? To see other customers feedback and to know about the restaurant.

Information and tools

All the user tasks should have some information and tools to support and serve them.

? To use Adobe Dreamweaver to transfer Fireworks, Freehand or Photoshop to the web pages. ? To use Photoshop to embellish and modify the photo which to add to the website. ? To use PayPal to build the online payment function. ? To use Flash to build a photo gallery. ? To use Google Map to set a map direction. ? To use Microsoft Word to write a website plan.

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Storyboard

Homepage HomeMenuMemberSpecialOrder onlineServiceAbout usFAQLunchDinnerVoucherSpecial set dinnerTake awayDeliveryResever tablePre-orderContract Map

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Page templates

Food Pictures (800*100) Logo image (100*100) Home(90*50) Menu Member Special Order online Service Photo Gallery (600*350) Picture 1 (110*75) Picture 2 Picture 3 Picture 4 About us FAQ Customers Feedback and Comment (300*300) Google Map (400*500) Background colour: Red Text colour: White, Yellow, black Text size : 14 Text front: Arial—English, Song—Chinese Copyright Contact 7 / 9

Process analysis and update process and schedule

The restaurant will arrange a manger as the website processer. The manager is in charge of the website and records the guests’ feedback and comment and checks the email once per day and also answers the phone call. In addition, the manager has to update the website every week or when there is some new information.

Marketing techniques

? Provide vouchers for people order online delivery. ? Provide a free delivery when the amount over $30. ? Provide vouchers for cheap lunch. ? Provide vouchers for special set dinner.

Conclusion

This website plan report has been covering the introduction of the report, the background to the Oriental Temptations restaurant and the business goals for the restaurant. In addition, it has giving the goals of the website and explained how these website goals fit into business goals. Otherwise, the report has analysed two main competitors Cuisine Garden and Domino’s and gave the strength and weakness and described how the website will focus and avoid. Moreover, the report talks about the target audience for website and use environment, user tasks. The report also draws a storyboard and page templates for the website. And then, the report gave the way to manage the website and introduce some marketing techniques. Finally, it gives a conclusion to summary this report.

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Reference list

? http://www.dominos.com.au/

? http://www.cuisinegarden.com.au/

? http://sixrevisions.com/tools/online-payment-systems/

? http://www.ehow.com/how_4826936_web-site-plan.html

? http://paysimple.com/blog/2011/08/05/how-to-set-up-an-online-payment-form/

? http://www.smashingmagazine.com/2011/06/09/a-comprehensive-website-planning-guide/

? http://money.howstuffworks.com/personal-finance/online-banking/electronic-payment4.htm

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