欧莱雅swot

1. Good brand image & brand identity 2. Continuing research and innovation 3. Multi-brand strategy 4. Wide distribution network S

1. Low market share in mass market 2. Negative effect of multibrand strategy 3. Poor integration between product image & the corporate image W

SWOT

O 1. Focus in field of specialization 2. Numerous patents 3. Economic conditions (in china)

T 1. Low entry barriers 2. Growing competition with other brands 3. Growing counterfeit goods market

L’Oreal SWOT AnalysisA. Internal Analysis

Strengths:1. Good brand image and brand identity 2. Continuing research and innovation in the interest of beauty 3. Multi-brand strategy 4. Wide distribution network

Weaknesses:1. Less market share in mass market 2. Negative effect of multi-brand strategy--high costs 3. Poor integration between product image and the corporate image.

L’Oreal SWOT AnalysisA. External Analysis

Opportunities:1. The opportunity to focus in their field of specialization ----niche segments like anti-ageing, men and organic products 2. Numerous patents registered by the Company 3. Economic conditions (in china)

Threats:1. Low entry barriers 2. Growing competition within the field of cosmetic brands 3. Growing counterfeit goods market

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