魏则西事件 中英双语

Paid listing is an Internet advertising model used to direct traffic to websites. The system, under which an advertiser pays a search engine for each time an ad is clicked, has long been a major source of revenue for Baidu. 竞价排名是一种将网络流量导向网站的互联网广告模式。广告客户按照广告被点击的次数向搜索引擎付费，一直是百度的主要利润来源。

Report said medical advertising makes up for 30% of Baidu’s ad revenue, and a big part of that comes from Putian hospitals, owned by businessmen from the southeastern Fujian province, which are notorious for selling medical treatments of venereal diseases and reproductive problems.

此前有报道称，医疗广告占百度广告收入的30%，而其中大部分广告都来自莆田商人经营莆田系医院。莆田系声名狼藉，通常瞄准性病、不孕不育等疾病招揽生意。

According to a hospital department of Putian insiders, general Baidu keyword or the long tail keywords click charges in 300 yuan or so

据一位莆田系医院人士介绍，一般百度竞价关键词或长尾关键词的点击费用在300元左右 The click fee of some specified product up to 2000-5000 有些产品的点击费高达2000-5000元

In order to get the money back, some Department of Putian hospital take the way to improve the drug price, cost of inspection and treatment costs, will pass the cost on to consumers

为了要把钱赚回来，一些莆田系医院采取提高药价、检查费用以及治疗费用等方式，将成本转嫁给消费者。

The dean of money new reporter, said that in recent years, Baidu ranked bid prices higher, \财新记者表示，近几年来，百度竞价排名的价格越抬越高，“这些成本平摊到患者身上，从1000元到3000元不等。

The central government has set up an investigation team to probe search engine giant Baidu, after the company was accused by a hospital patient, who since has died, of providing misleading medical treatment information.

政府已成立调查组进驻搜素引擎巨头百度公司。此前百度因“魏则西去世事件”被指责提供误导性的医疗信息。

In Baidu's view, their natural search service (or promotion) reflects the real world. Therefore, the reason of \Zexi event\is the lack of supervision of medical industry. Now the board hit Baidu, Baidu insists that they are innocent. 在百度看来，他们的自然搜索服务（也就是推广），照见的是真实世界。因此，“魏则西事件”之所以发生，是因为现实世界中国家、行业的监管不力而导致的医疗乱象。现在板子打到了百度，百度感到很无辜。

Many people argued that Baidu played the leading role during Wei’s medical treatment process, so Baidu should take the most responsibility for his death.

While others consider that it is the irresponsible hospital and our countries’ supervision department that shoud be blamed for . 很多人认为，百度在魏则西的求医过程中扮演了引导者的作用，因此百度应该承担此次事件的主要责任。也有人认为，这件事应该受到责备的是那个不负责任的医院和我们国家的监管部门。

As we all know ,Wei’s death was caused by all of these reasons ,behaind which is the lack of business morality. If the medical stuff had paid more attention and humanity care to Wei Zexi,he probably won’t die , if there was no paid listing , there also won’t be the fraud and exaggerated information.

我们都知道，魏则西之死是由这些原因共同造成的，在这些原因的背后是商业道德的缺失。如果那些医务人员对魏则西更加地重视并给予更多的人性关怀，也许他不会死，如果没有竞价排名机制，也不会有那些欺诈信息。

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