英语专业毕业论文致谢，摘要

Acknowledgements

At the very first, I am honored to express my deepest gratitude to my dedicated supervisor, Miss Wang Chao, with whose able guidance I could have worked out this thesis. She has offered me valuable ideas, suggestions and criticisms with her profound knowledge and rich research experience. Her patience and kindness are greatly appreciated. Besides, she always puts high priority on our dissertation writing and is willing to discuss with me anytime available. I have learnt from her a lot not only about dissertation writing, but also the professional ethics. I am very much obliged to her efforts of helping me complete the dissertation. I am also extremely grateful to Prof. Wei Xiaohong whose patient and meticulous guidance and invaluable suggestions are indispensable to the completion of this thesis.

Thanks are also due to my roommates, who never failed to give me great encouragement and suggestions. Special thanks should go to Miss Dong, Miss Ma, and Miss Wei for their brainstorming with me when I failed in coming up with ideas.

At last but not least, I would like to thank my family for their support all the way from the very beginning of my study. I am thankful to all my family members for their thoughtfulness and encouragement.

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Abstract

As an applied language, English advertisement has its own linguistic style and features. Its language is original, beautiful and full of connotations. English advertisemet, using the simplest language to express the most complex meanings, stimulates people’s desire for shopping. The skillful use of puns makes advertising language more vivid and humourous. Therefore, puns have been applied much in the field of English advertisements to attatch more attention. Accordingly the effective translation of puns in this field becomes more and more important.

This thesis has studied certain so as to make the Chinese translation of puns in English advertisements complete. Based on differences in language, lexicon and sentence structure of puns, this paper explain puns in detail from three respects including homophone, homograph and parody puns. This study plays the solid foundation for the translation of puns in English advertisements. Moreover, under the guide of the theory of “functional equivalence”, this thesis proposed three translation principles which provide theory supports for the Chinese translation of puns in this field. Furthermore, this paper studies the Chinese translation of puns in this field combining large amount of English advertisements with puns, and proposed five translation skills.

This paper gives originality, flexibility and humorousness of puns better expression in Chinese translation texts

Key words: Puns, English advertisements, Translation Principles,

Translation skills

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摘 要

英语广告作为一种应用语言，有着自己独特的语言风格和特点。英语广告用词优美独到，内涵丰富，耐人寻味，句法洗练，以最简单的语言表达最复杂的意义。双关语的巧妙运用能使英语广告更加生动幽默，以更好地达到广告的预定效果。因此，双关语在广告英语中得到大量运用，相应地，双关语在这一领域内的有效翻译就变得越来越重要。

为了使英语广告中双关语的翻译更加完善，本篇论文对此进行了一定量的研究。基于双关语在英语广告中存在着语言，词汇，句法等方面的差异，本文分别从谐音双关，语义双关和仿拟双关三个方面对英语广告中双关语加以详尽阐述，为其翻译打下坚实的基础。同时在“功能对等”理论指导下，对英语广告中双关语的汉译提出了三条翻译原则，从而为其有效翻译技巧的讨论提供理论上的支持。进而本文结合大量包含双关语的英语广告实例对其翻译提出了五种翻译技巧并加以探讨。

通过此篇论文的研究，相信可以使英语广告中双关语的新颖性，灵活性和诙谐性在汉译文本中得以更好的诠释。

关键词: 双关语 英语广告 翻译原则 翻译技巧

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