市场营销英语

篇一：市场营销专业英语单词完整

Marketing Management营销管理

New Products Development新产品开发Service Industry Marketing服务业营销 Advertising广告

Business Negotiation商业谈判

International Marketing国际市场营销 Sales Channels销售渠道 Public Relationship公共关系 Consumer Behavior消费者行为

Systems of Management Information管理信息系统

Marketing Research营销调研 accessibility 可进入性

accessory equipment markets 附属设备市场 account management policies 客户管理策略 positioning定位

additions to existing product lines 现有产品线的增加

administered vertical marketing systems 管理式垂直营销系统

market segmentation市场细分 sales promotion销售促进

advertising feedback 广告反馈 advertising frequency 广告频率 advertising media 广告媒体 advertising reach 广告接受人数 advertising message 广告信息 advertising source 广告信息来源 agent middleman 代理商 allowance 折让 alteration 退换

American Marketing Association 美国营销协会

annual marketing plan 年度营销计划 assurance 保证

attitudes of consumers 消费者态度 availability 可获得性/供货能力 awareness （产品）知晓度/知名度 baby boomers 婴儿潮出生的一代人

backward channels for recycling 回收的后向渠道

backward integration 后向垂直一体化 banner advertisements 横幅标语广告 bar codes 条形码 barter 实物交易

basic physical needs 基本生理需要

BCG Grow-Share Matrix 波士顿增长-份额矩阵

before tests 事前测试

Behavior Scan Information Resources Inc. 行为扫描信息源公司

behavioral analysis 行为分析 behavioral hierarchies 行为层级 benchmarking 基准

benefit clusters 利益群体 benefits 利益 Benz 奔驰 billing 帐单

birth rate 出生率

blanket purchase order 一揽子采购合同 blind-paired comparison testing 双盲比较测试

blue collars 蓝领

bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知 brand extensions 品牌扩展 brand loyalty 品牌忠诚度 brand mark 品牌标志 brand name 品牌名称

brand positioning 品牌定位 brand recognition 品牌识别 brand strategies 品牌战略 brand 品牌

branding strategy 品牌化战略 branding 品牌化

brand's equity 品牌的价值

break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量

breath of product assortment 产品线的宽度 breath or diversity of product lines 产品线的宽度或多样性 bribery 贿赂

British Airways 英国航空公司 brokers 经纪人 budgeting 预算 bundle 捆绑

Bureau of Census 人口统计局

business strength rating 商业能力评分

business plan 商业计划 business position 经营地位 business sector 商业部门

business services markets 商业服务市场 business strategies 经营战略

business unit strategy 经营单位战略 buyback allowances 回购折让 buyback arrangements 产品返销

buyers' bargaining power 买方的讨价还价能力

buyers 采购者

buying behavior 购买行为 buying center 采购中心 buying inertia 购买惯性 buying intention 购买意图

buying offices 连锁商店的进货中心 buying power index (BPI) 购买力指数 buying situation 采购情况/类型 buying task 采购任务 capital gains 资本收益

capital invested in product 产品投入资本 Carnival 嘉年华 cash cows 现金牛类 cash discounts 现金折扣 catalogue sales 目录销售

categorization of perception 感知分类 categorization 分门别类 centralization 集中化

chameleons/followers 变色龙/跟随者 channel alternatives 可选择的营销渠道 channel conflicts 渠道冲突 channel decisions 渠道决策 channel functions 渠道功能

channel institutions 渠道组织结构 channel management 渠道管理 channel objectives 渠道目标 channel of distribution 分销渠道 channel power 渠道权力

channel-control strategies 渠道控制战略 channel-design decisions 渠道设计决策 channel-management decisions 渠道管理决策

channels of communication 传播渠道 choice criteria 选择标准 closing a sale 结束销售

clothing retailers 服装零售商 co-branding 联合品牌

code of ethics （职业）道德标准 coercive power 强制权

cognitive dissonance 认识的不协调 collection of data 数据收集 collection 收款

co-marketing alliances 联合营销联盟

combination compensation plan 结合式薪酬方案

commitment 承诺

communication channels 传播渠道 communication process 传播过程 communication 信息交流/沟通 communications media 传播媒体 company personnel 公司员工

comparative advertisements 比较广告 comparison of brands 品牌比较 compensation deals 补偿处理 compensation plan 酬金方案 compensation/rewards 酬金/奖励 compensatory 补偿性的

competition and industry evolution 竞争和行业演变

competition-orientated pricing 竞争导向定价法

competitive advantage 竞争优势

competitive (supply-side) evolution 竞争（供方）演变

competitive factors 竞争因素

competitive intelligence 竞争情报/信息

competitive parity promotion budgeting 竞争均势促销预算法

competitive strategy 竞争战略

competitive strength 竞争优势/能力 competitor analysis 竞争者分析 complaint handling 投诉处理

component materials and parts markets 组成材料和零部件市场

computerized ordering 计算机化的订购 conclusive research 确定性研究 conditions of demand 需求情况

conflict and resolution strategies 冲突和解决

战略

conformance to specifications 与规格一致 conformance 一致性

confrontation strategy 对抗战略 conjoint measurement 联合测度法 conjunctive model 联合模型

consumer decision-making 消费者（购买）决策

consumer goods channels 消费品分销渠道 Consumer Goods Pricing Act, USA 美国消费品定价法案

consumer goods 消费品

consumer markets 消费品市场 consumer needs 消费者需求

consumer packaged-goods firms 消费者包装食品公司

consumer promotion 消费者促销 consumer tests 消费者测试

consumer/household market 消费者/家庭市场

consumers' perceptions 消费者感知 consumption 消费 contests 竞赛

contingency planning 权变计划 contract construction 契约建筑业 contract manufacturing 契约制造业

contraction/strategic withdrawal strategy 收缩/战略性撤退战略

contractual entry modes 契约式进入模式 contractual vertical marketing systems 合约式垂直营销系统

contribution margin analysis 边际贡献（贡献毛利）分析

contribution margin 边际贡献 control strategies 控制战略

convenience food stores 便利食品商店 convenience goods 便利品 convenience 服务的便利性 Cool Whip 清凉维普

co-operative advertising 合作性广告

co-ordination and conflict resolution 协调与冲突解决

co-production 合作生产

core benefit proposition (CBP) 核心利益方案/提议

corollary-data method 推定数据法 corporate HQ 公司总部

corporate scope 公司（经营）范围 corporate strategy 公司战略

corporate vertical marketing systems 公司式垂直营销系统

corporate/institutional advertising 团体/社会公共机构广告

corrective action 矫正行动 cost analysis 成本分析

cost effectiveness 成本有效性

cost leadership strategy 成本领先战略 cost of capital 资本成本

cost of goods sold (COGS) 产品销售成本 cost reductions 降低成本产品

cost-and-volume relationship 成本-数量关系 cost-oriented pricing 成本导向定价法

cost-plus/mark-up pricing 成本加成/溢价定价法

costs and benefits of marketing functions 营销职能的成本和效益

costs of competitors 竞争者成本 costs of distribution 分销成本 countertrade 对等贸易 coupons 优惠券 courtesy 礼貌

coverage of geographic market 地域性市场的范围

coverage of relevant retailers 相关零售商的销售范围

credibility 信誉

credit terms 信贷条款

critical assumptions 关键假设 cross-elasticity 交叉弹性

customary pricing 习惯性定价法 customer analysis 顾客分析 customer contact 顾客接触 customer demand 顾客需求 customer intimacy 顾客亲密度 customer loyalty 顾客忠诚度 customer need 顾客需要

customer organization of sales force 按客户组织销售队伍

customer retention 顾客维系/保留 customer satisfaction 顾客满意度

customer segment pricing 顾客细分市场定价

customer service 顾客服务

customer-oriented pricing 顾客导向定价法 customers' perception 顾客感知 customers' preferences 顾客偏好

customers' price sensitivity 顾客的价格敏感度

customizing 定制

data collection 数据收集 data confidentiality 数据保密 data research 数据研究 data sources 数据来源 dealers 经销商

deceptive advertisements 欺骗性广告 deciders 决策者

declining markets 衰退市场 decoding 解码 defect rate 缺陷率

defender strategy 防御型战略

defensive new-product development strategy 防御性新产品开发战略

defensive positioning 防御性定位 delivery time 交付时间 delivery 配送

demand characteristics 需求特征 demand curve 需求曲线

demand-oriented pricing 需求导向定价法 demographic environment 人口统计环境 department stores 百货商店 dependability 可靠性 deregulation 放松管制 derived demand 衍生需求

descriptive research 描述性研究 design decisions 设计决策

desired percentage mark-up on retail 预期零售利润率

desired percentage return 预期回报率 determinant attributes 关键属性 determinants 决定因素

different responses 差别反应

differentiated defender strategy 差异化防御战略

differentiated marketing 差异化营销

differentiation over time 不同时间的差异 differentiation strategy 差异化战略 differentiation 差异化

diffusion of innovation theory 创新扩散理论 dimension 因素

dimensions of quality 质量维度

direct costing profitability analysis 直接成本盈利性分析

direct mail 直接邮寄

direct marketing via advertising media 通过广告媒体的直接营销

direct marketing 直接营销

direct product profitability (DPP) 直接产品盈利性/利润率 direct selling 直销 discount rate 贴现率 discount stores 折扣商店 discount 折扣

discount/premium price policies 折扣/溢价策略

discriminate analysis 差异分析法

discriminatory adjustments 歧视价格调整 discriminatory pricing adjustments 歧视定价调整

disjunctive model 分离模型 display space 陈列空间

disposable income 可支配收入

dissonance-attribution hierarchy 不和谐-归属层次结构

distribution channel designs 分销渠道设计 distribution channel objectives 分销渠道的目标

distribution channel 分销渠道 distribution decisions 分销决策 distribution policies 分销策略 distribution 分销

distributor/store (private labels) brands 分销商/私有品牌

distributors 分销商 diversification 多元化 divest 撤退 divest 出让

divestment or liquidation 收回投资或清算 dividend 红利 dogs 瘦狗类

domestic target marketing strategies 国内目标市场定位的营销战略 dropping products 放弃产品 dry cleaning 干洗

dual/two channel distribution systems 双重分销系统

duplication （媒体）重复 DuPont 杜邦公司 durability 耐用性

early VS late adoption 早期采购与后期采购 earnings per share 每股收益

economic and technological factors 经济技术因素

economic power 经济权 economies of scale 规模经济 education services 教育服务 effectiveness 有效性 efficiency 效率

emergency goods 急需品 emotional appeals 情感诉求 empathy 移情作用

empirical evidence 经验性实例 empowerment 授权 encoding 编码 end use 最终使用 endorsement 赞同

engineering （产品）工程设计 entrepreneurial strategy 企业家战略 entry strategies 进入战略

environment and packaging disposal 环境与包装处理

environment factors 环境因素

environmental scanning 环境扫描/分析 environmental strategy 环境战略 establishment 机构

ethical audit （公司）伦理审计 ethics of marketing 营销伦理道德 ethnic composition 种族构成 European Community 欧共体

evaluation and reward systems 评估与奖励体系 evaluation and selection of supplier 评估和选择供应商

evaluation of alternatives 评估替代品/各种选择

evaluation of brands 品牌评估 event sponsorship 事件赞助 event 活动

everyday low-price (EDLP) 天天低价 evoked set 引发的组合

evolution of market 市场演变 exchange 交换

exclusive dealing 独家销售 exclusive distribution 独家分销 executive summary 执行摘要 exhibition media 展示广告媒体 existing market 现有市场 exit barriers 退出壁垒 expansion path 扩张途径

expectation measures （顾客）预期测度 expectations of customers 顾客期望 expected unit sales 预计产量 expected value 期望价值 experience curve 经验曲线

experimental research 实验性研究 expert power 专长权

exploratory research 探索性研究 export agents 出口代理（商） export jobbers 出口批发商

export management company 出口管理公司 export merchants 出口贸易商 export 出口

exporting 出口商品

extended use strategy 扩大使用战略 extending volume growth 扩大市场份额 external data sources 外部数据来源 external environment 外部环境

extrapolation of past sales trends 过去销售趋势推测法

facilitating agencies 辅助/中介机构 factor analysis 因素分析法 fads 时尚

family branding 家族品牌

family life cycle 家庭生命周期 family structure 家庭结构

篇二：市场营销英语词汇

A

A. C. Nielson 尼尔森市场研究公司

absorption of costs 成本分配

accesibility 可进入性

accessory equipment markets 附属设备市场

account management policies 客户管理策略

Acer 宏基

acquisition new-product development strategy 新产品开发收购战略

activity-based costing 以活动为基础的成本系统

adaptability 适应性

adaptation to market variations 适应市场变化

adaptive positioning 适应性定位

additions to existing product lines 现有产品线的增加

adequate size 准确的大小/足够的规模

administered vertical marketing systems 管理式垂直营销系统

administrative relationships 管理关系

adopter categories 采购者的类型

adoption process 采购过程

advertising and market segmentation 广告与市场细分

advertising and sales promotion 广告和销售促进

advertising effects 广告效果

advertising ethics 广告伦理道德

advertising feedback 广告反馈

advertising frequency 广告频率

advertising media 广告媒体

advertising message 广告信息

advertising reach 广告接受人数

advertising source 广告信息来源

advertising 广告

aerobic enthusiasts 增氧健身运动爱好者

aesthetics 美感

affinity club 同族俱乐部

after tests 事后测试

agent middleman 代理商

agent/merchant middleman 代理中间商

allowance 折让

alteration 退换

AMA Code of Ethics 美国营销协会职业道德标准

Amazon.com 亚马逊公司

American Airlines 美国航空公司

American Express 美国运通

American Marketing Association 美国营销协会

Amoco 阿莫科（英国石油公司）

analysis of data 数据分析

analyzer strategy 分析者战略

Anderson 安达信

annual marketing plan 年度营销计划

annual requirement purchasing arrangement 年度采购需求计划

anticipatory positioning 预见性定位

anti-pollution legislation 反污染立法

anti-trust legislation 反托拉斯立法

Apple Computers 苹果电脑

area structure 地区结构

aspiration/expectation level 渴望/期望水平

aspirations of consumers 消费者渴望

assurance 保证

AT&T 美国电话电报公司

ATM (automatic teller machine) 银行自动柜员机

attitudes of consumers 消费者态度

attributes 属性

audiences 受众

auto repair 汽车维修

automation services 自动服务

automobile industry 汽车产业

autonomy 自主权

availability 可获得性/供货能力

avante guardian 前卫派

Avon 雅芳

awareness （产品）知晓度/知名度

B

baby boomers 婴儿潮出生的一代人

backward channels for recycling 回收的后向渠道

backward integration 后向垂直一体化

banner advertisements 横幅标语广告

bar codes 条形码

barter 实物交易

basic physical needs 基本生理需要

Bausch & Lomb 博士伦

BCG Grow-Share Matrix 波士顿增长-份额矩阵

before tests 事前测试

Behavior Scan Information Resources Inc. 行为扫描信息源公司

behavioural analysis 行为分析

behavioural hierarchies 行为层级

benchmarking 基准

benefit clusters 利益群体

benefits 利益

Benz 奔驰

billing 帐单

biological revolution 生物革命

birth rate 出生率

blanket purchase order 一揽子采购合同

blind-paired comparison testing 双盲比较测试

Blockbuster

blue collars 蓝领

BMW 宝马

Boeing 波音

bottom line 底线/盈亏一览结算线

brand awareness 品牌意识/认知

brand extensions 品牌扩展

brand loyalty 品牌忠诚度

brand mark 品牌标志

brand name 品牌名称

brand positioning 品牌定位

brand recognition 品牌识别

brand strategies 品牌战略

brand 品牌

branding strategy 品牌化战略

branding 品牌化

brand's equity 品牌的价值

篇三：What is Marketing市场营销专业英语

Text 1.1

What is marketing?

What does the term marketing really mean? Many people mistakenly think of it as advertising and selling. Given the number of commercials on television, in magazines and newspapers and all the signs and offers in and around the shops this is not surprising. However, advertising and selling are only two of several marketing functions, and not necessarily the most important ones.

The most basic concept underlying marketing is that of human needs. We have many needs including ones such as affection, knowledge and a sense of belonging as well as the physical need for food, warmth and shelter. A good deal of our lives is devoted to obtaining what will satisfy those needs. Marketing can thus be defined as any human activity which is directed at satisfying needs and wants by creating and exchanging goods and value with others.

Marketing has become a key factor in the success of western businesses. Today’s companies face stiff competition and the companies which can best satisfy customer needs are those which will survive and make the largest profits.

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