苏州大学出版社商务英语写作教程答案
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!"#$%&'(")*+$"$
!"#$%&'(")*+$"$
KeystoExercises中所用符号说明:
repea删除线
monthly接受性较差
regarding正确而恰当用词用语
Unit1
1.1.1
B.
a)Allofthepartsofthefirstletterareflushwiththeleftmargin.Itisintheblockstyle,whichisbecomingmoreandmorepopular.Thesecondletterisjustlaidoutinthemodifiedblockstyleandthethirdletterinthesemiblockstylewithindentedparagraphs,orsimplyintheindentedstyle.
b)Thedateisontheleftinthefirstletterofblockstylewhilethedateisontherightinthesecondandthethirdletter.
c)No.Theparagraphsarealignedwiththeleftmarginintheblockandmodifiedblockstylewhiletheparagraphsareindentedpacesfromtheleftmarginintheindentedstyle.d)Yes,thereare.
C.
a)theblock,themodifiedblockandtheindentedstyle
b)paragraphsarenotindented
c)setaletteroutintheindentedstylelikethisletter
d)Theblockedinsideaddress
1.1.2
A.
:Comment
Therearesevenspellingmistakesinthefirstextract.Andinthesecondletterextract,thesentenceistoolongandconfusingtothereaders.
Improvement:
①
InoticedyouradvertisementintheDailyPlanetandIwouldbegratefulifyoucouldsendmefurtherinformationaboutyourproducts.
MycompanyisconsideringsubcontractingsomeofitsofficeservicesandIbelievethatyoumaybeabletosupplyuswithasuitableservice.
Lookingforwardtohearingfromyou.
Yoursfaithfully,
②
ThereareanumberofqueriesthatIwouldliketoraiseaboutyourproducts.IwouldbegratefulifyoucouldaskarepresentativetogetintouchwithmesothatIcandiscussthesequeries.
Hopefully,Iwillbeabletoplaceanorderifthequeriesaresatisfactorilyanswered.
Yoursfaithfully,
B.ELECTRICALAPPLIANCESCO.
P.O.Box3259
XXXX,XXX
Yourref:TD/4812
Ourref:EA/2719
January22,1998
TheManager
Messrs.Clarke&.SmithCo.Ltd.
68HighStreet
LondonEC4
England
DearSir,
ThankyouforyourletterofJanuary17,askingusfordetailsandpricesofourelectricheaters.Pleasefindenclosedourlatestpricelistandcatalogue,togetherwithModelX4sdetails.
!"#$%&'(")*+$"$ Lookingforwardtoyourcooperation.
Yoursfaithfully,
RossCamery
Manager
Encl:2catalogues
3pricelists
1.2.1essentialcomponentsoptionalcomponents
headingreferencenumbers
dateattentionline
insidenameandaddresssubjectline
salutationidentificationinitials
bodyoftheletterenclosurenotation
complimentarycloseCCline
signaturePSnotations
1.2.2
A.a.letterhead;addressb.date;AmericanEnglishc.addressee/recipient;left;envelope;academicd.left;informal
e.message;date;Doublef.ends;salutation;formal
g.complimentaryclose;discourtesy
B.a.Referencenumbersenablerepliestobelinkedwithearliercorrespondenceandensure
thattheyreachtherightpersonordepartmentwithoutdelay.Theattentionlineisusedwhenthewriteroftheletteraddressedtoacompanywishestogetitdeliveredordirectedtoaparticularpersonortheproperdepartment.Thesubjectlineofaletterisusedwhenthewriterwantstotellthereaderthesubjectoftheletter.
b.Identificationinitialsaretheinitialsofthesignerandtheinitialsofthetypist.TheCClinedesignatesthatothersarereceivingcopies.TheP.S.lineisanafterthoughtoranextramessageaddedattheendoftheletter.
1.2.3
A.ToWhom
toacompany
toamanifyoudonotknowhisname
toawomanifyoudonotknowhername
toaman
toamarriedwoman
toanunmarriedwoman
toamarriedorunmarriedwoman
toafriendorsomeoneyouknowwellSalutation(BrE)DearSirsGentlemen(AmE)DearSirDearMadamDearMrSmithDearMrsSmithDearMissSmithDearMsSmithDearJohn
omItMayCon
cernToWh tosbwhosegenderthewriterdoesntkonw
B.①瑡③②④⑥⑤⑦⑧⑨⑩瑏
C.1)thedate; 2)theinsidenameandaddress;
3)thesalutation;
5)thecomplimentaryclose;
1.3.1 insideaddress;upper;back
1.3.2
4)thebodyofthelett
er;6)thesignature(handwrittenandt
hentyped)
Unit2
2.1.1
A.Thechannelsthroughwhichacompanycanfindabusinesspartnerarethese:
SurfingontheInternetandwritingtopotentialclientsdirectly;
Attendingallkindsofcommodityfairsorexhibitions;
!"#$%&'(")*+$"$
Askingoldclientsorfriendsinthecommercialcirclestomakeintroductionsorrecommendations;
Sendingtradegroupsordelegationsabroadforbusinesstalks
;
AskinglocalChambersofCommerceinforeigncountriesforhelp;
Usingtradedirectoriesofvariouscountries&regionsandwritingdirectly
;
AskingEmbassiesorConsulatesorbankstomakeintroductionorrecommendation
;Openingbranchesorsalesagenciesabroad
;
PlacingadvertisementsinnewspapersormagazinesoronTV,etc.
Besidestheabovechannelsorsources,youcanacquireexistingoperationsofthelocalcountryanddevelopyourforeignbusiness.Andyoucanalsobuildjointventurestoexpandyourforeigntradeinthelocalcountryorarea.
B.
1)Throughtheintroductionofoneofhisbusinesspartners.
2)Thewriterjustsays“Asthisitemcomeswithinourrangeofoperations,weshallbepleasedtoenterintobusinessrelationswithyouatanearlydate”.Theotherpossiblesentencesusedtomaketherequestare:
●WehaveyournameandaddressfromtheCommercialCounselorsOfficeofyourEmbassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations.
●WehavebeentoldbyMrEdisonthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticsinyourcountry.Andwewouldliketoestablishtraderelationswithyou.
●DealingexclusivelyintheexportofChineselightindustrialgoods,weexpressourdesiretotradewithyouinthisline.
●YourfirmhasbeentoldtousbyBankofChinainBeijing.Wewouldliketobuildupdirectbusinessrelationswithyou.
●WehavenoticedfromZhejiangsTradeDirectorythatyouarealargeimporterofhomeelectricalappliances.Wewishtoenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit.
●WehaveseenyouradvertisementinTheNewYorkTimesandwouldliketoenterintobusinessrelationswithyou.
C.
Thisletterisconciseandfriendly.Inthebeginningoftheletter,thewriterexpresseshisthanksfortheincomingletterandhiswillingnesstoenterintobusinessrelations.Thenthewriteraskstherecipienttosupplycatalogues,samplesandallthenecessaryinformationabouttheblouses,includingthepriceandthedateofshipment.Intheend,hebargainstactfullyforfavourableprices.
2.1.2
A.DearMrWang,
Re:VacuumCleaners
Asoneoftheleadingimportersofelectricgoodsinthiscity,wewouldliketoenterintobusinessrelationswithyourcorporation.
Atpresentweareinterestedinvacuumcleaners.Fordetails,pleaserefertoourEnquiryNote6315attached.Andweareexpectingtoreceiveyourlowestquotationassoonaspossible.
Wearelookingforwardtoyourreply.
Sincerelyyours,
*+,%-#"-
B.DearMrSmith,
ThankyouforyourletterofFebruary16.WeareaninternationaltradingcompanyandhaveoperationsinallthemaintradingcountriesofEurope.Wehavebeendistributingproductssuccessfullyforseveralotherlargecompanies,whichyoucouldseefromoubrochuresenclosed.
WehaveofficesinLondon,ParisandMadrid.Wewouldbeverypleasedtobeoneoyourdistributors.
Ifyouneedanyfurtherinformation,pleasecontactme.
Ilookforwardtohearingfromyou.
Yourssincerely,
.'/'(0"-'#
2.1.3DearSir,
Havingobtainedyournameandaddressfromanadvertisement,wearewritingtoyouwithaviewtoestablishingbusinessrelationswithyou.
AsaChinesecompanydealinginfineteacupsandsaucers,coffeecupsandsaucersfomanyyears,wehavebeenexportingthemtoEurope,butweintendtoextendourbusinesstotheUSA.Weareenclosingourcatalogueandpricelistforyourreference.
Ifyouareinterestedinouritems,pleaseletusknow.Andwearelookingforwardtoyourfavourablereply.
Sincerelyyours,
!"#$%&'(")*+$"$
2.2
A.haveobtainedyournameandaddressfrom;havelearnedbycourtesyof;recommended;understood
B.introducingconnectedcoverdealingenjoying
C.enclosingsendinggiveEnclosedsent
E.meetsourinterest;wewouldliketodiscuss;arewillingtoenterintobusinessrelations;coincideswithours;fallswithinourbusinessactivities
F.
1)Asthisarticleisnotinourline,wehavepassedyourenquiryontotheappropriate
corporation.
2)WeusedtoimportSiliconchipsbefore,butnowweexportthem.
3)Wedonotdealinthearticlesyousaid.
4)Wearenotengagedinthislineofbusiness.
5)Inreplytoyourletterregardingestablishmentofbusinessrelations,weregretfullyhavetosay
thatweareunabletocooperatewithyou.
2.3.1
1)Readcarefullytheletteryouhavereceived.
2)Notedownimportant/usefulphrases.
3)Makeaplanfortheletter.
4)Writeadraft.
5)Checkspelling,grammar,styleandlayout.
6)Makechangesandcorrections.
7)Produceafinalversion.
8)Readtheletteragain.
9)Sendtheletter.
2.3.2
i.Dear...
ii.Opentheletter.Saywhyyouarewriting(referringtoLosAngeles).
iii.Saywhatyouwanttodo(meetthemanagingdirectorandtelephonetoconfirm).iv.Closetheletter.
v.Yourssincerely,
vi.Signitwithyournameandtitle.
2.3.3
Comment:
Thislettersoundsmorelikeaprivateletterthanabusinessletter.Itisfullofcolloquialismslike“Oh,andanotherthing”and,inappropriatecontractionslike“youll”and“youre”.And
manyofthephrasesusedintheletterarenotsoconventionaltothebusinessletterstyle.
,theletterisnotconciseenough.Besides
Improvement:DearMrBrown,
Thankyouverymuchforyourorder.
Unfortunately,incommonwithothersuppliers,ourpriceshaverisensinceyouplacedanorderwithustwoyearsago,butyouwillbepleasedtohearthatwewillsupplyyoucurrentorderattheoldprice.
Iencloseournewcatalogueandpricelists,whichcontainseveralexcitingnewproductsandourlatestprices.
Iwillkeepyoufullyinformedabouttheprogressofyourorder.Ifyouwouldliketogetintouchwithmeurgently,ournewfaxnumberis998321or,ofcourse,youmayprefertophoneme.
Yourssincerely,
1+*2(3'
SalesDirector
Unit3
3.1.1
C.
Thisletterisashortreplyandthewriterprovidesamatteroffactstatementofthefactsofthesubjectcompanyscreditstatusandbusinessactivities.Intheendoftheletter,thewriterwritesatactfulreminderthattheinformationofferedisconfidentialandthatnoresponsibilityforitcanbeaccepted.
3.1.2
A.
DearSirs,
ChinaNationalLightIndustrialCorporation,ShanghaiBranchhasreferredustoyoubankforinformationabouttheirbusinessandfinances.Weshallappreciateitifyouwilltellusabouttheirbusinessstandingandcreditstatus.
Wecanassureyouanyinformationyoumayprovideuswillbekeptinabsoluteconfidence.Weencloseanaddressandastampedenvelopeforyourreply.
Thankyouinadvanceforyourhelp.
,Yoursrespectfully
4'"(5'*6%73
!"#$%&'(")*+$"$
B.
1)considerthemgoodforbusinessengagementonacreditbasisuptoanamountof£500,000.00
2)strictlyinconfidence
3)withoutanyresponsibilityonus
3.1.3DearSirorMadam,
WithregardtoyourletterofNovember15enquiringaboutWainmanscreditstanding,wearesorrythatwemustadviseyoutoregardtheirrequestforcreditwithcaution.
AboutayearagoanactionwasbroughtagainstWainmanbyoneofitssuppliersforecoveryofthesumsdue,thoughpaymentwasrecoveredinfull.
Thisinformationrevealsnothingtosuggestthatthefirmisnotstraightforward.ItseemstousthatWainmansdifficultieswereduetobadmanagementandinparticulartoovertrading.Consequently,mostofWainmanssupplierseithergiveonlyveryshortcreditfolimitedsums,ormakedeliveriesonacashbasis.
Andthisinformationiscertainlysuppliedinthestrictconfidence.
Yourssincerely,
3.2
A.
Weshallbemostgratefulfor;Wouldyoupleasegiveusyourfrankopinion;Weshallappreciateitif;Wouldyouconsider;Wewouldthereforeappreciateitifyoucouldletushave
B.
1)WehavereceivedasuddenbidfromFreemenBrothersCompany,London,withwhichyouarenowdoingbusinessandthefirmgivesusyournameasareference.
2)ThesubjectcompanyisnowofferingtorepresentusinthesaleofourSewingMachines,andhasreferredustoyourbankfordetailedinformationaboutitscreditstanding,businesscapacityandcharacter.
3)Thefirmwithwhomweintendtodealhasreferredustoyouforparticularsrespectingtheirbusinessstandingandtrustworthiness.
C.
anyinformationyoumaygiveus;treatedstrictlyinconfidence;greatlyvaluedandtreatedinconfidencebyus;Youmayrestassured
E.advise;caution;suggest;inadvisable;exercise
3.3.1
should;could;granted;giventous;Enclosedis;Weshallappreciateyourhelpvery
much.
Comment:
Thewordsorexpressionsaftertheslashtendtobemoreformalthanthosebeforetheslash.AccordingtothetrendforcontemporaryBEletterwriting,thewordsandexpressionsbeforetheslasharemoreappropriateoninformaloccasionsorinemailwritingofinformalorsemiformalstylethanthoseaftertheslash.ButtraditionalandformalBEletterwritingrequirestheuseoftheformalorsemiformalwordsandexpressionsaftertheslash,whicharestillcommoninpresentdayBEletterwriting.Becausethisletteriswrittentomakecreditenquiry,thewritertendstochoosetheformalwordsorexpressionsaftertheslashtocreatetheformalbusinesslikeatmosphereortone.
3.3.2
1)Weappreciateyourinterestinourcompany.
)Ihopetoreceiveyourpromptreply.2
3)Pleaseletmeknowwhenwecantakethedelivery.
)Pleasegivemeacallon0168417141ifyouhaveanyquestions.45)ThankyouforyourletterofJuly5andwearegladtolearnthatyouareinterestedinanoffer
fromusfor20metrictonsofgroundnutsforshipmenttoOdense.
3.3.3
Comment:
Someofthewordsorexpressionsarenotformalenoughtofitthesituation.Besides,theactivevoiceshouldreplacethepassiveone.
Improvement:DearSirs,
ThankyouforyourLetterofCreditNo.E102amountingtoUS$1,050,000.00issuedinourfavourthroughtheHongKong&ShanghaiBankingCorporation.
Withregardtoshipment,wearesorrytotellyouthatdespitethestrenuouseffortwehavemade,wearestillunabletobookspaceonavessesailingtoJakartadirect.Theshippingcompaniesheretoldusthat,forthetimebeing,thereinoregularboatssailingbetweenportsinChinaandJakarta.Thereforeitisverydifficult,ifnotimpossible,forustoshipthese10,000metrictonsofsugartoJakartadirect.
Inviewofthedifficultsituationfacedbyus,werequestyouwewouldlikeyoutoamend,inHongKongwherearrangementscaneasilytheL/Ctoallowtransshipmentofthegoods
bemadefortransshipment.PleasetrustthatwewillshipthegoodstoHongKongrightuponreceiptoftheL/Camendment.Sincethisissomethingbeyondourcontrol,weshallthankyouforyouragreementtoourrequestandyourunderstandingofourposition.!*
!"#$%&'(")*+$"$ WeareanxiouslywaitingfortheamendmenttotheL/C.
Yoursfaithfully,
Unit4
4.1.1
B.
Comment:
Thisletterisjustageneralenquiry.Itmakesaverydirectstartbytouchinguponthetopicoftheletter—“enquiry”.Thenthewritermakesabriefintroductiontohisowncompanyandbeginstonegotiateaboutnecessarytermsandconditionsoftrade.
C.
Comment:
Thisletterisjustareplytoageneralenquiry.ItisveryconciseandhelpfultotheaddresseeforitoffersadditionalinformationaboutsellingintheUS.Andattheendoftheletter,thewritersiezestheopportunemomenttopromotethesaleofhisproducts.
4.1.2
A.DearMrWang,
WevisitedyourstandattheGuangzhouTradeFairlastmonth,andwewereparticularlyinterestedinyourdisplayoflowwattageMicrowaveOvens.Wouldyoupleasemakeusaquotationfor5,000“Haier”MicrowaveOvensCIFVancouver?
Perhapsatthesametimeyoucouldletusknowyourtermsofbusinessandthetimerequiredfordeliveryafteryoureceivetheorder.Iftermsanddeliverydatearesatisfactory,wewouldplaceregularorderswithyou.
Yourssincerely,
8%9:;$6:9'
B.
DearSirs,
ThankyouforyourletterofMarch12.Wearepleasedtoknowthatyouareinterestedinourelectricfans.
Sinceweareinthislineofbusinessformanyyears,wecanassureyouthatourfansaregoodqualityandsellatacompetitiveprice.Whenwegetyourorder,weusuallymakedeliveryofthegoodswithin2months.
Wearelookingforwardtoyourplacinganorderwithus.
Yourssincerely,
4.1.3DearSirorMadam,
Weareimportersofindustrialchemicals,plasticsandfertilizersforresaleinChina.WesawyouradvertisementpostedontheInternetonMarch16aboutyourchemicalproducts.Atpresentweareinterestedinyourfertilizers.Wewouldlikeyoutosendusyourcataloguesandpricelists,givingusdetailedinformationaboutyourproducts,includingingredients,packing,prices,deliverytime,etc.
Ifyourpriceisattractiveanddeliverydateacceptable,weshallplaceourorderwithyouimmediately.
,Yourssincerely
4.2
A.Please;Wewouldbegrateful;weshouldthankyoufor;Couldyouplease;itisfound
necessaryforyou
B.enquiries;areconvincedthat;favourable;put;main;enterinto
C.Pleasequoteyourbestprices;leadtime,packagingandpriceFOBChinaport;theearliest
deliverydateaswellasyourbestcashdiscount;quotefordeliveryandinstallationofnewfurniture;indicatingoriginandpacking
D.Iftermsanddeliverydatearesatisfactory;Ifyourpriceiscompetitiveanddeliverydate
acceptable;Ifyouquoteuscompetitiveprices
E.Wearepleasedto;Itgivesuspleasureto;Wehavepleasure;Weareappreciative;Weare
pleased
F.Unfortunately;Wearesorrytotellyou;Weregret;weregretthatitisimpossibleforustoallowthereductionaskedfor;wecannotsatisfyyourneed
G.wehavemanagedtoholdourquotationsdown;haveenjoyedpopularityinWestern
Europeancountries;Ourarticleswillfindareadymarketinyourcountry;havegoodprospects;asasubstitute,veryclosetoyourspecifications
H.enclosed;termsofpayment;inreturnfor;slidingscalebasis;trusttohaveyourorder
shortly
4.3.1
1)IamwritingtoapplyforthejobofJuniorAccountsClerkadvertisedintheJanuary7
ShanghaiMorningPost.
2)WeareinterestedinyourTVsetsandwewouldliketoknowthepricesofsomeoftheTV
sets.
3)Iampleasedtotellyouthatwecannowoffer10%reductiononthepriceoftheholidaysto
Mexico.
4)ThankyouforyourletterofJuly23,askingwhetherwesellcomputers.
5)Pleasecontactmeifyouneedanyfurtherinformation.
4.3.2
;②a;③d;④c①b
!"#$%&'(")*+$"$
4.3.3
Comment:
Thisletteriswritteninadirectway,whichisimproperinwritingaboutunpleasantnews.Whenreplyingtoacomplaintorrequestforcompensation,thewriterhadbetteropenthereplybyexpressinghis/herthanksfortheincomingletter,whichmightserveasabuffer.Therefore,thelastparagraphoughttobetakentotheopeningoftheletter.
Improvement:DearSirs,
ThankyouforwritingtousaboutthequalityoftheairswitchescoveringyourorderNo.5678.
Afterathoroughinvestigation,wedidnotfindanyerroronoursidebecausewetookgreatcaretoexecuteyourorderasshownintheenclosedcertificateofpackinginspection.Moreover,thelotswereonboardtheshipinperfectconditionwhichwasclearlystatedinthecleanB/L.
Wesuggest,therefore,thatyoulodgeaclaimwiththeinsurancecompany.Wewilassistyouwhereverpossibletoprocesstheclaim.
Yourssincerely,
Unit5
5.1.1
B.
Thefirstletterisacompleteandclearquotationmadetoreplytoanenquiry.Actuallythequotationisanofferforitincludesalmosteverythingofanoffer.Thelistingofsomeofthetermsmakestheletterneatlookingandeasiertoread.
Inthesecondletter,thewriterissatisfiedwiththequotationandsamplessent,sohehasdecidedtoplaceatrialorder.Intheclosingoftheletter,heexpresseshisthanksandwish.C.
Thisisaveryshortquotationmadebytheimporteraskingfortheproformainvoice,whichcanbeusedtoapplytotheauthoritiesforimportlicense.Ofcourse,thisisacounterofferthewritermakestothesellertactfully.
5.1.2
A.
DearMrSmith,
WearepleasedaboutthetalkwehadattheGuangzhouFair.
Wearewritingtoofferyou50metrictonsofcannedpearatUS$2,500.00,netpemetrictonCIFCopenhagenoranyEuropeanmainportforshipmentduringOctoberNovember,2007.Thisofferremainsvalidfor5days,subjecttothereceiptofreplytousbeforeSeptember25.
Youhaveearned,intheaboveoffer,areductionofourpriceby3percentforthelargequantityofyourorder.Bytakingadvantageofthecompetitiveprice,youcanmakealotomoneyinyourbusiness.
Andyouracceptanceisbeingexpectedtoreachusassoonaspossible.
Yourssincerely,
B.
Thisisanonfirmoffer,forthetypicalexpression—“subjecttoourfinalconfirmation”showsthenatureofnonfirmoffers.Thelistingofthetermsofthetransactionmakesiteasierforthereadertounderstand.,DearMrTang
ThankyouforyourletterofFebruary20offeringus20,000metresofChineseprintedshirtingatUS$4permetreCIFNewYork.
Weappreciatethefinequalityofyourprintedshirting,butregrettoinformyouthatou,evenfortheprintedshirtingofthisquality.Tocustomersfindyourpricesmuchtoohigh
acceptthepriceyouofferedwouldleaveuswithonlyasmallmarginofprofit,sincethedemandinourareaisforsuchitemsatthemediumpricerange.
Welikethequalityofyourgoodsandalsothewayinwhichyouhavehandledouenquiryandwouldwelcometheopportunitytodobusinesswithyou.Maywesuggestthayoucouldloweryourpriceby2%thatwouldhelpustointroduceyourgoodstooucustomers?
Pleaseinformusofyouracceptanceatyourearliestconvenience.
Yoursincerely,
0"<-*"#='66
5.1.3 whichiseffectiveuntilMarch26;youcandosomeprofitablebusiness
DearSirorMadam,
WithreferencetoyourletterofMarch20,wearepleasedtoacceptyourofferof200pcsof“WhiteRabbit”BrandWoolenBlanket(No.45)atUS$40perpieceCIFMontreal.PleasegoaheadandapplyforyourExportLicense.AssoonasweareinformedofthenumberoftheExportLicense,wewillopentherelativeL/Cbycable.
Yourssincerely,
5.2
A.sendyouourquotation;makeyouthefollowingoffer;makeyouanofferfor;itisour
pleasure;itisgratifyingforus
C.alittlehigherthanwehadexpected;outoflinewiththecurrentmarket;alevelcomparable
!"#$%&'(")*+$"$
withthatofyourcompetitors;yourpriceisontheratherhighside;standthecompetitionD.aconsiderableincreaseofyourorders;helpyoudevelopbusiness;yourminimumquantityforthefirstorderreaches300dozens;thelongconnectionbetweenusinthislineofbusiness
E.
a)WeregretbeingunabletoquoteonFOBbasis,asitisourgeneralpracticetodobusinesswithallourcustomersonCIFterms.
b)Aftercarefulthought,wemustsayfranklythatourpriceismoderatelyfixedandwearenotinapositiontograntthereductionyouaskedfor.
c)Althoughwearedesirousofmeetingyourrequirements,weregretourinabilitytoacceptyourcounterofferwhichleavesuswithlittleprofit.
F.③①②⑤④
5.3.1
1)Thepricegapistoowidetobefilled.Thelargestcutwecanallowis4%.
2)Letsmeeteachotherhalfway.
3)Ithinkthatyourpriceisonthehighside.
4)Wehavebeenforcedtoraiseourpricesbecausethegovernmenthasincreasedthesalestax.5.3.2
Intheopeningsentenceoftheletter,thewritermentionstheofferorpropositionofUS$20perdozenCIFLondonmadebytherecipient.Thenthewriterregretfullyrejectstheofferorpropositionandgivesthereasonthatthepriceisratherhighandoutoflinewiththeprevailingmarketlevel.Afterthat,thewritermakeshiscounterpropositionorcounterofferbyproposingthatthepricebereduced5percent.Furthermore,intheclosingparagraph,thewriterseemstoputhimselfintherecipientsshoesandtriestopersuadetherecipientintoacceptinghiscounteroffer.
5.3.3
Inthefirstletter,thewritermakeshispropositionthatthepackingneedsimprovement.Thereasonisthatthecartonsusedarenotstrongenoughtoprotectthecontentsfromgettingdamagedduringtransit.Inthesecondletter,thewriterinsistsonpackingincartonsandgivesanexplanationtothebuyersconcernaboutpackingaswellasthegoodpointsandmeasuresaboutcartonpacking.
5.3.4
Comment:
Asareplytoaclaim,thewriteroughttomakehispropositionbyrefusingtomakeadjustmentatthebeginning.Afterthat,heshouldgivereasonstosupporthiscounterproposition.
Improvement:DearMrPeterson,
YourSeptember19claimofwirelessphoneinyourmodelHW586hasbeenreviewed.Afterconsideringtheinformationreceived,weregrettoreportthatwecannotreimburseyouforthepurchase.
Youhavehadthephonefor15months,whichiswellbeyondouroneyearguarantee.Eventhoughyourrepairpersonsaysthatyouhadproblemsearlier,heisnotoneofou,youwillseethatwehonoauthorizedrepairpeople.Ifyouwillreadthewarrantycarefully
thewarrantyonlywhenourauthorizedrepairpeoplefinddefects.Ithinkyouwillunderstandwhywemustfollowthisprocedure.
Ifyouwilltakethephonetotheauthorizedservicecentreinyourarea,Iamconfidentheycancorrectthedefectatreasonablecharge.
IfIcanbeofadditionalservice,pleasecontactme.
Sincerelyyours,
>%).<:6:?#
Unit6
6.1.1
B.
Theaboveletterisjustwrittentoplaceanorderwhichlooksquiteneatandimpressive.Onthewhole,theletterdoesntseemtobeacompleteandformalorderbecauseitdoesntcoverallthenecessarytermsofadeal.Itmightserveasanoffer.
Theconfirmationtotheorderisfriendlyandpolite.Theselleragreestoaccepttheorderat
,thesellertakesadvantageofthisoldpricesandsubjecttodeliveryinMay.Meanwhile
opportunitytointroducehisotherproductsandexpresseshiswishforfurtherdevelopmentofbusinessinthefuture.
6.1.2
A.
OrderSheet
No.:
Date:
DearSirs,
Wehavethepleasuretoplacewithyouourorderfortheundermentionedgoodsonthetermsandconditionsstatedasfollows:
!"#$%&'(")*+$"$
Quantity:Sixhundredunit
s
Packing:Tobepackedinwoodencases,suitableforexpor
t
Destination:NewYor
k
Payment:ByL/CintheSellersfavo
r
WearepleasedtoacceptyourorderandenclosedisourS/C.Pleasetrustthatwewiltakespecialcareofthepackingwhichwillstanduptotheroughhandlingintransit.
AfterreceivingtheL/C,wewillarrangetheproductionrightaway.Andwewillmakedeliverywithinitsvalidity.
WearewaitingforyourL/C.
Sincerelyyours,
6.2
B.
a)Pleaseseethatyourgoodsmeetourrequirements.
)Ifyoucannotsupplygoodspertheenclosedspecifications,pleasesendusthesubstitutes.b
c)Weneedthegoodsurgentlyandsowewouldlikeyoutoarrangefortheorderedgoodstoreachusbytheendofthismonth.
d)Thematerialsuppliedmustbeabsolutelywaterproof,andweplaceourordersubjecttothisguarantee.
e)WeplacetheorderontheconditionthatthegoodsaredispatchedintimetoreachusbySeptember15.Wewouldliketoremindyouthatwereservetherighttocancelitandtorefusedeliveryafterthisdate.
C.
a)Weshallgiveourbestandpromptattentiontotheexecutionofthisorder.
b)Weassureyouthattheorderwillbehandledwithgreatcare.
)Weshallmakeeveryefforttoshipthegoodsontimeandfeelsurethattheshipmentwillbec
satisfactorytoyou.
)Wehaveacceptedyourorderfor30,000yardsofArticleNo.57.Pleasesenduscolord
assortmentimmediatelyandopenthecoveringL/Caccordingtothetermscontracted.)Unfortunately,wearenotinapositiontoaccepttheconditionsofpaymentanddeliveryase
specifiedinyourorderofMay24.However,wewouldbehappytoacceptyourorderundertheconditionscustomaryinourtrade.
)Unfortunately,wecannotacceptyourorderofAugust8onthespecifiedconditions.f
g)Weareunabletomanufacturethearticleyouordered.Enclosed,wearereturningyourorder.
h)Duetoshortageoftrainedhelp,wecannotacceptyourorderofJune19.
)Becauseoursupplyofrawmaterialshasbeencommittedtootherordersformonthsini
advance,wecannotacceptyourorderatpresent.
j)Duetodifficultieswithoursuppliers,weareunabletoacceptyourorderatthistime.
D.messageofOctober6;ourcustomerhasrequested;thisorder;airfreight;becomeavailable
!"#$%&'(")*+$"$
E.
a)Weregretthatwecannotacceptyourorderbecauseourfactoryisfullyengaged.b)Wehavetoomanyordersonourhandstobeabletoentertainfreshbusiness.
c)Wearesorrytoinformyouthatforthemomentnomoreorderscanbeacceptedfordeliverythisyear.
d)WearehavingdifficultiesinobtainingthematerialsneededforyourorderofJuly7andthusmustrejectthesame.
e)Wecannotacceptfreshordersonaccountofheavysales.
6.3.1
dabc
6.3.2
Thesetwolettersareorganisedintwodifferentpatterns.Thefirstoneisarrangedinaninductivepattern,inwhichfactsarepresentedbeforetheconclusionisreached.Thesecondoneisorganisedinadeductivepattern,inwhichthekeyideaisgivenbeforefactsareprovided.Inductivepatternoftextualdevelopmentproducesanindirectbutmorereasonableeffectwhiledeductivepatternoftextualdevelopmentadirecteffectofpresentingonesopinionmoreforcefullyandclearly.
6.3.3
⑧⑦⑥⑤④③②①
6.3.4 DearSirs,
Re:CottonSportsSweaters
ThankyouforyourletterofOctober15,askingustomakeyouafirmofferfor18,000dozensofthecaptionedgoods.
Asyourequest,wearequotingthereforeforyourdecision:
Commodity:CottonSportsSweatersindifferentcolors/patternassortments
Size:Large(L),Medium(M),Small(S)
Packing:Sweatersarewrappedinplasticbagsandpackedinstandardexportcardboardcartons.
Price:CIFC5%SanFranciscoperdozeninUS$
L:192.24
M:168.12
S:144.00
Shipment:6,000dozenseachsizepermonth,onemonthafterreceiptofL/C
Payment:Byconfirmed,irrevocableL/Cpayablebydraftatsight
Thisofferisfirm,subjecttoyourreplyreachingusbyNovember25,Beijingtime.Thegoodscannotremainunsoldoncethisparticularofferhaslapsed.
Wearelookingforwardtoyourearlyreply.
Sincerelyyours,
Unit7
7.1.1
B.
Thefirstletterisshortbutclear.Thewriternegotiatesthepaymentmethodbuthestressestheimportanceofpromptdelivery.
Thesecondletterisjustapromptandpositivereplytothebuyersrequestforpaymentbya30dayletterofcredit.Itisshortandclear.
Thethirdletterisshortandclear.ThewritertellsgoodnewsandalsothathewillestablishanL/C.Hesaysallofthesethingstoobtainacomparativelyhighcommission.
ThefourthletteriswrittentopersuadetheaddresseeintoestablishingtheL/Cimmeditely.InsteadofblamingtheaddresseeforthedelayinopeningthecoveringL/C,thewriterjusttactfullytellshimthattheshipmentisreadyandremindshimofthetermsconcerningtheestablishmentofL/Cagreeduponbetweenthem.
ThefifthletteriswrittenasareplytotheaboveletterofurgingtheestablishmentoftherelativeL/C.
7.1.2
A.DearMrMurry,
ThankyouforyourletterofOctober7,2008andwelearnthatyouaregoingtosellouproductsinyourcountry.
WeregretthatweareunabletoconsideryourrequestforpaymentonD/Abasis.Asa,weaskforpaymentbyL/C.rule
But,inviewofourlongtermbusinessrelations,wewill,asanexceptionalcase,acceppaymentforyourorderbyD/Patsight.
Weexpecttoreceiveyourordersoon.
,Yourssincerely"*
>%()@2A6:-
!"#$%&'(")*+$"$
B.
Inthisletter,thewriterproposesadifferentmodeofpayment—T/T,makesreasonableexplanationsbymentioningthebenefitsofthenewarrangementofpaymentandexpectsacceptanceofthenewmodeofpayment.Thewholeletterisclearandsoundsconvincing.DearMrMarlow,
ThankyouforyourletterofNovember18.WehavecarefullystudiedyourproposalfopaymentbyT/Tforanorderofcandles.
Asourusualpracticesgo,werequirepaymentbyCredit.However,inconsiderationoourfriendlyrelations,weare,asanexceptionalcase,preparedtoacceptpaymentbyT/Tforyourorderof2,000dozencandles.
Webelievethattheconcessionwillleadtoabettercooperationbetweenus.
Sincerelyyours,
.%268:-
7.1.3DearSirs,
Re:L/CNo.TK309
ThankyouforyourLetterofCreditNo.TK309coveringyourOrderNo.9008oDecember16for630metrictonsofthecontractedgoods.
YourL/Ccallsforamaterialof65%,whichmustbeanerror.HerewedliketohaveyourattentiontoourofferofNovember1,inwhichthematerialwasexpresslymentionedtobeof63.5%minimum.Wouldyoupleaseinstructyourbankerstoamend65%toread63.5%;otherwiseweshallbeunabletonegotiatetheshippingdocuments.
Besides,yourcreditrequiresthegoodstobepackedin100kg.drums.Astheyarecustomarilypackedin160kg.drums,wehavetoaskyoutomakeappropriateamendmentoyourcreditinthisregard.
Pleaseseetoitthatyourfuturecreditsarecorrectineveryway.Astheshipmentofthisorderisreadytogoforward,yourpromptattentiontothismatterwillbemuchappreciated.
Yoursfaithfully,
7.2
A.
havetodayinstructedourbankerstoopenanirrevocabledocumentaryletterofcreditinyourfavor;willbeconfirmedbyourbankerscorrespondents;theamountofourcreditwillcovertheamountofyourinvoice
B.1b;2a;3e;4c;5d
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