苏州大学出版社商务英语写作教程答案

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!"#$%&'(")*+$"$

  !"#$%&'(")*+$"$

KeystoExercises中所用符号说明:

repea删除线

monthly接受性较差

regarding正确而恰当用词用语

Unit1

1.1.1

B.

a)Allofthepartsofthefirstletterareflushwiththeleftmargin.Itisintheblockstyle,whichisbecomingmoreandmorepopular.Thesecondletterisjustlaidoutinthemodifiedblockstyleandthethirdletterinthesemiblockstylewithindentedparagraphs,orsimplyintheindentedstyle.

b)Thedateisontheleftinthefirstletterofblockstylewhilethedateisontherightinthesecondandthethirdletter.

c)No.Theparagraphsarealignedwiththeleftmarginintheblockandmodifiedblockstylewhiletheparagraphsareindentedpacesfromtheleftmarginintheindentedstyle.d)Yes,thereare.

C.

a)theblock,themodifiedblockandtheindentedstyle

b)paragraphsarenotindented

c)setaletteroutintheindentedstylelikethisletter

d)Theblockedinsideaddress

1.1.2

A.

:Comment

Therearesevenspellingmistakesinthefirstextract.Andinthesecondletterextract,thesentenceistoolongandconfusingtothereaders.

Improvement:

InoticedyouradvertisementintheDailyPlanetandIwouldbegratefulifyoucouldsendmefurtherinformationaboutyourproducts.

MycompanyisconsideringsubcontractingsomeofitsofficeservicesandIbelievethatyoumaybeabletosupplyuswithasuitableservice.

Lookingforwardtohearingfromyou.

Yoursfaithfully,

ThereareanumberofqueriesthatIwouldliketoraiseaboutyourproducts.IwouldbegratefulifyoucouldaskarepresentativetogetintouchwithmesothatIcandiscussthesequeries.

Hopefully,Iwillbeabletoplaceanorderifthequeriesaresatisfactorilyanswered.

Yoursfaithfully,

B.ELECTRICALAPPLIANCESCO.

P.O.Box3259

XXXX,XXX

Yourref:TD/4812

Ourref:EA/2719

January22,1998

TheManager

Messrs.Clarke&.SmithCo.Ltd.

68HighStreet

LondonEC4

England

DearSir,

ThankyouforyourletterofJanuary17,askingusfordetailsandpricesofourelectricheaters.Pleasefindenclosedourlatestpricelistandcatalogue,togetherwithModelX4sdetails.

!"#$%&'(")*+$"$  Lookingforwardtoyourcooperation.

Yoursfaithfully,

RossCamery

Manager

Encl:2catalogues

3pricelists

1.2.1essentialcomponentsoptionalcomponents

headingreferencenumbers

dateattentionline

insidenameandaddresssubjectline

salutationidentificationinitials

bodyoftheletterenclosurenotation

complimentarycloseCCline

signaturePSnotations

1.2.2

A.a.letterhead;addressb.date;AmericanEnglishc.addressee/recipient;left;envelope;academicd.left;informal

e.message;date;Doublef.ends;salutation;formal

g.complimentaryclose;discourtesy

B.a.Referencenumbersenablerepliestobelinkedwithearliercorrespondenceandensure

thattheyreachtherightpersonordepartmentwithoutdelay.Theattentionlineisusedwhenthewriteroftheletteraddressedtoacompanywishestogetitdeliveredordirectedtoaparticularpersonortheproperdepartment.Thesubjectlineofaletterisusedwhenthewriterwantstotellthereaderthesubjectoftheletter.

b.Identificationinitialsaretheinitialsofthesignerandtheinitialsofthetypist.TheCClinedesignatesthatothersarereceivingcopies.TheP.S.lineisanafterthoughtoranextramessageaddedattheendoftheletter.

1.2.3

A.ToWhom

toacompany

toamanifyoudonotknowhisname

toawomanifyoudonotknowhername

toaman

toamarriedwoman

toanunmarriedwoman

toamarriedorunmarriedwoman

toafriendorsomeoneyouknowwellSalutation(BrE)DearSirsGentlemen(AmE)DearSirDearMadamDearMrSmithDearMrsSmithDearMissSmithDearMsSmithDearJohn

omItMayCon

cernToWh tosbwhosegenderthewriterdoesntkonw

B.①瑡③②④⑥⑤⑦⑧⑨⑩瑏

C.1)thedate;           2)theinsidenameandaddress;

3)thesalutation;

5)thecomplimentaryclose;

1.3.1 insideaddress;upper;back

1.3.2

4)thebodyofthelett

er;6)thesignature(handwrittenandt

hentyped)

Unit2

2.1.1

A.Thechannelsthroughwhichacompanycanfindabusinesspartnerarethese:

SurfingontheInternetandwritingtopotentialclientsdirectly;

Attendingallkindsofcommodityfairsorexhibitions;

!"#$%&'(")*+$"$

Askingoldclientsorfriendsinthecommercialcirclestomakeintroductionsorrecommendations;

Sendingtradegroupsordelegationsabroadforbusinesstalks

AskinglocalChambersofCommerceinforeigncountriesforhelp;

Usingtradedirectoriesofvariouscountries&regionsandwritingdirectly

AskingEmbassiesorConsulatesorbankstomakeintroductionorrecommendation

;Openingbranchesorsalesagenciesabroad

PlacingadvertisementsinnewspapersormagazinesoronTV,etc.

Besidestheabovechannelsorsources,youcanacquireexistingoperationsofthelocalcountryanddevelopyourforeignbusiness.Andyoucanalsobuildjointventurestoexpandyourforeigntradeinthelocalcountryorarea.

B.

1)Throughtheintroductionofoneofhisbusinesspartners.

2)Thewriterjustsays“Asthisitemcomeswithinourrangeofoperations,weshallbepleasedtoenterintobusinessrelationswithyouatanearlydate”.Theotherpossiblesentencesusedtomaketherequestare:

●WehaveyournameandaddressfromtheCommercialCounselorsOfficeofyourEmbassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations.

●WehavebeentoldbyMrEdisonthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticsinyourcountry.Andwewouldliketoestablishtraderelationswithyou.

●DealingexclusivelyintheexportofChineselightindustrialgoods,weexpressourdesiretotradewithyouinthisline.

●YourfirmhasbeentoldtousbyBankofChinainBeijing.Wewouldliketobuildupdirectbusinessrelationswithyou.

●WehavenoticedfromZhejiangsTradeDirectorythatyouarealargeimporterofhomeelectricalappliances.Wewishtoenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit.

●WehaveseenyouradvertisementinTheNewYorkTimesandwouldliketoenterintobusinessrelationswithyou.

C.

Thisletterisconciseandfriendly.Inthebeginningoftheletter,thewriterexpresseshisthanksfortheincomingletterandhiswillingnesstoenterintobusinessrelations.Thenthewriteraskstherecipienttosupplycatalogues,samplesandallthenecessaryinformationabouttheblouses,includingthepriceandthedateofshipment.Intheend,hebargainstactfullyforfavourableprices.

2.1.2

A.DearMrWang,

Re:VacuumCleaners

Asoneoftheleadingimportersofelectricgoodsinthiscity,wewouldliketoenterintobusinessrelationswithyourcorporation.

Atpresentweareinterestedinvacuumcleaners.Fordetails,pleaserefertoourEnquiryNote6315attached.Andweareexpectingtoreceiveyourlowestquotationassoonaspossible.

Wearelookingforwardtoyourreply.

Sincerelyyours,

*+,%-#"-

B.DearMrSmith,

ThankyouforyourletterofFebruary16.WeareaninternationaltradingcompanyandhaveoperationsinallthemaintradingcountriesofEurope.Wehavebeendistributingproductssuccessfullyforseveralotherlargecompanies,whichyoucouldseefromoubrochuresenclosed.

WehaveofficesinLondon,ParisandMadrid.Wewouldbeverypleasedtobeoneoyourdistributors.

Ifyouneedanyfurtherinformation,pleasecontactme.

Ilookforwardtohearingfromyou.

Yourssincerely,

.'/'(0"-'#

2.1.3DearSir,

Havingobtainedyournameandaddressfromanadvertisement,wearewritingtoyouwithaviewtoestablishingbusinessrelationswithyou.

AsaChinesecompanydealinginfineteacupsandsaucers,coffeecupsandsaucersfomanyyears,wehavebeenexportingthemtoEurope,butweintendtoextendourbusinesstotheUSA.Weareenclosingourcatalogueandpricelistforyourreference.

Ifyouareinterestedinouritems,pleaseletusknow.Andwearelookingforwardtoyourfavourablereply.

Sincerelyyours,

!"#$%&'(")*+$"$

2.2

A.haveobtainedyournameandaddressfrom;havelearnedbycourtesyof;recommended;understood

B.introducingconnectedcoverdealingenjoying

C.enclosingsendinggiveEnclosedsent

E.meetsourinterest;wewouldliketodiscuss;arewillingtoenterintobusinessrelations;coincideswithours;fallswithinourbusinessactivities

F.

1)Asthisarticleisnotinourline,wehavepassedyourenquiryontotheappropriate

corporation.

2)WeusedtoimportSiliconchipsbefore,butnowweexportthem.

3)Wedonotdealinthearticlesyousaid.

4)Wearenotengagedinthislineofbusiness.

5)Inreplytoyourletterregardingestablishmentofbusinessrelations,weregretfullyhavetosay

thatweareunabletocooperatewithyou.

2.3.1

1)Readcarefullytheletteryouhavereceived.

2)Notedownimportant/usefulphrases.

3)Makeaplanfortheletter.

4)Writeadraft.

5)Checkspelling,grammar,styleandlayout.

6)Makechangesandcorrections.

7)Produceafinalversion.

8)Readtheletteragain.

9)Sendtheletter.

2.3.2

i.Dear...

ii.Opentheletter.Saywhyyouarewriting(referringtoLosAngeles).

iii.Saywhatyouwanttodo(meetthemanagingdirectorandtelephonetoconfirm).iv.Closetheletter.

v.Yourssincerely,

vi.Signitwithyournameandtitle.

2.3.3

Comment:

Thislettersoundsmorelikeaprivateletterthanabusinessletter.Itisfullofcolloquialismslike“Oh,andanotherthing”and,inappropriatecontractionslike“youll”and“youre”.And

manyofthephrasesusedintheletterarenotsoconventionaltothebusinessletterstyle.

,theletterisnotconciseenough.Besides

Improvement:DearMrBrown,

Thankyouverymuchforyourorder.

Unfortunately,incommonwithothersuppliers,ourpriceshaverisensinceyouplacedanorderwithustwoyearsago,butyouwillbepleasedtohearthatwewillsupplyyoucurrentorderattheoldprice.

Iencloseournewcatalogueandpricelists,whichcontainseveralexcitingnewproductsandourlatestprices.

Iwillkeepyoufullyinformedabouttheprogressofyourorder.Ifyouwouldliketogetintouchwithmeurgently,ournewfaxnumberis998321or,ofcourse,youmayprefertophoneme.

Yourssincerely,

1+*2(3'

SalesDirector

Unit3

3.1.1

C.

Thisletterisashortreplyandthewriterprovidesamatteroffactstatementofthefactsofthesubjectcompanyscreditstatusandbusinessactivities.Intheendoftheletter,thewriterwritesatactfulreminderthattheinformationofferedisconfidentialandthatnoresponsibilityforitcanbeaccepted.

3.1.2

A.

DearSirs,

ChinaNationalLightIndustrialCorporation,ShanghaiBranchhasreferredustoyoubankforinformationabouttheirbusinessandfinances.Weshallappreciateitifyouwilltellusabouttheirbusinessstandingandcreditstatus.

Wecanassureyouanyinformationyoumayprovideuswillbekeptinabsoluteconfidence.Weencloseanaddressandastampedenvelopeforyourreply.

Thankyouinadvanceforyourhelp.

,Yoursrespectfully

4'"(5'*6%73

!"#$%&'(")*+$"$

B.

1)considerthemgoodforbusinessengagementonacreditbasisuptoanamountof£500,000.00 

2)strictlyinconfidence

3)withoutanyresponsibilityonus

3.1.3DearSirorMadam,

WithregardtoyourletterofNovember15enquiringaboutWainmanscreditstanding,wearesorrythatwemustadviseyoutoregardtheirrequestforcreditwithcaution.

AboutayearagoanactionwasbroughtagainstWainmanbyoneofitssuppliersforecoveryofthesumsdue,thoughpaymentwasrecoveredinfull.

Thisinformationrevealsnothingtosuggestthatthefirmisnotstraightforward.ItseemstousthatWainmansdifficultieswereduetobadmanagementandinparticulartoovertrading.Consequently,mostofWainmanssupplierseithergiveonlyveryshortcreditfolimitedsums,ormakedeliveriesonacashbasis.

Andthisinformationiscertainlysuppliedinthestrictconfidence.

Yourssincerely,

3.2

A.

Weshallbemostgratefulfor;Wouldyoupleasegiveusyourfrankopinion;Weshallappreciateitif;Wouldyouconsider;Wewouldthereforeappreciateitifyoucouldletushave

B.

1)WehavereceivedasuddenbidfromFreemenBrothersCompany,London,withwhichyouarenowdoingbusinessandthefirmgivesusyournameasareference.

2)ThesubjectcompanyisnowofferingtorepresentusinthesaleofourSewingMachines,andhasreferredustoyourbankfordetailedinformationaboutitscreditstanding,businesscapacityandcharacter.

3)Thefirmwithwhomweintendtodealhasreferredustoyouforparticularsrespectingtheirbusinessstandingandtrustworthiness.

C.

anyinformationyoumaygiveus;treatedstrictlyinconfidence;greatlyvaluedandtreatedinconfidencebyus;Youmayrestassured

E.advise;caution;suggest;inadvisable;exercise

3.3.1 

should;could;granted;giventous;Enclosedis;Weshallappreciateyourhelpvery

much.

Comment:

Thewordsorexpressionsaftertheslashtendtobemoreformalthanthosebeforetheslash.AccordingtothetrendforcontemporaryBEletterwriting,thewordsandexpressionsbeforetheslasharemoreappropriateoninformaloccasionsorinemailwritingofinformalorsemiformalstylethanthoseaftertheslash.ButtraditionalandformalBEletterwritingrequirestheuseoftheformalorsemiformalwordsandexpressionsaftertheslash,whicharestillcommoninpresentdayBEletterwriting.Becausethisletteriswrittentomakecreditenquiry,thewritertendstochoosetheformalwordsorexpressionsaftertheslashtocreatetheformalbusinesslikeatmosphereortone.

3.3.2

1)Weappreciateyourinterestinourcompany.

)Ihopetoreceiveyourpromptreply.2

3)Pleaseletmeknowwhenwecantakethedelivery.

)Pleasegivemeacallon0168417141ifyouhaveanyquestions.45)ThankyouforyourletterofJuly5andwearegladtolearnthatyouareinterestedinanoffer

fromusfor20metrictonsofgroundnutsforshipmenttoOdense.

3.3.3

Comment:

Someofthewordsorexpressionsarenotformalenoughtofitthesituation.Besides,theactivevoiceshouldreplacethepassiveone.

Improvement:DearSirs,

ThankyouforyourLetterofCreditNo.E102amountingtoUS$1,050,000.00issuedinourfavourthroughtheHongKong&ShanghaiBankingCorporation.

Withregardtoshipment,wearesorrytotellyouthatdespitethestrenuouseffortwehavemade,wearestillunabletobookspaceonavessesailingtoJakartadirect.Theshippingcompaniesheretoldusthat,forthetimebeing,thereinoregularboatssailingbetweenportsinChinaandJakarta.Thereforeitisverydifficult,ifnotimpossible,forustoshipthese10,000metrictonsofsugartoJakartadirect.

Inviewofthedifficultsituationfacedbyus,werequestyouwewouldlikeyoutoamend,inHongKongwherearrangementscaneasilytheL/Ctoallowtransshipmentofthegoods

bemadefortransshipment.PleasetrustthatwewillshipthegoodstoHongKongrightuponreceiptoftheL/Camendment.Sincethisissomethingbeyondourcontrol,weshallthankyouforyouragreementtoourrequestandyourunderstandingofourposition.!*

!"#$%&'(")*+$"$  WeareanxiouslywaitingfortheamendmenttotheL/C.

Yoursfaithfully,

Unit4

4.1.1

B.

Comment:

Thisletterisjustageneralenquiry.Itmakesaverydirectstartbytouchinguponthetopicoftheletter—“enquiry”.Thenthewritermakesabriefintroductiontohisowncompanyandbeginstonegotiateaboutnecessarytermsandconditionsoftrade.

C.

Comment:

Thisletterisjustareplytoageneralenquiry.ItisveryconciseandhelpfultotheaddresseeforitoffersadditionalinformationaboutsellingintheUS.Andattheendoftheletter,thewritersiezestheopportunemomenttopromotethesaleofhisproducts.

4.1.2

A.DearMrWang,

WevisitedyourstandattheGuangzhouTradeFairlastmonth,andwewereparticularlyinterestedinyourdisplayoflowwattageMicrowaveOvens.Wouldyoupleasemakeusaquotationfor5,000“Haier”MicrowaveOvensCIFVancouver?

Perhapsatthesametimeyoucouldletusknowyourtermsofbusinessandthetimerequiredfordeliveryafteryoureceivetheorder.Iftermsanddeliverydatearesatisfactory,wewouldplaceregularorderswithyou.

Yourssincerely,

8%9:;$6:9'

B.

DearSirs,

ThankyouforyourletterofMarch12.Wearepleasedtoknowthatyouareinterestedinourelectricfans.

Sinceweareinthislineofbusinessformanyyears,wecanassureyouthatourfansaregoodqualityandsellatacompetitiveprice.Whenwegetyourorder,weusuallymakedeliveryofthegoodswithin2months.

Wearelookingforwardtoyourplacinganorderwithus.

Yourssincerely,

4.1.3DearSirorMadam,

Weareimportersofindustrialchemicals,plasticsandfertilizersforresaleinChina.WesawyouradvertisementpostedontheInternetonMarch16aboutyourchemicalproducts.Atpresentweareinterestedinyourfertilizers.Wewouldlikeyoutosendusyourcataloguesandpricelists,givingusdetailedinformationaboutyourproducts,includingingredients,packing,prices,deliverytime,etc.

Ifyourpriceisattractiveanddeliverydateacceptable,weshallplaceourorderwithyouimmediately.

,Yourssincerely

4.2

A.Please;Wewouldbegrateful;weshouldthankyoufor;Couldyouplease;itisfound

necessaryforyou

B.enquiries;areconvincedthat;favourable;put;main;enterinto

C.Pleasequoteyourbestprices;leadtime,packagingandpriceFOBChinaport;theearliest

deliverydateaswellasyourbestcashdiscount;quotefordeliveryandinstallationofnewfurniture;indicatingoriginandpacking

D.Iftermsanddeliverydatearesatisfactory;Ifyourpriceiscompetitiveanddeliverydate

acceptable;Ifyouquoteuscompetitiveprices

E.Wearepleasedto;Itgivesuspleasureto;Wehavepleasure;Weareappreciative;Weare

pleased

F.Unfortunately;Wearesorrytotellyou;Weregret;weregretthatitisimpossibleforustoallowthereductionaskedfor;wecannotsatisfyyourneed

G.wehavemanagedtoholdourquotationsdown;haveenjoyedpopularityinWestern

Europeancountries;Ourarticleswillfindareadymarketinyourcountry;havegoodprospects;asasubstitute,veryclosetoyourspecifications

H.enclosed;termsofpayment;inreturnfor;slidingscalebasis;trusttohaveyourorder

shortly

4.3.1

1)IamwritingtoapplyforthejobofJuniorAccountsClerkadvertisedintheJanuary7

ShanghaiMorningPost.

2)WeareinterestedinyourTVsetsandwewouldliketoknowthepricesofsomeoftheTV

sets.

3)Iampleasedtotellyouthatwecannowoffer10%reductiononthepriceoftheholidaysto

Mexico.

4)ThankyouforyourletterofJuly23,askingwhetherwesellcomputers.

5)Pleasecontactmeifyouneedanyfurtherinformation.

4.3.2 

;②a;③d;④c①b

!"#$%&'(")*+$"$

4.3.3

Comment:

Thisletteriswritteninadirectway,whichisimproperinwritingaboutunpleasantnews.Whenreplyingtoacomplaintorrequestforcompensation,thewriterhadbetteropenthereplybyexpressinghis/herthanksfortheincomingletter,whichmightserveasabuffer.Therefore,thelastparagraphoughttobetakentotheopeningoftheletter.

Improvement:DearSirs,

ThankyouforwritingtousaboutthequalityoftheairswitchescoveringyourorderNo.5678.

Afterathoroughinvestigation,wedidnotfindanyerroronoursidebecausewetookgreatcaretoexecuteyourorderasshownintheenclosedcertificateofpackinginspection.Moreover,thelotswereonboardtheshipinperfectconditionwhichwasclearlystatedinthecleanB/L.

Wesuggest,therefore,thatyoulodgeaclaimwiththeinsurancecompany.Wewilassistyouwhereverpossibletoprocesstheclaim.

Yourssincerely,

Unit5

5.1.1

B.

Thefirstletterisacompleteandclearquotationmadetoreplytoanenquiry.Actuallythequotationisanofferforitincludesalmosteverythingofanoffer.Thelistingofsomeofthetermsmakestheletterneatlookingandeasiertoread.

Inthesecondletter,thewriterissatisfiedwiththequotationandsamplessent,sohehasdecidedtoplaceatrialorder.Intheclosingoftheletter,heexpresseshisthanksandwish.C.

Thisisaveryshortquotationmadebytheimporteraskingfortheproformainvoice,whichcanbeusedtoapplytotheauthoritiesforimportlicense.Ofcourse,thisisacounterofferthewritermakestothesellertactfully.

5.1.2

A.

DearMrSmith,

WearepleasedaboutthetalkwehadattheGuangzhouFair.

Wearewritingtoofferyou50metrictonsofcannedpearatUS$2,500.00,netpemetrictonCIFCopenhagenoranyEuropeanmainportforshipmentduringOctoberNovember,2007.Thisofferremainsvalidfor5days,subjecttothereceiptofreplytousbeforeSeptember25.

Youhaveearned,intheaboveoffer,areductionofourpriceby3percentforthelargequantityofyourorder.Bytakingadvantageofthecompetitiveprice,youcanmakealotomoneyinyourbusiness.

Andyouracceptanceisbeingexpectedtoreachusassoonaspossible.

Yourssincerely,

B.

Thisisanonfirmoffer,forthetypicalexpression—“subjecttoourfinalconfirmation”showsthenatureofnonfirmoffers.Thelistingofthetermsofthetransactionmakesiteasierforthereadertounderstand.,DearMrTang

ThankyouforyourletterofFebruary20offeringus20,000metresofChineseprintedshirtingatUS$4permetreCIFNewYork.

Weappreciatethefinequalityofyourprintedshirting,butregrettoinformyouthatou,evenfortheprintedshirtingofthisquality.Tocustomersfindyourpricesmuchtoohigh

acceptthepriceyouofferedwouldleaveuswithonlyasmallmarginofprofit,sincethedemandinourareaisforsuchitemsatthemediumpricerange.

Welikethequalityofyourgoodsandalsothewayinwhichyouhavehandledouenquiryandwouldwelcometheopportunitytodobusinesswithyou.Maywesuggestthayoucouldloweryourpriceby2%thatwouldhelpustointroduceyourgoodstooucustomers?

Pleaseinformusofyouracceptanceatyourearliestconvenience.

Yoursincerely,

0"<-*"#='66

5.1.3 whichiseffectiveuntilMarch26;youcandosomeprofitablebusiness

DearSirorMadam,

WithreferencetoyourletterofMarch20,wearepleasedtoacceptyourofferof200pcsof“WhiteRabbit”BrandWoolenBlanket(No.45)atUS$40perpieceCIFMontreal.PleasegoaheadandapplyforyourExportLicense.AssoonasweareinformedofthenumberoftheExportLicense,wewillopentherelativeL/Cbycable.

Yourssincerely,

5.2

A.sendyouourquotation;makeyouthefollowingoffer;makeyouanofferfor;itisour

pleasure;itisgratifyingforus

C.alittlehigherthanwehadexpected;outoflinewiththecurrentmarket;alevelcomparable

!"#$%&'(")*+$"$

withthatofyourcompetitors;yourpriceisontheratherhighside;standthecompetitionD.aconsiderableincreaseofyourorders;helpyoudevelopbusiness;yourminimumquantityforthefirstorderreaches300dozens;thelongconnectionbetweenusinthislineofbusiness

E.

a)WeregretbeingunabletoquoteonFOBbasis,asitisourgeneralpracticetodobusinesswithallourcustomersonCIFterms.

b)Aftercarefulthought,wemustsayfranklythatourpriceismoderatelyfixedandwearenotinapositiontograntthereductionyouaskedfor.

c)Althoughwearedesirousofmeetingyourrequirements,weregretourinabilitytoacceptyourcounterofferwhichleavesuswithlittleprofit.

F.③①②⑤④

5.3.1

1)Thepricegapistoowidetobefilled.Thelargestcutwecanallowis4%.

2)Letsmeeteachotherhalfway.

3)Ithinkthatyourpriceisonthehighside.

4)Wehavebeenforcedtoraiseourpricesbecausethegovernmenthasincreasedthesalestax.5.3.2

Intheopeningsentenceoftheletter,thewritermentionstheofferorpropositionofUS$20perdozenCIFLondonmadebytherecipient.Thenthewriterregretfullyrejectstheofferorpropositionandgivesthereasonthatthepriceisratherhighandoutoflinewiththeprevailingmarketlevel.Afterthat,thewritermakeshiscounterpropositionorcounterofferbyproposingthatthepricebereduced5percent.Furthermore,intheclosingparagraph,thewriterseemstoputhimselfintherecipientsshoesandtriestopersuadetherecipientintoacceptinghiscounteroffer.

5.3.3

Inthefirstletter,thewritermakeshispropositionthatthepackingneedsimprovement.Thereasonisthatthecartonsusedarenotstrongenoughtoprotectthecontentsfromgettingdamagedduringtransit.Inthesecondletter,thewriterinsistsonpackingincartonsandgivesanexplanationtothebuyersconcernaboutpackingaswellasthegoodpointsandmeasuresaboutcartonpacking.

5.3.4

Comment:

Asareplytoaclaim,thewriteroughttomakehispropositionbyrefusingtomakeadjustmentatthebeginning.Afterthat,heshouldgivereasonstosupporthiscounterproposition.

Improvement:DearMrPeterson,

YourSeptember19claimofwirelessphoneinyourmodelHW586hasbeenreviewed.Afterconsideringtheinformationreceived,weregrettoreportthatwecannotreimburseyouforthepurchase.

Youhavehadthephonefor15months,whichiswellbeyondouroneyearguarantee.Eventhoughyourrepairpersonsaysthatyouhadproblemsearlier,heisnotoneofou,youwillseethatwehonoauthorizedrepairpeople.Ifyouwillreadthewarrantycarefully

thewarrantyonlywhenourauthorizedrepairpeoplefinddefects.Ithinkyouwillunderstandwhywemustfollowthisprocedure.

Ifyouwilltakethephonetotheauthorizedservicecentreinyourarea,Iamconfidentheycancorrectthedefectatreasonablecharge.

IfIcanbeofadditionalservice,pleasecontactme.

Sincerelyyours,

>%).<:6:?#

Unit6

6.1.1

B.

Theaboveletterisjustwrittentoplaceanorderwhichlooksquiteneatandimpressive.Onthewhole,theletterdoesntseemtobeacompleteandformalorderbecauseitdoesntcoverallthenecessarytermsofadeal.Itmightserveasanoffer.

Theconfirmationtotheorderisfriendlyandpolite.Theselleragreestoaccepttheorderat

,thesellertakesadvantageofthisoldpricesandsubjecttodeliveryinMay.Meanwhile

opportunitytointroducehisotherproductsandexpresseshiswishforfurtherdevelopmentofbusinessinthefuture.

6.1.2

A.

OrderSheet

No.:

Date:

DearSirs,

Wehavethepleasuretoplacewithyouourorderfortheundermentionedgoodsonthetermsandconditionsstatedasfollows:

!"#$%&'(")*+$"$

Quantity:Sixhundredunit

Packing:Tobepackedinwoodencases,suitableforexpor

Destination:NewYor

Payment:ByL/CintheSellersfavo

WearepleasedtoacceptyourorderandenclosedisourS/C.Pleasetrustthatwewiltakespecialcareofthepackingwhichwillstanduptotheroughhandlingintransit.

AfterreceivingtheL/C,wewillarrangetheproductionrightaway.Andwewillmakedeliverywithinitsvalidity.

WearewaitingforyourL/C.

Sincerelyyours,

6.2

B.

a)Pleaseseethatyourgoodsmeetourrequirements.

)Ifyoucannotsupplygoodspertheenclosedspecifications,pleasesendusthesubstitutes.b

c)Weneedthegoodsurgentlyandsowewouldlikeyoutoarrangefortheorderedgoodstoreachusbytheendofthismonth.

d)Thematerialsuppliedmustbeabsolutelywaterproof,andweplaceourordersubjecttothisguarantee.

e)WeplacetheorderontheconditionthatthegoodsaredispatchedintimetoreachusbySeptember15.Wewouldliketoremindyouthatwereservetherighttocancelitandtorefusedeliveryafterthisdate.

C.

a)Weshallgiveourbestandpromptattentiontotheexecutionofthisorder.

b)Weassureyouthattheorderwillbehandledwithgreatcare.

)Weshallmakeeveryefforttoshipthegoodsontimeandfeelsurethattheshipmentwillbec

satisfactorytoyou.

)Wehaveacceptedyourorderfor30,000yardsofArticleNo.57.Pleasesenduscolord

assortmentimmediatelyandopenthecoveringL/Caccordingtothetermscontracted.)Unfortunately,wearenotinapositiontoaccepttheconditionsofpaymentanddeliveryase

specifiedinyourorderofMay24.However,wewouldbehappytoacceptyourorderundertheconditionscustomaryinourtrade.

)Unfortunately,wecannotacceptyourorderofAugust8onthespecifiedconditions.f

g)Weareunabletomanufacturethearticleyouordered.Enclosed,wearereturningyourorder.

h)Duetoshortageoftrainedhelp,wecannotacceptyourorderofJune19.

)Becauseoursupplyofrawmaterialshasbeencommittedtootherordersformonthsini

advance,wecannotacceptyourorderatpresent.

j)Duetodifficultieswithoursuppliers,weareunabletoacceptyourorderatthistime.

D.messageofOctober6;ourcustomerhasrequested;thisorder;airfreight;becomeavailable

!"#$%&'(")*+$"$

E.

a)Weregretthatwecannotacceptyourorderbecauseourfactoryisfullyengaged.b)Wehavetoomanyordersonourhandstobeabletoentertainfreshbusiness.

c)Wearesorrytoinformyouthatforthemomentnomoreorderscanbeacceptedfordeliverythisyear.

d)WearehavingdifficultiesinobtainingthematerialsneededforyourorderofJuly7andthusmustrejectthesame.

e)Wecannotacceptfreshordersonaccountofheavysales.

6.3.1

dabc

6.3.2

Thesetwolettersareorganisedintwodifferentpatterns.Thefirstoneisarrangedinaninductivepattern,inwhichfactsarepresentedbeforetheconclusionisreached.Thesecondoneisorganisedinadeductivepattern,inwhichthekeyideaisgivenbeforefactsareprovided.Inductivepatternoftextualdevelopmentproducesanindirectbutmorereasonableeffectwhiledeductivepatternoftextualdevelopmentadirecteffectofpresentingonesopinionmoreforcefullyandclearly.

6.3.3 

⑧⑦⑥⑤④③②①

6.3.4 DearSirs,

Re:CottonSportsSweaters

ThankyouforyourletterofOctober15,askingustomakeyouafirmofferfor18,000dozensofthecaptionedgoods.

Asyourequest,wearequotingthereforeforyourdecision:

Commodity:CottonSportsSweatersindifferentcolors/patternassortments

Size:Large(L),Medium(M),Small(S)

Packing:Sweatersarewrappedinplasticbagsandpackedinstandardexportcardboardcartons.

Price:CIFC5%SanFranciscoperdozeninUS$

L:192.24

M:168.12

S:144.00

Shipment:6,000dozenseachsizepermonth,onemonthafterreceiptofL/C

Payment:Byconfirmed,irrevocableL/Cpayablebydraftatsight

Thisofferisfirm,subjecttoyourreplyreachingusbyNovember25,Beijingtime.Thegoodscannotremainunsoldoncethisparticularofferhaslapsed.

Wearelookingforwardtoyourearlyreply.

Sincerelyyours,

Unit7

7.1.1

B.

Thefirstletterisshortbutclear.Thewriternegotiatesthepaymentmethodbuthestressestheimportanceofpromptdelivery.

Thesecondletterisjustapromptandpositivereplytothebuyersrequestforpaymentbya30dayletterofcredit.Itisshortandclear.

Thethirdletterisshortandclear.ThewritertellsgoodnewsandalsothathewillestablishanL/C.Hesaysallofthesethingstoobtainacomparativelyhighcommission.

ThefourthletteriswrittentopersuadetheaddresseeintoestablishingtheL/Cimmeditely.InsteadofblamingtheaddresseeforthedelayinopeningthecoveringL/C,thewriterjusttactfullytellshimthattheshipmentisreadyandremindshimofthetermsconcerningtheestablishmentofL/Cagreeduponbetweenthem.

ThefifthletteriswrittenasareplytotheaboveletterofurgingtheestablishmentoftherelativeL/C.

7.1.2

A.DearMrMurry,

ThankyouforyourletterofOctober7,2008andwelearnthatyouaregoingtosellouproductsinyourcountry.

WeregretthatweareunabletoconsideryourrequestforpaymentonD/Abasis.Asa,weaskforpaymentbyL/C.rule

But,inviewofourlongtermbusinessrelations,wewill,asanexceptionalcase,acceppaymentforyourorderbyD/Patsight.

Weexpecttoreceiveyourordersoon.

,Yourssincerely"*

>%()@2A6:-

!"#$%&'(")*+$"$

B.

Inthisletter,thewriterproposesadifferentmodeofpayment—T/T,makesreasonableexplanationsbymentioningthebenefitsofthenewarrangementofpaymentandexpectsacceptanceofthenewmodeofpayment.Thewholeletterisclearandsoundsconvincing.DearMrMarlow,

ThankyouforyourletterofNovember18.WehavecarefullystudiedyourproposalfopaymentbyT/Tforanorderofcandles.

Asourusualpracticesgo,werequirepaymentbyCredit.However,inconsiderationoourfriendlyrelations,weare,asanexceptionalcase,preparedtoacceptpaymentbyT/Tforyourorderof2,000dozencandles.

Webelievethattheconcessionwillleadtoabettercooperationbetweenus.

Sincerelyyours,

.%268:-

7.1.3DearSirs,

Re:L/CNo.TK309

ThankyouforyourLetterofCreditNo.TK309coveringyourOrderNo.9008oDecember16for630metrictonsofthecontractedgoods.

YourL/Ccallsforamaterialof65%,whichmustbeanerror.HerewedliketohaveyourattentiontoourofferofNovember1,inwhichthematerialwasexpresslymentionedtobeof63.5%minimum.Wouldyoupleaseinstructyourbankerstoamend65%toread63.5%;otherwiseweshallbeunabletonegotiatetheshippingdocuments.

Besides,yourcreditrequiresthegoodstobepackedin100kg.drums.Astheyarecustomarilypackedin160kg.drums,wehavetoaskyoutomakeappropriateamendmentoyourcreditinthisregard.

Pleaseseetoitthatyourfuturecreditsarecorrectineveryway.Astheshipmentofthisorderisreadytogoforward,yourpromptattentiontothismatterwillbemuchappreciated.

Yoursfaithfully,

7.2

A.

havetodayinstructedourbankerstoopenanirrevocabledocumentaryletterofcreditinyourfavor;willbeconfirmedbyourbankerscorrespondents;theamountofourcreditwillcovertheamountofyourinvoice

B.1b;2a;3e;4c;5d

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