必应产品介绍-中文版

1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009

仅有1/4的搜索立刻得到了正确且完全满意的结果

1. 2. 3.

用户对搜索并不满意

搜索结果中无满意的内容 导致鼠标点来点去 导致关键词换来换去

更好的搜索结果

用户在搜索时需要得到帮助

用户在不断地提问交互，而不是仅一个关 键词 用户将近有一半的时间花费在1,2个长时 间的交互中 大量的时间被花费在重新定义关键词上

结构化，分类的 搜索结果

愉悦的 搜索体验快乐搜索

通过搜索引擎来完成某个人物或解决某 个问题的人越来越多

对搜索引擎的依赖度增加 用户需要做决定，搜索引擎尚不能满足这 个需求 搜索引擎并未对找寻问题解决方案的用户 进行优化

决策引擎

帮助人们快速做出决定的决策引擎

更好的搜索结果

丰富的，结构化梳理过后 的搜索帮助你轻松地完成任务

Source: Keynote Systems Inc. April 2009

70%

60%

50%

40%

30%

20%

10%

Oct 2005 2006 Jan April 2006 2006 2006 2007 July Oct Jan April 2007 2007 2007 2008 July Oct Jan April 2008 2008 2008 2009 July Oct Jan April 2009 2009 July

4% 70% 3% 60% 2% 50% 1% 40% 0% 30% -1% 20% -2% 10% -3% -4%

+3.5%

+0.4%

-3.5%Oct 2005 2006 Jan April 2006 2006 2006 2007 July Oct Jan April 2007 2007 2007 2008 July Oct Jan April 2008 2008 2008 2009 July Oct Jan April 2009 2009 2009 2009 July Oct Jan

July 2009

Oct 2009

Jan 2009

4% 3% 2% 1% 0% -1% -2% -3% -4% July 2009 Oct 2009 Jan 2009

+3.5%

+0.4%

-3.5%

Total Bing and Google Search Unique Users

超过一千两百万Bing用户不 使用Google, 超过3千万 Bing用户不使用Yahoo Bing可以帮助您触达到别的 产品触达不到的用户

12.8 Million

Bing users NOT on Google Search

Total Bing and Yahoo! Search Unique Users Bing users NOT on Yahoo! Search

30 Million

1. comScore Media Metrix, July 2009. Note: Unique users in duplication data will not equal the total unique searchers due to the use of different comScore databases.

Build Awareness

Change Perception

Engage Community

Drive Trial

Expand Availability

41% unaided brand awareness

40% of people consider Bing a “new generation of Search”

54% Social Media Share of Voice 68k Facebook Fans 28k Twitter Followers

Bing on 75M PC Bing on 30% of US cell phones via Verizon

Nearly 1M Firefox addin downloads

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of M

icrosoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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