A Comparison of the Cell Phone Driver and the Drunk Driver.pdf

INTRODUCTION

Although they are often reminded to pay full attention to driving, people regularly engage in a wide variety of multitasking activities when they are behind the wheel. Indeed, data from the 2000 U.S. census indicates that drivers spend an aver-age of 25.5 min each day commuting to work, and there is a growing interest in trying to make the time spent on the roadway more productive (Reschovsky, 2004). Unfortunately, because of the inherent limited capacity of human attention (e.g., Kahneman, 1973; Navon & Gopher, 1979), engaging in these multitasking activities often comes at a cost of diverting attention away from the primary task of driving. There are a number of more traditional sources of driver distraction. These “old standards” include talking to passen-gers, eating, drinking, lighting a cigarette, apply-ing makeup, and listening to the radio (Stutts et al., 2003). However, over the last decade many new electronic devices have been developed, and they are making their way into the vehicle. In many cases, these new technologies are engag-ing, interactive information delivery systems. For example, drivers can now surf the Internet, send and receive E-mail or faxes, communicate via a cellular device, and even watch television. There is good reason to believe that some of these new multitasking activities may be substantially more distracting than the old standards because they are more cognitively engaging and because they are performed over longer periods of time.

The current research focuses on a dual-task activity that is commonly engaged in by more than 100 million drivers in the United States: the concurrent use of cell phones while driving (Cel-lular Telecommunications Industry Association, 2006; Goodman et al., 1999). Indeed, the National Highway Transportation Safety Administration

A Comparison of the Cell Phone Driver and the Drunk Driver David L. Strayer, Frank A. Drews,and Dennis J. Crouch,University of Utah, Salt Lake City, Utah

Objective:The objective of this research was to determine the relative impairment

associated with conversing on a cellular telephone while driving. Background:

Epidemiological evidence suggests that the relative risk of being in a traf?c accident

while using a cell phone is similar to the hazard associated with driving with a blood

alcohol level at the legal limit.The purpose of this research was to provide a direct

comparison of the driving performance of a cell phone driver and a drunk driver in

a controlled laboratory setting. Method:We used a high-?delity driving simulator

to compare the performance of cell phone drivers with drivers who were intoxicated

from ethanol (i.e., blood alcohol concentration at 0.08% weight/volume). Results:

When drivers were conversing on either a handheld or hands-free cell phone, their

braking reactions were delayed and they were involved in more traf?c accidents than

when they were not conversing on a cell phone. By contrast, when drivers were intox-

icated from ethanol they exhibited a more aggressive driving style, following closer

to the vehicle immediately in front of them and applying more force while braking.

Conclusion:When driving conditions and time on task were controlled for, the im-

pairments associated with using a cell phone while driving can be as profound as

those associated with driving while drunk. Application:This research may help to

provide guidance for regulation addressing driver distraction caused by cell phone

conversations.

Address correspondence to David L. Strayer, Department of Psychology, 380 South, 1530 East, RM 502, University of Utah, Salt Lake City, UT84112-0251; david.strayer@c159e2305a8102d276a22f47. H UMAN F ACTORS, V ol. 48, No. 2, Summer 2006, pp. 381–391. Copyright ?2006, Human Factors and Ergonomics Society. All rights reserved.

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estimated that 8% of drivers on the roadway at any given daylight moment are using their cell phone (Glassbrenner, 2005). It is now well estab-lished that cell phone use impairs the driving per-formance of younger adults (Alm & Nilsson, 1995; Briem & Hedman, 1995; Brookhuis, De Vries, & De Waard, 1991; I. D. Brown, Tickner, & Simmonds,1969; Goodman et al.,1999; McKnight & McKnight, 1993; Redelmeier & Tibshirani, 1997; Strayer, Drews, & Johnston, 2003; Strayer & Johnston, 2001). For example, drivers are more likely to miss critical traf?c signals (traf?c lights, a vehicle braking in front of the driver, etc.), slower to respond to the signals that they do detect, and more likely to be involved in rear-end collisions when they are conversing on a cell phone (Strayer et al., 2003). In addition, even when participants direct their gaze at objects in the driving environment, they often fail to “see”them when they are talking on a cell phone be-cause attention has been directed away from the external environment and toward an internal, cognitive context associated with the phone con-versation. However, what is lacking in the litera-ture is a clear benchmark with which to evaluate the relative risks associated with this dual-task activity (e.g., Brookhuis, 2003).

In their seminal article, Redelmeier and Tib-shirani (1997) reported epidemiological evidence suggesting that “the relative risk [of being in a traf?c accident while using a cell phone] is sim-ilar to the hazard associated with driving with a blood alcohol level at the legal limit” (p. 456). These estimates were made by evaluating the cel-lular records of 699 individuals involved in motor vehicle accidents. It was found that 24% of these individuals were using their cell phone within the 10-min period preceding the accident, and this was associated with a fourfold increase in the likelihood of getting into an accident. Moreover, these authors suggested that the interference associated with cell phone use was attributable to attentional factors rather than to peripheral fac-tors such as holding the phone. However, there are several limitations to this important study. First, although the study established a strong association between cell phone use and motor vehicle accidents, it did not demonstrate a causal link between cell phone use and increased accident rates. For example, there may be self-selection factors underlying the association: People who use their cell phone while driving may be more likely to engage in risky behavior, and this in-crease in risk taking may be the cause of the cor-relation. It may also be the case that being in an emotional state may increase one’s likelihood of driving erratically and may also increase the like-lihood of talking on a cell phone. Finally, limita-tions on establishing an exact time of the accident lead to uncertainty regarding the precise rela-tionship between talking on a cell phone while driving and increased traf?c accidents.

If the relative risk estimates of Redelmeier and Tibshirani (1997) can be substantiated in a con-trolled laboratory experiment and there is a causal link between cell phone use and impaired driving, then these data would be of immense importance for public safety and legislative bod-ies. Here we report the result of a controlled study that directly compared the performance of driv-ers who were conversing on either a handheld or hands-free cell phone with the performance of drivers with a blood alcohol concentration at 0.08% weight/volume (wt/vol). Alcohol has been used as a benchmark for assessing perfor-mance impairments in a variety of other areas, including aviation (Billings, Demosthenes, White, & O’Hara, 1991; Klein, 1972), anesthesiology (Thapar, Zacny, Choi,& Apfelbaum,1995; Tiplady, 1991) nonprescription drug use (Burns & Mos-kovitz, 1980), and fatigue (Williamson, Feyer, Friswel,& Finlay-Brown,2001). Indeed, the World Health Organization recommended that the be-havioral effects of drugs be compared with those of alcohol under the assumption that performance on drugs should be no worse than that at the legal blood alcohol limit (Willette & Walsh, 1983).

We used a car-following paradigm (see also Alm & Nilsson, 1995; Lee, Vaven, Haake, & Brown, 2001; Strayer et al., 2003) in which par-ticipants drove on a multilane freeway following a pace car that would brake at random intervals. We measured a number of performance variables (e.g., driving speed, following distance, brake re-action time, time to collision) that have been shown to affect the likelihood and severity of rear-end collisions, the most common type of traf?c accident reported to police (T. L. Brown, Lee, & McGehee, 2001; Lee et al., 2001). Three counterbalanced conditions were studied using a within-subjects design: single-task driving (base-line condition), driving while conversing on a

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cell phone (cell phone condition), and driving with a blood alcohol concentration of 0.08% wt/ vol (alcohol condition). The driving tasks were performed on a high-?delity driving simulator.

METHOD

Participants

Forty adults (25 men, 15 women), recruited via advertisements in local newspapers, partici-pated in the Institutional Review Board approved study. Participants ranged in age from 22 to 34 years, with an average age of 25 years. All had normal or corrected-to-normal vision and a valid driver’s license with an average of 8 years of driving experience. Of the 40 participants, 78% owned a cell phone, and 87% of the cell phone owners reported that they have used a cell phone while driving. Afurther requirement for inclusion in the study was that participants were social drinkers, consuming between three and ?ve alco-holic drinks per week. The experiment lasted approximately 10 hr (across the three days of the study), and participants were remunerated at a rate of $10/hr.

A preliminary comparison of male and female drivers found greater variability in following dis-tance for female drivers, F(1, 38) = 10.9, p< .01; however, this gender effect was not modulated by alcohol or cell phone use. No other effects of gender were signi?cant in the current sample. Ad-ditional analyses comparing the driving perfor-mance of participants who owned a cell phone with that of those who did not own a cell phone failed to ?nd any signi?cant differences (all p s > .60). Similarly, there was no signi?cant difference in driving performance between participants who reported that they used a cell phone while driv-ing and those who did not use a cell phone while driving (all p s >.70).

Stimuli and Apparatus

A PatrolSim high-?delity driving simulator, illustrated in Figure 1 and manufactured by GE-ISIM, was used in the study. The simulator is com-posed of five networked microprocessors and three high-resolution displays providing a 180°field of view. The dashboard instrumentation, steering wheel, gas pedal, and brake pedal are from a Ford Crown Victoria?sedan with an auto-matic transmission. The simulator incorporates proprietary vehicle dynamics, traffic scenario, and road surface software to provide realistic scenes and traf?c conditions.

A freeway road database simulated a 24-mile

(38.6-km) multilane interstate with on- and off-ramps, overpasses, and two- or three-lane traf?c in each direction. Daytime driving conditions with good visibility and dry pavement were used. A pace car, programmed to travel in the right-hand

Figure 1.A participant talking on a cell phone while driving in the GE-ISIM driving simulator.

lane, braked intermittently throughout the sce-nario. Distractor vehicles were programmed to drive between 5% and 10% faster than the pace car in the left lane, providing the impression of a steady ?ow of traf?c. Unique driving scenarios, counterbalanced across participants, were used for each condition in the study. Measures of real-time driving performance, including driving speed, distance from other vehicles, and brake inputs, were sampled at 30 Hz and stored for later analysis. Cellular service was provided by Sprint PCS. The cell phone was manufactured by LG Electronics Inc. (Model TP1100). For hands-free conditions, a Plantronics M135 headset (with earpiece and boom microphone) was attached to the cell phone. Blood alcohol concentration levels were measured using an Intoxilyzer 5000, man-ufactured by CMI Inc.

Procedure

The experiment used a within-subjects design and was conducted in three sessions on different days. The ?rst session familiarized participants with the driving simulator using a standardized adaptation sequence. The order of subsequent alcohol and cell phone sessions was counterbal-anced across participants. In these latter sessions, the participant’s task was to follow the intermit-tently braking pace car driving in the right-hand lane of the highway. When the participant stepped on the brake pedal in response to the braking pace car, the pace car released its brake and accelerated to normal highway speed. If the participant failed to depress the brake, he or she would eventually collide with the pace car. That is, as in real high-way stop-and-go traffic, the participant was required to react in a timely and appropriate man-ner to a vehicle slowing in front of them.

Figure 2 presents a typical sequence of events in the car-following paradigm. Initially both the participant’s car (solid line) and the pace car (long-dashed line) were driving at about 62 miles/hr (mph) with a following distance of 40 m (dotted line). At some point in the sequence, the pace car’s brake lights illuminated for 750 ms (short-dashed line) and the pace car began to decelerate at a steady rate. As the pace car decelerated, fol-lowing distance decreased. At a later point in time, the participant responded to the decelerating pace car by pressing the brake pedal. The time interval between the onset of the pace car’s brake lights and the onset of the participant’s brake response de?nes the brake onset time. Once the participant depressed the brake, the pace car began to accel-erate, at which point the participant removed his or her foot from the brake and applied pressure to the gas pedal. Note that in this example, follow-ing distance decreased by about 50% during the braking event.

In the alcohol session, participants drank a mix-ture of orange juice and vodka (40% alcohol by volume) calculated to achieve a blood alcohol

384Summer 2006 – Human Factors Figure 2.An example of the sequence of events occurring in the car following paradigm.

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concentration of 0.08% wt/vol. Blood alcohol concentrations were veri?ed using infrared spec-trometry breath analysis immediately before and after the alcohol driving condition. Participants drove in the 15-min car-following scenario while legally intoxicated. Average blood alcohol con-centration before driving was 0.081% wt/vol and after driving was 0.078% wt/vol.

In the cell phone session, three counterbal-anced conditions, each 15 min in duration, were in-cluded: single-task baseline driving, driving while conversing on a handheld cell phone, and driving while conversing on a hands-free cell phone. In both cell phone conditions, the participant and a research assistant engaged in naturalistic conver-sations on topics that were identi?ed on the ?rst day as being of interest to the participant. As would be expected with any naturalistic conversation, they were unique to each participant. The task of the research assistant in our study was to main-tain a dialog in which the participant listened and spoke in approximately equal proportions. How-ever, given that our cell phone conversations were casual, they probably underestimate the impact of intense business negotiations or other emo-tional conversations conducted over the phone. To minimize interference from manual compo-nents of cell phone use, the call was initiated before participants began driving.

RESULTS

In order to better understand the differences between conditions, we created driving pro?les by extracting 10-s epochs of driving performance that were time locked to the onset of the pace car’s brake lights. That is, each time that the pace car’s brake lights were illuminated, the data for the en-suing 10 s were extracted and entered into a 32 ×300 data matrix (i.e., on the j th occasion that the pace car brake lights were illuminated,data from the 1st, 2nd, 3rd, …, and 300th observations fol-lowing the onset of the pace car’s brake lights were entered into the matrix X[j,1], X[j,2], X[j,3],...X[j,300] , in which j ranges from 1 to 32 re?ecting the 32 occasions in which the participant reacted to the braking pace car). Each driving pro?le was creat-ed by averaging across j for each of the 300 time points. We created profiles of the participant’s braking response, driving speed, and following distance.

Figure 3 presents the braking pro?les. In the baseline condition, participants began braking within 1 s of pace car deceleration. Similar brak-ing pro?les were obtained for both the cell phone and alcohol conditions. However, compared with baseline, when participants were intoxicated they tended to brake with greater force, whereas par-ticipants’reactions were slower when they were conversing on a cell phone.

Figure 4 presents the driving speed pro?les. In the baseline condition, participants began decel-erating within 1 s of the onset of the pace car’s brake lights, reaching minimum speed 2 s after the pace car began to decelerate, whereupon par-ticipants began a gradual return to prebraking driving speed. When participants were intoxicat-ed they drove slower, but the shape of the speed

Figure 3.The braking pro?le.Figure 4.The speed pro?le.

Braking Pro?le Speed Pro?le

pro?le did not differ from baseline. By contrast, when participants were conversing on a cell phone it took them longer to recover their speed following braking.

Figure 5 presents the following distance profiles. In the baseline condition participants followed approximately 28 m behind the pace car, and as the pace car decelerated the following distance decreased, reaching nadir approximately 2 s after the onset of the pace car’s brake lights. When participants were intoxicated, they followed closer to the pace car, whereas participants in-creased their following distance when they were conversing on a cell phone.

Table 1 presents the nine performance vari-ables that were measured to determine how par-ticipants reacted to the vehicle braking in front of them. Brake reaction time is the time interval be-tween the onset of the pace car’s brake lights and the onset of the participant’s braking response (i.e., de?ned as a minimum of 1% depression of the participant’s brake pedal). Maximum braking force is the maximum force that the participant applied to the brake pedal in response to the brak-ing pace car (expressed as a percentage of maxi-mum). Speed is the average driving speed of the participant’s vehicle (expressed in miles per hour). Mean following distance is the distance prior to braking between the rear bumper of the pace car and the front bumper of the participant’s car. SD following distance is the standard devia-tion of following distance.

Time to collision (TTC),measured at the onset of the participant’s braking response, is the time remaining until a collision between the partici-pant’s vehicle and the pace car if the course and speed were maintained (i.e., had the participant failed to brake). Also reported are the frequency of trials with TTC values below 4 s, a level found to discriminate between cases in which the drivers ?nd themselves in dangerous situations and those in which the driver remains in control of the vehi-cle (e.g., Hirst & Graham, 1997). Half recovery time is the time for participants to recover 50% of the speed that was lost during braking (e.g., if the participant’s car was traveling at 60 mph [96.5 km/hr] before braking and decelerated to 40 mph [64.4 km/hr] after braking, then half recovery time would be the time taken for the participant’s vehicle to return to 50 mph [80.4 km/hr]). Also shown in the table is the total number of collisions in each phase of the study. We used a multivariate analysis of variance (MANOVA) followed by planned contrasts (shown in Table 2) to provide an overall assessment of driver performance in each of the experimental conditions.

We performed an initial comparison of partic-ipants driving while using a handheld cell phone versus a hands-free cell phone. Both handheld and hands-free cell phone conversations impaired driving. However, there were no signi?cant dif-ferences in the impairments caused by these two modes of cellular communication (all p s > .25). Therefore, we collapsed across the handheld and hands-free conditions for all subsequent analyses reported in this article. The observed similarity be-tween handheld and hands-free cell phone conver-sations is consistent with earlier work(e.g., Patten, Kircher, Ostlund, & Nilsson, 2004; Redelmeier & Tibshirani, 1997; Strayer & Johnston, 2001) and calls into question driving regulations that prohibit handheld cell phones and permit hands-free cell phones.

MANOV As indicated that both cell phone and alcohol conditions differed significantly from baseline, F(8, 32) = 6.26, p< .01, and F(8, 32) = 2.73, p< .05, respectively. When drivers were conversing on a cell phone, they were involved in more rear-end collisions, their initial reaction to vehicles braking in front of them was slowed by 9%, and the variability in following distance increased by 24%, relative to baseline. In addition, compared with baseline, participants who were talking on a cell phone took 19% longer to recov-er the speed that was lost during braking.

386Summer 2006 – Human Factors Figure 5.The following distance pro?le.

Following Distance

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neither accident rates, nor reaction time to vehicles braking in front of the participant, nor recovery of lost speed following braking differed signi?-cantly from baseline. Overall, drivers in the alco-hol condition exhibited a more aggressive driving style. They followed closer to the pace vehicle, had twice as many trials with TTC values below 4 s, and braked with 23% more force than in base-line conditions. Most importantly, our study found that accident rates in the alcohol condition did not differ from baseline; however, the increase in hard braking and the increased frequency of TTC values below 4 s are predictive of increased accident 2001; Hirst & Graham, 1997).

The MANOVA also indicated that the cell phone and alcohol conditions differed signi?cant-ly from each other, F(8, 32) = 4.06, p< .01. When drivers were conversing on a cell phone, they were involved in more rear-end collisions and took longer to recover the speed that they had lost during braking than when they were intoxicated. Drivers in the alcohol condition also applied greater braking pressure than did drivers in the cell phone condition.

To sharpen our understanding of the differences between the cell phone and alcohol conditions, we

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entered the driving performance measures obtained for each participant into a discriminant function analysis. The discriminant analysis determines which combination of variables maximally dis-criminates between the groups. The larger the stan-dardized coef?cient, the greater the contribution of that variable to the discrimination between the groups. Three of the obtained coef?cients were negative, affected primarily by alcohol consump-tion:maximum braking force (–0.674), mean fol-lowing distance (–0.409), and TTC less than 4 s (–0.311). Four of the obtained coef?cients were positive, affected primarily by cell phone conver-sations:speed (0.722), SD of following distance (0.468), half recovery time (0.438), and brake reac-tion time (0.296). Average TTC did not differen-tiate between groups (coef?cient = 0.055). Taken together, the discriminant analysis indicates that the pattern of impairment associated with the alcohol and cell phone conditions is qualitatively different.

Finally, the accident data were analyzed using a nonparametric chi-square statistical test. The chi-square analysis indicated that there were sig-ni?cantly more accidents when participants were conversing on a cell phone than in the baseline or alcohol conditions, χ2(2) = 6.15, p< .05.

DISCUSSION

Taken together, we found that both intoxicat-ed drivers and cell phone drivers performed differently from baseline and that the driving pro-files of these two conditions differed. Drivers using a cell phone exhibited a delay in their response to events in the driving scenario and were more likely to be involved in a traf?c acci-dent. Drivers in the alcohol condition exhibited a more aggressive driving style, following closer to the vehicle immediately in front of them, neces-sitating braking with greater force. With respect to traf?c safety, the data suggest that the impair-ments associated with cell phone drivers may be as great as those commonly observed with intox-icated drivers.

However, the mechanisms underlying the im-paired driving in the alcohol and cell phone con-ditions clearly differ. Indeed, the discriminant function analysis indicates that the driving pat-terns of the cell phone driver and the drunk driver diverge qualitatively. On the one hand, we found that intoxicated drivers hit the brakes harder, had shorter following distances, and had more trials with TTC values less than 4 s. On the other hand, we found that cell phones drivers had slower reactions, had longer following distances, took longer to recover speed lost following a braking episode, and were involved in more accidents. In the case of the cell phone driver, the impairments appear to be attributable, in large part, to the diversion of attention from the processing of information necessary for the safe operation of a motor vehicle (Strayer et al., 2003; Strayer & Johnston, 2001). These attention-related de?cits are relatively transient (i.e., occurring while the driver is on the cell phone and dissipating rela-tively quickly after attention is returned to driv-ing). By contrast, the effects of alcohol persist for prolonged periods of time, are systemic, and lead to chronic impairment.

Also noteworthy was the fact that the driving impairments associated with handheld and hands-free cell phone conversations were not signi?-cantly different. This observation is consistent with earlier reports(e.g., Patten et al., 2004; Redel-meier & Tibshirani, 1997; Strayer & Johnston, 2001)and suggests that legislative initiatives that restrict handheld devices but permit hands-free devices are not likely to eliminate the problems associated with using cell phones while driving. This follows because the interference can be attributed in large part to the distracting effects of the phone conversations themselves, effects that appear to be attributable to the diversion of attention away from driving. It should be pointed out that our study did not examine the effects of dialing or answering the phone on driving per-formance; however, Mazzae, Ranney, Watson, and Wightman (2004) compared handheld with hands-free devices and found the former to be answered more quickly, dialed faster, and associ-ated with fewer dialing errors than the latter.

Our study also sheds light on the role that experience plays in moderating cell-phone-induced dual-task interference. Participants’self-reported estimates of the amount of time spent driving while using a cell phone averaged 14.3% with a range from 0% to 60%. When real-world usage was entered as a covariate into analyses comparing baseline and cell phone conditions, there was no evidence that practice altered the pattern of dual-task interference (i.e., all main effects and interactions associated with real-world

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usage had p s > .40). That is, practice in this dual-task combination did not result in improved per-formance. Given the attentional requirements of these two activities, it is not surprising that prac-tice failed to moderate the dual-task interference. Because both naturalistic conversation and driv-ing (at least reaction to unpredictable or unexpect-ed events) have task components that are variably mapped, there are likely to be few bene?ts from practicing these two tasks in combination. Indeed, there is overwhelming evidence in the literature that performance on components of a task with a variable mapping do not benefit from practice (e.g., Shiffrin & Schneider, 1977).

Furthermore, the lack of differences in dual-task interference as a function of real-world usage suggests that drivers may not be aware of their own impaired driving. Indeed, when we debriefed participants at the end of the experiment, many of the drivers with higher levels of real-world cell phone usage while driving indicated that they found it no more dif?cult to drive while using a cell phone than to drive without using a cell phone. Thus, there appears to be a disconnect between participants’self-perception of driving perfor-mance and objective measures of their driving performance.Elsewhere, we have suggested that one consequence of using a cell phone is that it may make drivers insensitive to their own im-paired driving behavior (Strayer et al., 2003).

One factor that is often overlooked when con-sidering the overall impact of cell phone driving is the effect these drivers have on traf?c ?ow. In our study, we found that drivers using a cell phone took 19% longer (than baseline) to recover the speed that was lost following a braking episode. In situations where traffic density is high, this pattern of driving behavior is likely to decrease the overall traf?c ?ow, and as the proportion of cell phone drivers increases, these effects are likely to be multiplicative. That is, the impaired reactions of a cell phone driver make them less likely to travel with the ?ow of traf?c, potentially increasing overall traf?c congestion.

In the current study, the performance of driv-ers with a blood alcohol level at 0.08% differed signi?cantly from their performance in both the cell phone and baseline conditions. In particular, when participants were in the alcohol condition, they followed the pace car more closely, had a greater frequency of trials with TTC less than 4 s,and depressed the brake with more vigor when the lead vehicle began to decelerate. However, the dif-ference in brake onset time between the alcohol and baseline conditions was not signi?cant in the current study. The precise reason for the lack of an effect on reaction time is unclear; although the literature on the effects of alcohol on reaction time has produced mixed results (see Moskovitz & Fiorentino, 2000). One possibility is that drivers in the alcohol condition may have reacted with alacrity out of necessity; given their shorter fol-lowing distance, they may have been pressed into action sooner than in the other conditions. In-deed, an examination of the relationship between reaction time and following distance yielded sig-ni?cant correlations for the baseline (r= .47, p< .01) and cell phone (r= .56, p< .01) conditions, but not for the alcohol condition, (r= .07, ns). That is, for both the baseline and cell phone conditions, reaction time tended to increase with following distance, but this pattern was not observed in the alcohol condition.

No accidents were observed in the alcohol ses-sions of our study. Nevertheless, alcohol clearly increases the risk of accidents in real-world settings. For example, the U.S. Department of Transportation (2002) estimated that alcohol was involved in 41% of all fatal accidents in 2002; however, it is important to note that in 81% of these cases the blood alcohol level was higher than 0.08% wt/vol and that the average blood alcohol level of drivers involved in a fatal crash was twice the legal limit (i.e., 0.16% wt/vol). For cases in which the blood alcohol level was at or below the legal limit, the total number of fatalities in 2002 was 2818.

Another way to determine the effect of alcohol on driving is to estimate the risk of an accident when driving with a speci?c blood alcohol con-centration as compared with baseline conditions when the driver is not under the in?uence of alco-hol. Using odds ratios, Zandor, Krawchuk, and V oas (2000) estimated the relative risk of a pas-senger vehicle accident for drivers 21 to 34 years old. At blood alcohol concentrations between 0.05% and 0.79%, the odds ratio was estimated to be 3.76, and at blood alcohol concentrations between 0.08% and 0.99%, the odds ratio was estimated to be 6.25. Unfortunately, the precise odds ratio for a blood alcohol concentration of 0.08% is not readily discernable from the tabular

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information in the Zandor et al. (2000) study, but presumably it falls somewhere between 3.76 and 6.25.

By comparison, this is the third in a series of studies that we have conducted evaluating the effects of cell phone use on driving using the car-following procedure (see also Strayer & Drews, 2004; and Strayer et al., 2003). Across these three studies, 120 participants performed in both base-line and cell phone conditions. Two of the par-ticipants in our studies were involved in an accident in baseline conditions, whereas 10 par-ticipants were involved in an accident when they were conversing on a cell phone. A logistic regression analysis indicated that the difference in accident rates for baseline and cell phone con-ditions was signi?cant, χ2(1) = 6.1, p= .013, and the estimated odds ratio of an accident for cell phone drivers was 5.36, a relative risk similar to the estimates obtained by Zandor et al. (2000) for drivers with a blood alcohol level of 0.08% wt/vol.

One factor that may have contributed to the ab-sence of accidents in the alcohol condition of our study is that the alcohol and driving portion of the study was conducted during the daytime (between 9:00 a.m. and noon). Data from the National High-way Transportation Safety Administration (Na-tional Highway Traffic Safety Administration, 2001) indicates that only 3% of fatal accidents on U.S. highways occur during this time interval. In fact, in the real world there is a natural confound-ing of alcohol consumption and fatigue such that nearly 80% of all fatal alcohol-related accidents on U.S. highways occur between 6:00 p.m. and 6:00 a.m. In the current study, participants were well rested prior to the consumption of alcohol, potentially lowering the relative risk factors.

The objective of the present research was to help to establish a clear benchmark for assessing the relative risks associated with using a cell phone while driving. We compared the cell phone driver with the drunk driver for two reasons. First, there are now clear societal norms associated with intoxicated driving, and laws in the United States expressly prohibit driving with a blood alcohol level at or above 0.08%. Logical consis-tency would seem to dictate that any activity that leads to impairments in driving equal to or greater than the drunk driving standard should be avoid-ed (Willette & Walsh, 1983). Second, the epi-demiological study by Redelmeier and Tibshirani (1997) suggested that “the relative risk [of being in a traf?c accident while using a cell phone] is similar to the hazard associated with driving with a blood alcohol level at the legal limit” (p. 456). The data presented in this article are consistent with this estimate and indicate that when driving conditions and time on task are controlled for, the impairments associated with using a cell phone while driving can be as profound as those asso-ciated with driving with a blood alcohol level at 0.08%. With respect to cell phone use, clearly the safest course of action is to not use a cell phone while driving. However, regulatory issues are best left to legislators who are provided with the latest scientific evidence. In the long run, skillfully crafted regulation and better driver education addressing driver distraction will be essential to keep the roadways safe.

ACKNOWLEDGMENTS

A preliminary version of this research was presented at Driving Assessment 2003: Inter-national Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design in Park City, Utah. Support for this study was pro-vided through a grant from the Federal Aviation Administration. We wish to thank the Utah High-way Patrol for providing the breath analyzer and GE-ISIM for providing access to the driving sim-ulator. Danica Nelson, Amy Alleman, and Joel Cooper assisted in the data collection. Jonathan Butner provided statistical consultation. Repre-sentatives Ralph Becker and Kory Holdaway from the Utah State Legislature provided guid-ance on legislative issues.

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Date received: July 6, 2004

Date accepted: March 4, 2005

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