跨文化theinfluenceofculturalcommunicationonmainstreammediaofChina解析

上海第二工业大学

题目：the Influence of Intercultural

Communication on Mainstream Media of China 姓名： 专业： 班级： 学号： 导师：

2015年10月26日

Contents

1.Introduction ………………………………..........3

2.Analysis

(1) mainstream media in China……………...........4 (2)One example of the influence of intercultural communication on mainstream media in

China………………………………………............4 (3)the significance of the influence………..............5

4.Conclusions………………………………...........5

5.Reference…………………………………...........6

Abstract

As the development of globalization，more and more Chinese have opportunities to communicate with each other from diverse cultural background by different media.Therefore, it is essential to understand the influence of intercultural communication on mainstream media of China among people. This paper first point out the definition of intercultural communication. Then point out significance of the influence and explore the development of influence.

Introduction-definition of intercultural communication

Communication is culture,and culture is communication.It is sometimes difficult to distinguish one from the other.How we communicate and what is “sad” through our communication helps define what is “our culture”.

We define culture as “the deposit of knowledge, experience, beliefs, values, actions, attitudes, hierarchies, religions, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving.”

The definition of communication is different in Western Perspective and Eastern Perspective.In western cultures, communication is studied as the means of transmitting ideas. Western cultures emphasize the instrumental function of communication; that is, effectiveness is evaluated in terms of success in the manipulation of others to achieve one’s personal goal. Definitions of communication from many Asian countries stress harmony, which is most notable in cultures with a Confucian tradition. Eastern cultures’ understanding would define communication as a process where all parties are searching to develop and maintain a social relationship.

Cross-cultural communication refers to communication between people with different cultural backgrounds, namely what was going on between people of different cultural backgrounds interact. With the development of social economy, people who have different cultural backgrounds between the cooperation more and more frequent. Modern society with its advanced technology has brought businessmen considerably closer and more opportunities for doing business with each other. People in Eastern countries watch the movies produced by the West; while the Western consumers wear clothes made in the

Eastern countries. The enhanced globalization of economy necessitates an increase in transactions across borders. As a consequence, opportunities for international business negotiation are on the dramatic increase. International negotiation involves people from different countries who discuss common and conflicting interests for arriving at an agreement of mutual benefit.

Negotiators from different countries conduct business in different ways, which are influenced by their given cultures. Culture forges people's values, beliefs, and guides people' behaviors. Thus, international negotiators tend to act according to their own values shaped by culture. Discussions are frequently hindered because of different communication styles. Negotiators which are from different cultures prefer different approaches to negotiate. So, to enhance intercultural understanding, to overcome the cultural conflicts, strengthen cultural communication and cooperation has become very important.

Analysis

(1)Mainstream media in China

There are many kinds of mainstream media in China, such as newspapers, television or internet media,which are most commonly used for communication, information, or entertainment.The mainstream media have five major functions, those are the timely reporting of fresh information, guidance and supervision of public opinion, spreading scientific and cultural knowledge, ideological and moral education and entertainment.The trend of globalization and informationization makes many of us start focusing on the media. Mainstream media influences mainstream audiences, the mainstream audience supports the mainstream media.

(2)One example of the influence of intercultural communication on mainstream media in China

On the one hand we are living in an era of globalization and informationzation.On the other hand,English is the most powerful international standard language.In order to keep trace with the world Chinese mainstream media have managed to develop themselves in bilingual forms or even in multilingual ones.For instance,China Central Television（simple name is CCTV）is one of the official television

media of the people's Republic of China.All the programs are broadcast via satellite since China has a large population.CCTV has 45 TV channels, is the world's largest number of TV channel

television,including 5 channels in foreign languages.CCTV also

provides many typical programs for foreigners.For example,Learning Chinese of CCTV channel 4 aims to teach foreigners to learn chinese,which is a strategic indication of China’s opening

policy.Therefore,sending its voice all over the world,China has demonstrated its positive and vigorous images.

Therefore,the bilingual newspapers have greatly impacted on

Chinese daily life.No matter when and where, you can pick up a piece of bilingual newspaper in one newsstand.Of course,it is more easier for you to look through the website ,Chinadaily,by freely switching between Chinese and English.

(3)The significance of the influence

Firstly,it has facilitated the relationship between China and other countries.Since the day that China joined in WTO,China has faced all kinds of challenge and chance.In the international environment,intercultural communication is a important method to deal with these challenges and chances.

Secondly,it has cultivated more elites of bilingual learning and encouraged more and more people to learn foreign languages and to know other countries’ culture.Taking CCTV as an example,more than hundreds of bilingual worker employed in the official television medium.As

reporters,hosts or editors,they play an active role in many fields of media.They look like the bridge connecting China and other countries.Having leaded by them, Chinese start to open their eyes to know the world.

Conclusion

Since the mainstream media in China is becoming more and more powerful,particularly the internet media,Chinese will be more freedom in the more open environment of public opinion.Mainstream media influences mainstream audiences, the mainstream audience supports the mainstream media.Mainstream media especially major newspapers, has a high prestige in the mainstream audience in the western developed countries, and influences their attitudes, behaviors and decisions.Now The function of mainstream media in China is moving in the

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