商务英语第三版 95页 Report

剑桥商务英语第三版 95页report

Writing exercise

? You work for a market company.

? Your client, a soft drinks company, wants to launch a new flavored drink. ? You tested two possible flavors with focus group. You also asked people to

compare normal and diet versions of the two drinks. You have been asked to write a report on your findings and make recommendations to your clients

Report on findings from focus group research Introduction

The aim of this report is to make recommendations based on the findings from the focus groups. Findings

Firstly, 73% of the respondents said that the cherry flavor were very positive .Only 9% being strong dislike about the product.

On the other hand, about two-thirds said they disliked the strawberry flavor because of the sugar and the flavor tastes not real.

Finally, with regard to the normal and diet version, more than 20 % people preferred the diet cherry version and nearly three times as many preferred the diet strawberry version.

Recommendations

Based on these findings, I would recommend that the company launches two types of cherry flavor drink. While I wouldn’t suggest a normal strawberry version, the company could consider producing a diet version which was clearly more popular.

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