机场客流量分析工具研究报告bit_tracking_cook_sept2010

Passenger Flow Management& Technologies StudyPresented at the ACI-NA 19th Annual Conference& Exhibition

Robert Cook CEO, Blackstone Gates©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Study Summary

The Study Findings Technologies

©2010 Blackstone Gates

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ParticipantsAirports

56 Invited AirportsTotal airports invited/contacted: 56 15 21 415 Mn

22 Top 50 Airports

Interviews, Surveys& Meetings: Total Airports Represented in Study: Total PAX@ Airports:

34 nontop Tier Airports

33% Americas, 53% Europe, 6% Asia-PAC

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

ParticipantsAirlines

5 Invited

2 Engaged

Government Agencies/Authorities

5 Invited

3 Engaged

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ParticipantsTechnology Vendors Measurement and Push Technologies Video analytics Bluetooth SMS Mobile-web Wireless (802.11) Wireless - token Thermal Imaging Bar Code/ID Data Capture RFID Laser Biometrics card GSM Tracking

22 Invited

17 Engaged

2 Decline 3 No reply

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Study Summary

The Study Findings Technologies

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

FindingsAirportsAirport Interviews/Surveys: Key Business Drivers Classification

Security/immigration wait-time SLA compliance4% 27% 32%

Improving pax experience

Enhancing security

23% 5%

9%

Automating alignment of staffing and resources to pax flow Developing non-aeronautical revenue

Improved infrastructure utilisation and efficiency

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FindingsAirportsAirport Interview/Survey Responses: Experience with Measurement Technologies

Implemented7 6 5 4

Retired Implemented Planned usage

3 2 1 0

Trialled Trial planned Wi-fi tracking Laser Video analytics GSM tracking Bluetooth 2DBC Validation Thermal Imaging RFID Interest in

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BLACKSTONE GATESCONNECTING CUSTOMERS

FindingsKey Technologies: ImplementationsCheck-in Bag drop Security Retail Boarding (Immigration)

Video Analytics

P=1

I=2 P=3 (V=3) I=3 P=2 (V=5) I=1 P=1

Bluetooth

2DBC

I=3 P=3

P=2

P=2

Thermal Imaging

I=1 (V=2)

(V=1)

LaserI= Installed Base P= Planned usage or trial/interest V= Vendor reference airports

I=1 (V=4)Base: airports interviewed/surveyed and vendor reference airports (15)

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Study Summary

The Study Findings Technologies

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Airport Technology PlansTotal 12

10

8

6

Total

4

2

0 Count of Video Count of Count of 2DBC: Count of Thermal Count of Laser: Analytics: Status Bluetooth: Status Status Imaging: Status Status Data Count of RFID: Status Count of Wi-fi: Status Count of GSM: Status

All activity by technolo

gy - past, current and plans©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Technologies Lifecycle StagesTechnologies

Bluetooth

Lifecycle Stage Growth

Summary highlights Initial deployments focused around proximity marketing in retail but has grown into a tool used for security, and recently, immigration wait-time measurement Has grown into a tool which measures average wait-time based on sampling to monitor flow through a queue (fairly) anonymously, with 15-20% overall sample rate Certain countries e.g. USA, Germany dictate that passengers are informed of tracking (which can reduce sample rate). Also, vendor feedback that regulators can at a national level and have disapproved e.g. French CAA due to low sample rate especially with small queues. Spectrum management issues at certain airports have resulted in its exclusion (BAA airports, although there are certain technical variations (power levels, etc.) which may address this in the future. Generally complemented by laser or other people counting technology to determine absolute volumes. Push capabilities which are usable for e.g. flight information push to passengers but trials have shown this is not a viable means to deliver proximity marketing as non-specific to passenger, seen as spam. Only one airport engaged has plans in this direction (AMS). Strong acceptance in check-in and boarding, and growing in security, with scanners and associated validation platforms (Desko, also Access Technologies). Fundamentally a means for airlines to track passengers at a coarse-grained level Very few airports (2) engaged either harnessing the data, or elements thereof to measure aggregate passenger flow.

2DBC

Growth

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BLACKSTONE GATESCONNECTING CUSTOMERS

Technologies Lifecycle StagesTechnologies

Wi-Fi

Lifecycle Stage Emerging

Summary highlights Some interest as a future platform, both for measurement and personalized passenger services due to push/pull capabilities. Growing base of WiFi enabled phones/devices and airport networks. Most technical solutions are based on tags, incl. those that support RFID over WiFi, which brings major process complexity and cost. Known solutions based on context-based services to phones and personal devices emerged in shopping centres (Kista Galleria in Sweden). An airport that have looked into this as a means of providing required accuracy for queue management consider tracking accuracy and also infrastructure cost to be a major issue. Becoming established in outdoor LBS (location based services) to complement GPS and GSM/cell technologies in multi-lateration to provide accuracy at a‘street level’ but not yet proven for indoor tracking and finegrained location services Mature and robust people-counting and congestion-monitoring technology Use potential in areas where there is variable light levels, glare High accuracy levels (95% and above) in ideal environments

Strength in congestion monitoring, with evolving linkages to building management systems Primarily a security and safety technology to identify threats across the entire airport facility, including airfield, perimeter and terminals Has grown into BI/operational applications, including point solutions and platforms involving intelligent sensors with embedded analytics for retail, security queue/zone. Mature technology in safety and security applications, which is now growing into business intelligence application types, including passenger flow measurement. Early stages of emerging to address passenger tracking through facial recognition and people-following technologies.

Thermal Imaging

Mature

Video Analytics

Growth

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Technologies Lifecycle StagesTechnologies Lifecycle Stage Expired/ Early Stage Summary highlights While a growth technology for baggage and airport asset/staff tracking, yet to emerge for passenger tracking, except small trials The combination of growth in home check-in and the added complexity that the use of tokens presents, has negatively impacted this as a viable option Near Field Communication does however have future promise; particularly when used in conjunction with eGates and could potentially complement 2DBC in terms of speed and ease of use for passengers equipped with NFC-enabled phones, which are now becoming available. Well established low cost people counting technology. Used to count through fixed portals e.g. narrow doors and passageways, and complements other technologies that can measure passenger flow and track individuals

RFID/NFC

Laser

Mature

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Future TechnologiesTurn passengers into an engaged community right from their own mobile phone

Simple and works on any smart phone Pique interest, engage passengers Increase in-airport sales and generate new revenue streams

©2010 Blackstone Gates

BLACKSTONE GATESCONNECTING CUSTOMERS

Robert Cook robert.cook@ /airgatesolution

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