选择攻读MBA项目的原因？

选择攻读MBA项目的原因？

What are the reasons to study MBA program?

第一：知识能产生更多的盈利，并使企业更加规范；

One. Knowledge generates more profits and makes the enterprise more standardized:

在上海交通大学海外教育学院工作期间，曾经有很多老师的课程对我产生了实际的影响，并对创业过程中的工作问题提供了解决路径。如著名税法专家高金平教授的《企业涉税风险防范与纳税成本控制》使我们的创业项目合理避税70%；\台湾观光工厂教父\黄信彰的《文化资源商用化》给我们活化传统文化项目提供了商业模型参考；国际ICMCI认定CMC顾问李启华的《购物中心的品类规划与运营管理》为我们的业态组合提供了数据支持等；我相信学习更高级的课程，会获得更大的收益。

When I was working at the Overseas Institute of Education of Shanghai Jiao Tong University, the courses by many teachers fostered substantial effects on me and provided me with solutions to the practical issues in the entrepreneurship process. For instances, “An Enterprise’s Tax-related Risk Prevention and Tax-pay Cost Control” by the famous tax law expert, Prof. Gao Jinping, helped our entrepreneurial project reasonably evade the tax by 70%; “Commercialization of Cultural Resources” by Huang Xinzhang, dubbed as the “Godfather of Taiwan Sightseeing Factories,” provided good references of business models to revitalize our traditional cultural projects; “Shopping Mall’s Products Planning and Operation Management” by the Internationally ICMCI-certified CMC consultant, Li Qihua, provided the data support for our format portfolio. I believe the study of higher programs will yield bigger benefits to me.

第二：MBA的专业领域是中国非遗文化产业的短板，新的思维模型和专业能力

可以让企业更有发展前景；

Two. As the professional field of MBA is still the weakness of the Chinese cultural industry of intangible cultural heritage, new ideological models and professional capabilities will offer an enterprise more promising prospects:

在中国双创的带动下，文化产业不断衍生新业态、新模式。但文化类“老字号、非物质文化遗产”的产业化发展，在商业创新、品牌意识、营销理念、管理机制、资本化等方面远远落后于其他影视、动漫等板块。MBA的学习可以很好的弥补这些行业短板，获得未来行业更好的核心竞争力。

Driven by the policy of “mass entrepreneurship and innovation,” Chinese cultural industry has kept generating new derivative business patterns and new models. However, the industrialization development of the “old business brands and intangible cultural heritages” in the category of culture has fallen far behind those industries of films, comic & animation, and other plates in terms of business innovation, brand awareness, marketing concepts, management mechanism and capitalization. The study of MBA can make up for these shortcomings and help us secure better key competitive forces in the future.

第三：收获了一更强的朋友和更优质的平台资源;

Three. To gain more powerful friendships and better platform resources: 首先我觉得“你的合作伙伴越强大，你的公司就会越成功，伙伴强、你才强”。MBA是管理精英的集合，我相信会在这里遇见更多有热情和梦想的人，这些优秀的人会让我时时保持饥饿，让我更加快速的成长，并获得不同领域的专业意见与资源。

It is my conviction that “the stronger you working partners are, the bigger success your company will get; the stronger your partners are, the stronger you will be.” The MBA program is always an aggregate of management elites. I believe I will meet

more individuals here with great enthusiasm and dreams. These outstanding people will make me always feel in want of learning, stimulate me in my growth, and provide me with professional viewpoints and resources in various fields.

第四：更强的综合能力可以获得更多的合伙话语权；

Four. A stronger comprehensive capability can help get more right to speak in partnership:

如今单打独斗的年代已经过去了，现在是合伙人的年代。企业除了按照各合伙人的资本分摊不同的权利和义务外，有“功劳”的合伙人在分配中才更有话语权。丰富的项目运作经验和行业履历，对用户、产品、市场的熟悉和了解，获得资源或客户的能力，拥有促进项目长远发展必须具备的能力等等，都是成为一个不可或缺的合伙人必备的。

It is a time of partners now and no longer a time for single heroes. Apart from sharing different rights and obligations in proportion to each partner’s devotion of capitals, the partners making more contributions deserve more right to speak in the distribution. It is indispensable for a partner to own not only the knowledge and insight of users, products and markets, but also the capability to acquire resources or attract customers as well as other essential abilities for a project’s long-term development.

第五：女人越独立，活得越高级；

Five. The more independent a woman is, the better quality of life she is capable of:

我相信：“女孩不能做一个绣花枕头稻草包。读书和不读书的女人，过得是不一样的人生！一个女人最高级的美和底气是精神丰盈、内心充实，不会因时间的推移而渐渐在生活中失控；是敢于活出自我，不需要用男人的价值来证明自己，是不惧怕时间和衰老，永远美丽和坚强”。这些都是我继续深造读书的理由，MBA

不是我的终点，但会是其中重要的一站。

It is my belief that “a woman shouldn’t be the so-called ‘embroidered pillow’ with nothing in the brain. A well-educated woman will lead a different life than an uneducated one. The highest beauty and quality of a woman is expressed in her riches in spirit and mind. Such a woman will never lose control of life as time goes by; she will be brave to be herself rather than justified by the male value systems; she will never be afraid of time and senility but be beautiful and strong-minded forever.” These are the reasons for me to continue studying. MBA is not the final destination but an important stop in the roadmap of my life plan.

第六：阶段合适，合伙人支持，有钱有闲。

Six. Time and money allowed by appropriate phrase and partnership support:

目前项目阶段稳定，基本属于稳定收益，且在区域范围内已经进入瓶颈期，同时有被国有文化企业收购的潜在性。计划未来两年除参与一些部队后勤保障供应外，在现有的基础上不会扩大化经营。如未来需要深化业务线或异地扩张，都需要更大的平台、资源与管理能力。合伙人认识与我个人一致，极力赞成我加深学习，扩大个人平台。

At present, the project is steady in its current phase with stable proceeds. It has entered into the bottleneck period in local areas; meanwhile, it is potentially to be acquired by a state-owned culture enterprise. Except for some logistical supplies for militaries, it is not scheduled to be expanded on the existing basis in the following couple of years. If it is going to be deepened in business lines or expanded in other places, greater platforms, resources and management abilities will be needed. All the partners share the same idea with me in consensus and strongly agree to the continued study and the expansion of personal platform of mine.

您哪些特质适合就读MBA项目？

What are your special qualities for the MBA program?

第一：有商学院学术理论与管理实践相结合的能力；

First of all, I have the special capability of combined academic theories with management practices from the business institute:

上海交通大学海外教育学院工作的一年时间里，一直坚持旁听《中国商业地产总裁》、《商业互联总裁班》、《国际商业零售总裁班》的EMBA课程；在后期实践过程中，相关知识的转化率明显高过大部分正式学员。

During the year in the Overseas Institute of Education of Shanghai Jiao Tong University, I insisted on attending the EMBA classes of “Presidents’ Class of China Commercial Real Estate,” “Presidents’ Class of Commercial Interconnection” and “Presidents’ Class of International Commercial Retail” as an auditor; in the later classes of practice, my transformation rate of relevant knowledge into practice was much higher than the majority of the formal students.

第二：有领悟能力与学习力，在数学、逻辑方面有特别好的优势，适合MBA学科；

Secondly, I am powerful in comprehension &learning, coupled with advantageous talent in math and logics, which makes me a strong candidate for MBA disciplines:

个人在数学方面曾经获得XXXXX，这对于在Master of Business Administration的应用统计（Applied Statistics）、金融会计（Financial Accounting）管理会计和控制（Management Accounting and Control）、价格和市场（Prices and Markets）等方面的学习有着先天的优势。

I have personally won XXXXX in math, thus making me congenitally advantageous in such MBA trainings as Applied Statistics, Financial Accounting, Management

Accounting and Control, and Prices and Markets.

第三：积极开朗，乐于沟通的性格，可以获取利用更多的社会资源；

Thirdly, my optimistic, open-minded and willing personality to communicate allows me the access to more social resources:

不可否认MBA平台建立高质量人际网络的绝佳选择。我性格开朗，不同于娱乐交流，我个人更乐于学术、经验与知识的交流。我相信在有限的时间里，我可以获取更高质量的重要资源。

There is no doubt that the MBA platform is the best channel to building a high-quality social network. I am open-minded and more prone to the exchange in academic knowledge and experience instead of entertainment. I believe I am able to get higher-quality resources of significance within a limited time.

您对您未来十年的发展有何规划？

What is your plan for development in the following ten years?

第一：孵化更多的匠人，让更多的文化内容产业化；

Firstly, to incubate more expertized people and industrialize more cultural elements:

在我们现在的中华传统美食孵化器已经成为西安地区的文旅必到项目，成功孵化/打造出若干具有文化属性的地区明星品牌。如陕西老匠人的“悦香驴蹄子面”成功发展到80多家连锁店，中华老字号“喜娃肉夹馍”已经跨多省份经营等等。中华美食IP的孵化，这仅仅是我梦想的开始。未来我想活化更多的中华文化IP，如博物馆、遗址文化版权的开发等等。

As a must-visit project nowadays for cultural tourists in Xi’an, the Chinese Traditional Food Incubator has incubated and forged multiple local star brands featured by cultural properties. For instances, “Yuexiang Donkey-foot Noodle,” originally made by a skilled man of Shaanxi, has developed into a business with more than 80 chain stores; the vintage brand of “Xiwa Chinese Hamburger” has spread across provinces. The incubation of Chinese food IP is just the starting point of my dream. In the future, I’m planning to activate more IPs of Chinese cultural elements, such as the development of the cultural copyrights of museums and relics.

第二：创造新的文化商业模式，让其更有生命力并持续盈利；

Secondly, to create new cultural business models and make them more revitalized and increasingly profitable:

在创办“守艺人”美食孵化器的过程中，我们通过“重新算”创造了新的餐饮商业模型，避免了餐饮行业75%亏损的传统概率，大量减少了创业风险与投资成本。未来我们相信，更好的“核心算法”与“跨界运营理念”会对行业产生更好的影响力；通过内容创新、技术和产业链构建创造新的文化生产方式和产品形态。我认为这将是一个非常有创造力、有意义的未来。

During the establishment of the food incubator “Art Keeper (Shouyiren),” we had created new food & drink business models through “recalculation” so as to avoid the traditional probability of loss by 75% in the catering industry, having greatly reduced the entrepreneurial risks and investment costs. In the future, we are convinced that better “core algorithm” and “crossover operation concepts” will bear better effects on the industry in creating new cultural production means and products types by means of content innovation and the construction of technical & industrial chains. I think this is pointing to a rather creative and significant future.

第三：形成独特的产业理论，成为文化产业的业界领袖并传播理念；

Thirdly, to form a unique industrial theory and become the leader of cultural industry in spreading the ideas;

同时做到商业、科学理论、应用层面做出一定的贡献是我的人生目标。如埃隆·马斯克（Elon Musk）的“第一性原理思维”（first principles thinking）+“科学方法”+意识形态+产品逻辑。我希望未来通过不断的项目实践，我会逐渐形成自己的核心理论与方法论；并证明她是行之有效的。如果可以，我会总结并传播她。 My life goal is to make certain contributions in the fields of commerce, scientific theory and application. As exemplified in Elon Musk’s “first principles thinking” plus “scientific methods” plus ideology plus product logics, it is my hope to gradually materialize my own core theory and methodology in the future via continuous project practices and prove its feasibility. If possible, I will summarize it and propagate it around.

第四：周游世界

Lastly, to travel around the world

没有周游过世界，哪里可以拥有更好的“世界观”？世界那么大，总要去看看。 No better “world view” can be held without personally traveling around the world. The world is so big and deserves our visits.

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