北京国际设计周design mall (设计猫)项目参与说明最终英文版

DESIGN MALL

Creative Partners Wanted! Introduction to Design Mall project of Beijing Design Week 2014

Beijing Design Week 2014 is to be launched in Beijing on September 26th. As the biggest celebration of design in Asia, it joins hands with the best design professionals home and broad, so as to build up a big design market with creative mind that addresses the audience, industry and the world. The events aims to ful?ll the responsibilities design has for the ordinary people, industry, cities, countries and culture through a series of activities that transcend national bound-aries and divisions between different ?elds.

It is estimated that over 6 million visitors will be attracted to the event this year from China and other parts of the world, along with more than 2000 famous designers from home and abroad. In order to promote “design consumption” and increase the added value for China’s design products, Beijing Design Week 2014 is partnering with Tmall to present Design Mall, which combines consumption, exhibit-ing and interaction between customers and designers.

Design Mall is composed of two parts: a ten-day-long of?ine theme park Design Mall and an online regular ?agship at Tmall. The of?ine design theme park, in particular, will be the most popular option for this year’s event, on which occasion the customers can buy products of the best design brands in the world, visit the exhibition of top artists and attend TED speeches given by design masters. They can have a taste of the charm of design culture at a close distance. As for the online ?agship store, it will sell design products from home and abroad all year around, which helps to shape consumers’ perception of design consumption. Sales or promotions feature design will also be organized together with Tmall.

We are now looking for design brands, independent designers or studio with originality and creative mind to join us. If it is the of?ine design theme park, you will be presented together with the best design brands in the world. Or you can have the opportunity to inter-act with the consumers during the online section. Either way your brand image or public awareness will be greatly enhanced. We welcome any original products and creative brands.

We also invite professional buyers, centralized purchasers, manufac-turers and OEM from China and other countries to be part of our project, who have sharp observation or solid manufacturing capabili-ties. Getting involved, you can have access to the latest information about design and a platform to discuss what the most effective method to cooperate is and how to make the business model of “design-develop-manufacture-sales-experience-produce” a reality. Contact us and you will be a registered partner of Beijing Design Week’s Design Mall project and enjoy shared information as well as mutual development.

Design Mall Detailed description

Six Sections for Of?ine Theme Park“Design Mall”

September

26th

Design Mall Open-

ing Party “A Night

for Designers”

Date Activity Content

September 26th

to October 6th

Design Mall Product

Exhibition Fair (open to

the public)

Product demonstration and sales include different parts, there is one for

separate brands, one for collective exhibition, one for new designers or

studio, one for overseas design brands. The best products will be selected

and sold at the Tmall ?agship store.

Design Carnival

Barcelona Knight tour

During the of?ine Design Mall, an activity named “Barcelona Knight Tour”

will be held at venue of the event, which will present performance art, music

performance and improvised creation by artists among others. Performers

or artists interested in the carnival can send their information to the public

e-mail of Design Mall. Products about the activity will also be sold at the

Tmall ?agship store.

TED by Designers

Famous designers from home and abroad will give TED speech during the

of?ine Design Mall. Those interested in attending can sign up and designers

that want to make speeches can send their information to the public e-mail

of Design Mall. Visitors can apply for ticket at the section dedicated to the

activity at the Tmall ?agship store.

Design Mall Theme Forum

New Design Product

Launch Event

Design Mall will present several forums at the venue to discuss how to

promote “design consumption”, which will touch upon creativity, design,

product development, production, consumption, experience and communi-

cation. Brand sponsor can help to hold sub-forums or new product launch.

Design Hop:

Design Mall Station

Design Hop is one of the most dynamic sections of Beijing Design Week and

covers different kinds of activities such as exhibition, installation, pop-up

stores, seminar and forums held at different parts of Beijing. With a compre-

hensive coverage, it encourages meaningful dialogues and communication.

As a stop for Design Hop, Design Mall will present big installations. Designers

interested in it can send their information to the public e-mail of Design Mall.

2014 Beijing Design

Week Opening

Ceremony “Design Road”

2014 Beijing Design Week opening ceremony will invite more than 2000

most famous designers from China and other counties.to participate in, they

will walk through the blue carpet， known as “Design Road”, becoming the

most remarkable stars.

Then, these honored guests will come into the China Millennium Monument

to join in the opening party “a night for designers” of 2014 Beijing Design

Week theme park “Design Mall”. It would be an exhilarating night celebrat-

ing in creativity. Those who love design can interact with each other and

enjoy the music and passion of creativity. Designer interested to join us can

contact us via the public e-mail. Tickets for the event will be sold in limited

number at the Tmall ?agship store.

Product partnership with Design Mall’s Tmall Flagship Store

1、Selected products can be sold at the Tmall ?agship store of Design Mall.

2、Design Mall will be responsible for e-commerce operation, marketing planning and profound coop-eration with brands and designers.

3、The partnering brand should ensure the quality and function of the products as well as construc-tions of the brands.

4、Partners have access to participate in the online marketing in cooperation with Design Mall and Tmall (27bc90a04693daef5ef73d6c) as well as the recruitment of online centralized purchaser, supplier and OEM in cooperation with Alibaba (27bc90a04693daef5ef73d6c).

5、All the selected products sold in design mall will be on the protection of Design Copyright Service. How to Participate

1、Brand sponsor: if you are an 【in?uential design brand】, 【commerce platform】 or 【sponsor】, we welcome you to sponsor Design Mall (online and of?ine) or part of the activities. You can join our numerous activities or the discussion on how to carry out certain special ones with certain reward.

2、Brand exhibitors: likewise, if you are a 【design brand】or 【commerce platform】 and ask for no sponsoring returns, you can have a booth at the of?ine Design Mall to demonstrate your product, creativity or promote your brand and team to the visitors. You can also choose to participate in other of?ine activities. The best product will be selected to enter our ?agship store, then sold by our e-com-merce operation team. Promotional resources from Design Mall will also be available

3、Independent designers/studio: if you are a 【designer】/【design studio】, we also welcome you to participate in our project and advise you or your client to present exhibitions on the occasion by becoming a registered designer/studio of Design Mall. The best products will be selected to enter and sold at our ?agship store. You can also sign up for TEDxDesigners to share your vision.

4、Media: if you are a 【media】 organization who exerts great in?uence in the media industry, please come to join us in the planning and investment of the industry section of our event and help attract investors. We will consider your organization as the ?rst priority when choosing who to commission to implement the project.

5、PR and advertisement: if you are a 【PR】or 【advertising】agency, we welcome you join us in the planning and investment of key projects and working on attracting investment. We will consider your organization as the ?rst priority when choosing who to commission to implement the project.

6、Buyer/gift commission agent/centralized purchaser: if you are any of 【buyer】、【gift commission agent】or 【centralized purchaser】, we can provide you with purchasing scheme so that you can buy the lasted and most updated design products home and abroad, have direct interaction with designers partnering with Beijing Design Week, and formulate more in-depth purchasing schemes. After becom-ing our registered partner, you can buy the latest design product from different countries as soon as possible with a price advantage.

7、Manufacturer: if you are a 【manufacturer】or【OEM】, by becoming our registered partner you can not only get a handsome amount of orders but also cooperate with designers or other institution through our platform and build your own brand.

8、Design carnival: we welcome 【artists】, 【designers】, 【performers】 and 【musicians】from different parts of the world to join our carnival. During the ten-day-long of?ine Design Mall, you can choose venue freely and have performance art, improvised performance or street music performance in the public space. Please write to us about your creation and performance. We will send you the invitation to carnival once it has been approved by Beijing Design Week Organizing Committee. You can then join the carnival with us!

Flow Chart

Sign Up

Fill out basic information

(designer/design studio, brand, man-

ufacturer, centralized purchaser)

（2014 Beijing Design Week Opening Ceremony “Design

Road”Design Mall Opening Party “A Night for Design-

ers”、Design Mall Product Exhibition Fair (open to the

public)、Design Carnival Barcelona Knight tour、TED by

Designers、Design Mall Theme Forum New Design Prod-

uct Launch Event、Design Hop: Design Mall Station）

Approval

(Beijing Design Week Organizing Committee will

select which are to be approved)

Reply

(e-mail will be sent to designers/design studio or brands that

are selected, with attached exhibition participation plan)

Con?rm

（Con?rm individuals or organization to be presented at the exhibition,

choose the venue and decide on the sections to participate）

Sign Contracts

Site Planning

The China Millennium Monument

设计之路仪式区域装置区域舞台区域Stage Area

展览区域Exhibition Area 展览区域Exhibition Area Installation Area 餐饮区域B1Dining Area

Showing area 展示区Road of Design Area

北门入口

Information desk 信息台

Contact Information

Deadline: August 15st 2014

Beijing Design Week Organizing Committee

Beijing Gehua-Rizzoli Design Communication Co., Ltd

1303B No. 1 Qinglong Hutong, Dongcheng District, Beijing,

China 100007

Contact person: Chen Haoyang,

Tel: 86-10 8418 6684 (Zhang Xin，Wen Bo)

Mob: 86-189********（Chen Haoyang）

86-152******** (Shi Jieyu)

Fax: 86-10 8418 6840

E-mail：designmall@27bc90a04693daef5ef73d6c

(Note: Please indicate your identity in your letter, for example whether you are sponsor/exhibi-tor/designer/studio/media/buyer/manufacturer/artist/musician…)

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