Pyramid_Principle金字塔原理

金字塔原理

The Pyramid principle

Logic in writing and thinking with a dash of etiquette

金字塔原理

Agenda1.What it takes to communicate on behalf of a company 2.The Pyramid Principle 3.Examples 4.What else … 5.More Examples

金字塔原理

Are you prepared to be the spokesperson for a business? As a communicator for a company, you are responsible for the brand You are responsible for peoples’ reaction to the brand It is vital that you fully understand the business before you begin. Follow the company strategy 100% Communicate with authority, not arrogance Communicate value & be authentic Engage and be available for comment Write English not TEXT language Limit your use of exclamations and capital letters Think about what your audience wants to hear before you start writing.

金字塔原理

The Pyramid Principle The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organised as a pyramid under a single point. But that point must be directed toward answering a question existing in your reader’s mind, and your ideas must in turn obey a limited number of logical rules. The trick is to make sure your thinking fits that form before you begin to write.

金字塔原理

The Minto Pyramid Principle concentrates on the thinking process that should precede writing. It explains how to identify your reader’s question – the purpose of the document – and then how to work down the pyramid, The result is a clear, concise message – grasped quickly by the reader, leading to action Fast-tracking ideas in this way tends to enhance both your work and your effectiveness in your organisation.

金字塔原理

金字塔原理

金字塔原理

金字塔原理

金字塔原理

Pyramid ExampleBarclays should launch its new card in China.

Why? Attractive Market Pro-bank climateNo competition

Why? Will be Profitable Costs low Revenue high

Why? Easy to Implement Staff Plan available developed

金字塔原理

Using the Pyramid Structure

Overall Argument

Sub-argument #1

Sub-argument #2

Sub-argument #3

Evidence

Evidence

Evidence

Evidence

Evidence

Evidence

金字塔原理

Document Structure Introduction – Situation – Complication – Question/Answer Body Next Steps – Something the readers will not question if they buy your argument Conclusion – Summary/Call to action/Emotion provocation

金字塔原理

Creating an introduction1. 2. 3. 4. 5. 6. Draw a box and write down a subject. Decide the question the reader wants answered. Write down the answer. Describe the situation without controversy. Develop the complication--Answer “so what”. Recheck the question and the answer.

金字塔原理

So now we know how… But what do we say? Strategy, Strategy, Strategy What are the Business’s objectives? What is the business’s revenue model How can, what you are doing, add to this? How will you measure your impact on the company?

金字塔原理

So lets play….1. Write down Subject: ME 2. What is the single most important thing you would like me to know about you? 3. Why do you think I n

eed to know this? 4. Is your message clear and concise? 5. Is it relevant to this forum? 6. What will this communication between us achieve?

金字塔原理

Lets take another example….something more business relevantYou are asked to write a blog post on the Grow Academy website on the value of this bootcamp and why its relevant to your life. What do you say?

金字塔原理

Questions?You are welcome to contact me on judith@duomarketing.co.za 021 683 8223

“It is possible to learn & have fun at the same time. The secret ingredients are passion & commitment”

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