商务英语(BEC)高级考试范文汇总a4 - 图文

项目名称 BEC初级 BEC中级 BEC高级 上半年日期 5月26日 6月2日 5月19日 下半年日期 11月17日 12月1日 11月24日 收费标准（人民币） 360 450 580 上半年报名截止时间为3月20日；下半年报名截止时间为9月20日

商务英语(BEC)高级考试范文汇总(十三) This report sets out to examine how the company should re-invest this years profits. The areas under consideration are the purchase of new computers, the provision of language training courses and the payment of special bonuses. Areas under consideration New computers The majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended. Language training courses The company aims to increase exports, particularly in Spain and France. Therefore, Language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition, training courses would increase motivation: staff would enjoy the lessons and perceive that the company in investing in them. Therefore, language training would be an option. Special bonus payments Although special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the companys operations. There are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable. Recommendations It is felt that the best solution for the company and staff would be to invest in language training. It is suggested that the company should organise course in French and Spanish. Those employees who have contact with partners and customers should be assured of places but other invested members of staff should also be allowed to attend.

商务英语(BEC)高级考试范文汇总（十四） Sample answer: (250words) Dear Recardo Further to our conversation of 30 March, I am writing to outline the proposed programme for your visit to our offices (12-15 April). On Thursday morning I will be at the airport to meet your flight and, assuming there are no delays, I will take you straight to your hotel so that you can check in and freshen up. As Mr Wilkins wishes to see you before the meeting, a business lunch has been arranged. We will then travel to the company in time for the meeting, scheduled to run from 14.30 to 18.00. After such a long day I suggest dinner at your hotel. Friday's meeting is due to start at 09.30. A taxi has been arranged to pick you up at the hotel at 08.50. Since the meeting lasts all day, the company will provide a working lunch. After work you will have a chance to return to your hotel before dinner at The Riverside Lodge at 20.00. Your name has been entered for the Golf Tournament (08.30 on Saturday morning). Mr Wilkins will collect you from your hotel at 08.00. After the competition there is a formal dinner with a distinguished speaker at 19.30. I look forward to meeting you on the 12th. In the meantime, please do not hesitate to contact me on 020 755 9800. Yours sincerely XXX

商务英语(BEC)高级考试范文汇总(八) The EKIA way Ex 5: Sample answer: (226words) Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel. Although all our advice is impartial, it is influenced by certain core values: Respect for local values and practices Respect for individual needs and independence Believe in the need to limit the environmental impact of our activities. We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints. Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek. Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.

商务英语(BEC)高级考试范文汇总(十二) suggested answer: (124words) Although sales at both ASEF Chemicals and Chemicon Ltd experienced a number of fluctuations over the period 1995-1999, turnover at both companies showed a general upword trend. At the beginning of the period ASEF sales stood at just over $30m. They experienced a fall the following year, before picking up again in 1997 and reaching a peak of $60m in 1998. Sales fell again slightly the following year but remained higher than their 1997 level. Chemicon sales exceeded those of ASEF in 1995 ($42m compared to $31m). Despite experiencing a fall in 1997, the overall trend was a slight rise over the four year period. Both companies ended 1999 with turnover of around $50m with Chemicon outselling ASEF for the first time since 1996. 商务英语(BEC)高级考试范文汇总(十一) Supplier relationships Ex 3: Sample answer: (246words) Introduction The aim of the report is to recommend a supplier for our new range of leisurewear. A committee from the Purchasing Department was presented with a shortlist of five potential suppliers to select from. The criteria considered was price, quality, delivery and flexibility. Findings It was found that, taking the companies' overall ratings into consideration, there was negligible difference between suppliers. Consequently, the committee decided to narrow its focus to the area considered to be of major importance for QuayWest's image, namely quality and price. Consort Trading Despite offering the best deal financially, the company is unable to guarantee garments compliant with EU standards. Samokovska Although it produces goods of an extremely high quality for exclusive markets, this supplier charge high prices,part of which would necessarily be passed on to customers. Namlong Sportswear The poor standards of craftsmanship make it difficult to justify paying the prices quoted. Shiva Trading Sample items from this supplier show an acceptable quality level. Furthermore, the deals currently on offer make it an attractive option. Hai Xin Group There is some doubt as to whether garments produced by this company would meet EU standards. In view of this, the prices appear unreasonably high. Conclusions It was felt to be unwise to risk compromising the company's image by using suppliers of low quality goods. Similarly, using an expensive supplier could affect QuayWest's reputation for value for money. Recommendations Consequently, it is suggested that QuayWest negotiates a contract with Shiva Trading. 商务英语(BEC)高级考试范文汇总(十) Promoting a brand Ex 4: Sample answer: (249words) Introduction This proposal sets out to examine options for the successful globalisation of ourˉBorders brand. The initial marker under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspect of the brand, namely our logo, the ˉBorders concept and finally, the product itself, ˉBorders wellington boots. Findings The following findings summarise our key findings. It was found that our existing logo, a pair of wellington boots encircled by the word ˉBorders, is visual enough to be used in markets where English is not widely spoken. Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses. Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market. Conclusions It was agreed that although the present logo and product are suitable for globalisation as they stand, we propose that the ˉBorders concept be adapted for different markets. Recommendations We recommend that further studies be carried out into the marketing strategies best suited to different European regions. 商务英语(BEC)高级考试范文汇总(九) Building international teams Ex2: Sample answer: (230words) Dear Jacek Further to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate. The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks. One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a person's first name once you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title ‘Doctor' here. As I said, especially between colleagues, it is common simply to use a person's first name. A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts. If you have any further questions, please do not hesitate to contact me on 020 779 2603. I look forward to seeing you on 8 December. Yours sincerely XXX

商务英语(BEC)高级考试范文汇总(七) Business practices in China Ex 3: Sample answer: (244words) Dear Chen， I was very pleased to receive your letter. As requested, I enclose some advice about visiting Milan. There are lots of good hotels near the Fiera and I recommend the Hotel Wagner; it is about a ten-minute walk from the trade fair and also has the metro and train connections. The public transport system here is quite reliable and I do not think you need to hire a car; the traffic in Milan can be a bit chaotic. Finding somewhere to eat in the evening should be easy. There are plenty of restaurants and pizzerias near the hotel. My favourite is Nove Cento, which serves excellent seafood pasta. It is difficult to know what to recommend for sightseeing as the city has so much to offer. If you are interested in art, then the world famous ‘Last Supper' by Leonardo da Vinci is a short train ride from the hotel or you could visit the Brera art gallery. There is also the Duomo, Milan's huge gothic cathedral. If you are interested in football, there should be midweek match featuring either AC or Inter Milan. Alternatively, you could visit the fashion area around via Montenapoleone. Thank you for inviting me for a meal one evening during you stay. I would be very happy to accept. I look forward to hearing from you nearer the time. We can then make the arrangements for where and when we are going to meet. Best regards Maurizio 商务英语(BEC)高级考试范文汇总(六) The headhunting process Ex 4: Sample answer: (234words) Dear Mr Jacobs I am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday. Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours. As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm. Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level. I am available for interview from 15 September and would be pleased to discuss my CV in more detail then, I look forward to hearing from you. Yours sincerely XXX

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