教案-商务英语阅读-Unit 12-叶兴国

教案-商务英语阅读-叶兴国

Unit 12

Teaching Objectives:

1. To remember and use new words and expressions;

2. To learn how we can save time to do what we really want;

3. To learn how much time CEOs should devote to customers;

4. To review some basic reading skills;

5. To deal with the language points in Text A and Text B.

Focuses:

1. To learn how we can save time to do what we really want;

2. To learn how much time CEOs should devote to customers.

Difficulties:

How can we save time to do what we really want?

Teaching Time: 2 periods.

Teaching Procedures:

Part I Pre-reading Questions

It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading

In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. Text A 20 Ways to save 20 Minutes

a. Let the students read Text A as quickly as they can to scan the answers to Exercise I;

b. Ask some students to Check the answers;

c. Analyze the language points in the text:

1. You’ve put in a longer-than-eight-hour day at work, cooked dinner, folded laundry, and you still haven’t got around to the brisk walk you vowed to take every day. 你每天花费8个小时以上的时间工作、做饭、折叠喜好的衣服等，但是你没有腾出时间来做你发誓每天要做的快走锻炼。

put in time: 在某一工作上花费（时间）。如： She puts in eight hours behind a desk every day. 她每天花8小时办公。

get around to: 腾出时间来做。如: I didn’t get round to putting all the photos in frames. 我没有找到时间将所有的照片装入镜框。

2. “You will never get absolutely everything done, so you might as well get the right things done,” he explains. 他解释说： “你永远不可能把所有的工作全部完成，所以你最好还是先完成重要的事情。” might as well: 倒不如，可以。如：

I might as well stop that young screamer. 我还是让那个大哭大叫的孩子收声吧。

3. It works both ways... 这样做对双方都行……

work在这里是“行得通”的意思，如：Your idea won’t work in practice. 你的想法在实践中行不通。 f. Assign Exercises II and III as their homework.

Text B How Much Time Should CEOs Devote to Customers？

a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b. Check the answers to Exercise I;

c. Point out some language points:

1. Fortune 500: 财富500强以总收入计算，每年由《财富》杂志排名、编订及出版。

教案-商务英语阅读-叶兴国

2. Of course, a company suffering a temporary crisis of confidence requires all hands on deck. 当然，一个承受暂时信心危机的公司需要所有人全力以赴。

all hands on deck: 原指船上的全部水手，这里指全体成员的努力。如: Neither philanthropist nor scientist, neither government nor church, can solve this problem on their own—AIDS must be an all-hands-on-deck effort. 无论是慈善家还是科学家，政府还是教会，都无法凭他们自身的力量解决这一问题---我们必须万众一心，携手对抗艾滋病。

3. Tesco: 乐购，英国大型超市。它目前是英国最大的零售商，也是仅次于沃尔玛、家乐福的全球第三大超市集团。

4. Even in companies that see customer intimacy as their point of strategic differentiation, there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. 甚至对那些把发展客户和关系看作是战略特点的公司来说，关于首席执行官们为什么应谨慎对待花过多的时间接触客户，也有两个理由。

5. Over time, this should mean a higher percentage of general managers coming up through the marketing ranks. 随着时间的流逝，这就意味着来自于营销职位的总经理的比例更高了。

d. Assign Exercises II and III as their homework.

Part III Reading Skills

Review basic skills learned before.

Part IV Supplementary Reading: No Experience Needed

Ask students to read it in a limited time after class, and then write a summary.

Part V Test Yourself

Ask students to do it and check the answers by themselves.

Questions for Discussion and Reflection:

1. In your opinion, is it necessary to save time?

2. What do you often do to save time?

Assignments

1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;

2. Finish all exercises in this unit.

3. Preview Unit 13.

References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

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