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标题: E-Commerce in India 作者: Saini, Babita

期刊: The International Journal of Business & Management 卷: 2；；期: 2；页: 1-5；年份: 2014

E-Commerce in India

Abstract

E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. B2B, B2C, C2C and similar opportunity help consumer preferences and consumer markets developing electronic- infrastructure for challenges of the future. E-commerce has revolutionized business, changing the shape of competition with internet (The NET) ,the computer communication network creating a e-commerce market place for consumers and business . Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a \innovation that is radically changing the traditional way of doing business. Ecommerce is showing tremendous business growth in our country. Increasing internet users have added to its growth. The present study has been undertaken to describe the present status and facilitators of E-Commerce in India . And to analyze the present trends of E-Commerce in India and examine the barriers of E-Commerce in India. This paper examines different opportunities of e-commerce viz., E-business, E-learning, It raises key challenges that are being faced by consumers relating to e-commerce .Now-a-days, the practice of E-Commerce has been dramatically changed, particularly in last five years . Therefore, E-Commerce form of marketing is a process or a modern technique used by business firms, companies, and industries for doing their business work through the e-net system. Keywords: Electronic Commerce, E-net, E-business 1. Introduction

E-Commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. On the internet, it relates to a website of the vendor, who sells products or services directly to the customer from the portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT (Electronic fund transfer) payments. E-commerce or E-business involves carrying on a business with the help of the internet and by using the information technology like Electronic Data Interchange (EDI). More simply put, E-Commerce is the movement of business onto the World Wide Web. E-Commerce has almost overnight become the dominant online activity. There is no single definition of E- Commerce, it means only commercial activity which is performed or linked to or supported by Electronic Communication. The effects of e-commerce are already appearing in all areas of business, from customer service to new product design.

2. What Is E-Commerce?

Electronic commerce or e-commerce refers to a wide range of online business activities for products and services. It also pertains to \form of business transaction in which the parties interact electronically rather by physical exchanges or direct physical contact. E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network. 3. The objectives of the Study The objectives of the present study are:

* To describe the present status and facilitators of E-Commerce in India; * To analyse the present trends of E-Commerce in India; * To examine the barriers of E-Commerce in India. 4. Reasons Behind the Growth of E -Commerce * Busy Lifestyle

The lifestyle of people is so busy that they are unable to go to the crowded markets every time for shopping. The customers prefer to shop in a relaxed environment at their own convenience.

* High Disposable Income

With growing job opportunities the income sources have also increased. Because of high spending power, customers are willingly able to pay for the products online. * Awareness of Products

People are much more aware nowadays regarding thep roducts available in the markets. They are quite aware about new products, product features, availability, price etc. through the help of media like television, radio, newspaper etc. Because of these reasons they feel confident while shopping online. * Rising Computer Educational Level

Due to the efforts of Government and Private Educational Institutions in India, computer education is getting new horizons. People are much more aware regarding the tools and techniques of computers. Not only students of urban areas, students of rural areas, housewives and business persons are also attracted towards the advance technologies of computer like e - commerce and e- business. With the development of educational standards there is automatically a great demand to buy and use new products.

* Increased Usage of Internet -With

more than 100 million Internet users, the country is beginning to achieve a critical mass of users who are familiar with we services. In addition, over the past few years, relatively sophisticated online travel laments (\such as Make My Trip - which started turning these initial Web

users into Web consumers - have dominated Indian e-commerce. Saves Money -One another reason for adapting e- Commerce and online shopping technology is that the unwanted expenditure of petrol, parking and toll etc. is considerably reduced. * Easy to Find the Review of Products -

It is quite easy to find the review of products by the help of online shopping. E-commerce has made it simpler to get information regarding the product and the customers can purchase the products after getting reviews and feedback of the product.

5. Importance and Uses of E. Commerce

* Exploitation of New Business

Broadly speaking, electronic commerce emphasizes the generation and exploitation of new .business opportunities and to use popular phrases: \\ * Enabling the Customers

Electronic Commerce is enabling the customer to have an increasing say in what products are made, how products are made and how services are delivered (movement from a slow order fulfillment process with little understanding of what is taking place inside the firm, to a faster and rt1ore open process with customers having greater control.

* Improvement of Business Transaction

Electronic Commerce endeavors to improve the execution of business transaction over various networks. * Effective Performance

It leads to more effective performance i.e. better quality, greater customer satisfaction and better corporate decision making. * Greater Economic Efficiency

We may achieve greater economic efficiency (lower cost) and more rapid exchange (high speed, accelerated, or real-time interaction) with the help of electronic commerce.

* Execution of Information

It enables the execution of information-laden transactions between two ore more parties using inter connected networks. These networks can be a combination of \, leased lines and wireless. Information based transactions are creating new ways of doing business and even new types of business.

* Incorporating Transaction

Electronic Commerce also incol 1'orates transaction management, which organizes, routes, processes and tracks transactions. It also includes consumers making electronic payments and funds transfers

* Increasing of Revenue

The firm uses technology to either lower operating costs or increase revenue. Electronic Commerce has the Potential to increase revenue by creating new markets for old products, creating new information-based products, and establishing new service delivery channels to better serve and interact with customers. The transaction management aspect of electronic commerce can also enable firms to reduce operating costs by enabling better coordination in the sales, production and distribution processes and to consolidate operations arid reduce overhead. * Reduction of Friction, Electronic

Commerce research and its associated implementations is to reduce the \online transactions frictions is often described in economics as a transaction cost. It can arise from inefficient market structures and inefficient combinations of the technological activities required to make a transaction. Ultimately, the reduction of friction in online commerce will enable smoother transaction between buyers, intermediaries and sellers. * Facilitating of Network Form

Electronic Commerce is also impacting business .to business interactions. It facilitates the network form of organization where small, flexible firms rely on another partner, companies for component supplies and product distribution to meet changing customer demand more effectively. Hence, an end to end relationship management solution is a desirable goal that is needed to manage the chain of networks linking customers, workers, suppliers, distributors and even competitors. The management of \ * Facilitating for Organizational Model

It is facilitating an organizational model that is fundamentally different from the past. It is a control organization to the information based organization. The emerging forms of techno-organizational structure involve changes in managerial responsibilities, communication and information flows and work group structures . 6. Opportunities for E-Commerce

Young Jun Choi1, Chung Suk Suh(2005) reported that the development of the internet

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