职业综合英语1教师用书U1

Organization Unit 1

Warming-up

Task 1

Objective: Ss can identify the logos of some famous international companies.

Steps:

? Ss read Warming-up Task 1. ? Get Ss to look at the logos.

? Go through the pronunciation of any problematic word.

? Ask Ss to give the names of the countries. ? Give the answers.

Background Information

? What is a logo?

A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market.

large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.

Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.

Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.

Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer

manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.

Suggested Answers

Car Companies: Japan USA France

Supermarket Companies: USA

? Company introduction

Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high- performance and luxury automobiles and motorcycles.

Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.

Ford Motor Company is an American

multinational corporation and one of the world’s largest automakers.

Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of

Mobile Phone Companies: P. R. China Finland

Task 2

Objective: Ss brainstorm the names of some famous organizations of the given products.

Steps:

? Ss read Warming-up Task 2.

? Ask Ss to brainstorm as many companies as possible.

? Invite three students to present their answers. ? Add some more companies if necessary.

Suggested Answers

Television Set: TCL, Sony, Panasonic, Philips… Computer: Lenovo, Apple, IBM, Sony… Sportswear: Li-Ning, Adidas, Nike, Reebok…

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Organization Unit 1

Reading A

Translation 谷 歌

上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时， 他们都会“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界 功成名就的最好范例之一。 谷歌始于1996年1月斯坦福大学博士生拉里·佩奇的一个研究项目。为了 找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检 索网页之间的关系来实现。他认为链接最多的那些网页一定是最受欢迎的。这 项技术结果看起来是成功的。 佩奇和他的合作伙伴谢尔盖·布林于1998年9月7日创建了自己的公司，并 在之后的一周注册了google.com这一网址。这个搜索引擎很快声名鹊起，2000 年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发 展，谷歌上市了，一夜之间谷歌的很多雇员成了百万富翁。 谷歌最近收购了互联网最大的视频共享网站YouTube.com，而且每天都在 不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞 争。微软最近就试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。 随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也 上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒 适、并能充分发挥自己才华的地方。 现在，谷歌已拥有YouTube、Blogger和其他一些热门网站，并且成为网络 广告收入方面的领头羊。当初两个学生的一个小点子已发展成为一家拥有十 亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当 今的网络企业家树立了一个完美的典范，也提供了灵感。

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Language Points

Paragraph 2

relevant: a. closely connected with the subject you

are discussing or the situation you are thinking about

e.g. What experience do you have that is relevant to

this position?

achieve: v. to succeed in reaching a particular goal

or standard by making an effort for a long time e.g. After 10 years of hard work, he finally achieved

success in his business.

Britain has achieved the highest rate of economic growth in Europe this year.

appear to be/do: to give the impression of being or

doing something

e.g. She appeared to be in her late thirties.

They appeared not to know what was happening.

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fuel: v. to increase something; to make something

stronger; to supply something with material that can be burnt to produce heat or power e.g. His words fueled her anger still more.

The stored oil could fuel the nation for six months.

go public: (of a company) to start selling shares on

the Stock Exchange

e.g. This company is among the first ones that went

public in China.

instant: a. happening immediately; (of food) that

can be made quickly and easily e.g. She took an instant dislike to me.

instant coffee/instant noodles

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acquire: v. to gain possession of; to gain something

by one’s own efforts, ability or behavior e.g. The company has just acquired some new

properties.

She has acquired a good knowledge of English.

Organization Unit 1

feature: n. something important, interesting or

typical of a place or thing

e.g. An important feature of Van Gogh’s paintings

is their bright colors.

v. to include a particular person or thing as a special feature

e.g. The new car features high speed and safety.

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in addition to: as well as; besides

e.g. In addition to the apples you asked for, I

bought you some oranges and bananas.

tend to: to be likely to do something or to happen

in a particular way because this is what often or usually happens

e.g. Women tend to live longer than men.

When I’m tired, I tend to make mistakes.

stay away from: not to go near a particular person

or place

e.g. I want you to stay away from my home.

typical: a. having the usual qualities or features of

a particular group or thing

e.g. This advertisement is a typical example of

their marketing strategy.

excel (at/in): v. to be very good at doing something e.g. The school excels in sports.

She has always excelled at foreign languages.

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in terms of: from the point of view of; with regard

to; concerning

e.g. In terms of environmental protection, this

project is excellent.

the brain child (of somebody): an idea or

invention of one person or a small group of people

e.g. This festival was the brain child of Tony

Smith.

serve as: to be suitable for a particular use

e.g. The sofa will serve as a bed for a night or two.

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Organization Unit 1

Task 1

Suggested Answers

Period Event

1996 Google began as Larry Page’s research project.

1998 Page and Sergey set up the company and registered the google.com.

2000 The search engine grew quickly and it began to sell advertising on the website.

Google has acquired YouTube.com and continues to add new features. Recently Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.

Task 2

Suggested Answers

1. Google is the world’s most popular website. Internet search engine

2. Google went public before it began to sell advertising on the website. af ter 3. Email has been one of Google’s features since the first day of the company. recently

4. Google is now a billion-dollar company and has been named to the Top 500 list of the world.

the No. 1 company to work for in the United States 5. Google’s employees work in places where typical office designs are used.

where employees are comfortable and excel at their work

6. Google has become the Internet leader in terms of technology. ad-based revenue on the web

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Organization Unit 1

Reading B

Translation 泰福公司简介 泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。 泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已 开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎 和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。 以下是本公司的组织结构图，包括所有的部门及其职能： 董事会 首席执行官 行政部 生产部 销售和市场部 会计部 人力资源部 采购室 质量控制室 研究和开发室 董事会是公司的管理机构。 质量控制室确保产品达到质量标准。 首席执行官与董事会紧密合作，领导公司。 行政部研究和开发室负责开发和设计新产品，改进现有 产品。 为董事会和首席执行官提供支持与服务。 生产部销售和市场部从事产品的推广和销售。 负责产品的开发和制造。 采购室负责所有物品的实会计部监控客户和公司的账目。 人力资际采购。 源部管理员工的行政事务。

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