医生深度访谈提纲英文版-In-depth Interview Outline of Doctors

In-depth Interview Outline of Doctors Warm-up ? ? ? ? Introduction of Sinotrust Management Consulting Ltd. Interview purpose: To learn the current clinical status of analgesic, anti-inflammatory and antipyretic drugs in hospital Relevant information of products. This discussion would last for about 2 hours with high confidentiality. Expert’s category Time Interviewee Name Company Location Position Tel Interview Outline (Note: Questions for anti-inflammatory and antipyretic drugs are similar) Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 What are the commonly used analgesic plasters? How about the percentage of patients using analgesic drugs in all outpatients? What are common treatment methods for those patients who need relief of pains, such as physical method, surgical method, medicinal method, and etc.? And also, what are the percentages of different treatment methods? What are the main factors on selecting analgesic drugs? Did you use analgesic plasters? When did you select plasters? Why? What are the advantages and disadvantages of analgesic plasters? (With the sample) Did you use this kind of analgesic drugs? How about your ideas towards this series of drugs? Which drugs should be paid more attention to? Which products should first launch if this series can't launch at the same time? Why? What kind of support do you expect if you use these products? How about reasonable prices for this kind of drugs? Why? Page 1 of 2

Q10 Q11 Would these analgesic products be competitive comparing to similar products? Why? How about similar products in market in the following aspects? ? ? For similar symptom Similar chemical structure Q12 Q13 Q14 Q15 Q16 If you use these drugs, what kind of information do you expect the pharmaceutical corp. to provide? Would you please give us any suggestions on marketing and sales promotions? How about general sales situations of analgesic plasters? How about sales channel and promotion ways on analgesic plasters? Any other suggestions? Thanks Page 2 of 2

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