高职国际英语book1Unit3 - 图文

Lesson 1

Unit 3. Shopping

1. This unit is about… Topics:

? Kinds of retail outlets

? How supermarkets make shoppers buy ? The first supermarket

? Chinese clothing size converter

? Traditional shopping vs. online shopping ? eBay

Skills:

Talking about shopping and shopping habits

? Speaking: Role-play: Shopping scenes

Giving a personal opinion about Internet use

? Writing: Comparing mail-order shopping and shopping

A guided summary

Project: A shopping guide for your neighborhood Grammar:

? Adjectives: Comparison of adjectives Shopping Habits

? How often do your family shop? ? Where do you usually go shopping? Useful Expressions ? weekly; daily

? occasionally during the week ? department stores; online retailers

2. Focus

Work with a partner.

2.1 Label the photos with an expression from the box.

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Internet

1. supermarket 2. market 3. corner shop

4.street vendor 5. specialist store 6. online retailer (chemist?s)

7. department store 8. chain store 9. shopping mall

? chain store corner shop department store ? market online retailer shopping mall ? specialist store (chemist?s) street vendor supermarket

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2.2 Where do you do your shopping?

often sometimes never department store [ ] [ ] [ ] online retailer [ ] [ ] [ ] market [ ] [ ] [ ] shopping mall [ ] [ ] [ ] specialist store [ ] [ ] [ ] street vendor [ ] [ ] [ ] supermarket [ ] [ ] [ ] 2.3Talk about your shopping habits. Useful Expressions

? I often/sometimes/never do my shopping/shop at a/an department store/ …

? My partner/He/She/(sb.? name) does his/her shopping/ … at a/an …

3. Text Study (Passage A) 3.1 Background Information online shopping

? online retailing, the act of purchasing products or services over the Internet Key words: physical stores online stores convenient bargain

holiday season wait in long lines consumerism

? a belief that encourages the purchase of goods and services in

ever-greater amounts ? Key words: ? consumerist ? movement ? a set of policies

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? regulate ? standard

? manufacturers ? in the interests of impulse purchase

? impulse buying, an unplanned decision to buy a product or

service, made just before a purchase ? Key words: ? impulse purchaser ? impulse buyer ? financial difficulty ? family disapproval ? feeling of guilt ? disappointment ?

3.2 Words and Expressions expert n. 专家 trolley n. 手推车 purchase n. 购置物 shopping list 购物单 pepper n. 辣椒 sorted adj. properly arranged or planned 分选的 pre-packed adj. already packed 预先包装的 special offer bargain 特价商品 packet n. 小包，小袋 bakery n. 面包烘房 roll n. 小圆面包 display n. 展列 canned adj. 罐装的 bottled adj. 瓶装的 frozen adj. 冷冻的 goods n. 货品 delicatessen n. 熟食店 freshness n. 新鲜食品 electrical adj. 电气的 product n. 商品

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essential butter n. 必需品 n. 黄油

一时冲动购买的商品

impulse item

profit n. 利润 brand name 品牌 processed food 加工食品 pre-cooked meal 半成品食品 profitable adj. money-making 盈利的 at eye level 齐眼的高度 checkout n. 收银台 leaflet n. 传单 loan n. 贷款 insurance n. 保险 mobile phone 移动电话 credit card 信用卡

3.3 Text 译文

被动消费

步入大型超市时，千万不能大意！那帮精明狡诈的人已经看到了你的到来。而他们正是那些让你变成购物狂的行家里手。

周六下午3点。你想到超市买些你需要的物品。东西不多——就是咖啡、牛奶和鸡蛋。你推了一辆手推车，这是第一个错误。现在你根本感受不到购物篮内商品的重量，自然你可能会越买越多。手推车又大又深，其结果可以想见。

. “进入超市，首先会经过的是美丽的鲜花和植物。再往前走，水果与蔬菜新鲜与自然的颜色映入眼帘。购物单上虽然没有蔬菜，但是这些红椒、青椒和黄椒看上去如此诱人。它们已被分类、清洗而且包装好了——多么便利。而且还在特价优惠！或许你会拿一盒。不管怎么说，蔬菜对人有好处，对不对？接着你走到了面包房。哦，新鲜的面包卷香气扑鼻！比昨天家里的面包好多了。或许你会就买一点儿??可是如此也就停不下来了。 来自销售专家的记录

1.店内通常会摆放新鲜的水果、蔬菜与鲜花。这会让准备购买超市内普通的罐装、瓶装和冷冻商品的顾客产生一种清新、健康的感觉。

2.入口处的特价优惠商品会让顾客开始购物。拿下第一件商

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Anna: Perfect. I?ll take it, please.

Assistant: Fine. Would you like to come this way to the checkout? 3. Speaking

Directions: Use the dialogue guide to role-play shopping scenes. Change roles — shopper and assistant — several times.

TIP:Chinese clothing size converter

Chinese size 5X S 4XS 3XS 2XS XS S M L XL 2XL 3XL 4XL 5XL 6XL US size 2 4 6 8 10 12 14 16 18 20 22 24 26 28 European size 32 34 36 38 40 42 44 46 48 50 52 54 56 58 ? What is the Chinese equivalent of a European size 40? ? If it is US size 12, what is it in a European size?

? You need a Chinese size 4XS. What do you need when you are in America?

? It?s 2XL in a Chinese size. What is it in a European size?

Assignment: review

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Lesson 3

Unit 3. Shopping

Text Study (Passage B) Shopping Mall or Cyber-mall? 1. Words and Expressions cyber-mall n. 网上商店 online adv. 联机，在线 predict v. say before it happens 预测 travel website 旅游网站 fare n. 费用

travel agent 旅行代办人；旅行社 in fact 事实上 convenient adj.方便的 security n. protection from danger 安全性 detail n. 详细信息

multichannel shopping 多渠道购物 offline adj. 脱机的，离线的 digital image 数码图像 dealer n. 经销商

replace v. take the place of 替代 flexible adj. willing to change 灵活的 efficient adj. 高效的 competitive adj. better for the customer 有竞争力的 Before reading

1. Have you ever compared products and prices on the Internet before buying something in the shops? If so, what sort of thing?

2. Have you ever thought — or sold — anything online? If not, might you in future?

2. Text

Shopping Mall or Cyber-mall?

The Internet is part of everyday life for most young Americans: about three-quarters of 18-24 year-olds regularly go online. Many have now added Internet shopping to email and other activities. Since the mid-1990s, shopping online has grown from almost nothing to about five per cent of all US retailing. Sales have been increasing by

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over 25% per year, and last year goods and services worth $93 billion were bought online.

In the beginning, many predicted the end of traditional shopping, but will this really happen? Are ordinary shops and even shopping malls about to close? Could millions of sales staff lose their jobs? Well, Internet shopping certainly has big advantages. Travel websites can quickly find the cheapest flights, for example, and fares cost less than they do from a travel agent. In fact, most Internet prices are lower than shop prices. It can also be very convenient to do your shopping from home, day or night. (Internet sales always rise rapidly at Christmas because many people don?t like the crowded shops and the cold weather.)

However, there are problems. Orders can take two weeks or more to arrive and have to be returned if something is wrong. Many people worry about the security of their credit card details. Some also miss the fun of shopping with friends.

Online retailing has brought different levels of success to different types of business. Amazon.com is a very successful online retailer, but many others have failed. They spent too much, sold too little, had delivery problems and finally went bankrupt.

But, perhaps surprisingly, some traditional retailers have also done well. The Internet can offer a bigger market to small, specialist shops, for example. Bill Ross, owner of a farm shop, says, “Using the net is like opening shops all over Britain.”

Big traditional retailers have introduced their customers to ?multichannel shopping? even more successfully. Online orders are simply supplied from their stores or warehouses. Walmart, the world?s largest supermarket chain also cleverly mixes offline and online channels. For example, you can leave a film at a Walmart store and then collect digital images from the company?s website.

Multichannel shopping?s biggest winner is often the customer. Look at American car buyers: 75% now research everything from cost to colour on the Internet before they go to the car dealer with the best offer.

It now seems clear that Internet shopping is not going to replace traditional retailing. Rather, it is making traditional retailing more flexible, efficient and competitive. This is great news for the

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consumer. 参考译文：

大型购物中心还是网上商城？

因特网与大多数美国年轻人的日常生活息息相关：大约四分之三的18-24岁的年青人会经常上网在线。除了收发电子邮件等事务之外，他们当中很多人还会网上购物。自20世纪90年代中期开始，网上购物从白手起家发展到现在，占到全美零售业的5%。销售额每年以25%以上的比例大幅增长，去年更是创下了930亿的网上销售总额。

起初，很多人都预测传统购物行将结束，然而果真如此吗？普通商店以及大型购物中心也会关门大吉吗？会有成千上万的销售人员因此失业吗？

网上购物当然有它的巨大优势。比如说，旅游网站上可以迅速地找到最便宜的航班，而且机票价格低于旅行社的报价。事实上，大多数网上价格都低于实体店的价格。不分白天还是晚上，足不出户即可购物，十分便利。（圣诞节期间网上销售总是火爆异常，因为很多人都不喜欢拥挤的商店和室外寒冷的天气。）

然而，网上购物也不是尽善尽美。订购的物品可能要花两个多星期才能送到，如果物品有瑕疵还要退货。不少人担心信用卡信息泄露。还有人怀念和朋友一起购物时的乐趣。

对于各行各业而言，网上零售所带来的成功不尽相同。亚马逊网站就是一家非常成功的网上零销商，但是也有不少网商倒闭歇业。这些网商支出多，销售量少，商品递送问题不断，最后只能走向破产。

然而，或许令人意想不到的是，一些传统的零销商却生意红火。网络为那些小规模的特种商品商店提供了更为广阔的市场，比如，一家农产品商店的店主比尔·罗斯说道，“利用网络，就如同在全英国都开设分店一样。”

而大型传统零销商在把顾客引入“多渠道购物”方面甚至更为成功。网上订购的商品可以由他们的商铺或货仓直接供应。沃尔玛这个全世界最大的超市销售链也把网下和网上购物巧妙地结合起来。例如，你可以把一卷胶卷交给沃尔玛的某家超市，然后从该公司的网站上接收胶卷的数码照片。 多渠道购物的最大赢家通常是顾客。以美国汽车消费者为例：75%的人会事先上网查阅，对汽车从价格到颜色一一做足功课，然后再到汽车经销商那里拿到最低报价。

现在看来，很明显网上购物不会取代传统零售。相反，它只

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会让传统零售更加灵活、高效、更具竞争性。这对于消费者而言绝对是个好消息。

3. Words and Expressions online

adv. on the Internet 在线地

e.g. At night, she would go online and chat with her friends back home.

晚上，她会上网跟家乡的朋友们聊天。

Don?t you know how dangerous it is to meet men online? 你难道不知道在网上认识人是很危险的吗？ predict

v. say before it happens 预言，预测；预示，预告

e.g. It is yet premature to predict the possible outcome of the

dialogue.

预言这次对话可能有什么结果为时尚早。

He predicted that my hair would grow back “in no time”. 他预言我的头发“一眨眼”就会长回来。 It is impossible to predict who will win. 要预测出谁将获胜是不可能的。 prediction

n. 预言；预告；预测

e.g. He was unwilling to make a prediction about which books would sell in the coming year.

他不愿意预测来年哪些书会有销路。 predictable

adj. 可预言的；可预报的；可预见的；可预料的 e.g. The ending of the book was entirely predictable. 那本书的结局完全是可以想见的。 predictability

n. 可预测性；可预言性

e.g. Predictability is one thing, fear of change is something else. 可以预见是一回事，怕改变又是一回事。 convenient

adj. useful 方便的；便利的

e.g. May I come and talk with you whenever it?s convenient? 在你方便时我能来和你谈谈吗？

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